As per the current market research conducted by the CMI Team, the global Tourism Market size is expected to record a CAGR of 3.7% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 8,879.2 Billion. By 2032, the valuation is anticipated to reach USD 12,313.5 Billion.

Tourism Market: Growth Factors and Dynamics

  • Digital Transformation: The tourism market is undergoing a digital transformation, with online booking platforms, mobile apps, and virtual experiences driving growth. Enhanced connectivity and user-friendly technology contribute to a seamless and personalized traveler experience.
  • Rising Middle-Class Travelers: The growth of the middle class, particularly in emerging markets, fuels increased tourism. Rising disposable incomes enable more people to explore domestic and international destinations, driving demand for travel services, accommodations, and experiences.
  • Cultural and Experiential Tourism: There is a shift towards cultural and experiential tourism, with travelers seeking authentic, immersive experiences. This trend drives demand for unique destinations, local cuisine, and activities that provide a deeper connection with the culture and heritage of a place.
  • Sustainable Tourism Practices: Increasing awareness of environmental issues and sustainability concerns has led to a rise in eco-friendly and responsible tourism. Travelers prioritize destinations and businesses that adopt sustainable practices, influencing the industry to implement environmentally conscious initiatives.
  • Globalization and Accessibility: Improved transportation infrastructure and increased airline connectivity contribute to the globalization of tourism. Accessible travel options make it easier for people to explore diverse destinations, fostering cross-cultural interactions and expanding the overall tourism market.
  • Impact of External Factors: The tourism market is susceptible to external factors, including geopolitical events, natural disasters, and public health crises. These factors can significantly influence travel patterns, with sudden shifts in demand and disruptions affecting the overall dynamics of the tourism industry.
  • Innovations in Travel Technology: Continuous advancements in travel technology, such as virtual reality, augmented reality, and artificial intelligence, are shaping the tourism market. These innovations enhance the pre-travel planning experience, provide real-time assistance during travel, and contribute to more personalized and efficient customer service, influencing overall market growth.

Tourism Market: Partnership and Acquisitions

  • In 2022, Exodus Travels Ltd. received the Sustainability Champion of the Year award at the 2022 Which? Awards. Recognized for green initiatives like rewilding 100 square meters per customer and a commitment to halve their carbon footprint by 2030, showcasing the company’s dedication to environmental responsibility and sustainability.
  • In 2021, G Adventures invested Reforest, a digital platform linking travelers with local communities engaged in reforestation efforts. This partnership allows travelers to contribute by planting trees in areas crucial for tourism, fostering sustainable practices and environmental conservation within the travel industry.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 8,879.2 Billion
Projected Market Size in 2032 USD 12,313.5 Billion
Market Size in 2022 USD 8,562.4 Billion
CAGR Growth Rate 3.7% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Travel Purpose, Travel Type, Geographic, Mode of Booking, Age Group and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Tourism Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Tourism Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Travel Restrictions and Border Closures: Stringent travel restrictions and border closures significantly reduced international tourism. Lockdowns, quarantine measures, and the suspension of flights disrupted travel plans, leading to a sharp decline in tourist arrivals globally.
  • Decline in Consumer Confidence: The pandemic instilled fear and uncertainty, causing a decline in consumer confidence in travel. Concerns about health and safety, coupled with economic uncertainties, led to cancellations and a reluctance to engage in travel-related activities.
  • Economic Downturn and Job Losses: The tourism sector faced a severe economic downturn, with businesses experiencing closures and job losses. Hospitality, transportation, and related industries suffered, impacting the livelihoods of millions of people dependent on tourism-related employment.
  • Vaccination Rollouts and Health Protocols: Global vaccination efforts and the implementation of robust health protocols have been crucial for the recovery. Countries and businesses that prioritize public health measures inspire traveler confidence and contribute to a gradual return to normalcy.
  • Digital Transformation and Contactless Services: The adoption of digital technologies for contactless services, including online bookings, e-tickets, and digital health passports, facilitates a safer and more efficient travel experience. Digital transformation enhances operational resilience and meets evolving consumer expectations.
  • Domestic Tourism Promotion: Many destinations are focusing on promoting domestic tourism as an initial recovery strategy. Governments and businesses are encouraging residents to explore local attractions, helping to revitalize the tourism sector while international travel remains restricted.
  • Collaboration and Industry Partnerships: Collaboration among stakeholders, including governments, travel agencies, airlines, and hospitality providers, is crucial for a coordinated recovery. Joint marketing efforts, shared resources, and standardized safety measures contribute to rebuilding trust and reinvigorating the tourism market.
  • Diversification of Tourism Offerings: To attract a wider audience, destinations are diversifying their tourism offerings. Emphasizing outdoor activities, cultural experiences, and sustainable tourism practices helps create unique and resilient tourism products that appeal to changing traveler preferences.
  • Flexible Booking Policies and Travel Insurance: The adoption of flexible booking policies by travel-related businesses, allowing for easy cancellations or rescheduling, has become a key recovery strategy. Additionally, the promotion and availability of travel insurance that covers unexpected disruptions, including health-related issues, provide travellers with a sense of security, encouraging them to plan and book trips with reduced financial risk.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Tourism Market, with some challenges and opportunities arising from the pandemic.

Global Tourism Market 2023–2032 (By Billion)

List of the prominent players in the Tourism Market:

  • Expedia Group Inc.
  • Booking Holdings Inc.
  • Airbnb Inc.
  • com Group Limited
  • com International Ltd.
  • Marriott International Inc.
  • Accor S.A.
  • Hilton Worldwide Holdings Inc.
  • InterContinental Hotels Group PLC
  • The Priceline Group Inc.
  • Delta Air Lines Inc.
  • American Express Global Business Travel (GBT)
  • TUI Group
  • Wyndham Hotels & Resorts Inc.
  • Hyatt Hotels Corporation
  • Others

The Tourism Market is segmented as follows:

By Travel Purpose

  • Leisure Tourism
  • Business Tourism
  • Medical Tourism
  • Cultural & Heritage Tourism
  • Others

By Travel Type

  • Solo
  • Group

By Geographic

  • Domestic Tourism
  • International Tourism

By Mode of Booking

  • OTA Platform
  • Direct Booking

By Age Group

  • Below 30 years
  • 30 to 41 Years
  • 42 to 49 Years
  • 50 Years & Above

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America