Global Digital Personalized Nutrition Market 2025 – 2034

Reports Description

As per the Digital Personalized Nutrition Market analysis conducted by the CMI Team, the global Digital Personalized Nutrition Market is expected to record a CAGR of 16.3% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 4.20 Billion. By 2034, the valuation is anticipated to reach USD 16.29 Billion.

Digital Personalized Nutrition Market Overview

The Digital Personalised Nutrition Market is evolving rapidly as consumers increasingly look to health solutions that are tailored personally to their genetic makeup, lifestyle, and food preferences. This market combines advances in genomics, microbiome science, wearable tech, and AI-based platforms to deliver personalisation in nutrition. 23andMe, Viome, and Nutrigenomix are among the early companies to provide DNA and gut microbiome testing services in a bid to enable individuals to gain more information about their nutritional requirements. Mobile platforms and applications that speak with one another make it possible to track in real time, have customized advice, and have personal involvement in wellness activities.

Growing healthcare consciousness, the growing incidence of lifestyle disorders, and the shift towards preventive care are propelling global market growth. Developed countries such as North America and Europe are witnessing strong uptake driven by technology infrastructure and consumer readiness. Emerging markets in the Asia-Pacific region are witnessing growth driven by rising incomes and health awareness. Strategic partnerships, consumer-direct firms, and increasing investment in digital health technology are also propelling the market. With personalized nutrition entering the mainstream, it will transform the way people look after their diet and health.

Digital Personalized Nutrition Market Key Growth Drivers

The Digital Personalized Nutrition Market Trends have tremendous growth opportunities due to several reasons:

• Rising Consumer Awareness Towards Customized Wellness and Health: Consumer awareness regarding customized health and wellness has increased vastly, driven by a better realization of the importance of personalized diet and lifestyle regimens. This shift is brought about by advancements in genetic screening and tailor-made nutritional solutions that help individuals make healthier decisions around health depending on their personal genetic profile. For example, in October 2023, 23andMe introduced Health Action Plan, a new tool for 23andMe+ Premium members that integrates genetic information, medical history, and bloodwork biomarkers to provide personalized, prioritized health recommendations-which may include lifestyle modifications, lab work, and clinical follow-ups-that assist users in taking actionable prevention and early risk detection measures, updating recommendations as additional information comes in; however, the recommendations are not intended as professional medical care.

• Increase in Investments by Industry Players in Product Development and R&D: The Digital Personalized Nutrition Market is experiencing a surge in growth with heightened investments in product development and research and development (R&D) activities by industry players. These investments are geared towards the improvement of the efficacy, accessibility, and precision of personalized nutrition solutions to increase their applications and reach. For example, in September 2024, Viome raised USD 0.025 billion in a Series D round of funding from Khosla Ventures and Marc Benioff to develop its preventative health technologies on the basis of AI. Viome hired Kal Raman, who is a former executive at Amazon and Samsung, as COO to helm its new diagnostics business. On the basis of its FDA-approved CancerDetect test, Viome is introducing new gut health and chronic disease, cancer, and aging early disease detection tests.

• Role of Personalized Nutrition in Preventive Healthcare Plans: Personalized nutrition is increasingly becoming a part of preventive healthcare plans with the focus shifting to the pivotal role of custom-designed diet plans in illness prevention and maintaining health. Integration is made possible by improvements in genetic screening and data analysis that allow clinicians to provide more individualized and targeted nutritional advice. For example, in June 2023, Nutrigenomix partnered with the American Nutrition Association (ANA) to promote education and research on individualized nutrition, specifically nutritional genomics, by offering genetic testing tools, education, and information to healthcare providers and educators to incorporate DNA-guided nutritional advice into mainstream practice and enhance health outcomes through more personalized nutrition counsel.

