Flavored Whiskey Market Size, Trends and Insights By Product Type (Malt Whiskey, Rye Whiskey, Wheat Whiskey, Blended Whiskey, Corn Whiskey, Others), By Quality Types (Premium, High-End Premium, Super Premium), By Distribution Channel (Bars and Restaurants, Liquor Stores, E-Commerce, Supermarkets, Hypermarkets), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI40194

Published Date: February 2024

Pages: 320+

Category: Food & Beverages

Report Snapshot

CAGR: 6.2%
62.10B
2022
65B
2023
105.18B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Diageo plc
  • Brown-Forman Corporation
  • Pernod Ricard SA
  • Constellation Brands Inc.
  • Sazerac Company Inc.
  • Others

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Reports Description

Global Flavored Whiskey Market is poised for substantial growth from 2023 to 2032, driven by evolving consumer preferences, innovative flavor profiles, and the growing popularity of flavored spirits.

The market is anticipated to achieve a Compound Annual Growth Rate (CAGR) of approximately 6.2% during this period. In 2023, the market is estimated to be valued at USD 65 Billion and is projected to reach USD 105.18 Billion by 2032.

Flavored whiskey caters to a diverse consumer base seeking unique taste experiences, with flavors ranging from fruit-infused to spiced and beyond. The market’s positive outlook is further fueled by the expansion of product portfolios by key players, strategic marketing initiatives, and the rising trend of experimentation with cocktails.

Market Overview:

The Flavored Whiskey Market involves the production and sale of whiskey infused with various flavors, enhancing the traditional whiskey drinking experience. With a focus on diversifying taste profiles and appealing to a broader audience, flavored whiskey has gained popularity across different age groups and demographics.

The market’s growth is driven by consumer interest in exploring new and exciting whiskey flavors, the rising demand for craft and artisanal spirits, and the versatility of flavored whiskey in creating innovative cocktails.

However, challenges such as maintaining the authenticity of the whiskey base while incorporating flavors, navigating regulatory landscapes, and addressing potential market saturation pose considerations for industry stakeholders.

The market’s expansion is supported by the trend of consumers seeking unique and premium beverage experiences, aligning with the broader shift toward craft and artisanal products in the spirits industry. Whiskey consumption is not only associated with prestige and honor but also offers a range of health benefits, contributing to the growth of the global whiskey market.

The market is further propelled by the widespread availability of whiskey through e-commerce channels. Major market players are fostering innovation by introducing novel flavor profiles and incorporating flavored variants, creating avenues for market expansion.

Whiskey, a globally regulated spirit with diverse classes and varieties, undergoes distillation and is typically derived from grain mash fermentation. Its production involves the use of various grains such as barley, corn, rye, and wheat, with the choice of grains and intricacies in the production process influencing distinct flavor profiles in different whiskey varieties.

Maturation in charred white oak wooden casks is a common practice for whiskey, contributing to its unique characteristics. The whiskey market encompasses various categories, including Scotch whisky, Irish whiskey, Bourbon, Rye whiskey, and other variants. Each category is marked by specific production regulations and distinctive attributes.

Factors such as the selection of grains, distillation methods, and aging conditions collectively contribute to the diverse array of flavors observed in whiskies worldwide. The global whiskey market is experiencing growth as consumers appreciate the craftsmanship and nuanced flavors inherent in different types of whiskies.

Factors Influencing the Flavored Whiskey Market Growth:

Innovative Flavor Profiles:

  • Opportunity: Introduction of diverse and creative whiskey flavors.
  • Impact: Growing consumer interest in unique taste experiences, driving market growth.

Cocktail Culture and Mixology:

  • Opportunity: Flavored whiskey’s versatility in cocktail creations.
  • Impact: Increased demand for flavored whiskey as a key ingredient in innovative cocktails.

Consumer Exploration and Experimentation:

  • Opportunity: Consumer interest in trying new and unconventional whiskey flavors.
  • Impact: Brands offering a variety of flavors attract consumers seeking novel and exciting taste experiences.

