Indian Cosmetic Market size was valued at USD 8.1 Billion in 2023 and is expected to reach USD 18.4 Billion by 2032, at a CAGR of 3.2% during the forecast period 2023 – 2032.
Indian Cosmetic Market: Overview
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources or synthetically. Cosmetics are designed for personal care and skin care used to cleanse or protect the body or skin.
The Indian cosmetics market is witnessing notable trends driven by evolving consumer preferences. The surge in demand for organic and sustainable beauty products, reflects a growing awareness of health and environmental concerns.
Digitalization has spurred online beauty retail, making diverse products accessible to a broader audience. With changing lifestyles post-Covid, consumers seek holistic beauty solutions, contributing to a paradigm shift in product choices.
Additionally, the market sees strategic brand collaborations and expansions, indicating a dynamic and competitive landscape. The convergence of these trends showcases a transformative phase in the Indian cosmetics market, aligning with diverse consumer needs and preferences.
By type, skin and sun care products segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The Indian cosmetics market is witnessing significant trends in skin and sun care products driven by a surge in consumer awareness regarding skin care.
Increasing concerns about pollution and the harmful effects of UV radiation have propelled the demand for protective and nourishing skincare solutions. Products with natural and organic ingredients, anti-pollution formulations, and UV protection features are gaining prominence Indian cosmetics market.
By gender, women held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. Women drive the Indian cosmetics market due to their increasing financial independence, changing societal norms, and a growing emphasis on personal grooming.
The influence of social media and beauty trends has heightened awareness, encouraging women to experiment with a variety of products. This, coupled with a desire for self-expression, has made women key drivers of the cosmetics market, shaping consumption patterns and influencing product preferences.
By distribution channel, specialty stores held the highest market share in 2022. Specialty stores are driving the Indian cosmetics market with notable trends. The rise of experiential shopping, personalized consultations, and exclusive product offerings in these stores caters to evolving consumer preferences.
Additionally, the growing demand for niche and premium beauty brands, coupled with an emphasis on natural products, fuels the popularity of specialty stores. The integration of digital technologies for virtual try-ons and augmented reality experiences enhances the overall shopping journey, contributing to the growth and dynamism of the cosmetics market in India.
By region, the South India cosmetics market is driven by a surge in demand for natural and organic products, heightened beauty consciousness, and an increasing preference for region-specific formulations. The market is witnessing a trend towards personalized beauty solutions, reflecting evolving consumer preferences in this dynamic and diverse region.
Report Scope
| Feature of the Report | Details |
| Market Size in 2023 | USD 8.1 Billion |
| Projected Market Size in 2032 | USD 18.4 Billion |
| Market Size in 2022 | USD 5.9 Billion |
| CAGR Growth Rate | 3.2% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Type, Gender, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Country Scope | India |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Custom Market Insights has comprehensively analyzed India cosmetic market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Indian cosmetic industry.
The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.
List of the prominent players in the Indian Cosmetic Market:
- Hindustan Unilever Limited
- Dabur India Ltd
- Marico Limited
- Godrej Consumer Products Ltd
- Emami Limited
- L’Oréal India Pvt Ltd
- ITC Limited
- Khadi Natural Healthcare Ltd
- Biotique
- Lotus Herbals Ltd
- Himalaya
- VLCC Personal Care Ltd
- Sugar Cosmetics Pvt. Ltd
- MyGlamm
- Mamaearth
- Colorbar Cosmetics
- Nykaa
- A.C. Cosmetics
- Faces Canada
- Lakme
- Others
In March 2023, M.A.C. Cosmetics launched Hyper Real Skincare, a skincare line that includes a serum, a cleansing cream and a cleanser, starting from 21 euros. A range that promises hydration, reinforcement of the skin barrier and good make-up hold.
The Indian Cosmetic Market is segmented as follows:
By Type
- Skin and Sun Care Products
- Hair Care Products
- Deodorants and Fragrances
- Others
By Gender
- Men
- Women
- Unisex
By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Pharmacies
- Online Sales Channel
- Others