Global Crepe Paper Market 2025 – 2034

Reports Description

According to the CMI research, the Global Crepe Paper Market will expand at a 4.1% CAGR between 2025 and 2034, the market reaching USD 1.49 Billion in 2025 (as compared to USD 1.43 Billion in 2024) and USD 2.15 Billion in 2034 due to the need to use sustainable and versatile paper.

Overview

The crepe paper is an ingredient that increases its growth due to its texture, flexibility, and versatility in making, packaging, medical, and industrial purposes. Festive decorations, crafts, and DIY are dominated by decorative crepe. Crepe masking is important when used in automotive and construction and in the sterile healthcare packaging sector, medical grade crepe is on the rise. The market share is 35% in 2024 dominated by North America which is supported by the retail infrastructure and cultural creation.

Europe is in second place with sustainability rules and customs, and Asia-Pacific is the most rapidly growing, which is fueled by urbanization, increased income, and production in China, India and Japan. It is switching its market to biodegradable and recycled papers and moving towards e-commerce, theatre, and education, in line with environmental objectives.

Key Trends & Drivers

The Crepe Paper Market has a high growth potential because of a number of driving factors:

• Surging Demand for Sustainable and Decorative Materials: Due to the increased popularity of sustainable crafting and packaging globally, the sustainable paper segment industry is projected to grow at 5.2% CAGR by 2030. The strong texture of crepe paper can be used in decoration involving low waste, like streamers and party backdrops and it is evident that the consumption of the product has risen by 12% every year in Asia-pacific. The DIY movement, fueled by social media tools such as Pinterest and Instagram, has increased the use of decorative crepe by 15 percent in the world with millennials and Gen Z being the biggest users of it.

• Shift to Biodegradable and Customizable Products: Pulping and water-based dyeing have become innovated thus leading to increased use of eco-friendly crepe papers. The proportion of biodegradable versions currently reaches 40% of the market, whereas it was 25% in 2020, which was stimulated by the need of consumers to have recyclable and compostable products. The technologies of digital printing make it possible to create individual designs, customized crepe for events is increasing 10% every year, which attracts both small-scale retailers and hobbyists. The innovations such as the textured coatings increase the durability by 7%, which favors the industrial use.

• Regulatory Support and Supply Chain Enhancements: Governmental measures, including the EU prohibition on single use-plastic products and U.S. subsidies on recycled materials have lowered production costs by 8-12%. International trade agreements such as the RCEP in Asia help to import pulp at reduced cost of 6% and encourage local production in the developing economies. Such policies have increased market access especially to small scale manufacturers in India and Brazil where its use went up by 15% as a result of price cuts.

• Growing Awareness in Emerging Economies: The awareness of sustainable crafts by organizations such as WWF and UNESCO has seen crepe paper use in schools rise by 18% in places such as India and Brazil. However, e-commerce sites like Amazon and Flipkart have increased the accessibility of retail by 20 percent to eliminate the use of plastic-based decorations and increase the consumer base. The creation of tutorials of the media has also increased awareness as decorative crepe adoption in semi-urban regions has increased by 12%.

Significant Threats

Crepe Paper Market has a number of challenges that may hinder growth and profitability:

• High Raw Material Costs and Supply Volatility: Natural pulp-based crepe papers are expensive, and the costs are going to increase to 8-12% in 2024 as a result of logging and supply limitations caused by climate change. In poorer countries such as those in Africa and South Asia, this reduces the adoption of small-scale artisans, impacting on millions of people who depend on low-cost crafting materials. In the absence of alternative fibers or policy intervention, the market can grow only up to a certain extent, especially in the rural region where the cost barrier is severe.

• Regulatory and Compliance Challenges: Strict environmental laws, like the EU requirement of 70% recycled material by 2030, would need expensive certifications and it will take up 6-12 months before new products can be marketed. Regional disparities in the use of standards such as different recycling practices in Asia lead to uneven development, which discourages investment in emerging markets and prevents small manufacturers from scaling.

• Competition from Alternatives: The plastic-based decorations and synthetic textiles have competition with crepe paper when prices are sensitive and this has decreased the use of crepe paper by 10 percent in areas such as Latin America. There is a long-term threat of the emergence of digital crafting tools, including 3D printing, which may cut demand for crepe products by 5-7% by 2034.