Marketing and Branding Strategies:

  • Opportunity: Effective promotion of flavored whiskey brands.
  • Impact: Strategic marketing initiatives contribute to brand visibility and market penetration.

Premiumization and Luxury:

  • Opportunity: Rising demand for premium and high-end flavored whiskey.
  • Impact: Consumers willing to pay for unique and high-quality flavored whiskey products, driving the market growth.

Flavor Collaborations and Limited Edition Releases:

  • Opportunity: Collaborations with other brands or limited edition releases.
  • Impact: Exclusive and rare flavored whiskey releases generate buzz and attract enthusiast consumers.

Mergers and Acquisitions:

Expansion of Flavored Whiskey Brand into New Markets:

  • Details: A prominent flavored whiskey brand expanded its presence into new international markets.
  • Impact: Market expansion contributes to increased brand recognition and consumer access to unique flavored whiskey offerings.

Strategic Partnership Between Whiskey Distiller and Flavor Extract Producer:

  • Details: A whiskey distiller formed a strategic partnership with a flavor extract producer to ensure high-quality and authentic flavor infusion.
  • Impact: The partnership enhances the distiller’s capability to create diverse and appealing flavored whiskey products.

Acquisition of Craft Flavored Whiskey Distillery by a Global Spirits Company:

  • Details: A major global spirits company acquired a renowned craft distillery specializing in flavored whiskey.
  • Impact: This acquisition allows the global spirits company to tap into the growing market for craft and flavored spirits.

Flavored Whiskey Market Trends:

In the current landscape of the Flavored Whiskey Market, several trends are shaping the industry. Fruit-infused whiskey, particularly with flavors like apple, peach, and cherry, is gaining popularity among consumers seeking sweeter and more refreshing options.

Spiced and herbal flavors are also in demand, appealing to those looking for more complex and savory profiles. The rise of cocktail culture has propelled the use of flavored whiskey in mixology, with bartenders experimenting with unique combinations.

Limited edition releases with exotic flavor collaborations, such as whiskey aged in unique barrels or infused with rare botanicals, attract collectors and enthusiasts. Brands emphasizing transparency in flavor sourcing and production processes resonate with consumers seeking authenticity and craftsmanship in their whiskey choices.

The Flavored Whiskey Market is witnessing a shift toward premiumization, with consumers willing to pay a premium for high-quality and unique flavor experiences.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Flavored Whiskey Market Grape Wine Lees Market Dry Wine Yeast Market
CAGR 6.2% (Approx) CAGR 5.5% (Approx) CAGR 5.4% (Approx)
USD 105.18 Billion by 2032 USD 1,303.75 Million by 2032 USD 3.1 Billion by 2032

Restraint Factors Impacting the Flavored Whiskey Market:

Regulatory Challenges:

  • Challenge: Navigating complex regulations related to flavored spirits.
  • Impact: Regulatory hurdles can affect product development, marketing strategies, and market entry.

Authenticity and Base Whiskey Quality:

  • Challenge: Maintaining the authenticity of the whiskey base while incorporating flavors.
  • Impact: Consumers may be cautious about the quality of the base whiskey, impacting brand trust.

Market Saturation:

  • Challenge: Intense competition and potential market saturation.
  • Impact: Overcrowding of the flavored whiskey market may pose challenges for new entrants and smaller players.

Consumer Taste Preferences:

  • Challenge: Meeting diverse and evolving consumer taste preferences.
  • Impact: Brands need to adapt quickly to changing preferences to maintain market relevance.

Supply Chain Disruptions:

  • Challenge: Overcoming potential disruptions in the supply chain, especially for rare flavor ingredients.
  • Impact: Disruptions can impact production schedules and product availability, affecting market positioning.

Global Flavored Whiskey Market 2023–2032 (By Quality Types)

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Segmentation Analysis of the Flavored Whiskey Market:

Product Type Segmentation in the Global Whiskey Market:

The global whiskey market categorizes its products into distinct types, each contributing to the diverse and dynamic industry landscape:

Malt Whiskey:

  • Distinctive whiskey is produced primarily from malted barley.
  • Known for its rich and nuanced flavor profile, often associated with specific regions and production techniques.

