US Anime Market Size Likely to Surpass at a CAGR of 11.5% By 2033

According to current market research conducted by the CMI Team, the US Anime Market is expected to record a CAGR of 11.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 2,878.5 Million. By 2033, the valuation is anticipated to reach USD 7,667.2 Million.

US Anime Market: Growth Factors and Dynamics

• Streaming Platforms: The advancement of technologies that facilitate the use of net dwelling devices such as smart TVs, laptops and even handheld gadgets on the web, has led to the emergence of several video on demand services such as Netflix, Crunchyroll and Hulu, all which have greatly enhanced the availability of anime content. These sites do not only host a huge catalogue of anime shows but also engage in creating new anime series and movies aimed at both the extreme audiences and to the casual watchers. These factors of easy access and quite a lot of content have been some of the factors that have influenced the growth on anime, making it possible for people including the young and the old to find enjoyment in this art form, leading to a continuous growth in the market.

• Cultural Integration: In regard to anime movies, they have easily fallen in the modern American society and infiltrated many areas such as fashion, music, video games and even to general entertainment. There are many famous people and social media stars who quite simply do not hide the fact that they are fans, and this makes anime even more appreciated. This has been accompanied by a growth in the popularity of anime worryingly as several people now appreciate it beyond simple entertainment, which in turn enhances the growth of the market by creating more room for demand.

• Merchandising Boom: Similarly, the phenomenon of Japanese animation has started to become a cultural phenomenon in the U.S. owing to the increase in the supply and demand of the animated films, action dolls, and more. This has been addressed by the companies by introducing such products for sale that are made available for a limited period in order to attract the serious users of the product. The growth in merchandise sales among consumers remains a mystifying process as there is no logic in ‘relating’ much to a series’ merchandise that one is admiring and it goes along with a healthy revenue stream and helps grow the market.

• Event Popularity: The phenomenon and the growth of the anime-oriented conventions such as Anime Expo and Otakon as well as many smaller fan conventions around the United States, have assisted in building a community for the fans. Such events serve not only as places where fans meet and exchange information but also provide fortunate ones with sneak-peeks, merchandise, and contacts with representatives of the relevant industries. However, it has given rise to a phenomenon where people are glued to such events which in turn has promoted the growth of the anime industry by elevating the number of people in the target markets, enhancing the existing customers’ commitment to the company and its products, as well as creating new possibilities for the monetization of the anime market.

• Collaborations and Adaptations: Over the past few years, a trend was observed in the U.S. market of joint projects between American studios and Japanese anime creators, which resulted in interesting content that would attract audiences all over the world. Moreover, another factor which has brought anime to the attention of many is the obsession of Hollywood in turning anime into live-action movies or series that are generally best-selling. Such cooperation and such works as the one depicted increase awareness but more importantly, they bring funds and contributions that generate more development and progress activities regarding the Anime business in the USA.

• Social Media Influence: The increasing importance of social media in the U.S. anime market is notable, fueled by the extensive use of Twitter, Instagram, TikTok, and YouTube for the promotion of anime-related materials. Fans do not hold back however and post fan art, memes as well as reviews and engage in discussion creating a healthy online coterie which serves anime culture well. Content creators and influencers often involve anime in their contents and these ways help in familiarizing the art to wide audiences.

US Anime Market: Partnership and Acquisitions

• In 2022, AMC Networks will acquire Sentai Holdings, LLC. With strong roots in dubbing and licensing Asian cinema, a Japanese anime specialist like Sentai will be a great addition to the AMC family. The deal further bolsters the roster of premium content on services such as Hulu, Amazon Prime, and Crunchyroll.

Report Scope

US Anime Market: COVID-19 Analysis

The COVID-19 pandemic made the US anime market face various prospects and challenges at the same time. The drift on the negative side was that production halts in Japan where the majority of the anime has been developed, affected the schedule for the release of new series and movies arousing a delay in the distribution of the content to the U. S audiences.

Anime events that are essential with respect to connecting with fans and selling of products were either canceled or moved to the virtual space hence loss of income to the participants of the events. However, the other side of the coin is that the period of lockdown created more appetite for the streaming of content as more people were made to stay indoors.

Subscription based services such as Netflix, Crunchyroll and Funimation recorded increase in anime title viewership and subscribers. All these developments in the streaming business made anime more accepted into the wider culture in the United States, making it even more entrenched in the entertainment industry over time.

In spite of the early challenges, the anime industry managed to re-strategize, and self-distribution through streaming emerged as one of the key contributors to its survival throughout the covid-19 pandemic.

List of the prominent players in the US Anime Market:

• Crunchyroll Inc.
• Funimation Global Group LLC
• Viz Media LLC
• Sentai Filmworks LLC
• Aniplex of America Inc.
• GKIDS Inc.
• Netflix Inc.
• Amazon Prime Video
• Hulu LLC
• Toei Animation Inc.
• Bandai Namco Entertainment America Inc.
• Yen Press LLC
• Right Stuf Inc.
• Discotek Media
• Eleven Arts Inc.
• Others

The US Anime Market is segmented as follows:

By Type

• TV.
• Movie
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment
• Others

By Genre

• Action & Adventure
• Sci-Fi & Fantasy
• Romance & Drama
• Sports
• Others