Digital Personalized Nutrition Market Key Threats

The Digital Personalized Nutrition Market has several primary threats that will influence its profitability and future development. Some of the threats are:

• Greater Expenditure on Microbiome and Genetic Testing Restricting Consumer Access: Greater expenditure on microbiome and genetic testing is an important limiting factor for mass consumption of personalized nutrition products. Greater expenditure restricts consumer access to sophisticated health information, thus restricting the expansion of the market, especially amongst price-conscious consumers. For example, 23andMe introduced a new 23andMe+ Premium member report in March of 2025 that explores MTHFR gene variants associated with homocysteine levels, a stroke and cognitive impairment risk factor. Members can also order a blood test to measure homocysteine. The report provides individualized information and lifestyle recommendations to assist in promoting preventive health but not medical advice.

• Difficulty in Interpreting Genetic Information for Nutrition Guidance: The interpretation of genetic information to generate nutrition guidance is a very challenging task requiring advanced analysis instruments, scientific expertise, and master levels of knowledge in genomics and dietetics. The challenge lies in translating millions and millions of variable genetic descriptors to meaningful information that is personalized and health-safe. A single misinterpretation or overgeneralization can result in ineffective or even pathological diet regimens for a given individual, potentially causing imbalance in nutrients or worsening underlying health issues. All these efforts are a strategic focus on getting demand from new cohorts with health-oriented attitudes in new geographies.

• Food and Beverage Partnerships for Personalized Product Solutions: Food and beverage partnerships have strong potential for personalized nutrition businesses to formulate customized products in association with genomic and health data of individuals. Hence, consumers’ faith in internet-based personalized nutrition platforms depends on the validity, openness, and scientific soundness of the genetic tests offered. Such nuance has encouraged companies such as 23andMe and Viome to spend large amounts on AI-powered models and integrated data platforms that assemble genetics, microbiome, and lifestyle information so their products are risk-free and evidence-driven.

Digital Personalized Nutrition Market Opportunities

• Embrace Emerging Untapped Markets with Increased Health Consciousness: Emerging untapped markets with increased health consciousness and emerging economic expansion offer a rich reservoir of growth opportunity for personalized nutrition services. With a growing vision towards preventative health and lifestyle diseases, consumers in nations such as Southeast Asia, Latin America, and parts of Africa desire tailored nutrition. Organizations such as Nutrigenomix and Viome will gain from this trend as they implement more digital platforms and services across the world. For instance, Viome has scaled up its digital health solutions to be in a position to provide them in increasingly broader geographies, and Nutrigenomix increased its relationships with healthcare providers in emerging markets. All these efforts are a strategic focus on capturing demand from emerging health-focused cohorts in new geographies.

• Food and Beverage Alliances to Develop Personalized Product Offerings: Food and beverage alliances hold considerable promise for personalized nutrition businesses to develop custom products in conjunction with individuals’ genomic and health data. These alliances facilitate the integration of nutritional genomics into daily consumables, which enhances the value of the product and customer interaction. Companies like 23andMe have already indicated a willingness to collaborate with health-focused organizations, which implies potential paths for increased convergence with participants from the food industry. Such partnerships are likely to yield functional foods, supplements, or dietary plans that obtain personal health data, generating greater market penetration and brand salience. As consumers increasingly adopt health-focused eating habits, there is increasing demand for personalized eating recommendations, and such partnerships thus mark a strategic route toward innovation and expansion.

Digital Personalized Nutrition Market Category Wise Insights

By Purchase Model

• Subscription: Online personalized nutrition through recurring-payment offers dynamic, continuous diet and health guidance. It offers solutions such as gene-based meal planning, microbiome testing, and continuous health tracking. End-users receive continuous, changing data regarding their health, and firms receive recurring payments as well as greater user interaction. Firms like Viome and Nutrigenomix use the model to inform consumers of the latest food guidance based on fresh health data. Viome provides a month and year program with tailored supplement recommendations and gut health reporting. The model appeals to health-focused consumers that need convenience and continuous attention. As such, the model is increasingly popular in both emerging and developed economies.

• One-Time Purchase: The one-time purchase strategy allows customers to pay once and only once with no recurring commitments for a product or service such as a genetic testing kit or a customized diet report. For insurance, in October 2024, 23andMe is in the midst of a crisis, with sales plummeting, a huge data breach, and the resignation of its entire board under CEO Anne Wojcicki. It has never made a profit, and its shares have fallen from $10 to a mere 40 cents since it listed in 2021. While consumer confidence dwindles and demand for DNA kits wanes, its attempts to branch out into subscriptions, pharmaceutical research, and telemedicine have faltered. With a saturated market and tarnished reputation, the future of 23andMe is uncertain.

