India Cricket Equipment Market 2025 – 2034

India Cricket Equipment Market is forecast to grow at a CAGR of 5.91% from 2025 to 2034. The market is expected to reach USD 82.24 Million by 2034, up from USD 46.52 Million in 2024.

Overview

This growth is indicative of the sport’s continued popularity, the establishment of organized leagues at all levels, and an increasing emphasis on grassroots cricket development. Such dramatic growth is expected due to a perfect storm. Cricket’s infatuation in India is constant, yet youth consumers are more modern and want the same products their favorite players have used.

Also, from an economic standpoint, increased amounts of disposable income from middle-class families in India mean parents can afford to invest in premium kits for their children, and there is a longer-term view for manufacturers or retailers to innovate, diversify, and take advantage of the strong consumption trend.

Key Trends & Drivers

The India Cricket Equipment Market Trends have tremendous growth opportunities due to several reasons:

• Cricket as a Nationwide Obsession: The emotional relationship cricket maintains with India’s masses still drives growth in the market. Cricket is inescapable in parks, schools, at the heart of social media, in advertisements, at community events, and in images on people’s walls. Children are influenced by cricket stars who serve as role models, wanting to be the next Virat Kohli, Rohit Sharma, or Smriti Mandhana. Cricket’s emotional connection with the nation elevates important exposure, achieving higher demand for cricket bats, balls, pads, gloves, helmets, apparel, jerseys, and caps. What makes this a different love affair is that the love for cricket transcends what is termed cricket in stadiums or clubs. With street cricket, backyard cricket, local tournaments, and school matches underline the grassroots importance of cricket, the “real” cricket, and the bedrock for how this sport grows. The need for basic cricket necessities never diminishes, regardless if children are fielding and batting in school with a leather cricket ball or using a tennis ball walled in a lane. For manufacturers who understand the demand for basic cricket gear for adolescents and children, there is very high demand to supply the endless number of possible young cricketers seeking affordable but durable cricket gear.

• Influence of Professional Leagues: The IPL has changed the cricketing landscape in India and set a precedent for domestic leagues around the world. It is not just entertainment; it has elevated the sport as a career choice and the potential revenue for many young players who see it. When fans see their heroes knock a cover drive with a premium branded bat or square cut with helmet, wicket-keeping pads, and gloves from the most popular sports brands in the world, they will be more likely to spend their money on similar brands. Brands invest heavily in image endorsement through players and sponsors, and when fans see Mohammad Siraj with a bat with stickers or stickers on his bowler’s cap, they will likely want the same product. The domestic cricket structure in India has also become more professional with the introduction of tournaments like the Ranji Trophy, the Syed Mushtaq Ali Trophy, and the Women’s Premier League (WPL). From these tournaments, we see more players who need training equipment, match grades, and unique kits. The ecosystem is there to support manufacturers to produce performance equipment, but it also allows local, smaller brands an opportunity to demonstrate and showcase quality.

• Grassroots & Youth Development: One of the main growth drivers in India’s cricket equipment market is the continued attention on grassroots development. Schools, colleges, academies, and state cricket associations are expanding structured coaching models that reach well into the thousands of kids a year. Each child is a constant future purchase of entry-level gear. More parents are willing to spend more on nice bats, protective gear, clothing, and training equipment so that their child is able to play better and enjoy playing. With this, brands are turning their attention to youth products – as in, lighter bats, adjustable helmets, and stripped-down training kits. The segment will always be price sensitive, but there are great opportunities for brands to develop entry price soft goods and equipment that are affordable, safe, and durable in higher volumes.

• Innovation & Technology: Today’s cricket equipment, beyond just a bat and a ball, has evolved a lot. Professional players and casual players alike want bats manufactured with today’s materials with clear performance advantages. Players want bats to be light in weight while being strong, durable bats, with a well-balanced pickup, while being able to be better grip, and with all of the weight optimally distributed in the bat. Protective equipment has become very important, and suppliers have created protective materials that are impact resistant to provide comfort and manage moisture to decrease injuries while increasing player confidence. Leading Indian brands, such as SG and SS, are significant reinvestments in research and development on their products. They continue to develop premium English and Kashmir willow, better quality leather, and protectors that are field tested in actual match play; this ongoing cycle of product development helps to satisfy domestic players, as well as give Indian manufacturers a competitive edge when exporting products to the world. Increased exports to emerging regions in Asia and Africa are causing a steady demand for affordable, high-quality cricket gear that is sold by Indian brands and produced in India.

