Global AVOD Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the global AVOD Market is expected to record a CAGR of 7.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 37,690.1 Million. By 2033, the valuation is anticipated to reach USD 70,466.1 Million.

The AVOD (Advertising Video-On-Demand) market consists of platforms that offer free access to video content, generating revenue through advertisements. Key players include YouTube, Tubi, and Pluto TV, providing diverse content from movies and TV shows to user-generated content.

The market has seen significant growth driven by increased digital consumption, improved ad targeting through AI, and a shift from traditional TV to streaming. Recent trends include the production of original content, hybrid monetization models, and culturally relevant programming to engage diverse audiences.

AVOD Market – Significant Growth Factors

The AVOD Market presents significant growth opportunities due to several factors:

• Shift in Consumer Behavior: The growing preference for on-demand content consumption, coupled with the desire for free or low-cost options, is a significant driver of the AVOD market. Consumers are increasingly turning to AVOD platforms for access to a wide range of content without subscription fees.

• Adoption of Connected Devices: The proliferation of connected devices such as smart TVs, smartphones, tablets, and streaming devices has greatly expanded the audience reach for AVOD platforms. These devices provide convenient access to AVOD content, driving user engagement and ad revenue.

• Content Fragmentation and Licensing Costs: As more content creators and rights holders seek to monetize their content, there’s been a proliferation of streaming services and platforms. This fragmentation of content distribution creates opportunities for AVOD platforms to aggregate content from various sources, offering consumers a diverse selection of free content.

• Targeted Advertising Capabilities: AVOD platforms leverage data analytics and user profiling to deliver targeted advertisements, enhancing the effectiveness of ad campaigns. By serving relevant ads to specific demographics, advertisers can maximize their return on investment, making AVOD platforms an attractive advertising channel.

• Global Expansion: With the increasing demand for AVOD content worldwide, there’s a significant opportunity for AVOD platforms to expand into new markets. By localizing content and tailoring advertising strategies to specific regions, AVOD providers can capitalize on the growing international audience for ad-supported streaming services.

AVOD Market – Mergers and Acquisitions

The AVOD Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the AVOD Market include:

• In 2024, Prime Video partnered with Sony Pictures Television (SPT) to introduce a new subscription plan called Sony Pictures – Stream for the Indian audience. This plan, available via Prime Video Channels, offers access to SPE’s film and series library at an introductory annual rate of Rs. 399.

• In 2023, Pluto TV partners with Philips Smart TVs to extend its streaming service across over 25 countries in Europe and Latin America. Owners of Philips Smart TVs gain access to diverse Pluto TV channels, catering to various age groups and offering extensive content, ideal for binge-watching enthusiasts.

• In 2023, YouTube TV forged a partnership with WarnerMedia, granting its subscribers access to HBO Max’s extensive content library. This collaboration enabled YouTube TV users to enjoy hit shows such as “Game of Thrones” and “The Big Bang Theory” seamlessly.

These mergers and acquisitions helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the AVOD Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

AVOD Market – Significant Threats

The AVOD Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Competition from SVOD Services: Subscription-based Video on Demand (SVOD) services, such as Netflix, Amazon Prime Video, and Disney+, pose a threat to AVOD platforms by offering ad-free viewing experiences for a monthly subscription fee. As SVOD services invest in original content and expand their global presence, they attract subscribers away from AVOD platforms, potentially reducing ad inventory and ad revenue for AVOD providers.

• Ad Blocking Technology: The widespread adoption of ad blocking software presents a significant threat to AVOD platforms’ advertising revenue. Ad blockers enable users to bypass or block advertisements, reducing the effectiveness of ad campaigns and diminishing ad impressions. As ad blocking technology becomes more sophisticated and prevalent, AVOD platforms may struggle to generate revenue from advertising, impacting their profitability and sustainability.

• Shift in Advertiser Preferences: Advertisers’ preferences and priorities may shift over time, affecting the demand for advertising inventory on AVOD platforms. Economic downturns, changes in consumer behavior, and emerging advertising channels can influence advertisers’ decisions to allocate their advertising budgets, potentially reducing ad spending on AVOD platforms. AVOD providers must adapt to evolving advertiser needs and preferences to maintain a steady stream of advertising revenue.

• Regulatory Challenges: Regulatory changes and compliance requirements can pose challenges to AVOD platforms, particularly in the areas of data privacy, consumer protection, and advertising standards. Regulatory scrutiny and enforcement actions may impose restrictions on data collection and targeted advertising practices, limiting AVOD platforms’ ability to monetize user data and deliver personalized ad experiences. Compliance with evolving regulatory frameworks requires ongoing investment in technology, resources, and legal expertise, increasing operational costs for AVOD providers.

Category-Wise Insights:

By Content Type

• Movies: AVOD platforms offer a wide selection of movies for free with ads. Trends include the availability of both classic and recent releases, with a focus on licensing popular titles to attract viewers. Platforms may also produce original movies to enhance their content library and compete with SVOD services.

