Global Retail Media Networks Market Size Likely to Grow at a CAGR of 20.1% By 2034

As per the Retail Media Networks Market size analysis conducted by the CMI Team, the global Retail Media Networks Market is expected to record a CAGR of 20.1% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 4.7 Billion. By 2034, the valuation is anticipated to reach USD 7.4 Billion.

Overview

According to industry experts, the Retail Media Networks (RMN) market is  rapidly growing with the digitalization of the retail sector, the rising e-commerce penetration and the rise of advertising that relies on data points, according to industry experts. Retailers are exploiting in-store and online media channels to deliver focused and personalized adverts based on shopping patterns and live analytics. Integrating AI, machine learning, and cloud-based ad management systems will enable the more precise targeting of audience, the automation of campaigns, and the increased returns on investment of the brands.

Moreover, retailers, technology firms, and advertisers are joining forces so as to enhance omnichannel relationships, which incorporates both offline and online consumer experiences. The government, too, supports the use of digital infrastructure and sustainability in advertising which in turn supports adoption and makes RMNs one of the core central pillars in the new digital commerce and retail innovation ecosystem.

Key Trends & Drivers

• Increasing Retail Advertising Spend: Retailers are augmenting ad monies to reach in-store and online buyers. Retail media network enables them to target the audience very well, leading to increased ROI. The retail-owned media platforms are being harnessed by the brands and this has extended the market considerably.

• Digital Transformation of Retail: The transition to the digital retail ecosystems becomes the cause of the adoption of the retail media networks. The combination with the e-commerce platforms, loyalty apps, and analytics enhances the performance of campaigns, which stimulates the investment in network infrastructure.

• Data-Driven Marketing Strategies: Retail media networks give access to the data of consumer behavior, allowing the use of separate transactions and predictive targeting. Data insights enhance campaign optimization, boost ad performance, and grow its implementation by brands that want to measure outputs.

Report Scope

SWOT Analysis

• Strengths: Retail Media Networks have access to first-party consumer data, enabling them to make advertising very targeted and measurable. They provide brands with direct access to the in-market retailer and improve retailer-profitability with new income streams. AI and data analytics help to improve personalization, campaign performance, and real-time performance measurement.

• Weaknesses: Fragmentation of data and a lack of standard measurement tools impede comparability across platforms. Smaller retails may find it challenging to develop powerful media infrastructure. The high cost of setup and maintenance, and the price of complying with privacy regulations can constrain scalability and reduce the ROI of smaller or more recent entrants in the retail sector.

• Opportunities: With the development of e-commerce, omnichannel retailing, and the shift to programmatic advertising, tremendous growth opportunities are available. Recent statistics between retailing firms and technological services can be used to moving ahead data monetization and audience insights. It will facilitate the incorporation of AR, AI, and immersive advertising formats and reinvent the online customer contact experience.

• Threats: Recent data privacy laws like GDPR and CCPA can reduce the targeting capabilities of ad. Increased competition between the major players in the retail industry can swamp the market. Advertising budgets can be negatively impacted by recession or shrinking consumer buying activity as well, stopping network expansion and brand participation in RMN ecologies.

List of the prominent players in the Retail Media Networks Market:

• Amazon Advertising
• Walmart Connect
• Target Roundel
• Best Buy Ads
• CVS Media Exchange
• Walgreens Advertising Group
• Kroger Precision Marketing
• Home Depot Media
• Lowe’s One Roof Media
• Macy’s Media Network
• Albertsons Media Collective
• Target Roundel
• Staples Connect
• Office Depot Media
• Petco Media Network
• Bed Bath & Beyond Media
• Nordstrom Media Network
• Sephora Media
• Ulta Beauty Media Network
• Others

The Retail Media Networks Market is segmented as follows:

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Products
• Others

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics and Technology
• Apparel and Fashion
• Grocery and Food Delivery
• Beauty and Personal Care
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America