According to Custom Market Insights (CMI), the global luxury car rental market was at USD 52.5 billion in the year 2021 and it is expected to grow to USD 84.3 billion by the year 2030 growing at a compound annual growth rate of 6.1% in the coming years. Different types of luxury cars like Porsche Bentley Rolls-Royce and others are rented for various purposes.

The preference for renting these luxury cars over normal cards is expected to grow in the coming years. Digitization has been one of the major reasons for the growth of this market. Just like any other industry digitization has played an important role in the growth of the luxury car renting market.

Browse the full “Luxury Car Rental Market Size, Trends and Insights By Rental Type (Business, Leisure), By Mode Of Booking (Offline, Online), By Rental Length (Short Term, Long Term), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” report at

Luxury Car Rental Market Regional Snapshots

The Asia Pacific region is expected to grow well during the forecast period. This region has dominated the market in the past with the highest market share in terms of revenue. The segment is expected to grow well in the coming years as there is a growing preference among consumers for renting luxury cars over buying these luxury cars.

About 38% of the world’s population resides in the countries like India and China. These are located in the Asia Pacific region due to which the growth of the market is expected to be well in this region. There are a large number of different billionaires that are residing in the Asia Pacific region and this number will continue to grow during the forecast period.

About 1149 billionaires are currently residing in the Asia Pacific region that demands these luxury cars on a rental basis. Renting luxury cars is one of the emerging businesses in the Asia Pacific region due to an increase in the different trends.

In Japan, the demand for these luxury cars is growing due to the increase in the affluent people who need to travel for business purposes. Apart from the Asia Pacific region North American region is also expected to grow well in the coming year. The North American region has a good demand for renting luxury cars although the market suffered during the pandemic it is still expected to grow well in the coming years.

Many lucrative opportunities are provided for the growth of this market in the North American region due to the number of discounts that are provided on renting these luxury cars on a short-term basis. People have a subscription to these vehicles for a period of time.

Luxury Car Rental Market Dynamics


Digitization in this industry will drive market growth in the coming years. Consumers are adopting autonomous vehicles on a large scale. All the market players are offering various discounts for their services which will be helpful in increasing the bookings for renting luxury cars. In order to improve their profitability, most of these companies are focusing on providing autonomous vehicles. Autonomous vehicles have been helpful in improving the customer experience.

The companies are provided luxury cars on a rental basis and are adopting the use of software for improving their operations and services. Increased adoption of this software will be helpful in enhancing the efficiency of these organizations. this software’s extremely beneficial as they provide a platform for managing the payment, reports are generated, and it also helps in the optimization of the fleet.


A large amount of deposit is taken from the person seeking a luxury car for rent. It varies between 2500 U.S. dollars to 50,000 U.S. dollars. There are other factors like the installation of GPS devices through the organization as it helps in keeping a track of the car in case of any issues. Apart from the use of GPS devices and acquiring awesome as safety deposits these companies also seek financial information about the person taking the car on rent.

These organizations make sure that the person has some insurance period this insurance shall be helpful for paying off the liability in case something goes wrong. The premium which is taken for this insurance is for the car happens to be high. All of these factors are restraining the growth of the market.

Global Luxury Car Rental Market 2023 – 2032 (By Mode of Booking)

Luxury Car Rental Market  Opportunities

Constant technological advancements have provided better opportunities for the expansion of the business in the coming years. The use of various software and automation in these luxury cars has been instrumental in improving customer satisfaction. The use of applications has made bookings easy and reliable. All of these factors will escalate the market growth in the coming years.

Luxury Car Rental Market Challenges

There’s not much awareness regarding the availability of such facilities and this is expected to challenge the market in the coming years. When it comes to the developing nations of the world these facilities are not available on a large scale and it does not offer a lot of options in terms of the models of the cars as well as the competitors.

Luxury Car Rental Market Report Highlights

On the basis of the type of rental maximum bookings and business will be generated through the business sector. The business segment is expected to dominate the market in the coming years due to increased travel for meetings. These cars are rented for the top executives in an organization.

There’s a growing demand for luxury cars on a rental basis for leisure purposes. When it comes to various occasions’ people want to rent luxury cars in order to match the occasion as well as to portray their status.

On the basis of the mode of booking the online segment is expected to dominate the Luxury Car Rental market in the coming years due to the availability of various applications on smartphones that provide reliable and safe booking procedures.

The reality of various websites of the organizations that help in making the booking for these cars will also lead to the growth of the market through this mode. In the past, the offline segment has had a good amount of market share in terms of revenue as this was the only option available. In the coming years, the online segment is expected to dominate the market due to the availability of various models of cars available at different prices. Many competitors have offered their services online and the user can compare these services and opt for the ones that are affordable.

Luxury Car Rental Market Report Scope

Feature of the Report Details
Market Size in 2021 USD 52.5 Billion
Projected Market Size in 2030 USD 84.3 Billion
CAGR Growth Rate 6.1% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Prominent Players Aviz Budget, Goldcar, Enterprise Holdings, Hertz, Localiza, Sixt, Fox Rent a Car, Movida, Unidas, eHi car Services, and Others
Key Segment By Rental Type, Mode Of Booking, Rental Length, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Luxury Car Rental Market Recent developments

In the year 2021 GoAir formed a partnership with Eco Europcar this partnership aims at launching the services for renting cars across 100 different locations in India there this will also be inclusive of 25 airports.

Global Luxury Car Rental Market 2023 – 2032 (By Billion)

Key Market Players in the Luxury Car Rental Market

  • Aviz Budget
  • Goldcar
  • Enterprise Holdings
  • Hertz
  • Localiza
  • Sixt
  • Fox Rent a Car
  • Movida
  • Unidas
  • eHi car Services

Segments covered in the report

By Rental Type

  • Business
  • Leisure

By Mode of Booking

  • Offline
  • Online

By Rental Length

  • Short term
  • Long term

By Geography

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America