Global Male Skincare Market Size Likely to Surpass at a CAGR of 6.5% By 2034

As per the Male Skincare Market size analysis conducted by CMI Team, the global Male Skincare market is expected to record a CAGR of 6.5% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 17.6 Billion. By 2034, the valuation is anticipated to reach USD 30.9 Billion.

Overview

According to industry experts at CMI, male skincare is the spectrum of products, rituals, and treatments that are made or marketed just for men to keep their skin healthy, looking good, and in good shape. It means cleaning, moisturizing, treating, and protecting the skin against harm from the environment, aging, and skin problems like acne, oiliness, or sensitivity. The male skincare market is being influenced by changing male grooming norms & evolving masculinity, rising disposable income & premiumization, influence of social media, influencers & celebrity endorsements and advanced technology & personalization. However, the limited product customization hampers the industry expansion.

Key Trends & Drivers

• Increasing adoption rate of men grooming: The industry is evolving since a growing number of men are taking care of their looks. More and more men are getting aware of how they should appear, which is making skincare products more popular. Men want better ways to take care of themselves because of changing social norms and behaviors. This has led to a wider choice of skincare products for men that help with acne, aging, and overall skin health. The market is growing significantly because there are a growing number of men’s skin care products available.

• Emergence of personalized products: People really want skin care products that are developed particularly for them, taking into account their skin type, concerns, and way of life. By employing new technologies like artificial intelligence (AI) and data analytics to look at customer data, brands may make goods and processes that are just right for their customers. Clients are happy and keep coming back when they make products that help with specific skin problems like acne, irritation, or aging. Niche goods are products that target certain parts of the men’s skincare market and offer unique ways to address that need. Niche items could be based on new trends or interests, including using natural materials, packaging that is good for the environment, or skincare routines that are only used in specific cultures.

Report Scope

SWOT Analysis

• Strengths: The male skincare market is getting stronger because there are more products to choose from. Number of men population want skincare solutions that can do three things at once: keep their skin moist, protect it from the sun, and fight signs of age. The rise of multi-functional hybrids is in line with the ideas of convenience and minimalism.

• Weakness: One of the major weaknesses in male skincare business is that there is a limited customization of the products despite men’s skincare businesses have more products, they still utilize formulas that work for everyone, which makes it harder to find something that works for with them.

• Opportunities: Digital and social media are transformational forces in the male skincare business, influencing attitudes, increasing experimentation, and hastening acceptance.

• Threats: Regulatory hurdles pose a significant challenge to the industry expansion. For instance, in the United States, the FDA broadly classifies products as cosmetics or pharmaceuticals; items with health-related claims (e.g., anti-aging, SPF) may be treated as drugs, particularly sunscreens. Besides, the EU’s Regulation EC No. 1223/2009 mandates pre-market safety dossiers, strict ingredient prohibitions, and designated responsible individuals for each product. This regulation might vary across the industry which act as a major threat for the market development.

List of the prominent players in the Male Skincare Market:

• Beiersdorf AG
• Johnson & Johnson Services Inc.
• Unilever PLC
• Clarins Group
• Chattem Inc
• Clinique Laboratories
• Kiehl’s LLC
• Susanne Kaufmann Company
• Lancôme Company
• Estee Lauder Companies
• L’Oréal S.A
• Galderma Laboratories L.P.
• Aveda Corporation
• Emami Limited
• Maapilim Company
• Others