According to Custom Market Insights (CMI), the Sun Protection Global Market was estimated at USD 13.11 billion in 2023 and is anticipated to reach around USD 21.05 billion by 2030, recording a CAGR of roughly 4% between 2023 and 2030.

With an unstoppable desire to maintain a youthful appearance, consumers are increasingly turning towards products that offer anti-aging and sun protection benefits to replenish their skin cells. To learn more about the growth opportunities in this market, consult with CMI!

Browse the full “Sun Protection Market Size, Trends and Insights By Product (Adult Sun Cream, Baby Sun Cream, After Sun, Fake Tan/Self Tan, Tanning), By Distribution Channel (Hypermarket & supermarket, Pharmacy & drug store, Specialty store, Online, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” report at

Sun Protection Global Market: Dynamics and Growth Drivers

The sun protection global market is influenced by various factors that drive or hinder its growth. One of the primary factors driving the market is the increasing awareness among consumers about the harmful effects of UV radiation and the importance of protecting the skin from it. The frequent occurrence of skin cancer, premature aging, and skin discoloration caused by exposure to UV radiation has led to an increase in demand for sun protection products.

Another factor driving the market is the growing demand for natural and organic products, as consumers are becoming more conscious of the ingredients they apply to their skin. Manufacturers are also responding to this demand by offering products with natural and organic ingredients, which are free from harmful chemicals and provide additional benefits such as skin nourishment and hydration.

The increasing popularity of sunless tanning products is also driving the market, as consumers seek alternatives to sunbathing without exposing their skin to harmful UV rays. These products are commonly sold in the form of lotions, creams, and sprays and are growing in demand due to their convenience and ease of use.

However, the market is also facing certain challenges such as the availability of counterfeit products and the high cost of some sun protection products, which may hinder their adoption. Additionally, the COVID-19 pandemic has had a significant impact on the market, as it has disrupted supply chains and affected consumer behavior. Despite these challenges, the sun protection market is expected to continue growing, driven by the increasing awareness of the importance of sun protection and the development of new and innovative products by manufacturers.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 13.11 Billion
Projected Market Size in 2030 USD 21.05 Billion
Market Size in 2022 USD 11.97 Billion
CAGR Growth Rate 4% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product, Distribution Channel, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East &amp, Africa, and South &amp, Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Sun Protection Global Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the sun protection global market. With the implementation of lockdowns and social distancing measures, the demand for sun protection products declined initially as people were confined to their homes. The closure of retail stores and shopping malls also impacted the sales of these products. However, as the pandemic continued and people began spending more time outdoors, there was an increased awareness of the importance of sun protection, which led to a surge in demand for these products. Consumers also became more health-conscious, which drove the demand for natural and organic sun protection products.

E-commerce platforms and online marketplaces became the preferred mode of purchasing sun protection products as physical stores remained closed or operated at limited capacity. The shift towards online shopping also led to the adoption of innovative marketing strategies by companies, such as social media and influencer marketing.

Manufacturers faced supply chain disruptions due to the closure of factories and transportation restrictions, which impacted the production and distribution of sun protection products. However, the industry quickly adapted to these challenges by implementing safety measures and ensuring the continuity of supply chains. Overall, the COVID-19 pandemic has had a mixed impact on the sun protection global market. While the initial decline in demand and supply chain disruptions posed challenges, the increased awareness of the importance of sun protection and the shift towards e-commerce has presented new opportunities for growth.

Recent Developments 

  • June 2022 – Senté, a company that specialises in innovative dermatology, just came out with new tinted sunscreen products that protect skin from damage caused by both UV rays and visible light. This is the company’s latest medical-grade skincare innovation.
  • June 2022Shiseido worked with the World Surf League (WSL) to make limited-edition Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+. Shiseido is expected to give a portion of the sales from the limited edition packaging design to the World Surf League’s efforts to teach, inspire, and empower people to protect the ocean.

List of the prominent players in the Sun Protection Global Market:

  • Beiersdorf AG
  • Groupe Clarins
  • Johnson & Johnson
  • Coty Inc.
  • Shiseido Co. Ltd.
  • L’oreal
  • The Estee Lauder Companies Inc.
  • Burt’s Bees
  • Bioderma Laboratories
  • Unilever
  • Others

The Sun Protection Global Market is segmented as follows:

Product Outlook 

  • Adult Sun Cream
  • Baby Sun Cream
  • After Sun
  • Fake Tan/Self Tan
  • Tanning

Distribution Channel Outlook 

  • Hypermarket & supermarket
  • Pharmacy & drug store
  • Specialty store
  • Online
  • Others

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America