By End-Users

• Direct Consumers: Direct consumers are individuals who get personalized nutrition services on their own independently without the help of an intermediary such as a healthcare provider or institution. They mainly utilize home-testing kits—DNA, microbiome, or blood sample kits—and internet websites or mobile applications to get personalized diet and lifestyle advice based upon their personalized health information. Firms such as 23andMe and Viome have provided such services to the general public through readily available testing and digital reports on a user-friendly basis, and people are able to control their nutrition actively. This market is growing at a quick pace as a result of increased health awareness, ease, and demand for self-directed wellness solutions. In direct-to-consumer models, users have control over their health as well as over industry competition and innovation.

• Wellness & Fitness Centers: Wellbeing and fitness centers are incorporating individualized nutrition into their businesses to offer customers specific dietary regimens specifically designed to enhance their fitness regimen, founded on medical and genetic data in order to tailor individual health outcomes. For example, InsideTracker collaborated in May 2024 with FITNESS SF to bring personalized health solutions to more than 35,000 members, trainers, and employees. The partnership combines blood biomarker screening, genetic testing, and personalized health guidelines with gym membership and training programs. It will start with employees and then be available to all members, with the goal of delivering the most optimized fitness results through personalized information. The Institute of Motion will also assist in supporting building coaches and programmatic alignment. The partnership represents a whole new standard for the combination of fitness and healthcare diagnostics to realize total, evidence-based wellness.

• Hospitals & Clinics: Clinics and hospitals are increasingly incorporating individualized nutritional therapy into their models of care to enhance patient outcomes and make preventive health practices possible. With genetic, microbiome, and metabolic information, medical providers are able to tailor nutrition counseling to the unique biological patterns of specific patients. This is particularly worth it in chronic disease states such as diabetes, cardiovascular disease, and gastrointestinal disease. For example, certain hospitals initiated the incorporation of systems such as Nutrigenomix into practice to assist dietitians in providing nutrition counseling on the basis of genetic testing. This transition not only enables more precise and effective care but also offers patients actionable knowledge to become an integral part of their care, the linchpin of customized clinical nutrition.

• Institutions: Research institutions and educational institutions use personalized nutrition data for study purposes, as well as program development that is targeted towards enhancing public health according to tailored dietary advice. For instance, in July 2024, 23andMe launched a major Lung Cancer Genetics Study in partnership with 20 nonprofits, advocacy groups, and research institutions, which had an aspiration of enrolling 10,000 lung cancer patients. The research will create a large repository of genetic and health information to analyze genetic and environmental risk factors, enhance early detection, and tailor treatments. The research brings patients, physicians, patient advocates, and scientists together, with de-identified data made openly available for legitimate researchers. As lung cancer is the top cause of cancer-related death in the U.S. but underfinanced, this partnership hopes to generate significant advances, particularly for individuals without conventional risk factors.

By Application

• Generic Health & Fitness: Tailored nutrition in generic health and fitness aims to improve overall well-being by utilizing diet counseling from knowledge of the genetic composition and lifestyle of an individual. At the forefront of this effort are organizations such as Viome, providing services that examine gut microbiome, blood sugar levels, sleep, and inflammatory markers to provide real-time tailored nutrition guidance. Viome introduced in 2023 its Gut Intelligence Plus, a combination of its branded Gut Intelligence test with continuous tracking of multiple health markers and continuous updating on personalized advice. The product delivers an integrative approach that allows users to make intelligent food choices that maximize overall health and fitness objectives, evidence of an emerging movement towards active and personalized wellness self-management.