Opportunities

• Innovation in Eco-Friendly and Digital Crepe: Eco-Friendly and Digital Crepe: Biotechnology and recycled pulping will provide more sustainable solutions. Hemp and bamboo crepe papers are bio-based and present new revenue sources, e-commerce packaging is becoming 15% more popular. Through digital printing, one can make individualized designs, which increases the popularity of the boutique retail by up to 12% and aligns with the crafts, as inspired by tele-education.

• Expansion in Emerging Markets: Areas such as India and Brazil have growth potential with e-commerce and festive demand. Locally produced items through NGO efforts and local manufacturing will lower the expenses by 10% to serve disadvantaged populations. Inclusion in partnership with schools and community centers boosts adoption by 18%, and this provides inclusive growth.

• Integration with Education and Entertainment: Uses The use of Crepe paper in education crafts and theater plays is growing due to international cultural events and school curriculum orientations towards sustainability. Group work with DIY streaming partners has enhanced consumer interaction by tenfold percent, creating new market niches.

Category Wise Insights

By Type

• Decorative: In 2024, it is dominated by decorative crepe paper whose market share is 55% and has a value of USD 0.79 billion due to the vivid colors, stretchability, and adaptability in crafting, festive decorations, and DIY. It is expected to experience a 4.5% CAGR demand up to the year 2034 due to world festive seasons such as Christmas, Diwali and Halloween, which contribute 60 percent of its use. Such manufacturers as Georgia-Pacific and UPM-Kymmene are also concerned with water-based dyes, which are sustainable and this has contributed to a 12 percent growth in the number of eco-friendly school craft dyes and home decor variants. The affordability of products is also an issue in the emerging markets, which is 15% higher than plastic products. Nevertheless, localization in Asia-Pacific especially in India and China has saved costs, increasing penetration in semi urban countries. Innovations in digital printing make use of bespoke patterns to enhance customization in the case of events as well as e-commerce sites. The segment has the advantage of social media-led trends of DIY, and such platforms as TikTok increased use of decorative crepes among young consumers by 15% in the last 12 months.

• Masking: Masking crepe paper is worth around USD 0.43 billion by 2024, and has a CAGR of 3.8% up to 2034, mostly in the automotive painting, construction sealing, and industrial applications due to its clean removal features and durability. Such firms as Kimberly-Clark and ND Paper have now launched low tack, weather-resistant versions, which have grown by 9% in the severe conditions. Biodegradable adhesives that have been innovated have enhanced sustainability by 7%, which is in line with the EU requirements and have increased the demand for green construction projects. The distribution of e-commerce has increased accessibility with online industrial suppliers recording an increase of 10 percent in the sale of masking tape.

• Others: The others segment, such as specialty crepe to use for medical and cleaning purposes. The niche papers, which are gathered in sterile wraps and absorbent wipes, are something that has drawn R&D from players such as Glatfelter, as medical-grade crepe continued to increase in healthcare packaging by 10%. The reduced entry barriers of bio-based variants encourage rivalry, especially in Europe, where 12% adopt regulatory support.

By Application

• Crafting & Decoration: In the first place is crafting and decoration with a market share of 40% in 2024 due to festive events, school projects, and the DIY culture led by e-commerce. The decorative crepe is dominant, with eco-friendly versions that have increased by 15% in the global market, specifically in Asia-Pacific, where Diwali and Chinese New Year are increasing consumption by 12% annually. The retail stores such as Amazon and Etsy have improved distribution and the level of online sales has increased 18% in urban regions. Vibrant, textured designs are innovative and are starting to gain adoption but are expensive enough to restrict penetration in rural areas. In Europe, sustainable crafts are subsidized by the government, and this has lowered the prices by 7%, which helps to scale to the mass-market decorations.

• Medical: The medical division has a 20% market share in 2024, and the CAGR of 4.2% is due to sterile wraps and absorbent pads in healthcare. The high-absorbency crepe of the type of Gladfelter and Nippon Paper is leading the pack with 10% more hospitals in Europe adopting it. Such regulatory standards as FDA and EU MDR improve quality, increasing demand by 8%. Affordability in Africa is a barrier to penetration, but the local production in South Africa has reduced the costs by 6%, enhancing accessibility. Antimicrobial coating innovations have contributed to sterility by 5%, which has contributed to the growth of surgical packaging.

