As per the current market research conducted by CMI Team, the global Baby Infant Formula market size is expected to record a CAGR of 9.8% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 26.2 billion. By 2032, the valuation is anticipated to reach USD 58.1 billion.

Baby Infant Formula Market: Growth Factors and Dynamics

  • Increasing Birth Rates: The baby infant formula market is growing because there are more babies being born worldwide. As the number of babies increases, so does the demand for infant formula that can provide the necessary nutrients when breastfeeding is not possible or insufficient. This means that there is a larger group of consumers who need safe and nutritious alternatives to breast milk.
  • Rising Awareness about Infant Nutrition: Parents nowadays have a better understanding of the importance of proper infant nutrition. This is particularly true when breastfeeding is not an option or when it doesn’t provide enough nutrition. They are more aware of the nutrients their babies need, and many choose to use infant formula to ensure their little ones get all the necessary nutrients.
  • Working Mothers and Busy Lifestyles: As more mothers enter the workforce and lead busy lives, there is a growing need for convenient feeding options. Infant formula offers a practical solution that allows mothers to feed their babies without relying solely on breastfeeding. It provides a convenient alternative that fits well with the demands of a working and busy lifestyle.
  • Technological Advancements in Formula Manufacturing: Continuous advancements in manufacturing technologies have led to the development of improved and more nutritious baby infant formulas. Manufacturers are focusing on enhancing the nutritional content and safety standards of their products, attracting more consumers.
  • Increasing Disposable Income: Economic growth and rising disposable incomes in many regions have resulted in a greater willingness among consumers to spend on premium baby products, including infant formula. This has created opportunities for market players to introduce specialized formulas catering to specific needs and preferences.
  • Growing Urbanization and Changing Lifestyles: Urbanization and changing lifestyles have had a significant impact on infant feeding practices. In urban areas, there is often limited access to fresh and safe breast milk, leading parents to rely on infant formula as a reliable alternative.
  • Growing Consumer Interest in Organic and Natural Formulas: There is a growing consumer interest in organic and natural products, especially baby infant formula. Parents are becoming more aware of the components in formulae and preferring items derived from organic and natural sources. They want formulations free of artificial ingredients, pesticides, and genetically modified organisms (GMOs). This movement is being pushed by a desire to provide more nutritious and environmentally sustainable feeding options for babies.
  • Personalization and Specialty Formulas: The market is witnessing a rise in demand for personalized and specialty formulas that cater to the specific needs and preferences of babies. Manufacturers are developing formulas targeting various conditions such as lactose intolerance, cow’s milk allergy, and digestive issues.

Report Scope

Feature of the ReportDetails
Market Size in 2023USD 29.39 Billion
Projected Market Size in 2032USD 58.1 Billion
Market Size in 2022USD 26.2 Billion
CAGR Growth Rate9.8% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Type, Ingredient, Distribution Channels and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

Baby Infant Formula Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Baby Infant Formula Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Disrupted Supply Chains: The COVID-19 pandemic led to disruptions in global supply chains, including the production and distribution of baby infant formula. Restrictions on movement and trade affected the availability of raw materials and the transportation of finished products, causing temporary shortages and delays in supply.
  • Decline in Consumer Purchasing Power: The economic impact of the pandemic resulted in job losses, reduced incomes, and financial uncertainty for many families. As a result, some consumers faced financial constraints and may have opted for lower-cost alternatives or reduced their spending on baby infant formula.
  • Increased Focus on Product Safety and Quality: In reaction to the epidemic, there has been a greater emphasis on product safety and quality. To ensure the safety and reliability of their baby infant formula products, manufacturers are using severe hygiene precautions, quality control methods, and transparency in their manufacturing operations.
  • Online Sales and E-commerce Expansion: The pandemic accelerated the shift towards online shopping. Baby infant formula brands have leveraged e-commerce platforms to reach consumers directly, ensuring the availability of their products during periods of restricted movement. This digital expansion has widened their customer base and improved accessibility.
  • Demand for Health and Immunity-focused Formulas: The pandemic has heightened consumer awareness of health and immunity. As a result, there is a growing demand for baby infant formulas that promote immune support and overall health. Manufacturers are developing formulas enriched with ingredients such as probiotics, prebiotics, and essential nutrients to cater to these needs.
  • Resilient Growth in Emerging Markets: Emerging markets, which experienced significant disruptions during the pandemic, are expected to recover and exhibit resilient growth. Rising birth rates, increasing disposable incomes, and urbanization in these regions are likely to contribute to the recovery and expansion of the baby infant formula market.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Baby Infant Formula Market, with some challenges and opportunities arising from the pandemic. Manufacturers and retailers need to remain agile and adapt to the changing market conditions to overcome these challenges and capitalize on new growth opportunities.

Global Baby Infant Formula Market 2023–2032 (By Billion)

List of the prominent players in the Baby Infant Formula Market:

  • Nestlé S.A.
  • Danone S.A.
  • Abbott Laboratories
  • Mead Johnson Nutrition Company (a subsidiary of Reckitt Benckiser Group PLC)
  • Kraft Heinz Company
  • FrieslandCampina N.V.
  • Beingmate Baby & Child Food Co. Ltd.
  • Meiji Holdings Co. Ltd.
  • Yili Group
  • Synutra International Inc.
  • Others

The Baby Infant Formula Market is segmented as follows:

By Type

  • Infant milk
  • Follow on milk
  • Specialty baby milk
  • Growing-up milk

By Ingredient

  • Carbohydrate
  • Fat
  • Protein
  • Minerals
  • Vitamins
  • Others

By Distribution Channels

  • Online Channel
  • Offline Channel

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America