Global Waterless Cosmetics Market size was valued at USD 10,070 Million in 2024 and is expected to reach USD 23,360 Million by 2033, at a CAGR of 9.80% during the forecast period 2024 – 2033.

Waterless Cosmetics Market: Overview

The global waterless cosmetics market is experiencing significant growth, driven by various factors such as growing environmental concerns, increasing demand for convenient products, and expanding distribution channels.

Waterless cosmetics, formulated without water as an ingredient, are gaining traction due to their eco-friendly nature and suitability for travel. Solid shampoos, powdered cleansers, and oil-based serums are among the products in this category, offering consumers alternatives to traditional water-based formulations.

One of the primary drivers of the waterless cosmetics market is the rising environmental consciousness and sustainability initiatives. With consumers becoming more aware of the environmental impact of traditional cosmetics, there is a growing demand for eco-friendly alternatives.

The cosmetics industry’s significant contribution to water pollution has prompted consumers to seek products that minimize water usage and reduce pollution, driving the adoption of waterless formulations.

Additionally, the demand for convenient and travel-friendly products is fueling market growth. Waterless formulations, often available in solid or powdered forms, are lightweight and easy to carry, catering to the needs of consumers with busy lifestyles and those who travel frequently.

This trend towards compact and portable cosmetic products like solid shampoo bars and powder foundations aligns with the increasing global travel and hectic schedules of modern consumers.

However, the market faces constraints such as limited consumer awareness and challenges in formulation and product efficacy. Despite the benefits of waterless cosmetics, many consumers remain unfamiliar with these products, hindering market growth. Moreover, formulating cosmetics without water requires innovative techniques and ingredients to maintain product stability and performance, presenting barriers to market expansion.

Nevertheless, there are ample opportunities for the waterless cosmetics market, including expanding distribution channels and collaborations for innovation. Online retail platforms offer a convenient avenue for consumers to explore and purchase waterless beauty products, driving market growth.

Additionally, collaborations between cosmetic companies, research institutions, and government organizations can accelerate product development and introduce cutting-edge formulations, capitalizing on opportunities for sustainable innovation.

In terms of segmentation, the waterless cosmetics market is categorized by category, gender, distribution channel, and region. Skincare led the market in 2022, driven by increasing demand for eco-friendly options.

By gender, women represent the largest consumer base for waterless cosmetics, although there is a growing trend towards gender-neutral products. Online retail dominates distribution channels, offering convenience and accessibility to consumers, particularly for niche products like waterless cosmetics.

Regionally, Asia Pacific leads the market due to its large and rapidly growing population, heightened environmental awareness, and robust infrastructure supporting innovation in the cosmetics industry.

Overall, the global waterless cosmetics market is poised for continued growth, driven by consumer preferences for eco-friendly products, convenience, and expanding distribution channels. Despite challenges in consumer awareness and formulation, opportunities for collaboration and innovation are paving the way for the development of sustainable beauty solutions in the market.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 10,070 Million
Projected Market Size in 2033 USD 23,360 Million
Market Size in 2023 USD 9,170 Million
CAGR Growth Rate 9.80% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By category, Gender, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Custom Market Insights has comprehensively analyzed Waterless Cosmetics market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Waterless Cosmetics industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players ate studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, the Report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships, and emerging business models.

Global Waterless Cosmetics Market 2024–2033 (By Million)

List of the prominent players in the Waterless Cosmetics Market:

  • Allies Group Pte. Ltd.
  • Azafran Innovacion
  • Carter + Jane
  • Clensta
  • Kao Corporation
  • Ktein
  • L’Oréal
  • Lavedo Cosmetics
  • Loli
  • May Coop
  • Niconi
  • No Cosmetics
  • Pinch of Colour
  • Ruby’s Organics
  • Taiki USA
  • The Procter & Gamble Company
  • The Waterless Beauty Company
  • True Botanicals
  • Unilever Plc
  • Others

The Waterless Cosmetics Market is segmented as follows:

By Category

  • Haircare
  • Skincare
  • Makeup
  • Others

By Gender

  • Men
  • Women
  • Unisex

By Distribution Channel

  • Online Retail
  • Hypermarket/Supermarket
  • Convenience stores
  • Speciality Stores
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America