• Disease-Based: Disease-based personal nutrition apps have as their goal using health and genetic information to develop tailored diet plans that may prevent disease or treat some conditions like cancer, diabetes, or obesity. This allows for precision medicine by linking nutrition with the individual’s risk factors and biological requirements. Viome, for instance, launched the CancerDetect™ saliva test in 2023 that detected early-stage oral and throat cancers with 90% sensitivity and 95% specificity. The metatranscriptomic analysis and AI-based test detect disease markers, a point where diagnostics and personalized nutrition are being merged. All these findings are increasingly making dietary planning an active healthcare tool. All these advancements talk of how nutrition is advancing the detection and treatment of disease in the clinical arena.

• Sports Nutrition: Uses of sports nutrition include performance improvement, endurance, and recovery through the delivery of personalized nutritional suggestions according to a person’s genetic profile, metabolic rate, and exercise regimen. Details of this kind allow people to achieve objectives like more muscle, weight loss, or higher recovery rate, with lesser injury risks. One of the highlight recent advances in the field is InsideTracker’s 2022 announcement that it has partnered with Garmin to allow users to link fitness data from Garmin devices with the InsideTracker platform. The integration offers real-time, personal nutrition and health guidance on training intensity and biologic markers. These advances mark a step towards more integrated, data-driven sports performance optimization.

Digital Personalized Nutrition Market Impact of Latest Tariff Policies

The latest tariff policies are beginning to make themselves known in the world Digital Personalized Nutrition Market. Companies like Nutrigenomix, 23andMe, and Viome are seeing higher costs due to the tariffs on the testing materials and biotech materials imported. All these firms rely on global supply chains, especially from countries like China and India. For instance, duties on nutritional materials have increased between 55% and nearly 70%, prompting direct and steep cost increases for health and wellness companies. This is particularly intimidating to start-ups and mid-sized custom nutrition companies.

As such, companies are re-examining their pricing and product availability business models. Higher costs of production can increase the packaging and price of individualized nutrition kits. This will discourage demand, especially from third-world or frugal markets. People will not pay for customized plans if their costs become prohibitive. The market itself may be harmed by the reduced growth in certain markets due to these cost considerations.

To deal with the situation, companies are turning to domestic sourcing and diversification of suppliers. Investment in automation and artificial intelligence platforms is also increasing to counter input cost inflation. A few companies are creating new regional alliances to cut cross-border reliance. These strategic changes could enhance long-term resilience even in the face of short-term dislocations. Still, ongoing uncertainties in tariffs could impact global market stability as well.

Report Scope

Digital Personalized Nutrition Market Regional Perspective

The Digital Personalized Nutrition Market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

• North America: North America continues to lead the personalized nutrition market, driven by technological innovation, collaborative alliances, and preventive care emphasis. Danone acquired a majority holding in Kate Farms in May 2025 to further its interest in U.S. medical nutrition. Danone’s Oikos also introduced protein shakes specific to users of GLP-1 medicines such as Ozempic and Wegovy. At the same time, health tech startup Nourish crossed a $1 billion valuation after a Series B round led by JP Morgan Growth Equity, as investors demonstrate robust confidence in virtual, insurance-reimbursed nutritional care.

• Europe: Europe is witnessing unprecedented growth in personalized nutrition as consumer demand and technology for health and well-being keep rising. Wellness start-up Zoe from the UK raised a USD 0.015 billion fund to invest in its expansion in the United States as it provides personalized nutritional recommendations on the basis of users’ blood sugar, gut health, and blood fat levels. Novogenia GmbH, a company based in Austria, has been developing personalized food supplements based on sophisticated blood and genetic tests and tailoring mixtures of micronutrients according to a person’s needs. All these are evidence of Europe’s activities towards mainstreaming tailored nutrition.

• Asia-Pacific: The Asia-Pacific market is experiencing a high level of growth in the personal nutrition market as a result of heightened awareness of health and widespread adoption of digital health platforms. HealthifyMe was India’s leading health website, with more than 4 million visitors, and in November 2024, it raised $0.045 billion for growth in the United States. This is a mirror of the rising demand for technology-based, customised nutrition guidance in the region. It’s the same trend happening in China, Japan, and Australia, where increased cases of lifestyle diseases are propelling investments in digital, preventive medicine solutions.

