According to Custom Market Insights (CMI), The Global Men’s Skincare Market size was estimated at USD 13.28 billion in 2021 and is expected to hit around USD 21.74 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 6.4% from 2022 to 2030.

The general public frequently uses skincare products to maintain and improve the appearance of the face and other body parts. In addition, male purchasers are increasingly becoming more interested in buying them due to changing lifestyles. A few products in the Skin Care range are face masks, creams, lotions, moisturizers, and conditioners. These products are beneficial in many ways, including conditioning the skin, shielding it from dust, oil, and pollutants, and clearing the skin of filth and makeup. 

Additionally, using skin care products can help prevent premature aging, acne, dark spots, and other skin-related issues while preserving the skin’s texture. American consumers are showing a growing interest in buying customized items. Throughout the projection period, it is projected that the idea of creams, serums, and moisturizers that are enriched with natural ingredients would have substantial demand. This is brought on by consumers’ increased preference for all-natural beauty products. There is a greater expectation that more consumers would use these products since they are thought to be more efficient and have fewer adverse side effects.

The industry’s rapid development mainly drives the significant global demand for skincare products. In addition, the coronavirus epidemic has caused several nations to issue stay-at-home orders, and people are concentrating on taking care of themselves during this time. Therefore, people are more interested in skincare than ever since more people stay home. Consequently, the male skincare market may increase favorably throughout the projection year. On the other hand, the COVID-19 incident has had a somewhat unfavorable effect on the global market for men’s skincare products.

The COVID-19 epidemic has impacted various factors, including aircraft cancellations, travel restrictions, quarantines, restaurant closures, and the restriction of all indoor and outdoor events. The drastic loss in consumers and supply chains creates market instability and, as a result, unemployment.

Browse the full “Male Skincare Market Size, Trends and Insights By Product (Shave Care, Creams & Moisturizers, Sunscreen, Cleansers & Face Wash, Others), By Source (Organic, Conventional), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” report at

Market Dynamics.


Men’s skincare products are in high demand because of the general requirement for skin care. The ordinary modern guy is increasingly interested in taking care of his skin, which has prompted several skincare product makers to target the Men’s market. In addition, men have different skin health concerns than women since their skin is often more complicated, oilier, and thicker than women’s. So, by providing products for men of various skin types, beauty and personal care companies profit from the necessity for men to take care of their skin.

Preference for natural products

The rising desire for natural or chemical-free goods worldwide drives the market for men’s skincare products. Men’s skincare products made from naturally derived substances assist lessen the use of compounds obtained from petroleum. As a result, the demand for natural skin care products for men has been driven by sustainability over the years. Depending on their skin tone, herbal skincare products are available in a wide range of formulas to meet the needs of a diverse set of consumers. An expanding global distribution network, which promotes the accessibility of herbal and natural men’s skincare products globally, provides additional support.

Due to its claimed health benefits, such as lack of side effects and increased skin friendliness, the market for herbal or natural men’s skincare products is growing quickly. Additionally, herbal skincare products also increase demand by nourishing the skin with essential minerals and nutrients.

Global Male Skincare Market 2023–2032 (By Source)

Promoting celebrity endorsement to catch consumers’ Attention

Men’s skincare products have recently been widely available, enjoying significant appeal and drawing customers of all ages. Around 50.4% of people worldwide are men, which presents an attractive potential for manufacturers to target men’s skincare products. This, in turn, is anticipated to enhance the growth of men’s skincare products throughout the projected period. Additionally, producers have created innovative products exclusively for men due to shifting attitudes among men about skincare products and their advantages. A rising trend in the market for men’s skincare products is the number of significant companies hiring athletes and movie stars to promote their goods to persuade customers to use them.


 The main obstacle to market expansion is the issue with customer perception. Internationally renowned businesses, whose names are traditionally connected to women’s beauty products, encounter barriers in this area while trying to gain the acceptance of men’s. However, to boost their image among men customers everywhere, firms are likely to emphasize their advertising and marketing efforts more.