Wheat Whiskey:

  • Crafted using a significant proportion of wheat in the grain mash.
  • Exhibits a smoother and lighter taste compared to other whiskey types.

Rye Whiskey:

  • Produced with a predominant use of rye grains in the mash bill.
  • Known for its robust and spicy flavor profile, appealing to enthusiasts seeking bold tasting experiences.

Corn Whiskey:

  • Primarily made from corn in the mash, contributing to a sweeter taste.
  • Distinctive for its smoothness and approachability.

Blended Whiskey:

  • A harmonious blend of different whiskey types, combining diverse flavors for a balanced and consistent profile.
  • Often created by master blenders to achieve a specific taste profile.

Others:

  • Encompasses various whiskey varieties not explicitly categorized, reflecting the industry’s continuous innovation and exploration.

Irish Whiskey – A Unique Heritage:

  • Originating from Ireland, Irish whiskey holds a revered status in the global market.
  • Crafted using a blend of malted and unmalted barley, and at times, additional grains like maize or wheat.
  • Adherence to stringent production regulations in Ireland ensures the preservation of its unique designation.
  • Prominent brands such as Jameson, Bushmills, Redbreast, and Green Spot are celebrated for their distinct flavor profiles and historical significance.
  • Ongoing product portfolio enhancements, such as Jameson’s introduction of a 21-year-old Irish whiskey aged in rum-seasoned containers, showcase a commitment to innovation and are expected to drive segment growth.

Global Flavored Whiskey Market 2023–2032 (By Distribution Channel)

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Quality Types: Elevating the Whiskey Experience:

The global whiskey market further classifies products based on quality types, offering consumers a spectrum of choices:

Premium Whiskey:

  • Distinctive offerings that elevate the whiskey experience without reaching the highest price points.
  • Appeals to consumers seeking enhanced quality and unique flavors without the exclusivity of super-premium variants.

High-End Premium Whiskey:

  • Positioned as a step above premium whiskey, characterized by superior ingredients, meticulous production methods, and extended maturing periods.
  • Targets consumers willing to invest in a more refined and sophisticated drinking experience.

Super-Premium Whiskey:

  • The epitome of whiskey quality, commanding premium prices based on exceptional ingredients, extended maturation, and renowned distillery reputation.
  • Encompasses various whiskey varieties, including bourbon, Scotch, rye, and others, aiming to deliver an unparalleled and unique beverage experience.
  • In essence, the global whiskey market, with its diverse product types and quality classifications, caters to a wide range of consumer preferences, ensuring a rich and varied whiskey-drinking experience for enthusiasts worldwide.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 65 Billion
Projected Market Size in 2032 USD 105.18 Billion
Market Size in 2022 USD 62.10 Billion
CAGR Growth Rate 6.2% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Product Type, Quality Types, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Flavored Whiskey Market – Regional Analysis

Europe: Europe stands as the leading global market for whiskey, and it is poised for substantial expansion in the forecast period. The consumption of whiskey in Europe is deeply rooted in cultural traditions and historical significance.

Notably, countries such as Scotland and Ireland, renowned for their whiskey production, have achieved international acclaim, with their traditional distilleries earning widespread respect and loyalty from consumers worldwide.

The European market reflects a strong appreciation for craftsmanship and a commitment to superior quality, aligning with the inherent qualities of whiskey.

One key factor contributing to the dominance of the European whiskey market is the region’s refined and discerning clientele. European consumers exhibit a profound admiration for premium spirits, placing a high value on authenticity and heritage.

This preference for premium products, coupled with a willingness to incur additional costs for the sake of genuine and traditional qualities, has significantly contributed to the market’s prominence in Europe.

The European whiskey market’s stronghold is further reinforced by a consumer base that values the cultural and historical significance embedded in every sip of the cherished spirit.

North America: In North America, the whiskey market is propelled by key factors, including the dynamic evolution of consumer lifestyles, a surge in disposable income, and an increased demand for whiskey products, particularly among the younger demographic.