• Packaging: The packaging has a 15% share in 2024 in terms of value, having a CAGR of 3.9%, which is used to cushion online shopping and storefronts. Eco-friendly crepe, which is led by Seaman Paper, has experienced 12% growth of recycled variants, which are a result of plastic bans. The e-commerce boom in Asia-Pacific has resulted in the growth in demand by 10% in China. Local sourcing saves 8%, but logistics issues restrict rural use. Branding of packaging using digital printing has increased by 7% and has increased appeal in high-end markets.

• Cleaning: Cleaning applications hold a 10% share in 2024, with a 4.0% CAGR, leveraging crepe’s absorbency in wipes. Kimberly-Clark’s textured wipes drove an 8% demand rise, especially in North America. E-commerce expanded reach by 10%, though high costs hinder low-income regions. Sustainable fibers improved eco-credentials by 6%, aligning with green cleaning.

• Costumes & Theatre: Costumes and theatre hold a 10% share in 2024, driven by textured crepe in productions and cosplay. Pudumjee and Cosmo Specialty lead with vibrant variants, boosting use by 11% in Europe. Social media-driven cosplay, especially in Japan, lifted demand 9%. Local production in India cut costs 7%, improving affordability for community theaters.

• Others: Others including industrial and educational uses, hold 5% of the market share, driven by niche applications like protective wraps. Durable crepe for machinery packaging grew 6%, supported by North American industry.

By Form

• Sheets: Sheets dominate at 60-65% share in 2024, used in crafts and medical wraps. Cost-effectiveness spurred 10% growth in schools. Europe’s sustainable focus boosted recycled sheets 8%.

• Rolls: Rolls hold 35-40% share in 2024 and are suited for packaging/industrial uses. Asia saw a 10% demand rise in e-commerce packaging. Durability innovations improved efficiency by 5%.

Historical Context

In the past, crepe paper could be used only in simple textured papers to do decorations and wrappings because it was too expensive, had very few colors, and they did not have enough knowledge about it in developing countries. New decades introduced colorful, stretchy and environmentally friendly versions which enhanced the aesthetic, durability and sustainability. Innovations such as water-based dyes, recycled pulp and biodegradable coatings increased the range of application beyond crafts to the medical and industrial sectors.

In the future, developments will be driven by biodegradable resources, computerized printing, and personalized engineering. Affordability, natural fibers, and use in education, theater, and packaging will then increase due to the increasing e-commerce, festive demand, and environmental orientation, which will entrench the use of crepe paper all over the world.

Impact of Recent Tariff Policies

Tariffs influence the pricing, supply chain, and affordability. High levels of duty 15-30 in developing economies increase the cost of production and limit market penetration. India as an example has a 20% tariff in 2024, and this pushed the retail prices up by 10-12%, and small-scale crafter adoption declined. On the other hand, E.U tariff cuts of 5-7% in 2025 enhanced access to green paper, increasing the demand by 8%.

Tariffs on Chinese crepe of 10-12% since 2023 cost USD 20-40 million in additional charges in a year making companies such as International Paper and Georgia-Pacific aim at sourcing domestically, increasing cost by 6 percent. These policies cause price imbalances and retardation of innovation in cost-sensitive markets and global distribution. Nevertheless, ASEAN cut tariffs by 5%, which facilitated affordability and expansion in India and China.

Report Scope

Regional Analysis

The Crepe Paper Market is segmented by key regions, with detailed analysis across major countries. Below is an in-depth overview of market dynamics in each country, enriched with qualitative insights:

North America: Largest share at 35% in 2024, CAGR 3.8%, driven by crafting culture, DIY trends, and e-commerce. U.S. grants cut recycled paper costs by 8%, boosting festive demand (up 10%). Georgia-Pacific and Kimberly-Clark lead with advanced texturing. School/community campaigns raised penetration 12%. Online crepe sales rose 15% in 2024, though high pulp costs limit rural affordability.

