Global Electric Shaver Market Size Likely to Surpass at a CAGR of 5.1% By 2035

Market Size and Growth

The market size of global electric shavers will be estimated at USD 13.4 billion in 2025 and is expected to grow to between USD 14.1 billion in 2026 and about USD 22 billion by 2035, with a current CAGR (compound annual growth rate) of 5.1% during the period of 2026 to 2035.

Electric Shaver Market Revenue and Trends

An electric shaver can be considered a more modern way of doing hair removal in personal grooming products than the conventional straight razor. An electric shaver is a motor-driven cutting process underneath a foil or rotating head that cuts the hairs below the surface of the skin with no contact of the blade to the skin. Generally powered by rechargeable batteries and cables, these devices work by cutting the hairs of the skin smooth by the action of rotation and oscillation of the blades as close to or above the level of skin as possible with minimum disturbance and movement. In modern appliances, the shaver offers other features that include dry and wet shaves, rotating heads, trimmer-type tips, and others.

What are the Factors That Have a Significant Contribution to the Growth of the Electric Shaver Market?

The application of electric shavers is increasing because of the convenience necessary for grooming in the modern age; the more user-friendly features of electric shavers also make them popular. Electric shavers are easy to operate, including about one-touch activation, cordless capability, comfortable handling, improved design, and the minimal need for maintenance, thus satisfying the needs for convenience. With optimized design and computerized functions, electric shavers become more and more easy to use and, therefore, appeal to the greater wave of users. It is proved obvious that more and more people tend to choose electric shavers as their grooming devices because they are relatively simple to use. Therefore, increasing demand for user-friendly, available products will promote the growth of the electric shaver market in the forecast period.

Also, the population and lifestyle changes provide the main growth drivers for the electric shaver industry. Urban growth and consumer mobility necessitate immediate or quick grooming procedures. Increased urbanization and busier work and urban lifestyles created a need for a portable and easy-to-use grooming device, which helps working individuals to manage their grooming even in cases when they are late for work. Electric shaver appears to be the most suitable to the needs of the growing urban population with a time-saving, hassle-free, and portable shaving method. Growing urban consumers’ wealth and high penetration of electric shavers through retail and internet channels further add to bullish demand. Growing consumer awareness in regard to the modern grooming procedures and attachment to club, society, and professional image further boosts these habits.

Regional Insights

The Asia Pacific held the highest market share in 2025. The Asia-Pacific region is dominating the electric shaver market due to its large population, the growth of E-commerce, and rising disposable incomes. The presence of the large population of potential customers in this region has created a lot of demand for electric shavers. The growth in E-commerce has further increased the ease with which electric shavers can be purchased from this region at competitive prices.

Besides, the European market is expected to grow at the highest CAGR during the forecast period. The reason for the growth is that consumer awareness of sustainability and eco-friendliness is rising up. Instead of traditional razors, electric shavers are mainstream as a green and eco-friendly product, which is consistent with the green trend of this region. Then, the application of the electric shaver as a green product is going to be strong.

Report Scope

Recent Developments

• In April 2025, Philips, a global leader in health technology and innovation, unveiled its latest breakthrough innovation — the premium electric shavers in India. In an exclusive showcase event co-hosted by Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), and India’s beloved tech expert Rajiv Makhni, aka Gadget Guru. The dynamic duo took center stage to introduce the cutting-edge product, spotlighting its game-changing features and the brand’s commitment to empowering modern consumers through smart technology. (https://www.philips.co.in/a-w/about/news/archive/standard/about/news/press/2025/20250429-experience-the-future-of-shaving-with-the-launch-of-philips-series-7000-i9000-and-i9000-prestige-ultra.html)

List of the prominent players in the Electric Shaver Market:

• The Procter & Gamble Company
• BaByliss
• Beurer GmbH
• Dollar Shave Club Inc
• BSH Hausgeräte GmbH
• Conair Corporation
• Braun GmbH
• Hatteker
• Helen of Troy Limited
• Andis Company
• Meridian International Holding Corporation
• Panasonic Corporation
• Remington Products, Inc.
• Runwe Pro
• Sharp Corporation
• Skull Shaver
• Spectrum Brands Holdings Inc.
• Koninklijke Philips N.V.
• Wahl Clipper Corporation
• Xiaomi Corporation
• Others