India Cricket Equipment Market Size Likely to Grow at a CAGR of 5.91% By 2034

Market Size and Growth

The India Cricket Equipment Market size is forecast to grow at a CAGR of 5.91% from 2025 to 2034. The market is expected to reach USD 82.24 Million by 2034, up from USD 46.52 Million in 2024.

Overview

As per an industry expert at CMI, the India Cricket Equipment Market has commented that the India Cricket Equipment Market will continue to experience healthy growth due to cricket continuing to be the sport with the most emotional connection in the country. Ongoing investment into grassroots talent, strong training frameworks, innovation of products, and new retail channels are expected to result in sustainable opportunities for the market in ten years from now.

Key Trends & Drivers

• Emotional & Cultural Backbone: In India, nothing compares to cricket’s emotional connection. It’s more than just a game. You can see the game being played in every local park or school playground, or sometimes just in the middle of the street with children playing street cricket with tennis balls or taped-up plastic balls. That emotional connection, in turn, creates ongoing demand for economically priced but good quality bats, balls, gloves, pads, helmets, and clothing. The inspiration provided by star players like Virat Kohli or Smriti Mandhana also encourages young players, which leads parents to spend more on the basic and intermediate equipment.

• Grassroots Development & Coaching Networks: One of the primary driving factors of growth is that India wants to invest in developing talent, both at the grassroots level. Thousands of cricket academies, school programs, and state-level coaching institutions really help train the next generation of players. Parents are now willing to spend more than ever on quality bats, developing kits for pads, training jerseys, and safety equipment. As leading batting brands see this increase in youth cricketer development, they have begun designing youth equipment – lighter bats, helmets that open/close, and starter kits—that accommodates entry-level players while managing the cost versus quality versus safety aspect.

• Material & Product Design Innovation: Modern cricket gear consists of much more than simply a bat and ball. Both professional and amateur players expect bats with a better balance, advanced grip, shock-absorbing capabilities, and truly lightweight yet strong willow; protective gear has become more lightweight, moisture resistant, and impact tested to better prevent injury. Indian brands like SG, SS, and DSC keep pumping money into R&D, sourcing premium English and Kashmir willow, high-quality leather for balls, and strong protective gear, as this is how they keep the doubtless innovation cycle going to satisfy domestic demand and compete on a world scale in the emerging cricket markets of Southeast Asia and Africa.

• Changing Pathways of Retail and Distribution: Distribution is also a major factor for the boom in India’s cricket equipment market. Sports retail stores have always been the dominant force. What we have observed is that hypermarkets, branded outlets, and dedicated cricket stores in Tier II and III cities are beginning to gain traction. E-commerce is changing the reach of brands; even retailers rarely seen in India can reach remote towns that do not have organised retail by selling through online platforms, enabling the smaller brands to penetrate these areas. Discounts, ease, and diversity of delivery are propelling parents in smaller locations to source quality gear for their children online. Now, they don’t have to rely only on local shops. Development from physical hockey sticks to distribution was changing in Canadian hockey programs.

• Cross-Border Trade & Exports: India continues to be home to cricket bat exports, most notably English willow and Kashmir willow bats. Domestic brands are increasing exports to newer cricketing nations within Asia and the African continent. At the same time, stable raw material supply chains and favourable trading relations allow the supply of high-grade willow and other essential inputs to continue. Seasonal trade cycles, sporting events, and global tournaments contribute to an increase in sales for Indian manufacturers.

Report Scope

SWOT Analysis

• Strengths: India has a strong cricket history, and local leagues and tournaments, a loyal fan base, and support from fans in a huge country all provide a healthy underlying demand for quality equipment. Established brands SG and SS benefit from decades of cricketing proficiency, know-how, and sourcing quality English and Kashmir willow and cost-effective local manufacturing. By producing locally, the brands reduce costs when compared to imports while enjoying the flexibility to customize their products. In addition, India has a good supply chain for leather goods and protective pads and has a skilled workforce, providing both brands good footing to expand into emerging, global cricketing hub markets too.

• Weaknesses: There are millions of families in India that have a massive interest in cricket. However, for the majority of the low and lower middle-class income families, which make up a big percentage of the population, premium-price bats, gloves, and personal protective equipment are beyond their reach or affordability, which restricts penetration into price-sensitive markets of interest. Many of the rural areas, including semi-rural and remote areas, may be geographically isolated and may not enjoy the infrastructure or organized coaching or exposure to the sport, which also restricts demand “beyond urban hubs.” There are also unorganized players providing even cheaper, poor-quality gear into the market just to get their names and brands visible to players and potential customers, thereby diluting any brand equity that the legitimate players have in the marketplace. For the brands, delivering affordability but also maintaining quality across the whole product range is always going to be a juggling act when competing against low-priced replicas or knock-offs.

• Opportunities: India’s expanding grassroots talent pool provides plenty of room for brands to develop entry-level, resilient, and cheaper gear for children and youth players. Further demand can be driven by governmental initiatives to support sports, initiatives for government-backed leagues, and local school cricket partnerships. India’s exporting of cricket gear to Asia-Pacific and Africa, where interest in cricket is growing, allows Indian brands to establish additional revenue streams. With online and personalized sales channels, manufacturers can engage and interact with more customers, regardless of the aspiring player’s location.

• Threats: Bargain, unbranded imports and counterfeit bats or balls, which actively undermine reputable brands, are the biggest threats. Counterfeit bats and balls deteriorate the reputation of a brand and can adversely affect loyal customers. In addition, sudden price increases of raw materials – particularly premium materials (willow and leather) – could lead to net profit declines for local suppliers. Moreover, extreme price sensitivity might mean that when branded product prices are elevated, the savvy buyer will seek unbranded alternatives rather than pay outrageous prices. IP legislation has not kept pace with the market, meaning reputable brands offer products to unregulated domestic suppliers and cheap, offshore substitutes. In addition, lack of brand distribution places reputable brands at risk.

List of the prominent players in the India Cricket Equipment Market:

• Sanspareils Greenlands (SG)
• Sareen Sports Industries (SS)
• BDM (Beat All Sports)
• MRF Sports Goods
• DSC (Delux Sports Company)
• BAS Vampire
• RNS Larsons
• SS Ton
• Spartan Sports India
• Kay Gee Sports
• Others

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