Global Digital Gift Card Market Size Likely to Grow at a CAGR of 13.5% By 2034

As per the Digital Gift Card Market size analysis conducted by CMI Team, the global digital gift card market is expected to record a CAGR of 13.5% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 510 Billion. By 2034, the valuation is anticipated to reach USD 1596 Billion.

Overview

According to industry experts at CMI, a prepaid card with a certain amount of money on it is termed an e-gift card or a digital gift card. One can use it to buy products online, in shops, or both, depending on the business. People normally have to type in a code to use the value of a digital gift card to buy something. One of the best things about digital gift cards is that the individual can make them their own by adding a special message or design. This makes the present much better.

Some retailers now let individuals check their gift card balances online, so they always know how much money they have left to spend. Digital gift cards are also easier to use than conventional gift cards. They don’t have to bring them to one in person, which makes it less likely that they will get lost or damaged. They can buy a digital gift card and send it to the person’s email or phone in only a few clicks. People who like to shop online because it’s quick and easy often buy digital gift cards at the last minute.

Key Trends & Drivers

• Convenience and ease of use: The convenience and ease of use drive the market growth. With only a few clicks, anyone in the world may buy and send a gift card. They don’t have to send or give out gift cards anymore. They can now email or SMS digital gift cards right away, which saves time and effort. One doesn’t have to worry about losing or misplacing the actual card because digital gift cards are easy to keep on phone or in email inbox. This makes them incredibly easy for both the giver and the receiver. Some stores let the person use digital gift cards in-store and online, whereas others only let one spend them in-store. Thus, the above facts drive the market growth.

• Growing popularity of gifting experience: Increasing numbers of individuals are giving experiences instead of things, which has a big effect on the digital gift card market. People are putting more and more value on things like travel, food, and entertainment than on items like clothes and devices. Digital gift cards that provide one real-life experiences are getting increasingly popular, which shows how people are changing the way they shop. In 2025, a lot of gift card sales are predicted to come from experience-based solutions. To get more customers, stores are adding more experiences to their digital gift cards.

Report Scope

SWOT Analysis

• Strengths: Integrates smoothly with online stores, mobile wallets, and super-apps, riding on the global growth of e-commerce and digital payments.

• Weakness: Complicated redemption flows, expiry rules, or limited acceptance can lead to unredeemed balances and customer dissatisfaction.

• Opportunities: Rising smartphone penetration, UPI/real-time payments, and e-commerce growth create a potential opportunity.

• Threats: Major fraud or data breaches at a provider can quickly damage consumer confidence in digital gift cards generally.

List of the prominent players in the Digital Gift Card Market:

• Blackhawk Network
• InComm Payments LLC
• Loop Commerce Inc.
• PayPal Holdings Inc.
• Apple Inc.
• Amazon com Inc.
• Walmart
• Target Brands Inc.
• Fiserv Inc.
• NGC US LLC
• Think Walnut
• Unified Incentives Services Private Limited
• 99Gift
• LoyLap
• PassKit Inc.
• Others

The Digital Gift Card Market is segmented as follows:

By Card Type

• Closed Loop
• Open Loop

By Application

• Consumer Goods
• Health and Wellness
• Restaurants and Bars
• Travel and Tourism
• Others

By Distribution Channel

• Online
• Offline

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America