Global Eco Tourism Market size was valued at USD 210.3 Billion in 2024 and is expected to reach USD 670.6 Billion by 2033, at a CAGR of 15.4% during the forecast period 2024 – 2033.

Eco Tourism Market: Overview

The objective of ecotourism is to maintain and preserve natural habitats, species, and ecosystems while minimizing negative consequences such as habitat loss, pollution, and animal problems.

The global trend in the ecotourism business demonstrates a rising knowledge and demand for environmentally friendly travel experiences. Concerns about safeguarding the environment, climate change, and cultural preservation have prompted travelers to seek out places and operators that are committed to reducing their environmental impact and helping local people.

Key trends include increased demand for immersive nature-based activities like animal safaris, rainforest hikes, and marine conservation trips. Furthermore, there is a rising interest in off-the-beaten-path places and eco-friendly lodgings that value environmental stewardship and cultural authenticity.

Sustainable tourism certifications and eco-labels are becoming more popular as travellers prioritise transparency and reliability in their decisions. Furthermore, technological innovations like as virtual reality and internet platforms improve the accessibility and promotion of ecotourism activities.

Overall, the worldwide trend in the ecotourism industry underscores a shift towards conscious travel practices that prioritize sustainability, conservation, and meaningful engagement with nature and local communities.

By traveller mode, the group segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Group travel is becoming increasingly popular, motivated by a desire for shared experiences, cost savings, and safety. Millennials and Generation Z are driving this trend, seeking social ties and experience with others who share their beliefs.

By age group, the Generation Y segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Generation Y, or Millennials, exhibit tendencies in digital connectedness, sustainability, remote employment, and experience-based consumerism. They prioritize work-life balance, social responsibility, and personalized experiences in their lifestyle decisions.

By booking mode, the direct segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Direct booking is a rising trend in the travel industry, when travellers avoid third-party platforms and book directly with hotels, airlines, or tour operators to get better pricing, flexibility, and personalized experiences.

In North America, there is a noticeable trend towards sustainable travel, with rising demand for eco-friendly hotels, nature-based experiences, and responsible tourism practices, fueled by environmental awareness and conservation initiatives.

FROSCH is a travel service located in the United States with offices across the world that offers business travel management and luxury holiday planning. The organization offers corporate travel, entertainment travel, and global conferences and events.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 210.3 Billion
Projected Market Size in 2033 USD 670.6 Billion
Market Size in 2023 USD 208.2 Billion
CAGR Growth Rate 15.4% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Traveller Type, Age Group, Booking Mode and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Eco Tourism market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Eco Tourism industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Eco Tourism Market 2024–2033 (By Billion)

List of the prominent players in the Eco Tourism Market:

  • National Geographic Expeditions
  • World Wildlife Fund
  • TUI Group – TUI Care Foundation
  • Intrepid Travel
  • G Adventures
  • Ecoventura
  • Natural Habitat Adventures
  • Wilderness Safaris
  • Lindblad Expeditions
  • Abercrombie & Kent
  • The International Ecotourism Society
  • Responsible Travel
  • Earthwatch Institute
  • Adventure Alternative
  • Blue Ventures
  • SEE Turtles
  • Explore Worldwide
  • Mountain Travel Sobek
  • African Wildlife Foundation
  • Biosphere Expeditions
  • Others

The Eco Tourism Market is segmented as follows:

By Traveller Type

  • Solo
  • Group

By Age Group

  • Generation X
  • Generation Y
  • Generation Z

By Booking Mode

  • Direct
  • Travel Agent

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America