Global Homecare Ingredients Market size was valued at USD 19.5 Billion in 2023 and is expected to reach USD 35 Billion by 2032, at a CAGR of 6.7% during the forecast period 2023 – 2032.

Homecare Ingredients Market – Overview

Home care ingredient market is driven by various factors such as the increasing consumer awareness towards sustainable and green products. Due to rising environmental consciousness, consumers are demanding homecare products containing biodegradable and eco-friendly ingredients, which in turn is expected to create lucrative opportunities for market during the forecast period.

Plant-based surfactants and bio-based solvents have gained popularity as consumers seek to reduce their environmental impact.

Rising focus on household cleaning & hygiene, and increasing supportive initiatives by government organisations for cleaning and hygiene are propelling the market growth of homecare ingredients market.

A survey conducted by Custom Market Insights revealed that 81% of respondents believe companies should contribute to environmental improvement, which is expected to create lucrative opportunities for environmentally friendly homecare ingredients products during the forecast period.

However, the market faces certain restraints, including stringent regulatory standards and certification requirements. Compliance with regulations like REACH has become challenging and costly for manufacturers, leading to delays in product launches.

Fluctuating raw material prices also impact profit margins and pricing strategies, requiring effective supply chain management to mitigate the impact of volatile costs. Furthermore, the high production costs of natural and bio-based ingredients limit their widespread adoption, hindering market growth.

Amidst challenges, the market presents opportunities driven by the rapid growth of e-commerce channels. Online shopping and the adoption of e-commerce present a significant opportunity for the global homecare ingredients market.

Technological advancements in formulation processes offer another opportunity for innovation in homecare ingredients. Breakthroughs in extraction techniques, nanotechnology applications, and enzyme engineering enhance the performance and sustainability of homecare products.

The global homecare ingredients market is segmented by derivatives, application, end-use industry, and distribution channels. The product type segmentation includes surfactants, solvents, builders, enzymes, emollients, and rheology modifiers.

Surfactants held the highest market share in 2022, given their fundamental role in cleaning products. Enzymes represent the fastest-growing segment due to their eco-friendly and effective cleaning properties, aligning with the increasing environmental consciousness among consumers.

Application-wise segmentation covers dishwashing, laundry care, surface cleaners, toilet cleaners, air fresheners, fabric care, and others. Laundry care dominated the market in 2022 due to its essential role in daily household activities. Air fresheners emerge as the fastest-growing segment, driven by an increasing focus on indoor air quality and home fragrance.

Distribution channel segmentation encompasses supermarkets/hypermarkets, convenience stores, specialty stores, and e-commerce. Supermarkets/hypermarkets held the highest market share in 2022, driven by their wide reach and consumers’ preference for one-stop shopping.

E-commerce is the fastest-growing segment, experiencing rapid growth across various industries, including homecare.

End-users cover residential and commercial categories. Residential holds the highest market share, considering the vast volume of households, while the commercial segment, especially in healthcare, is the fastest-growing. The importance of cleanliness and hygiene in commercial spaces drives the demand for specialized homecare products.

Regionally, North America leads the homecare ingredients market, with high consumer awareness, a well-established retail infrastructure, and a growing trend towards sustainable products. Europe benefits from stringent regulatory standards, promoting environmentally friendly homecare products.

The Asia Pacific region stands out as the fastest-growing market due to a large consumer base, rapid urbanization, and a growing middle class.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 19.5 Billion
Projected Market Size in 2032 USD 35 Billion
Market Size in 2022 USD 18.3 Billion
CAGR Growth Rate 6.7% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Product Type, Application, Formulation, Distribution Channel, End User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed Homecare Ingredients Market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict in depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Acai Berry industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players ate studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, the Report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships, and emerging business models.

Global Homecare Ingredients Market 2023–2032 (By Billion)

List of the prominent players in the Homecare Ingredients Market:

  • DuPont Nutrition & Biosciences
  • Aarti Surfactants
  • Akzo Nobel N.V.
  • Antozyme Biotech Pvt Ltd
  • ARC Surfactants
  • Ashland
  • Behn Meyer
  • Cargill
  • Clarient
  • Croda International Plc
  • Henkel AG & Co. KGaA
  • Unilever PLC
  • Procter & Gamble Company
  • Reckitt Benckiser Group PLC
  • Church & Dwight Co. Inc.
  • Others

These key players are adopting various organic and inorganic growth strategies such as M&A, joint ventures, collaborations, strategic alliances, expansion, new product launches among others to increase their revenues and business operations.

The Homecare Ingredients Market is segmented as follows:

By Product Type

  • Surfactants
  • Solvents
  • Builders
  • Enzymes
  • Emollients
  • Rheology Modifiers

By Application  

  • Dishwashing
  • Laundry Care
  • Surface Cleaners
  • Toilet Cleaners
  • Air Fresheners
  • Fabric Care
  • Others (including Glass Cleaners, Specialty Cleaners, etc.)

By Formulation  

  • Liquid
  • Powder
  • Gel

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • E-commerce

By End User

  •  Residential
  • Commercial (including Hospitality, Healthcare, and Industrial sectors)

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America