• US: Crepe prevails in decoration; masking crepe occupies 25% of the market. Eco-material demands experienced a 10 percent increase in biodegradable crepe. 60 percent of the decorative demand is fueled by the holiday sales with Amazon serving 12 percent of the distribution. Self-built/social media trends increased adoption 15. In 2024, pulp prices will increase by 7%, limiting low-income consumers. Customization was enhanced by digital printing by 8%.

• Canada: Decorative crepe 8% was raised in schools by green policies. Consciousness was raised through NGOs such as EcoSchools. Local production cut costs 6%. Decorative demand is forced by such festivals as Canada Day. E-commerce grew 10%. There is still the issue of limited variety of eco-color, but R&D has succeeded by 5%.

• Mexico: On occasions such as Dia de los Muertos, decorative crepe controls half the market. USMCA reduced the price of pulp by 7%, increasing affordability. Crafting rose 12% from tourism. Access was also enhanced by 9% with e-commerce, although rural access is behind. Local cost-reduction innovations boosted the small business adoption by 10%.

Europe: Second-largest region with 30% market share, with a growth of 4.0% during the forecast period. The demand is stimulated by EU regulations, festivals and eco-trends. Stora Enso recycled pulping reduced the cost by 9%. There was an increase of biodegradable adoption by 15%. Germany/UK are the leaders in bio-based research and development, and export is increasing by 6% in 2024.

• Germany: Wearing masquerading healthy in the industry; decorative crepe CAGR 4.5%. Automotive business increased by 10%, and Oktoberfest decorative crepe increased by 12%. Bio-based innovations increased 12, reduced import dependency.

• UK: There was a 10% increase in adoption because of NGO campaigns. Making increased 8.5%; Etsy raised sales 12.5%. Biodegradable crepe is up 15%. Theatre costumes increased by 9%, which was driven by London’s West End.

• France: In France the Bastille Day boosted decorative demand by 8%. The local UPM-Kymmene manufacturing reduced the expenses by 6%. Medical crepe grew 7%. DIY boosted adoption 10%.

• Italy: Decorative/costume crepe is used as a result of tourism and Carnival (50% of use). Local sourcing cut costs 7%. E-commerce rose 10%. The dye innovations increased premium adoption by 8% more.

Asia-Pacific: Growing at the fastest rate of 4.8% CAGR during the forecast period. The growth is stimulated by urbanization, festivals, and incentives. Japan pays attention to elder crafts, China concentrates on the manufacturing, and India develops through NGOs and subsidies. Consumption of decorative crepe increased 12-15% towards the region.

• Japan: The older generation serves the elderly crafts (+10%). Nippon automation cut costs by 8%. Biodegradable crepe is up 15%. Ed-tech deals increased adoption by 7%.

• China: The high volume of production reduces costs by 12%. Decorative crepe is 40% of use. Rural penetration 25%. Oji green investments increased production by 10% percent. Festive demand was boosted by Lunar New Year by 15%. E-commerce improved access by 10%. Packaging crepe grew 8%.

• India: Decorative crepe holds 45%. Urban demand is up 18%. Subsidies cut pulp costs 10%. Festivals like Diwali grew 12%. NGOs reduced plastic use 15%. School crafts grew 10%. The cost of specialty imports is still high, and start-up companies made of bamboo are being created.

• South Korea: Decorative crepe dominates 35%. The demand was raised by 12% with the help of K-pop and cultural events. Coupons increased distribution by 10%. Costume exports are up 8%. Aesthetics increased 6% with the innovation of dyes. Packaging grew 7%.

• Australia: Pay attention to the construction of eco-masking crepe. Biodegradable uses up 10%. Exports up 8%. Local sourcing cut costs 7%. Crafting grew 9%. The rural access was raised 8% by e-commerce.

LAMEA: Pushed by crafts, tourism, and NGO initiatives. Festivals in the Middle East and Africa are reformed in Latin America on the packaging and education sides, respectively. The decorative crepe is dominant, and production in the area reduces the expenses by 8%. Urbanization improved consumption by 10%, led by eco-variants.