The substantial growth in the number of nightclubs, pubs, restaurants, and distilleries worldwide serves as a significant driving force behind the expansion of the market. The changing preferences of consumers, especially towards premium products, have played a pivotal role in shaping the whiskey market in North America.

As individuals increasingly seek high-quality and distinctive alcoholic beverages, whiskey, along with other options like wine, has become a popular choice, reflecting a shift in consumer tastes towards premium and unique offerings.

Asia Pacific: The Asia-Pacific region holds considerable potential driven by its expansive customer base, increasing disposable incomes, and the growing influence and adoption of Western culture. The market’s growth is further propelled by the introduction of various new whiskey brands in the region.

An example of this is evident in the actions of Radico Khaitan, a prominent Indian IMFL manufacturer. In July 2023, Radico Khaitan announced the launch of four high-quality brands in West Bengal.

The introduction of Royal Ranthambore Heritage Collection Whisky, Morpheus XO Premium Brandy, Jaisalmer Indian Craft Gin, and Rampur Double Cask Indian Single Malt Whisky reflects the company’s strategic response to the rising market demand for premium spirits in the region.

This move aligns with the evolving preferences of consumers in Asia-Pacific, showcasing a growing interest in diverse and high-quality alcoholic beverages.

Global Flavored Whiskey Market 2023–2032 (By Billion)

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List of the prominent players in the Flavored Whiskey Market:

  • Diageo plc
  • Brown-Forman Corporation
  • Pernod Ricard SA
  • Constellation Brands Inc.
  • Sazerac Company Inc.
  • Heaven Hill Brands
  • Beam Suntory Inc.
  • William Grant & Sons Ltd.
  • Luxco Inc.
  • Campari Group
  • Others

The Flavored Whiskey Market is segmented as follows:

By Product Type

  • Malt Whiskey
  • Rye Whiskey
  • Wheat Whiskey
  • Blended Whiskey
  • Corn Whiskey
  • Others

By Quality Types

  • Premium
  • High-End Premium
  • Super Premium

By Distribution Channel

  • Bars and Restaurants
  • Liquor Stores
  • E-Commerce
  • Supermarkets
  • Hypermarkets

