Global Herbal Beauty Products Market size was valued at USD 78.9 Billion in 2023 and is expected to reach USD 150.2 Billion by 2032, at a CAGR of 6.5% during the forecast period 2023 – 2032.

Herbal Beauty Products Market: Overview

Natural plant extracts, herbs, and botanicals are the main ingredients of herbal beauty products, which include skincare products and cosmetics. They frequently stay away from artificial chemicals in favor of kinder, more environmentally friendly substitutes that are said to provide several skincare advantages.

The market for herbal beauty products is being shaped by several worldwide trends. Primarily, consumers are becoming more and more interested in natural and organic foods due to worries about sustainability, health, and the environment.

In addition, new formulations that utilize the advantages of botanicals and medicinal plants for skincare and cosmetic applications are becoming possible thanks to technical breakthroughs. As customers look for assurances regarding the authenticity and sustainability of products, there’s a growing emphasis on ethical sourcing and transparency across the supply chain.

Additionally, e-commerce and digitization are making herbal beauty products more widely accessible and well-known worldwide, which enables manufacturers to reach a larger market. There’s also a growing trend in the direction of personalization and customization, where customers are looking for herbal beauty products that are specifically tailored to meet their skincare needs.

By type, the skin care segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The market for skincare products is seeing trends such as a move toward natural and clean ingredients, an increase in demand for anti-aging products, a rise in interest in customized skincare regimens, and the expansion of eco-friendly and sustainable businesses.

By gender, the women segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The market for herbal beauty products is mostly driven by women because of their increased consumption and strong interest in skincare and makeup. For health and environmental concerns, they frequently place a higher priority on natural components, which fuels demand for herbal products thought to be safer and better for their skin.

By sales channel, specialty stores segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The market for herbal beauty products is driven by specialty retailers, which provide a carefully chosen range of natural and organic skincare choices to meet the needs of customers looking for certain formulations and components.

Due to rising consumer preference for natural skincare products, a strong concentration of creative beauty brands that specialize in herbal formulations, strict regulations promoting product safety, and significant trends emphasizing clean beauty and wellness, North America leads the market for herbal beauty products.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 78.9 Billion
Projected Market Size in 2032 USD 150.2 Billion
Market Size in 2022 USD 73.5 Billion
CAGR Growth Rate 6.5% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Gender, Sales Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Custom Market Insights has comprehensively analyzed Herbal Beauty Products market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict depth scenarios of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Herbal Beauty Products industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Herbal Beauty Products Market 2023–2032 (By Billion)

 List of the prominent players in the Herbal Beauty Products Market:

  • The Body Shop
  • Burt’s Bees
  • Kiehl’s
  • Origins
  • Aveda
  • L’Occitane en Provence
  • Forest Essentials
  • Himalaya Herbals
  • Weleda
  • Jurlique
  • Korres
  • Herbivore Botanicals
  • Tata Harper Skincare
  • Hauschka
  • Yves Rocher
  • Ren Clean Skincare
  • Sukin
  • Neal’s Yard Remedies
  • Aubrey Organics
  • Andalou Naturals
  • Others

Lotus Herbals became a significant regional force in north India’s natural beauty care market. Currently, Lotus Professional is available in 15,000 salons and spas nationwide. The second has been the development of Ikkai, a makeup line that was introduced in 2018 to meet the demands of millennials, and the Lotus Makeup product line.

The Herbal Beauty Products Market is segmented as follows:

By Type

  • Skin Care
  • Hair Care
  • Fragrance
  • Others

By Gender      

  • Men
  • Women

By Sales Channel

  • Specialty Stores
  • Drug Store
  • Online Store
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America