• Multi-channel Sales: The retail model in cricket equipment is changing. Sports retail shops are still king, where customers can feel and see the equipment, but e-commerce is far more advanced than in the past. Platforms such as Amazon, Flipkart, Decathlon, and dedicated brand websites have become an avenue for those customers in small towns and rural areas to access quality and branded products that were generally only available in larger cities. Brand shops in metro cities and franchise stores in Tier II and III parts are expanding the footprint of brands. This omni-channel capability is giving brands the ability to provide everything from premium match performance kits to more entry-level and affordable starter packs, all under one roof, both physically and digitally.

Key Threats

The India Cricket Equipment Market has a number of primary threats that will influence its profitability and future development. Some of the threats are:

• High Costs: For millions of aspiring cricketers, the prohibitive cost of gear remains a stark barrier. Good quality bats made out of English willow can range from INR 8,000 to INR 30,000 – a significant expense for middle-class families. Helmets, pads, gloves, and spikes can add heftily to the costs. That is why our lower income segment gravitates to cheaper unbranded gear that often does not pass safety or quality benchmarks. Cost is a challenge, and bringing down costs without compromising quality will be the challenge. Brands are exploring local sourcing, domestic willow, and hybrid models to have mid-range gear fit the budgets of grassroots players.

• Limited Reach in regions outside of cricket: Though cricket is inescapably popular, in parts of India there are regions where football, kabaddi, or hockey take precedence. In such regions of India, the market for cricket products may not be as large, and thus the growth is slow. Additional barriers in communities could include no local tournaments or coaching centres, which restricts demand for cricket gear. Focused practices like promotional campaigns, talent hunts, or school pro-partnerships can aid the awareness of cricket. Brands that partner with local bodies to bring cricket to new areas can be tapping into an opportunity for viability in the long-term future.

Category Wise Insights

By Type

• Cricket Bats: Cricket bats are and will always be the strongest part of the cricket market; bats provide the largest share of revenue. There is a lot of variability in bats, from inexpensive entry-level Kashmir willow bats to high-end match quality English willow bats. The innovation that keeps this segment fresh includes player endorsements, professional-level cricket, and technology-driven improvements such as weight balancing, protective features, and sweet spot design.

• Cricket Balls: Demand remains and continues to rise for cricket balls; primarily leather balls for official matches, practice balls, and beginner/street play balls such as tennis balls. Sales volume is increased by the continued growth in local tournaments and surrounding coaching centers. Brands will continue to focus on durability, finer seams, and useful bounce as important competitive differentiations.

• Protective Gear: As the demand grows for play safety, which is now accelerating into greater levels of awareness around protective equipment, there will be additional demand for higher quality pads, gloves, helmets, abdominal guards, and arm guards. The trend is driven further by parents and schools insisting on springing for protective gear that is fully safety certified. We can expect steady growth for protective gear for the foreseeable future.

• Others: This includes apparel, bags, shoes, and training accessories. With schools and teams now building uniforms with custom branding, there is an increase in demand for kits and custom infinite merchandise solutions.

By Application

• Cricket Match: The largest driver of demand for premium gear from professional leagues to school tournaments, match-focused bats, and protective gear forming a large part of top brand revenues.

• Training: The training segment continues to grow as parents enroll kids into coaching academies. Training kits, practice nets, bowling machines, and lightweight entry-level gear continue to be purchased consistently year after year.

• Entertainment: Street cricket or casual entertainment cricket, is what keeps the low-cost gear segment active. Affordable bats, tennis balls, and standard pads see ongoing demand for informal street games in most suburbs.

By Distribution Channel

• Hypermarkets/Supermarkets: This retail format will continue to be a valuable retail channel for cricket equipment purchases, particularly with entry-level equipment and accessories. Those families typically making household shopping trips will also purchase cricket equipment, including simple cricket sets, tennis balls, or kids’ starter sets. The convenience of significant footfall, abridged accessibility, time, and competitive pricing all contribute to the brand’s access to casual buyers and parents making purchase decisions based on price for common cricket purchases.

• Sports Retail: Sports retail stores will continue to be the primary retail store for serious players and their parents, particularly because they want to see and feel the quality of cricket bats, gloves, pads, and other protective equipment. The knowledge of staff and trial areas gives buyers an option to compare brands and select gear that best matches their playing level. This category remains strong for mid-tier price point and premium price point equipment.

• Branded Outlets: Most established Indian brands, such as SG, SS, and Kookaburra, have exclusive branded stores throughout leading cities where they sell complete product ranges, seasonal collections, custom fittings, and brand promotion offers. Branded outlets are a fantastic way to build brand loyalty with consumers, portray brand innovation, and offer after-sales service such as bat knocking, repairs, or custom grip replacements.

• Online Stores: Online stores have grown exponentially as a trusted channel for serious and casual buyers alike in the expanding e-commerce sector. Online stores offer convenience, price comparisons, product reviews, and access to equipment not available in local retailers’ stores. E-consumer trades will allow brands to reach consumers in Tier II and III markets where physical stores may be limited, whether it is entry-level equipment or products like ranges of high-end bats.

