Global Male Grooming Products Market Size Likely to Grow at a CAGR of 5.8% By 2035

The market size of global male grooming products will be estimated at USD 89.7 billion in 2025 and is expected to grow to between USD 94.9 billion in 2026 and about USD 157.6 billion by 2035, with a current CAGR (compound annual growth rate) of 5.8% during the period of 2026 to 2035.

Male Grooming Products Market Revenue and Trends

Male grooming products relate to a range of specifically formulated personal care products created to cater for men‘s grooming, skin, hair, and styling needs. Male grooming products are formulated to address varying men‘s grooming needs and features, such as thicker hair on the face, increased levels of hair and skin oil production, and scalp care needs. Male grooming products include shaving products, beard care products, facial cleansers, skin and facial moisturizers, hair styling products, deodorants, and colognes. Male grooming products are also used frequently to help consumers look and feel attractive by treating one or more male grooming needs, such as “cleanliness,” “appearance,” and “personal grooming”.

What are the Factors That Have a Significant Contribution to the Growth of the Male Grooming Products Market?

Changing mindsets about masculinity and increasing awareness and acceptance of personal care among men are also contributing to the growth of this market. Grooming and skin care, traditionally associated more with women, are now a paradigm shift in social attitudes, and men are now gradually accepting them as a part of their routine. Today ‘s consumers believe that grooming not only helps to build self-confidence but also helps to project a smart, professional appearance and positive outlook. Changing attitudes of the consumers are spurring the demand for a range of grooming products as well as skin and beard care and hair styling products and anti-aging creams. This has prompted companies to offer a range of products and develop better formulas for the male segment and is thus contributing to the growth of the market.

Also, the male grooming products market is largely propelled by the increased use of online shopping and e-commerce platforms. The easy availability of products on online shopping portals and mobile applications enables the consumers to essentially make a comparison regarding various brands and prices of male grooming products and select the one that best suits their requirements. The minute details available regarding the description of products, the availability of reviews by the consumer after usage, and price discounts influence the consumer choices. The increased inclination of buying through online portals further drives the male grooming products market.

Segment Insight

By Type

The mass segment dominated the market in 2025 with a revenue share of over 70%. Intensified marketing and broadening product portfolios of mass personal care and cosmetics companies like Procter & Gamble and Beiersdorf are boosting the demand for mass personal care products. For example, Nivea, a Beiersdorf brand, launched a themed campaign in the U.K. In May 2022 named “Strength in Numbers” to persuade men to talk about their mental health issues. These activities increase the visibility of the brands, gaining many new customers. In addition, the growing prevalence of the men’s grooming trend among the middle-income population in emerging nations is also augmenting the demand for the mass segment.

Regional Insights

The Asia Pacific held the highest market share in 2025. The increased consciousness of men‘s grooming amongst consumers, especially urbanites, is leading to a greater demand for skincare, haircare, and fragrance products. Moreover, younger consumers in the Asia Pacific region are willing to try new grooming styles and products, knowing that they are in for a change. Moreover, social media, which is very popular among the young, is a means to educate the consumer and to create awareness. Male celebrities and social media “idols” showcasing grooming habits are contributing to the acceptance of grooming routines and products.

Besides, Europe market has the highest rate of growth in the male grooming products market. The European market is supported by years of experience in personal care and grooming as well as a real emphasis on quality and innovation. It is helped by the existence of several strong brands and the fact that European people tend to have a high purchasing power. Campaigns and commercials on European men have also helped to change the perception of grooming and personal care.

Report Scope

List of the prominent players in the Male Grooming Products Market:

• Beiersdorf AG
• Procter & Gamble Co.
• L’Oréal SA
• Shiseido Co. Ltd.
• Vi-john Group
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies Inc.
• Reckitt Benckiser
• Coty Inc.
• Edgewell Personal Care
• Henkel AG & Co. KGaA
• ITC Limited
• Koninklijke Philips N.V
• Natura USA
• Unilever PLC
• Others