As per the current market research conducted by the CMI Team, the US Safari Tourism Market size is expected to record a CAGR of 4.5% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 10.4 Billion. By 2032, the valuation is anticipated to reach USD 15.5 Billion.

US Safari Tourism Market: Growth Factors and Dynamics

  • Diverse Wildlife and Natural Habitats: The US Safari Tourism Market benefits from diverse ecosystems and natural habitats, including national parks, reserves, and wildlife sanctuaries. The presence of iconic species such as bison, bears, and eagles attracts tourists seeking diverse wildlife experiences.
  • Rising Interest in Adventure Travel: A growing trend in adventure tourism contributes to the growth of the US safari market. Travelers increasingly seek immersive and active experiences, leading to a demand for safari adventures that offer a combination of wildlife encounters and outdoor exploration.
  • Conservation and Eco-Tourism Focus: The emphasis on conservation and eco-tourism initiatives enhances the appeal of US safari destinations. Tour operators and parks actively engage in wildlife conservation efforts, aligning with the preferences of environmentally conscious travelers who prioritize responsible and sustainable tourism practices.
  • Technological Integration for Enhanced Experiences: The integration of technology, such as virtual reality experiences, wildlife tracking apps, and online booking platforms, enhances the overall safari experience. Technological advancements contribute to the convenience and engagement of tourists, attracting a diverse range of tech-savvy travelers.
  • Cultural and Educational Components: US safari experiences often include cultural and educational components, providing tourists with a holistic understanding of the local ecosystems and indigenous cultures. This combination of natural wonders and cultural immersion adds depth to the safari experience, attracting a broad spectrum of visitors interested in both wildlife and cultural exploration.
  • Accessible National Parks and Reserves: The accessibility of renowned national parks and wildlife reserves across the United States contributes significantly to the growth of the safari tourism market. Well-maintained road networks, efficient transportation systems, and proximity to urban centers make these natural habitats easily reachable, attracting a larger number of tourists to explore the diverse wildlife and landscapes.
  • Promotion of Family-Friendly Safaris: The US Safari Tourism Market experiences growth by promoting family-friendly safari options. Tour operators design experiences suitable for all age groups, encouraging family travel. Educational programs for children, wildlife-focused activities, and accommodations catering to families make safaris an attractive choice for a broad range of travelers.

US Safari Tourism Market: Partnership and Acquisitions

  • In 2023, Singita introduces “Wholeness,” a personalized wellness concept for the upcoming summer. The offerings include locally sourced products like riverbank sand for a revitalizing foot scrub at Singita Sabi Sand. Guests can also enjoy an extended range of plant-based dishes, while the Mara River Tented Camp undergoes a summer relaunch with updated design.
  • In 2022, African Parks and the Rwanda Development Board have joined forces in a new partnership to boost conservation initiatives and foster sustainable tourism in Rwanda’s national parks. This collaboration aims to enhance biodiversity preservation while creating responsible and eco-friendly tourism opportunities for visitors.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 10.4 Billion
Projected Market Size in 2032 USD 15.5 Billion
Market Size in 2022 USD 10.1 Billion
CAGR Growth Rate 4.5% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Accommodation, Safari Type, Traveller Type, Mode of Booking and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Safari Tourism Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the US Safari Tourism Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Travel Restrictions and Reduced International Tourism: COVID-19 led to travel restrictions and a decline in international tourism, impacting the US safari market. With reduced inbound travelers, particularly from overseas, safari operators experienced a significant drop in visitor numbers.
  • Safety Concerns and Changing Travel Behavior: The pandemic raised safety concerns among travelers, altering their behavior. Many potential safari-goers postponed or cancelled trips due to uncertainty and health-related fears, leading to a substantial decrease in bookings and revenue for US safari operators.
  • Focus on Domestic Tourism: US safari operators shifted their focus to domestic tourism, promoting wildlife experiences to local and regional travelers. Emphasizing the accessibility of national parks and reserves within the country helped stimulate demand and attract visitors seeking outdoor and nature-based activities.
  • Implementation of Stringent Health Protocols: To address safety concerns, safari operators implemented stringent health and safety protocols. These measures included enhanced cleaning procedures, social distancing guidelines, and the use of protective gear, reassuring travelers and restoring confidence in the safety of participating in safari activities.
  • Digital Marketing and Virtual Experiences: During the lockdowns, US safari operators utilized digital marketing strategies to stay connected with their audience. Virtual safari tours, online educational content, and interactive experiences were promoted, keeping the brand visible and engaging potential travelers even when physical travel was restricted.
  • Promotion of Exclusive and Customizable Experiences: To entice travelers post-COVID-19, US safari operators focused on offering exclusive and customizable experiences. Tailored packages, private safaris, and personalized itineraries became popular, catering to individuals or small groups looking for more intimate and flexible safari adventures.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Safari Tourism Market, with some challenges and opportunities arising from the pandemic.

US Safari Tourism Market 2023–2032 (By Billion)

List of the prominent players in the US Safari Tourism Market:

  • TCS World Travel
  • Wilderness Safaris
  • Lindblad Expeditions
  • Micato Safaris
  • African Travel Inc.
  • Thomson Safaris
  • Abercrombie & Kent USA LLC
  • Tauck Inc.
  • Gate 1 Travel
  • Natural Habitat Adventures
  • Intrepid Travel
  • Tauck
  • Big Five Tours & Expeditions
  • Off the Beaten Path
  • Austin Adventures
  • Others

The US Safari Tourism Market is segmented as follows:

By Accommodation

  • Safari Resorts & Lodges
  • Safari Camps
  • Treehouses
  • Others

By Safari Type

  • Adventure Safari
  • Private Safari
  • Others

By Traveller Type

  • Friends
  • Families
  • Couples
  • Solos

By Mode of Booking

  • Direct Booking
  • Agents Booking
  • Others