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Flavored Whiskey Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Flavored Whiskey Market: snapshot
  • Chapter 3. Global Flavored Whiskey Market – Industry Analysis
    • 3.1 Flavored Whiskey Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Innovative Flavor Profiles
      • 3.2.2 Cocktail Culture and Mixology
      • 3.2.3 Consumer Exploration and Experimentation
      • 3.2.4 Marketing and Branding Strategies
      • 3.2.5 Premiumization and Luxury
      • 3.2.6 Flavor Collaborations and Limited Edition Releases.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Product Type
      • 3.7.2 Market Attractiveness Analysis By Quality Types
      • 3.7.3 Market Attractiveness Analysis By Distribution Channel
  • Chapter 4. Global Flavored Whiskey Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Flavored Whiskey Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Flavored Whiskey Market – Product Type Analysis
    • 5.1 Global Flavored Whiskey Market Overview: By Product Type
      • 5.1.1 Global Flavored Whiskey Market Share, By Product Type, 2022 and 2032
    • 5.2 Malt Whiskey
      • 5.2.1 Global Flavored Whiskey Market by Malt Whiskey, 2023 – 2032 (USD Billion)
    • 5.3 Rye Whiskey
      • 5.3.1 Global Flavored Whiskey Market by Rye Whiskey, 2023 – 2032 (USD Billion)
    • 5.4 Wheat Whiskey
      • 5.4.1 Global Flavored Whiskey Market by Wheat Whiskey, 2023 – 2032 (USD Billion)
    • 5.5 Blended Whiskey
      • 5.5.1 Global Flavored Whiskey Market by Blended Whiskey, 2023 – 2032 (USD Billion)
    • 5.6 Corn Whiskey
      • 5.6.1 Global Flavored Whiskey Market by Corn Whiskey, 2023 – 2032 (USD Billion)
    • 5.7 Others
      • 5.7.1 Global Flavored Whiskey Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Flavored Whiskey Market – Quality Types Analysis
    • 6.1 Global Flavored Whiskey Market Overview: By Quality Types
      • 6.1.1 Global Flavored Whiskey Market Share, By Quality Types, 2022 and 2032
    • 6.2 Premium
      • 6.2.1 Global Flavored Whiskey Market by Premium, 2023 – 2032 (USD Billion)
    • 6.3 High-End Premium
      • 6.3.1 Global Flavored Whiskey Market by High-End Premium, 2023 – 2032 (USD Billion)
    • 6.4 Super Premium
      • 6.4.1 Global Flavored Whiskey Market by Super Premium, 2023 – 2032 (USD Billion)
  • Chapter 7. Global Flavored Whiskey Market – Distribution Channel Analysis
    • 7.1 Global Flavored Whiskey Market Overview: By Distribution Channel
      • 7.1.1 Global Flavored Whiskey Market Share, By Distribution Channel, 2022 and 2032
    • 7.2 Bars and Restaurants
      • 7.2.1 Global Flavored Whiskey Market by Bars and Restaurants, 2023 – 2032 (USD Billion)
    • 7.3 Liquor Stores
      • 7.3.1 Global Flavored Whiskey Market by Liquor Stores, 2023 – 2032 (USD Billion)
    • 7.4 E-Commerce
      • 7.4.1 Global Flavored Whiskey Market by E-Commerce, 2023 – 2032 (USD Billion)
    • 7.5 Supermarkets
      • 7.5.1 Global Flavored Whiskey Market by Supermarkets, 2023 – 2032 (USD Billion)
    • 7.6 Hypermarkets
      • 7.6.1 Global Flavored Whiskey Market by Hypermarkets, 2023 – 2032 (USD Billion)
  • Chapter 8. Flavored Whiskey Market – Regional Analysis
    • 8.1 Global Flavored Whiskey Market Regional Overview
    • 8.2 Global Flavored Whiskey Market Share, by Region, 2022 & 2032 (USD Billion)
    • 8.3. North America
      • 8.3.1 North America Flavored Whiskey Market, 2023 – 2032 (USD Billion)
        • 8.3.1.1 North America Flavored Whiskey Market, by Country, 2023 – 2032 (USD Billion)
    • 8.4 North America Flavored Whiskey Market, by Product Type, 2023 – 2032
      • 8.4.1 North America Flavored Whiskey Market, by Product Type, 2023 – 2032 (USD Billion)
    • 8.5 North America Flavored Whiskey Market, by Quality Types, 2023 – 2032
      • 8.5.1 North America Flavored Whiskey Market, by Quality Types, 2023 – 2032 (USD Billion)
    • 8.6 North America Flavored Whiskey Market, by Distribution Channel, 2023 – 2032
      • 8.6.1 North America Flavored Whiskey Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 8.7. Europe
      • 8.7.1 Europe Flavored Whiskey Market, 2023 – 2032 (USD Billion)
        • 8.7.1.1 Europe Flavored Whiskey Market, by Country, 2023 – 2032 (USD Billion)
    • 8.8 Europe Flavored Whiskey Market, by Product Type, 2023 – 2032
      • 8.8.1 Europe Flavored Whiskey Market, by Product Type, 2023 – 2032 (USD Billion)
    • 8.9 Europe Flavored Whiskey Market, by Quality Types, 2023 – 2032
      • 8.9.1 Europe Flavored Whiskey Market, by Quality Types, 2023 – 2032 (USD Billion)
    • 8.10 Europe Flavored Whiskey Market, by Distribution Channel, 2023 – 2032
      • 8.10.1 Europe Flavored Whiskey Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 8.11. Asia Pacific
      • 8.11.1 Asia Pacific Flavored Whiskey Market, 2023 – 2032 (USD Billion)
        • 8.11.1.1 Asia Pacific Flavored Whiskey Market, by Country, 2023 – 2032 (USD Billion)
    • 8.12 Asia Pacific Flavored Whiskey Market, by Product Type, 2023 – 2032
      • 8.12.1 Asia Pacific Flavored Whiskey Market, by Product Type, 2023 – 2032 (USD Billion)
    • 8.13 Asia Pacific Flavored Whiskey Market, by Quality Types, 2023 – 2032
      • 8.13.1 Asia Pacific Flavored Whiskey Market, by Quality Types, 2023 – 2032 (USD Billion)
    • 8.14 Asia Pacific Flavored Whiskey Market, by Distribution Channel, 2023 – 2032
      • 8.14.1 Asia Pacific Flavored Whiskey Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 8.15. Latin America
      • 8.15.1 Latin America Flavored Whiskey Market, 2023 – 2032 (USD Billion)
        • 8.15.1.1 Latin America Flavored Whiskey Market, by Country, 2023 – 2032 (USD Billion)
    • 8.16 Latin America Flavored Whiskey Market, by Product Type, 2023 – 2032
      • 8.16.1 Latin America Flavored Whiskey Market, by Product Type, 2023 – 2032 (USD Billion)
    • 8.17 Latin America Flavored Whiskey Market, by Quality Types, 2023 – 2032
      • 8.17.1 Latin America Flavored Whiskey Market, by Quality Types, 2023 – 2032 (USD Billion)
    • 8.18 Latin America Flavored Whiskey Market, by Distribution Channel, 2023 – 2032
      • 8.18.1 Latin America Flavored Whiskey Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 8.19. The Middle-East and Africa
      • 8.19.1 The Middle-East and Africa Flavored Whiskey Market, 2023 – 2032 (USD Billion)
        • 8.19.1.1 The Middle-East and Africa Flavored Whiskey Market, by Country, 2023 – 2032 (USD Billion)
    • 8.20 The Middle-East and Africa Flavored Whiskey Market, by Product Type, 2023 – 2032
      • 8.20.1 The Middle-East and Africa Flavored Whiskey Market, by Product Type, 2023 – 2032 (USD Billion)
    • 8.21 The Middle-East and Africa Flavored Whiskey Market, by Quality Types, 2023 – 2032
      • 8.21.1 The Middle-East and Africa Flavored Whiskey Market, by Quality Types, 2023 – 2032 (USD Billion)
    • 8.22 The Middle-East and Africa Flavored Whiskey Market, by Distribution Channel, 2023 – 2032
      • 8.22.1 The Middle-East and Africa Flavored Whiskey Market, by Distribution Channel, 2023 – 2032 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Diageo plc
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Brown-Forman Corporation
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Pernod Ricard SA
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Constellation Brands Inc.
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Sazerac Company Inc.
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Heaven Hill Brands
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Beam Suntory Inc.
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 William Grant & Sons Ltd.
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Luxco Inc.
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Campari Group
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Others.
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
List Of Figures