• LAMEA: The LAMEA region (Middle East, Latin America, and Africa) is characterized by high growth potential for digital personalized nutrition as a result of rising awareness about health, urbanization, and rising incidence rates of chronic illnesses. Companies’ recent release statements are scarce, but demand for affordable, convenient nutrition products is growing. In 2023, Saudi Arabia’s Ministry of Health launched digital initiatives in lifestyle and nutrition, reflecting government support. South Africa and Brazil also saw the growth of telehealth platforms with nutrition and wellness features, paving the way for more utilization of personalized nutrition services.

Digital Personalized Nutrition Market Key Developments

In recent years, the Digital Personalized Nutrition Market has experienced several crucial changes as the players in the market strive to grow their geographical footprint and improve their product line and profits by using synergies.

• In January 2025, Noom introduced two free features-AI Body Scan and Noom Body Age—making personalized health insights accessible to all users. Using a 10-second smartphone scan, users get a 3D body model, metabolic “body age,” and metrics like body fat percentage and lean mass. These tools go beyond weight and BMI to track meaningful health changes and support muscle preservation during weight loss. They offer actionable steps to improve long-term health and longevity. The launch reflects Noom’s mission to make advanced, personalized health data available to everyone.

• In April 2025, Viome launched its AI-powered Full Body Intelligence Test, an advanced at-home kit that uses RNA sequencing to analyze real-time gene expression from stool, saliva, and blood. Unlike static DNA tests, it detects early signs of dysfunction tied to over 25 chronic conditions and offers dynamic nutrition and supplement advice. Key features include Health Connections, BioAge, InflammAging, and Personalized Boosters & Blockers. The test adapts as biology changes, helping users manage health and slow aging. Viome aims to make illness optional through truly preventative, precision health insights.

These important changes facilitated the companies to widen their portfolios, to bolster their competitiveness, and to exploit the possibilities for growth available in the Digital Personalized Nutrition Market. This phenomenon is likely to persist since most companies are struggling to outperform their rivals in the market.

Digital Personalized Nutrition Market Competitive Landscape

The Digital Personalized Nutrition Market is highly competitive, with a large number of product providers globally. Some of the key players in the market include:

• Nutrigenomix
• 23andMe
• Viome Life Sciences
• DayTwo
• Atlas Biomed
• Noom
• Nutrisense
• Lifesum
• HealthifyMe
• Levels
• Persona Nutrition
• Baze Labs
• Rootine
• GenoPalate
• Habit
• Others

These firms apply a sequence of strategies to enter the market, including innovations, mergers and acquisitions, as well as collaboration.

The Personalized Nutrition Digital Market is driven by innovation pioneers like Nutrigenomix, 23andMe, and Viome, who employ advanced genetic analysis and microbiome profiling to provide accurate, personalized nutritional recommendations. These firms are integrating extensive scientific research with AI-powered data analysis to unlock intricate genetic and biological data to guide consumers and healthcare professionals on nutrition decisions. Their global presence and continuous investment in R&D establish them as pioneers in the process of redirecting nutrition away from a one-size-fits-all approach and into actual individualized health choices.

With such massive industry players, there are increasingly digital health platforms and telehealth firms that are making personalized nutrition available to the masses via mobile applications and subscription schemes. These provide instant feedback, round-the-clock monitoring, and integration with wearable devices, allowing individuals to access tailored nutrition guidance that changes based on their ever-evolving state of health. Nutrigenomix and Viome, for example, expanded the options in their services by adding increased general biomarker testing and depiction of the gut microbiome to help with disease prevention and wellness goals within a general population.

Regional partnerships also fuel individualized nutrition care growth. Regional businesses are teaming up with health clubs, wellness practitioners, and healthcare centers to provide regionally and culturally specific nutrition programs with improved compliance and efficacy. This networked-decentralized trend addresses the unique nutritional requirements of diverse populations and fosters scalable and cost-effective solutions. The market is competitive, and innovation, precision, and simplicity are the criteria by which the giants are distinguished from others and mass adoption is initiated.

The Digital Personalized Nutrition Market is segmented as follows:

By Purchase Model

• Subscription
• One Time Purchase

By End-Users

• Direct Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions

By Application

• Generic Health & Fitness
• Disease-Based
• Sports Nutrition

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America