Global Outbound MICE Market is set for growth from 2023 to 2032, driven by the increasing globalization of businesses and the need for corporate events and incentive programs.

The market is expected to experience a CAGR of approximately 6.75% during this period. In 2022, the market is expected to be valued at USD 32.10 Billion, and it is projected to reach USD 56.60 Billion by 2032.

Outbound MICE Market: Growth Factors and Dynamics

  • Business Expansion: The expansion of multinational corporations and the globalization of businesses have led to a surge in outbound MICE events. Companies are now looking beyond their borders to organize and attend international gatherings.
  • Economic and Cultural Exchange: Outbound MICE events promote economic and cultural exchange by connecting professionals from different countries, enabling cross-border collaboration and networking.
  • Destination Variety: Event planners and attendees seek unique and attractive international destinations for their MICE events, driving the demand for diverse and captivating locations.
  • Technological Integration: The integration of technology in outbound MICE events is enhancing event planning, marketing, and engagement, making it easier for attendees to participate from anywhere in the world.
  • Sustainable Tourism: Sustainability and eco-friendly practices are becoming important considerations for outbound MICE events, aligning with the growing global interest in green practices.
  • Incentive Travel Programs: Companies are increasingly investing in incentive travel programs that motivate and reward employees, making outbound MICE an essential part of their strategies.
  • Market Entry and Expansion: Outbound MICE events offer a platform for businesses to explore new markets, make international partnerships, and establish their presence in foreign countries.
  • Crisis Management: As the MICE industry navigates through challenges such as the COVID-19 pandemic, outbound MICE events play a role in crisis management and recovery, adapting to new safety protocols and travel restrictions.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 34.55 Billion
Projected Market Size in 2032 USD 56.60 Billion
Market Size in 2022 USD 32.10 Billion
CAGR Growth Rate 6.75% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Type, Destination, Industry Vertical and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Outbound MICE Market: COVID-19 Analysis

  • Virtual and Hybrid Events: The pandemic led to the adoption of virtual and hybrid event solutions, allowing outbound MICE events to continue even when international travel was restricted.
  • Health and Safety Measures: The outbound MICE industry adapted to stringent health and safety measures, ensuring the safe execution of events when international travel was feasible.
  • Digital Transformation: The crisis accelerated the digital transformation of outbound MICE events, making them more accessible to a global audience and allowing for effective remote participation.
  • Contingency Planning: The industry embraced contingency planning, ensuring preparedness for unforeseen disruptions, which is now a standard practice.
  • Recovery Catalyst: Outbound MICE events were seen as a catalyst for economic recovery, attracting investments, generating employment, and fostering tourism in host destinations.
  • Hybrid Event Models: The hybrid event model emerged as a sustainable approach, offering in-person and virtual options for attendees, accommodating diverse preferences and travel restrictions.
  • Innovative Solutions: The crisis has fostered innovation in outbound MICE event planning, creating opportunities for new services and event formats that cater to changing needs and expectations.

Global Outbound MICE Market 2023–2032 (By Billion)

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List of the prominent players in the Outbound MICE Market:

  • BI Worldwide
  • BCD Meetings & Events
  • ITA Group Inc.
  • Maritz Global Events
  • CWT Meetings & Events
  • One10
  • Pulse Group
  • Shangri-La Hotels and Resorts
  • IBTM World
  • Reed Exhibitions
  • Others

The Outbound MICE Market is segmented as follows:

By Type

  • Meetings
  • Incentives
  • Conferences
  • Exhibitions

By Destination

  • Domestic
  • International

By Industry Vertical

  • Corporate
  • Government
  • Education
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America