 The readiness and actual embrace of consumers to make online transactions. Instead of only supplying standard e-commerce products, beauty consultants and advisers have promoted the shift to online purchasing and social marketing. Digital artists are using this in fresh and genuine approaches.


 The performance of the supply chain is one of the main issues that keep producers and marketers of skin care products up at night. Obtaining goods was difficult enough before the epidemic and is now considerably more so. Even if customers add more extended lead periods to their orders, there still needs to be more guarantee that anything will arrive on time or at all. Although having several possible sources of supply is beneficial, it also raises quality control and consistency issues. Additionally, it necessitates obtaining the rights to formulae and production techniques.

Moreover, fake goods are pretty standard in the men’s category, especially in Asian markets like China and India. The internet distribution route was found to be more often used to disseminate bogus goods. This may be a challenge for the growth of the male skincare market.

 Report Highlights.

Based on product, the shave care category is expected to grow at the most significant CAGR and is projected to be in a dominant position in the future. Pre-shave and post-shave care products are becoming more popular among men all over the world. In this sense, shaving gel or foam is still the most often used product for after-shave care among men’s. Due to the prevalence of shaving among males, the shaving care market is dominant. In addition, shaving is a daily need for those leading professional lives, which fuels the global demand for shaving products.

Based on the source, the organic skincare products segment is the leading and expected to make the most significant contribution to the men’s skincare market. Most men are switching to natural and organic skincare products now that the public is aware of the negative consequences of synthetic chemicals in cosmetic items. For example, UV filters, vitamins, antioxidants, and botanical extracts are natural chemicals without adverse side effects and protect the skin against blue light, UV radiation, and pollution.

Regional Snapshots

Europe held a dominant position and is predicted to be in the dominating state during the forecast period in the men’s skincare market. The biggest regional market was shown to be Europe. Manufacturers in this region are gaining from a fast-growing client base led by nations like Germany, and the U.K. Europe also has a significant population of traditional and organic men’s skincare companies, which helps to explain its dominance in the global industry. Given the growing importance of self-care and health among men, the demand for men’s skincare products in Germany is anticipated to experience stable value growth throughout the projected period. At a macro level, the availability of more reasonably priced goods at discounts through well-known retail channels has favoured market expansion.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 13.28 Billion
Projected Market Size in 2030 USD 21.74 Billion
Market Size in 2022 USD 14.22 Billion
CAGR Growth Rate 6.4% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Prominent Players Beiersdorf AG, Johnson & Johnson Services Inc., Unilever PLC, Clarins Group, Chattem Inc, Clinique Laboratories, Kiehl’s LLC, Susanne Kaufmann Company, Lancôme Company, Estee Lauder Companies, L’Oréal S.A, Galderma Laboratories L.P., Aveda Corporation, Emami Limited, and Others
Key Segment By Product, Source, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Key players

  • Beiersdorf AG
  • Johnson & Johnson Services Inc.
  • Unilever PLC
  • Clarins Group
  • Chattem Inc
  • Clinique Laboratories
  • Kiehl’s LLC
  • Susanne Kaufmann Company
  • Lancôme Company
  • Estee Lauder Companies
  • L’Oréal S.A
  • Galderma Laboratories L.P.
  • Aveda Corporation
  • Emami Limited
  • Others

Recent developments.

Bombay Shaving Company, established in India, often introduces men’s grooming products to attract new clients and solidify its position in the market. Amazon also selected the brand for a global launch in 2017.

Global Male Skincare Market 2023–2032 (By Billion)

Segments covered in the report

By Product Type 

  • Cleansers & Face Wash
  • Moisturizers & Creams
  • Serums, Oils, & Treatment
  • Shave Care

By Skin Type 

  • Oily Skin
  • Dry Skin
  • Sensitive Skin
  • Combination Skin
  • Normal Skin

By Price Range 

  • Economy
  • Mid-Range
  • Premium

By Source

  • Organic
  • Conventional

By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Discount Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

On the basis of Geography

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America