Global Printed Tissue Market size was valued at USD 780.6 Billion in 2024 and is expected to reach USD 998.2 Billion by 2033, at a CAGR of 4.1% during the forecast period 2024 – 2033.

Printed Tissue Market: Overview

Printed tissue products may encompass facial tissues, toilet tissues, hand towels, paper towels, and other hygiene or household tissue items.

The increasing inclination of consumers towards personalized and visually appealing tissue goods is propelling the need for printed patterns, graphics, and branding. Furthermore, with customers looking for environmentally friendly products and producers implementing recyclable materials and environmentally friendly production techniques, sustainability has become a major topic of concern.

Moreover, improvements in technology, including digital printing methods, are making it possible for tissue goods to have more elaborate and superior patterns, which will increase the attraction of those items to customers. The COVID-19 pandemic has prompted a greater demand for printed tissues with antimicrobial qualities by hastening the adoption of tissue products with a hygiene focus.

These patterns point to a dynamic marketplace where customer preferences, sustainability, and innovation will be key factors in determining how the printed tissue sector develops in the future.

By product, the toilet paper segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. The trend in toilet paper use has undergone fluctuations, impacted by factors that include pandemic-related stockpiling, environmental issues causing shifts to eco-friendly options, and creative product design.

By application, the commercial segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Customization, shorter print runs, and eco-friendly methods are becoming more popular in commercial printing. Changing customer tastes, businesses are placing a greater emphasis on eco-friendly paper alternatives, on-demand printing, and customized marketing materials.

By sale channels, the supermarkets/ hypermarkets segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033.  Consumer desire for individualized and aesthetically pleasing alternatives, supermarkets and hypermarkets are gradually stocking printed paper goods, which improves product distinctiveness and boosts sales.

The printed tissue market in North America is seeing a shift toward sustainable and environmentally friendly goods as a result of growing consumer demand for reused and biodegradable products to solve environmental issues.

Kimberly-Clark Corporation is a multinational corporation that yields mostly paper-based consumer products. The business produces surgical and medical tools as well as sanitary paper goods. Kleenex facial tissue, Kotex feminine hygiene products, and Kimwipes scientific cleaning wipes comprise some of the products sold under the Kimberly-Clark brand.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 780.6 Billion
Projected Market Size in 2033 USD 998.2 Billion
Market Size in 2023 USD 778.3 Billion
CAGR Growth Rate 4.1% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product, Application, Sale Channels and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Printed Tissue market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict in in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Printed Tissue industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Printed Tissue Market 2024–2033 (By Billion)

List of the prominent players in the Printed Tissue Market:

  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Essity AB
  • Georgia-Pacific LLC
  • Cascades Inc.
  • Sofidel Group
  • Metsa Tissue
  • Asia Pulp & Paper (APP)
  • Kruger Inc.
  • WEPA Group
  • CMPC Tissue
  • Hengan International Group Company Limited
  • Oji Holdings Corporation
  • Clearwater Paper Corporation
  • SCA Tissue
  • Resolute Forest Products
  • Irving Consumer Products
  • Vinda International Holdings Limited
  • Industrie Cartarie Tronchetti
  • Asia Pacific Resources International Limited
  • Others

The Printed Tissue Market is segmented as follows:

By Product

  • Toilet Paper
  • Kitchen Tissue
  • Facial Tissue
  • Others

By Application

  • Household
  • Commercial

By Sale Channels

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Online

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America