Figures No 1 to 30

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2032
  • Market revenue estimates and forecasts up to 2032, by technology
  • Market revenue estimates and forecasts up to 2032, by application
  • Market revenue estimates and forecasts up to 2032, by type
  • Market revenue estimates and forecasts up to 2032, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Diageo plc
  • Brown-Forman Corporation
  • Pernod Ricard SA
  • Constellation Brands Inc.
  • Sazerac Company Inc.
  • Heaven Hill Brands
  • Beam Suntory Inc.
  • William Grant & Sons Ltd.
  • Luxco Inc.
  • Campari Group
  • Others

FAQs

The key factors driving the Market are Innovative Flavor Profiles, Cocktail Culture and Mixology, Consumer Exploration and Experimentation, Marketing and Branding Strategies, Premiumization and Luxury And Flavor Collaborations and Limited Edition Releases.

The “Malt Whiskey” category dominated the market in 2022.

The key players in the market are Diageo plc, Brown-Forman Corporation, Pernod Ricard SA, Constellation Brands Inc., Sazerac Company Inc., Heaven Hill Brands, Beam Suntory Inc., William Grant & Sons Ltd., Luxco Inc., Campari Group, Others.

“Europe” had the largest share in the Flavored Whiskey Market.

The global market is projected to grow at a CAGR of 6.2% during the forecast period, 2023-2032.

The Flavored Whiskey Market size was valued at USD 65 Billion in 2023.

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