• Brazil: In Brazil, crepe is needed in the Carnival and the festive season, which is expanding at a rate of 4.0% CAGR with subsidies on local production. There was a 12% rise in the demand in the festival industry, where the decorative crepe was leading at half of the applications with the support of the rich local pulp. Campaigns of NGOs on sustainable crafts have grown by 10% in urban slums and has fallen behind in rural areas because of logistics expenses. Collaboration with local artisans is supporting bio-based innovations, enhancing sustainability. Educational sector, which uses sheets in crafts, increased by 8% through school programs.

• Argentina: Argentina specializes in textured crepe in theater and costumes because of the cultural events such as tango festivals. The costume industry increased by 7%. and decorative crepe was applied 40%. Local sourcing has saved 6% of the costs making it more affordable. The crafting industry, such as festive decorations, expanded 8%, which was supported by tourism. Uncertainty in the economy influences the purchasing power of imports, whereas domestic innovations ease the obstacles. The packaging industry that used masking crepe increased by 6%, which was retail-led.

• Saudi Arabia: Saudi Arabia is expected to grow with a 4.2% CAGR, due to the usage of decorative crepe in cultural celebrations such as Eid. Decorative crepe has 45% of applications with a 10% increment in demand. The Vision 2030 efforts have increased the domestic production, lowering the dependency on imports by 8%. The packaging industry increased by 7%, with the help of retail growth. There is a problem with pulp, which is limited, yet at the global level, collaboration can increase the stability of supplies. The crafting industry that was led by the urban youth improved by 8%.

• South Africa: South Africa doubles crafts with NGO support and is expanding at a rate of 3.8% CAGR. Decorative crepe has 50% applications and a 10% demand growth in the low price school crafts through donor programs. The cost has been cut by 7% in local production thereby increasing access in townships. The packaging industry expanded by 6%, which is retail driven. In rural areas, supply chain inefficiencies have existed, but e-commerce has increased its usage by 9%.

Key Developments

The Crepe Paper Market has seen a number of turning points with companies diversifying their portfolios as well as taking advantage of sustainability trends:

• July 2025: International Paper introduced a 100% recycled pulp biodegradable crepe paper line that is aimed at crafting markets sensitive to the environment with 25 percent less carbon footprint, which are certified by the FSC standards.

• July 2025: Kimberly-Clark increased its production capacity in China to make masking crepe products that met a 20% surge in demand in Asia by the car and building industries, and low-tack versions were enhanced by 8% in adhesion.

• July 2025: Georgia-Pacific has spent USD 10 million on research and development on vibrant sustainable crepe in theater costumes and water-based dyes to comply with green laws.

• June 2025: Customization of crepe paper with AI showed textured design of crepe paper in packaging and decorations and showed 10% better consumer engagement.

• June 2025: UNEP published a guide on sustainable paper products, which gives frameworks on market assessment and affordability interventions, which will increase the uptake of eco-crepe by 12% in the developing regions.

This has improved the product offerings and sustainability credentials and taken advantage of the increasing demand for eco-friendly and customizable crepe paper solutions.

Leading Players

The market is moderately consolidated, with key players including:

• International Paper Company
• Kimberly-Clark Corporation
• Georgia-Pacific LLC
• Glatfelter Corporation
• ND Paper LLC
• The Wausau Paper Corp.
• Seaman Paper Company
• Pudumjee Paper Products Ltd.
• Cosmo Specialty Fibers Inc.
• Rajiv Tissue Products Pvt. Ltd.
• The Metsä Group
• Stora Enso Oyj
• UPM-Kymmene Corporation
• Nippon Paper Industries Co. Ltd.
• Oji Holdings Corporation
• Others

The world leaders such as International Paper and Kimberly-Clark, are aggressive with their vast R&D, international supply chains, and crepe innovations that are environmentally friendly. The niche players such as Pudumjee and Cosmo Specialty are targeting low-end, sustainable variants to the emerging market. The barriers to entry are regulatory compliance and a large amount of capital investment, but the entry can be facilitated by partnership with e-commerce platforms and NGOs, which opens entry points. Joint research and development initiatives with universities and sustainability agencies have enabled a 10% growth in bio-based crepe developments, setting the market to be on long-term growth.

The Crepe Paper Market is segmented as follows:

By Type

• Decorative
• Masking
• Others

By Application

• Crafting & Decoration
• Medical
• Packaging
• Cleaning
• Costumes & Theatre
• Others

By Form

• Sheets
• Rolls

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America