Offline Sales Dominated the Exfoliating Serum Market in 2021

The Global Exfoliating Serum Market was estimated at USD 577 million in 2022 and is anticipated to reach around USD 1400 million by 2032, growing at a CAGR of roughly 8% between 2022 and 2030.

CMI research report offers a 360-degree view of the Exfoliating Serum market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Exfoliating Serum market.

Exfoliating Serum Market: Overview

Exfoliating face serums are a sort of skincare item that aids in clearing the face of dead skin cells and other debris. People with oily or acne-prone skin frequently utilize them. Alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs), which can break the bonds holding dead skin cells together, are frequently found in these products. Exfoliating face serums can be applied as it is or with different moisturizers and facial cleansers.

Browse the full “Exfoliating Serum Market Size, Trends, and Insights By Type (Women’s Exfoliating Serums, Men’s Exfoliating Serums), By Sales Channel (Online, Offline), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032″ report at

Growth Factors

Male consumers are becoming more interested in exfoliating face serums as a result of rising knowledge of the advantages of utilizing these products. Also, due to growing worries over the negative effects of synthetic components, there is an increased demand for natural and organic exfoliating face serums.

The rising demand for home-use exfoliating face serum kits among customers, particularly millennials, who value price and convenience, is boosting the demand for exfoliating serum market. Furthermore, consumer adoption rates are increased by the growth of online retail channels that provide a large range of high-quality, reasonably priced exfoliating face serum goods. In the upcoming years, there will likely be greater demand for exfoliating face serums due to the growing emphasis on skin health among both men and women.

The COVID-19 outbreak has severely impacted the beauty and cosmetics business. Store closures brought on by tight lockdown procedures had severe effects, with global sales falling by 60–70% from March to April 2020. As consumers spent less on cosmetics and personal care items, businesses positively addressed the situation by expanding their production capabilities and providing hand sanitizers and cleaning supplies. The global exfoliating serum market was highly impacted during 2020 and 2021.

Segmental Overview

The exfoliating market is classified into women’s and men’s exfoliating serums, based on type. Women’s exfoliating face serums are a kind of skincare item made to get rid of dead skin cells and enhance the look of the skin. Women often use them to moisturize, tone, and clean their faces. Men’s Exfoliating Face Serums are another skincare item used to exfoliate dead skin cells and enhance skin appearance. Men often use them to cure issues like acne, greasy skin, and others. You can incorporate men’s exfoliating face serums into your facial scrub routine.

In 2021, offline sales dominated the market for exfoliating face serums worldwide. Because individuals prefer to purchase goods from physical storefronts over internet retailers, offline channels are more common than online ones. The significant frequency of this trend can be linked to women in emerging nations like India and China increasingly favoring high-end skin care products.

Due to easy product availability through e-commerce platforms and rising consumer preference for buying these types of skin care products through digital mediums, online sales are expected to grow significantly over the forecast period, which is likely to boost exfoliating serum market industry growth over the forecast period. The other application part focuses on medical uses for these face serums, which include treating conditions like acne, hyperpigmentation, wrinkles and lines, dull skin, and more that are related to the skin.

Global Exfoliating Serum Market 2023–2032 (By Sales Channel)

Regional Overview

In terms of revenue share, the Asia Pacific region dominated the global exfoliating serum market in 2021, and this dominance is anticipated to hold throughout the projected period. The rise in market demand to rising disposable income, rising consumer knowledge of skincare, and rising demand for anti-aging products among men & women.

Due to the significant concentration of cosmetic manufacturers, including Beiersdorf AG, Estee Lauder Cos Inc., Avon Inc., Coty Inc., and Kao Corp., Europe was the second-largest regional sector, accounting for 20% of the overall revenue share in 2020. Furthermore, Europe has seen a sharp increase in online sales due to a higher penetration rate than offline sales. This trend encourages product adoption across nations, resulting in bigger market revenue shares over the forecast period.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 655 Million
Projected Market Size in 2032 USD 1400 Million
Market Size in 2022 USD 577 Million
CAGR Growth Rate 8% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Sales Channel, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Competitive Landscape/ Key Players Insights

Our market analysis includes a section specifically devoted to key players operating in the Exfoliating serum market. Our analysts give an overview of each player’s financial statements, along with product benchmarking and SWOT analysis. The competitive landscape section includes key development strategies, market share analysis, and market positioning analysis of the mentioned competitors globally.

  • 2022: The gender-neutral personal care company Raw Beauty Wellness has expanded its product line by introducing a new line of vegan skincare and haircare products. The new vegan collection offers an eye serum, exfoliating serum, leave-in hair serum, lip oil, prebiotic gel deodorant, and antioxidant serum.

Global Exfoliating Serum Market 2023–2032 (By Million)

Some of the prominent players

  • Pixi
  • l.f.
  • Amorepacific
  • First Aid Beauty
  • Drunk Elephant
  • Sunday Riley
  • Paula’s Choice
  • Neogen
  • Biologique Recherche
  • Farmacy
  • REN
  • Kate Somerville
  • Others

The global Exfoliating Serum market is segmented as follows:

By Type

  • Women’s Exfoliating Serums
  • Men’s Exfoliating Serums

By Sales Channel

  • Online
  • Offline

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America