As per the current market research conducted by CMI Team, the global B2B Exhibitions Market size is expected to record a CAGR of 6.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 621,742.7 Million. By 2033, the valuation is anticipated to reach USD 1,123,962.9 Million.

B2B Exhibitions Market: Growth Factors and Dynamics

  • Industry Growth and Innovation: The B2B exhibitions market experiences growth driven by innovations across various industries. Exhibitions serve as platforms for showcasing cutting-edge products, technologies, and solutions, attracting exhibitors and attendees seeking insights into industry advancements.
  • Globalization and Market Expansion: With globalization, businesses seek to expand their reach and explore new markets. B2B exhibitions facilitate networking opportunities and market access, enabling companies to forge partnerships, secure contracts, and enter new territories.
  • Networking and Business Development: B2B exhibitions provide unparalleled networking opportunities for professionals to connect, collaborate, and exchange ideas. The interactive nature of exhibitions fosters relationship-building, leading to potential business partnerships, collaborations, and sales opportunities.
  • Demand for Knowledge Exchange: Exhibitions serve as hubs for knowledge exchange, offering educational seminars, workshops, and conferences on industry trends, best practices, and emerging technologies. Attendees seek insights and expertise to stay competitive in their respective markets, driving demand for educational content within exhibitions.
  • Marketing and Brand Exposure: Participation in B2B exhibitions offers companies valuable exposure and brand visibility. Exhibitors leverage exhibitions as marketing platforms to showcase their products, generate leads, and enhance brand recognition among industry stakeholders and potential customers.
  • Economic Impact and Industry Collaboration: B2B exhibitions contribute significantly to the economy by attracting exhibitors, attendees, and ancillary services. Moreover, exhibitions foster industry collaboration, bringing together stakeholders from across the value chain to address common challenges, drive innovation, and fuel economic growth in various sectors.
  • Technological Advancements: The integration of advanced technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) enhances the exhibition experience. These technologies offer interactive and immersive opportunities for exhibitors and attendees, driving engagement, and enhancing the overall value proposition of B2B exhibitions.

B2B Exhibitions Market: Partnership and Acquisitions

  • In 2023, The Orange County Convention Center (OCCC) and Walt Disney World inked a Gold Key Partnership, offering exclusive benefits for corporate events, trade shows, and attendees. It aims to enhance exposure via marketing channels, enable off-site events, and cultivate relationships.
  • In 2022, Flash Entertainment, based in the UAE, expanded with a standalone office in Riyadh, Saudi Arabia, aligning with the Kingdom’s burgeoning events and leisure sector. The move aims to contribute to industry development, economic diversification, and Saudization goals in Saudi Arabia’s growing entertainment industry.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 621,742.7 Million
Projected Market Size in 2033 USD 1,123,962.9 Million
Market Size in 2023 USD 582,156.1 Million
CAGR Growth Rate 6.8% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Revenue Stream, Industry and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

B2B Exhibitions Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the B2B Exhibitions Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Event Cancellations and Postponements: The COVID-19 pandemic led to widespread cancellations and postponements of B2B exhibitions worldwide due to health and safety concerns, travel restrictions, and social distancing measures, resulting in significant revenue losses for organizers and exhibitors.
  • Shift to Virtual Events: With physical gatherings restricted, many B2B exhibitions transitioned to virtual formats to maintain engagement and continuity. While virtual events offered opportunities for remote participation, they lacked the in-person networking and experiential aspects of traditional exhibitions, impacting attendee engagement and exhibitor ROI.
  • Hybrid Events: B2B exhibitions are adopting hybrid event models that combine in-person elements with virtual components, catering to diverse attendee preferences and expanding reach. Hybrid events offer flexibility for participants to attend either in person or remotely, maximizing engagement and ensuring accessibility.
  • Enhanced Health and Safety Protocols: Organizers are implementing rigorous health and safety measures to reassure attendees and exhibitors of a safe event environment. These measures may include temperature screenings, mandatory mask-wearing, enhanced sanitation procedures, and venue layout modifications to enable social distancing.
  • Digital Innovation: The pandemic accelerated digital innovation within the B2B exhibitions market, leading to the development of advanced virtual event platforms, interactive networking tools, and immersive digital experiences. These digital solutions enhance attendee engagement, facilitate meaningful interactions, and replicate the benefits of in-person exhibitions in a virtual setting.
  • Regional and Niche Events: With ongoing travel restrictions and uncertainty, there is a trend towards regional and niche-focused B2B exhibitions. These smaller-scale events cater to local markets and specific industry segments, providing targeted networking opportunities and fostering business connections within a more controlled environment.

In conclusion, the COVID-19 pandemic has had a mixed impact on the B2B Exhibitions Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the B2B Exhibitions Market:

  • Informa PLC
  • Reed Exhibitions
  • UBM (now part of Informa)
  • Messe Frankfurt
  • ITE Group PLC
  • Messe München
  • Koelnmesse GmbH
  • Deutsche Messe AG
  • Emerald Expositions Events Inc.
  • Comexposium Group
  • Tarsus Group plc
  • Hyve Group PLC
  • GL Events
  • RX (formerly Reed Exhibitions)
  • PennWell Corporation
  • Others

The B2B Exhibitions Market is segmented as follows:

By Type

  • Trade Shows
  • Conferences
  • Expos
  • Seminars
  • Others

By Revenue Stream

  • Ticket Sales
  • Exhibitor Fees
  • Sponsorship Revenue
  • Booth Rental
  • Advertising and Promotion
  • Others

By Industry

  • Technology
  • Healthcare
  • Automotive
  • Fashion and Apparel
  • Consumer Electronics
  • Food and Beverage
  • Finance and Banking
  • Manufacturing
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America