• Others: In addition to sporting goods retailers, others include local sports shops, small independent dealers, temporary stalls at tournaments, and direct-to-consumer via coach academies or schools. Many local retailers create loyal customers within their community by only targeting regular customers for a basic range of equipment or school-level equipment at a price point that is less than an online retailer.

Tariff Impact

The cricket equipment industry in India is also closely tied to global commerce. High-quality willow bats are typically constructed of English willow from the UK, subject to import duties. This means that changes in tariff structures or trade rules between countries can directly affect the price components of a manufacturer’s materials in India. Similarly, some protective gear materials and branded products are also imported. On the other hand, Indian brands such as SG and SS are major exporters to cricket-centric countries, including Bangladesh, Sri Lanka, South Africa, and the Middle East. Changes in exchange rates, export duties, or tariffs will affect competitiveness outside of India. Policymakers and manufacturers need to pay attention to trade treaties to ensure Indian cricket brands can enter new export territories with a different price structure favourable to the brand.

Report Scope

Regional Perspective

India’s cricket legacy positions the market as a strategic force for supply chain structure so that it can sustain momentum for development and growth at the local regional zone as well as marketplace levels. In the North Zone, regions like Delhi, Punjab, Haryana, and Uttar Pradesh have long stood as strong talent producers and sustain numerous cricket academies, leagues, and professional training centers, all of which consistently create new and high-level demand for cricket equipment. It is important to note that demand in the North region reflects not just a professional player market but also an impressive grassroots infrastructure. Moving over to the West Zone, particularly in Maharashtra & Gujarat, which produce the highest level of cricket talent in India, we look to Mumbai again, which sits matched for demand with its notoriety for being the financial capital of India; however, with the additional dynamic of an equally talented cricketing hub for the IPL franchises as well as strong grassroots demand in urban and rural markets.

In the South Zone, with Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana being some of the best cricketing states in the world, we see a strong legacy of developing high-level players sustained by an impressive network of coaching academies, cricket clubs, school academies, and demand for investment in cricket infrastructure. The East Zone, covering West Bengal, Odisha, and Jharkhand, is also coming into its own in terms of producing talent, and the development of a strong cricket culture in cities like Kolkata is creating opportunities for local brands to take root.

The Northeast has also had a poor history of cricket engagement at both the grassroots level and in each of the state associations to enhance cricket in schools while generating interest at a more senior level. All of the above regions contribute to creating demand for cricket in India, exciting growth opportunities at a local level, and contributing to a robust and diverse cricket equipment market.

Key Developments

• ⁠Development of Local Brands: Indian cricket leadership- SG, SS, and DSC have boosted manufacturing and penetration into Tier II and III cities to have low-cost but certified gear available where most do not even bother training players.

• ⁠Player Partnerships and Sponsorships: Many brands have struck new endorsement deals with both up-and-coming national players and IPL stars to connect with the next set of fans. This keeps brands front of mind and engages with young buyers and their possible purchase decisions directly.

• ⁠⁠Digital Push & e-commerce Growth: Brands are heavily investing in their direct-to-consumer online stores while also working alongside major e-commerce stores to reach the next group of buyers in non-metro areas that want to access branded equipment easily.

• ⁠⁠Product Development: Many Indian manufacturers are now starting to invest in Research and Development towards lightweight/durable gear, new bat profiles for even better sweet spots, moisture-proof protective gear, and using eco-friendly material that meets international standards.

• ⁠Export Development: Some Indian brands are now starting to scale up exports into cricket-emerging nations, like Nepal, Bangladesh, areas of Africa, and the Middle East, as India now has established a strong reputation for supplying cricket equipment that is reliable and cost-effective.

The India Cricket Equipment Market is highly competitive, with a large number of product providers in the U.S. Some of the key players in the market include:

• Sanspareils Greenlands (SG)
• Sareen Sports Industries (SS)
• BDM (Beat All Sports)
• MRF Sports Goods
• DSC (Delux Sports Company)
• BAS Vampire
• RNS Larsons
• SS Ton
• Spartan Sports India
• Kay Gee Sports
• Others

These firms apply a sequence of strategies to enter the market, including innovations, mergers, and acquisitions, as well as collaboration.

The India Cricket Equipment Market is segmented as follows:

By Type

• Cricket Bats
• Cricket Balls
• Cricket Protective Gear
• Others

By Application

• Cricket Match
• Training
• Entertainment

By Distribution Channel

• Hypermarkets/Supermarkets
• Sports Retail Stores
• Branded Outlets
• Online Stores
• Others