We design a bespoke go-to-market strategy to drive top and bottom line growth.
No matter how great your product and service are, deploying the right go-to-market strategy is an important aspect for established companies as well as for new entrepreneurial endeavours. We at CMI develop effective and pragmatic Go-to-market strategies that are backed by customer and competitor insights. Our approach to go-to-market strategy consulting combines our sales, marketing, pricing, consumer insights and pricing expertise with a rich collection of various tools, parameters, and benchmarks.
We develop various go-to-market strategies depending on the industry, vertical, or stage of the business, as well as many other factors. Besides that, we work closely with the client at each stage of strategy implementation to get the desired outcome.
CMI’s go-to-market strategy model includes a variety of services, such as:
- Product Development Strategy
- Market Assessment for Niche Segments and Mass Segment
- Market Entry Strategy
- Pricing Strategy
- Distribution Channel Strategy
- Growth and Diversification Strategies
- After Sales Support
 Who is this GTM Strategy for?
Companies operating in both manufacturing and services business, which are looking to:
- Penetrate new markets and increase market share in a competitive landscape
- Improve and enhance sales and distribution infrastructure
- Enhance sales channels to increase revenue, reduce inefficiencies, and enhance sales effectiveness.
- Accelerate sales and effectively manage the sales pipeline
- Reduce customer acquisition costs while maintaining growth
- Develop a consistent and high-quality customer experience and build strong brand loyalty
- Create product-market fit and differentiate products to stand out in a crowded market.
What we do in GTM?
CMI’s Go-to-Market framework is specifically focused on defining the optimal route-to-market strategy for its market context and strategic objectives and aligning a business’s commercial and sustainable goals.
Our go-to-market strategy consulting experts enable our clients to surmount go-to-market challenges by harnessing our deep local expertise and diverse global teams to drive sustainable and innovative business impact. We help companies reimagine their go-to-market plans and reinvigorate their performance by embracing an integrated approach across the sales and distribution landscape.
Our Comprehensive GTM levers include the below mentioned steps:
- Customer Segmentation: Analyse and identify the most profitable customer segments to target. Define and Prepare the most compelling unique value proposition for each customer segment.
- Value Proposition and Pricing: Adjust value propositions and offerings to answer target segments’ needs and ensure competitive differentiation. Develop the right pricing structure for high end and mass customers.
- Strategy and Distribution Channels: Specifically evaluating opportunities for businesses to develop and tap emerging market opportunities to build their customer base directly and reduce reliance on intermediaries. Determine the right distribution channel and build a geographic coverage plan. Prepare a detailed in- store execution plan.
- Marketing and Sales: Define a marketing and sales plan, formulate key activities, and feasible and data driven road map for generating awareness among target customer segments. Decide the sales target for all the segments and prepare a marketing communication plan.
- Evaluation and Monitoring: Prepare client specific GTM scoreboards to track performance for each step. Advise, monitor and evaluate the implementation of GTM at each step.
What Benefits you can expect from CMIs GTM practices:
We have helped clients realise tangible results in our past engagements through our strategic interventions. Typical benefit achievements are:
- An Increased market presence and revenue shares
- Faster time to market the product and enhanced customer acquisition
- Increased product and service adoption and penetration by customers
- Enhanced customer experience and brand loyalty and Effective management of channel partner
- Increased product service offerings and measurable results
- An established and data driven path for sustainable growth
Why Custom Market Insight for Your GTM Strategy?
- Global presence with real-time local insights
- We bring world-leading consulting practices to the local market.
- We take a 360-degree approach to understand the behaviour and needs of the market, and we combine our expertise and agile mind-set with our client’s knowledge to create sustainable, profitable, and growth-oriented business models.
- Innovation and technology are at the heart of what we do and Diverse in-house expertise with decades of GTM consulting experience.
- Strong industry and functional experts, both in-house and empanelled
- Pragmatic approach to transformation with deep implementation expertise. We develop and design go-to-market strategy with clear objectives and measurable goals. As a result, our strategies are more effectively implemented and deliver faster results.
CMI has worked with more than 250 companies irrespective of their size and industry vertical. We have provided them efficient GTM consulting strategies and services to improve their sales, helping in defining the right sales strategies while everything around them is changing, always keeping their unique requirements in mind. The outcomes are beneficial for the proliferation of green growth, competitiveness, and overall business performance in volatile market conditions.
Partner with the Custom Market Insights Go-To-Market (GTM) strategy team and get next-generation consulting services for your company’s outstanding results.
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