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Channel Mapping
Map direct, indirect, distributor, reseller, retail, digital and hybrid routes to market.
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Channel Analytics
Understand How Your Market Reaches the Customer.
Analyze distribution structures, channel economics, partner networks, customer pathways and route-to-market performance with structured market evidence.
Channel intelligence at a glance
Channel StructureMap direct, indirect, distributor, reseller, retail, digital and hybrid routes.
Channel EconomicsAssess pricing layers, margins, mark-ups, incentives and discounts.
Channel PerformanceMeasure reach, contribution, growth, coverage and availability.
Channel Research Scope
Channel Analytics From Market Structure to Customer Reach
Channel analytics examines how products and services move through the market, where value is created, how customers are reached and how channel structures differ across products, segments and geographies.
01 / Channel Structure
Map the Route From Supplier to Customer
A structured channel view identifies the participants, relationships and routes that shape product availability and customer access.
| Channel Dimension | What We Analyze |
|---|---|
| Direct Channels | Direct sales teams, owned stores, ecommerce, company platforms and other direct customer routes. |
| Distributors | Distributor networks, geographic coverage, product responsibilities and market participation. |
| Resellers & Partners | Partner types, reseller structures, value-added services and customer access. |
| Retail Channels | Retail formats, store networks, channel presence and customer-facing distribution structures. |
| Digital Channels | Online marketplaces, digital commerce, platforms and other digitally enabled routes. |
| Hybrid Models | Interaction between direct and indirect channels and potential channel overlap. |
02 / Channel Performance
Measure Where the Channel Creates Value
Channel performance research can combine market data, company information and primary research to assess how different routes contribute to customer reach and market activity.
Market CoverageGeographic, customer and product coverage across channels.
Channel ContributionContribution by route, channel type, customer group or geography.
GrowthHistorical and forecast changes across relevant channels.
Channel EconomicsMargins, mark-ups, incentives and other economic variables.
AvailabilityProduct presence, distribution reach and access by market.
Customer ReachCustomer groups served by different channel structures.
Channel MixRelative importance of direct, indirect and digital channels.
Channel ChangesShifts in distribution models, partner structures and buying pathways.
03 / Partner & Distributor Intelligence
Understand the Companies Behind Market Access
Channel intelligence can examine distributors, resellers, retailers, agents, technology partners and other intermediaries and their role in market access.
Research Methodology
Build the Channel Picture From Multiple Evidence Points
Channel analytics can combine secondary research, company intelligence, market data and primary research depending on the depth and availability of channel evidence.
- 01 / DEFINEScopeDefine the product, market, channel types, customer groups and geography.
- 02 / MAPStructureIdentify channel participants, routes, relationships and distribution models.
- 03 / MEASUREMetricsCollect channel coverage, contribution, pricing and performance indicators.
- 04 / VALIDATECross-CheckCompare company, market and primary evidence where relevant.
- 05 / ANALYZEInterpretStructure findings into channel maps, datasets and analytical outputs.
Research Deliverables
Channel Data You Can Work With
Outputs are structured around the channel variables required for market analysis, benchmarking, planning or further commercial research.
Channel Map
Visual and structured mapping of direct, indirect, digital and hybrid routes to market.
Distribution Dataset
Channel participants, geographic coverage, product coverage and relevant distribution attributes.
Partner Database
Profiles and structured information on relevant distributors, resellers and other channel participants.
Channel Benchmark
Comparison of channel structures, reach, economics and performance indicators.
Channel Economics
Pricing layers, margins, mark-ups, incentives and other available channel economics.
Market Access Analysis
Assessment of customer reach, distribution coverage and channel differences across target markets.
Custom Market Insights
Need to Understand Your Market's Channel Structure?
Define the market, product, customer group or geography you want to investigate and build a focused channel intelligence study around it.