As per the current market research conducted by the CMI Team, the global Cruise Tourism Market size is expected to record a CAGR of 11% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 5,298.9 million. By 2032, the valuation is anticipated to reach USD 14,645.4 million.

Cruise Tourism Market: Growth Factors and Dynamics

  • Consumer Preferences and Demographics: Changing consumer preferences, including a growing interest in experiential travel, adventure tourism, and luxury experiences, significantly impact the cruise market. Understanding the demographics of cruise passengers, such as age, income levels, and family composition, is essential for cruise companies.
  • Economic Conditions: Economic stability and disposable income levels influence travellers’ decisions to embark on cruise vacations. Economic downturns can lead to reduced demand for cruises, while economic growth can stimulate the market.
  • Health and Safety: The health and safety of passengers and crew are paramount in the cruise industry. Health crises, such as the COVID-19 pandemic, have prompted the implementation of stringent health and safety protocols, which can impact cruise operations and passenger confidence.
  • Environmental Sustainability: Increasing environmental awareness has led to greater scrutiny of the cruise industry’s impact on the environment. Cruise companies are investing in cleaner technologies, waste management, and sustainable practices to address environmental concerns.
  • Regulatory Environment: Regulatory changes related to safety, health, environmental standards, and international travel requirements can affect cruise operations and costs. Compliance with evolving regulations is essential for cruise companies.
  • Competition: The cruise tourism market is highly competitive, with numerous cruise lines vying for passengers. Competition can lead to price wars, innovations in onboard experiences, and efforts to differentiate cruise offerings.
  • Technological Advancements: Technology is transforming the cruise experience, with innovations like keyless cabin entry, smart ship features, and improved connectivity influencing passengers’ choices. Cruise companies are also using technology for marketing, booking, and onboard services.
  • Geopolitical Factors: Political stability, security concerns, and changes in international relations can impact cruise itineraries and passenger safety. Geopolitical events in regions visited by cruise ships may necessitate route changes.
  • Weather and Natural Disasters: Adverse weather conditions, hurricanes, typhoons, and natural disasters can disrupt cruise itineraries and pose safety risks. Cruise lines must have contingency plans and passenger safety protocols in place.
  • Global Events and Health Concerns: Global events, such as health crises, natural disasters, and geopolitical tensions, can lead to the suspension of cruise operations in certain regions and influence passenger demand.
  • Cruise Infrastructure and Ports: The availability of suitable ports and infrastructure at cruise destinations is critical for the industry’s growth. Developing and maintaining port facilities and improving accessibility is essential.
  • Marketing and Branding: Effective marketing strategies, branding, and promotion play a significant role in attracting passengers and shaping cruise company reputations.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 6,233.55 Million
Projected Market Size in 2032 USD 14,645.4 Million
Market Size in 2022 USD 5,298.9 Million
CAGR Growth Rate 11% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Duration, Passenger Age and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Cruise Tourism Market: COVID-19 Analysis

  • Suspension of Operations: The pandemic led to the widespread suspension of cruise operations worldwide, with ships being docked and voyages cancelled to prevent the spread of the virus. This resulted in substantial revenue losses for cruise companies.
  • Health and Safety Measures: The cruise industry implemented stringent health and safety measures to protect passengers and crew. These measures included mandatory testing, health screenings, mask-wearing, enhanced sanitation protocols, reduced passenger capacity, and social distancing.
  • Impact on Consumer Confidence: High-profile outbreaks of COVID-19 on some cruise ships received extensive media coverage and negatively impacted consumer confidence. Many potential passengers were hesitant to book cruises due to concerns about safety and the risk of onboard infections.
  • Cruise Resumption Challenges: Restarting cruise operations proved challenging due to the need to gain approval from health authorities, meet new health and safety regulations, and adapt to changing guidelines. Cruise lines had to invest in extensive training and infrastructure modifications to ensure compliance.
  • Economic Impact: The cruise tourism industry suffered severe financial setbacks during the pandemic, with cruise lines facing operational costs, refunds for cancelled cruises, and the need to secure additional financing to weather the crisis.
  • Cruise Itinerary Changes: Many cruise itineraries were altered to avoid high-risk regions or to focus on private islands and destinations with established health and safety protocols.
  • Digital Transformation: The pandemic accelerated the digital transformation of the cruise industry, with cruise lines investing in touchless technologies, online check-ins, and mobile apps to minimize physical contact and enhance passenger safety.

Global Cruise Tourism Market 2023–2032 (By Million)

List of the prominent players in the Cruise Tourism Market:

  • Ambassador Cruise Holidays Limited.
  • AmaWaterways
  • Carnival Corporation & plc
  • Cosmos Tours Ltd.
  • Kerala Shipping and Inland Navigation Corporation Ltd
  • Mediterranean Shipping Company S.A.
  • Norwegian Cruise Line
  • Silversea Cruises
  • Seabourn Cruise Line
  • Others

The Cruise Tourism Market is segmented as follows:

By Type

  • River Cruise
  • Ocean Cruise
  • Expedition Cruise
  • Theme Cruise
  • Adventure Cruise
  • Others

By Duration

  • 1-3 days
  • 4-6 days
  • 7 days
  • 8 to 13 days
  • 14 days
  • 15-20 days
  • More than 21 days

By Passenger Age

  • Less than 12 Years
  • 13-19 Years
  • 20-29 Years
  • 30-39 years
  • 40-49 years
  • 50-59 years
  • Above 60 years

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America