• TV Shows: AVOD platforms feature a diverse range of TV shows, including both current and classic series. Trends include the availability of full seasons or individual episodes, with a focus on popular genres such as drama, comedy, and reality TV. Original productions and exclusive licensing agreements contribute to platform differentiation.

• Original Series: AVOD platforms are increasingly investing in original series to attract and retain viewers. Trends include the production of high-quality, exclusive content across various genres, including drama, thriller, and sci-fi. Original series serves as a key differentiator for AVOD platforms, driving subscriber growth and advertising revenue.

• News: AVOD platforms offer free access to news content from a variety of sources, including broadcast networks, digital publishers, and independent journalists. Trends include the availability of live streams, on-demand clips, and curated news segments. Platforms may also produce original news programming to provide unique perspectives and attract viewers interested in current events.

• Sports: While less common on AVOD platforms compared to SVOD or live streaming services, some platforms offer ad-supported sports content. Trends include the availability of highlights, replays, and sports-related documentaries, with a focus on popular leagues and events. Platforms may partner with sports networks or leagues to secure content rights and enhance their sports offerings.

• Others: This category encompasses a diverse range of content types, including documentaries, children’s programming, reality shows, and lifestyle content. AVOD platforms curate a variety of niche content to cater to diverse audience interests and preferences. Trends include the availability of exclusive or hard-to-find content, partnerships with content creators, and user-generated content initiatives.

By Advertising Format

• Pre-Roll Ads: Pre-roll ads are short video advertisements that appear before the start of the main content on AVOD platforms. These ads typically range from a few seconds to a minute in duration and aim to capture viewers’ attention before they engage with the content. There’s a noticeable shift towards shorter pre-roll ads, with durations often limited to 15 seconds or less. This trend is driven by the need to minimize viewer disruption and improve ad completion rates. Additionally, advertisers are increasingly focusing on creating compelling and attention-grabbing pre-roll ads to ensure maximum impact within a short timeframe.

• Mid-Roll Ads: Mid-roll ads are video advertisements that are inserted in the middle of the main content, usually during natural breaks or pauses. These ads interrupt the viewing experience momentarily and are commonly used in longer-form content such as TV shows, movies, and live streams. Personalization is a key trend in mid-roll advertising, with AVOD platforms leveraging viewer data and analytics to deliver targeted ads based on demographics, interests, and viewing behavior. By serving relevant mid-roll ads, platforms aim to enhance viewer engagement and increase ad effectiveness.

• Post-Roll Ads: Post-roll ads are video advertisements that appear after the completion of the main content. These ads capitalize on viewers’ engagement with the content and aim to maintain their attention during the transition to the next piece of content or action. AVOD platforms are increasingly integrating interactive elements into post-roll ads to drive viewer engagement and interaction. This includes features such as clickable buttons, surveys, and calls to action, which enable viewers to interact with the ad content and extend their engagement beyond passive viewing.

• Banner Ads: Banner ads are display advertisements that appear on the screen while the main content is playing. These ads are typically static or animated images that occupy a portion of the screen without interrupting the viewing experience. Dynamic banner ads are gaining popularity in the AVOD market, allowing advertisers to tailor ad content based on user interactions and content context. Dynamic banners can change in real-time to reflect viewers’ preferences, behavior, and the content being watched, thereby increasing relevance and engagement.

• Interactive Ads: Interactive ads allow viewers to engage with the ad content directly, offering an immersive and interactive experience beyond traditional video ads. These ads can take various forms, including interactive games, quizzes, polls, and 360-degree experiences. There’s a growing demand for immersive and shoppable interactive ad experiences in the AVOD market. Advertisers are exploring innovative ways to engage viewers through interactive storytelling, product demonstrations, and gamification, aiming to drive brand awareness, consideration, and conversion.

• Others: This category encompasses various ad formats and placements, including overlay ads, companion ads, and native ads, among others. Overlay ads appear as semi-transparent layers on top of the main content, while companion ads are displayed alongside the main content, typically in the form of banners or sidebars. Native ads seamlessly blend into the content environment, matching the style, format, and context of the surrounding content.

By Platform Type

• Standalone AVOD Platforms: Standalone AVOD platforms are dedicated streaming services that offer free, ad-supported content to users. These platforms rely on advertising revenue to sustain their operations and provide a diverse range of content without subscription fees. Recent trends show increased competition and content diversification, with a focus on original programming to attract and retain users in a crowded market.

• Integrated AVOD in Streaming Services: Integrated AVOD in streaming services refers to the inclusion of ad-supported content within subscription-based platforms. This hybrid model offers users both ad-supported and ad-free viewing options, providing flexibility and choice. Recent trends indicate a growing emphasis on ad-supported tiers to expand audience reach and monetization opportunities while balancing user experience and revenue generation.

• AVOD-Supported Social Media Platforms: AVOD-supported social media platforms incorporate advertising within their video content, offering monetization opportunities for content creators and revenue streams for the platform. Trends in this segment include the proliferation of short-form video content, influencer marketing, and user-generated content, driving engagement and ad revenue growth. Platforms are increasingly investing in content moderation and ad targeting capabilities to enhance user experience and advertiser ROI.

