Global Pet Tech  Market size was valued at USD 7.2 Billion in 2024 and is expected to reach USD 36.3 Billion by 2033, at a CAGR of 14.7% during the forecast period 2024 – 2033.

Pet Tech Market: Overview

Pet tech, short for pet technology, refers to a range of gadgets, apps, and devices designed to enhance the lives of pets and their owners. These technologies can serve various purposes, including health monitoring, entertainment, communication, safety, and convenience.

In recent years, the pet tech industry has experienced significant growth and innovation, driven by the increasing humanization of pets and the desire of pet owners to provide the best care and companionship for their animals.

One prominent trend in the pet tech industry is the development of smart devices that enable pet owners to monitor and interact with their pets remotely.

This includes products like smart pet cameras, which allow owners to check in on their pets and even dispense treats while away from home, and GPS trackers that provide real-time location monitoring to ensure pets’ safety.

Another emerging trend is the integration of artificial intelligence (AI) and machine learning technologies into pet tech devices, enabling them to learn and adapt to pets’ behaviors and needs over time.

For example, AI-powered pet feeders can analyze a pet’s eating habits and adjust feeding schedules accordingly, while automated litter boxes can detect when they need cleaning and take care of the task themselves.

By type, the RFID segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. RFID (Radio Frequency Identification) technology uses radio waves to identify and track objects, including pets. It’s commonly used in pet tracking systems, enabling owners to locate lost pets easily.

By product, the Monitoring Equipment segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Pet monitoring equipment encompasses a range of devices designed to keep tabs on pets’ well-being and activities.

This includes GPS trackers for location monitoring, smart cameras for remote observation, health monitors for vital sign tracking, and activity trackers for exercise monitoring.

By application, the Pet Safety segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Pet safety encompasses measures taken to ensure the well-being and security of pets in various environments.

This includes providing a safe living space free from hazards, using appropriate restraints such as leashes or harnesses during walks or car rides, keeping toxic substances out of reach, providing identification through tags or microchips, and supervising interactions with other animals.

Additionally, pet safety involves being prepared for emergencies with first aid kits and evacuation plans, as well as considering factors like temperature control, proper grooming, and regular veterinary care to maintain overall health and safety.

In North America, the pet tech industry is thriving, with innovative products ranging from smart feeders and GPS trackers to health monitors, catering to the growing demand for advanced pet care solutions.

FitBark is a company that specializes in pet health monitoring technology. The device syncs with a mobile app, allowing pet owners to monitor their pet’s data in real time, set activity goals, and even share information with veterinarians.

FitBark aims to empower pet owners to make informed decisions about their pet’s health and well-being, ultimately promoting a happier and healthier lifestyle for pets.

Report Scope

Feature of the ReportDetails
Market Size in 2024USD 7.2 Billion
Projected Market Size in 2033USD 36.3 Billion
Market Size in 2023USD 5 Billion
CAGR Growth Rate14.7% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Type, Product, Application and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Pet Tech market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Pet Tech industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

List of the prominent players in the Pet Tech Market:

  • FitBark
  • Whistle
  • Petcube
  • Sure Petcare
  • Furbo
  • Pawbo
  • PetSafe
  • Animo
  • iFetch
  • Petnet
  • PetPace
  • Nestle Purina
  • Hill’s Pet Nutrition
  • Bissell
  • Others

The Pet Tech Market is segmented as follows:

By Type

  • RFID
  • GPS
  • Sensors
  • Others

By Product

  • Monitoring Equipment
  • Tracking Equipment
  • Entertainment Equipment
  • Feeding Equipment
  • Pet Wearables
  • Others

By Application

  • Pet Safety
  • Pet Healthcare
  • Pet Owner Convenience
  • Communication & Entertainment

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America