Global Augmented Reality in Retail Market size was valued at USD 4.2 Billion in 2024 and is expected to reach USD 62.3 Billion by 2033, at a CAGR of 41.7% during the forecast period 2024 – 2033.

Augmented Reality in Retail Market: Overview

Augmented reality (AR) continues to reshape the retail landscape, with several key trends driving innovation and consumer engagement.

Personalized shopping experiences are gaining momentum, as AR enables retailers to tailor product recommendations and virtual try-on experiences based on individual preferences and past behavior. This customization enhances customer satisfaction and increases conversion rates.

Secondly, AR-powered virtual try-on solutions are becoming increasingly sophisticated, allowing consumers to visualize products such as clothing, cosmetics, and furniture in real time, thereby reducing the need for physical store visits and minimizing returns.

Thirdly, the integration of AR into marketing campaigns and product launches is on the rise, as retailers leverage immersive storytelling and interactive experiences to captivate audiences and drive brand engagement. Fourthly, advancements in AR technology, including wearable devices and spatial computing, are expanding the possibilities for immersive retail experiences both in-store and online.

Finally, the COVID-19 pandemic has accelerated the adoption of AR-driven contactless shopping solutions, such as virtual tours and remote assistance, further cementing AR as a crucial tool for enhancing safety and convenience in retail environments.

By Component, the Software segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Software is a subset of artificial intelligence that enables computers to learn from data and improve performance on specific tasks without being explicitly programmed.

By Device Type, Head Mounted Display segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. A Head-Mounted Display (HMD) is a wearable device that presents virtual reality (VR) or augmented reality (AR) content directly in front of the user’s eyes.

By Application, the Information systems segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Information systems (IS) encompass the combination of hardware, software, data, procedures, and people that are used to collect, process, store, and distribute information within an organization.

North America leads in augmented reality retail, with companies like Apple, Google, and Microsoft driving innovation, enhancing shopping experiences, and reshaping consumer engagement through immersive technologies.

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Report Scope

Feature of the ReportDetails
Market Size in 2024USD 4.2 Billion
Projected Market Size in 2033USD 62.3 Billion
Market Size in 2023USD 2.4 Billion
CAGR Growth Rate41.7% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Component, Device Type, Application and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed Global Augmented Reality in Retail market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict the in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Augmented Reality in the Retail industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

List of the prominent players in the Augmented Reality in Retail Market:

  • PTC Blippar Group Limited
  • Holition Ltd.
  • INDE
  • Imaginate Technologies
  • ViewAR GmbH
  • Inter IKEA Systems B.V
  • Wikitude
  • Marxent Labs
  • Kudan
  • Sephora USA Inc.
  • Google
  • Apple Inc.
  • Amazon com Inc.
  • Augment
  • Microsoft Corporation
  • Zugara Inc.
  • Vuforia
  • Maxst
  • Inglobe Technologies
  • Others

The Augmented Reality in Retail Market is segmented as follows:

By Component

  • Hardware
  • Software
  • Services

By Device Type

  • Head Mounted Display
  • Smart AR Mirror
  • Handheld Device

By Application

  • Information Systems
  • Advertising and Marketing
  • Try on Solutions
  • Planning and Designing

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America