By Device Type

• Mobile Devices: AVOD consumption on smartphones and tablets is on the rise, driven by increased mobile internet penetration and on-the-go viewing habits. Short-form content and vertical video formats are popular on mobile platforms, with advertisers leveraging mobile targeting capabilities for effective ad delivery.

• Desktops and Laptops: Despite the growth of mobile viewing, desktops and laptops remain significant devices for AVOD consumption, especially for longer-form content and multitasking. Advertisers capitalize on the larger screen real estate and user engagement on desktops/laptops, targeting audiences based on browsing behavior and contextual relevance.

• Smart TVs: Smart TVs enable seamless access to AVOD platforms directly on the television screen, fueling the trend of ‘lean-back’ viewing experiences. Ad-supported smart TV apps offer a wide range of content options, attracting advertisers looking to reach audiences in the comfort of their living rooms.

• Streaming Devices: Devices like Roku, Amazon Fire TV, and Apple TV serve as gateways to AVOD content on traditional TVs, bridging the gap between online streaming and television viewing. AVOD providers optimize their apps for streaming devices, capitalizing on the growing popularity of connected TV advertising and targeting capabilities.

• Others: This category encompasses emerging devices like gaming consoles, wearables, and IoT devices, which are increasingly integrated with AVOD platforms. As these devices become more interconnected and internet-enabled, they present new opportunities for AVOD consumption and targeted advertising, driving innovation in the AVOD market.

Report Scope

AVOD Market – Regional Analysis

The AVOD Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: North America leads in AVOD market maturity, with a high adoption rate driven by established platforms like Hulu and Roku. The trend here leans towards original content production and exclusive licensing deals, with a focus on ad targeting and personalization to maximize revenue per user. Additionally, partnerships between AVOD platforms and traditional broadcasters are on the rise, enabling access to premium content libraries and live TV streams.

• Europe: Europe’s AVOD market is witnessing rapid growth, fueled by the expansion of platforms like ITV Hub and Pluto TV. Trends include increased collaboration between broadcasters and digital platforms, regulatory focus on data privacy, and the emergence of localized content to cater to diverse cultural preferences. Moreover, the European AVOD landscape is characterized by a rise in hybrid models, blending AVOD with subscription tiers to offer a more flexible viewing experience.

• Asia-Pacific: The Asia-Pacific region is experiencing a surge in AVOD consumption, driven by the proliferation of mobile devices and rising internet penetration. Trends include the dominance of mobile-first platforms like Hotstar and iQIYI, innovative ad formats tailored to mobile users, and strategic partnerships with telecom providers to reach wider audiences. Furthermore, the Asia-Pacific AVOD market is characterized by intense competition, prompting platforms to differentiate through exclusive content partnerships and investment in local language programming.

• Latin America (LAMEA): LAMEA is a burgeoning AVOD market with significant growth potential, driven by platforms like Globoplay and Tubi. Trends include the localization of content in Spanish and Portuguese, the adoption of programmatic advertising technologies, and the integration of AVOD offerings with pay-TV services to cater to diverse socioeconomic demographics. Additionally, regional content partnerships and co-productions are becoming increasingly prevalent, enabling AVOD platforms to offer culturally relevant content while mitigating licensing costs.

Competitive Landscape – AVOD Market

The AVOD Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• YouTube
• Hulu (part of The Walt Disney Company)
• Peacock (NBCUniversal)
• Tubi (Fox Corporation)
• Pluto TV (Paramount Global)
• Roku Channel (Roku Inc.)
• Amazon Freevee (formerly IMDb TV)
• Crackle (Chicken Soup for the Soul Entertainment)
• Vudu (Fandango Media LLC)
• Xumo (Comcast)
• Redbox Free Live TV (Chicken Soup for the Soul Entertainment)
• Plex (Plex Inc.)
• Samsung TV Plus (Samsung Electronics)
• ViX (TelevisaUnivision)
• TV (Canela Media)
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players like Quibi and Peacock have entered the AVOD Market with innovative approaches to content delivery. Quibi introduced short-form, mobile-first content while Peacock offered a freemium model with ad-supported and premium tiers.

However, key players like Netflix, Amazon Prime Video, and Disney+ dominate the market. They’ve established strong brand recognition, extensive content libraries, and global reach. These dominant players leverage data analytics to personalize recommendations, invest in original content production, and form strategic partnerships to secure exclusive rights, solidifying their market dominance and subscriber loyalty.

The AVOD Market is segmented as follows:

By Content Type

• Movies
• TV Shows
• Original Series
• News
• Sports
• Others

By Advertising Format

• Pre-Roll Ads
• Mid-Roll Ads
• Post-Roll Ads
• Banner Ads
• Interactive Ads
• Others

By Platform Type

• Standalone AVOD Platforms
• Integrated AVOD in Streaming Services
• AVOD-Supported Social Media Platforms

By Device Type

• Mobile Devices
• Desktops and Laptops
• Smart TVs
• Streaming Devices
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America