India Pan Masala Market Size, Trends and Insights By Type (Pan Masala with Tobacco, Plain Pan Masala, Flavored Pan Masala), By Packaging (Sachets, Tin Boxes), By State (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Delhi, Gujrat, Haryana, Jharkhand, Madhya Pradesh, Others States), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

Report Code: CMI27125

Published Date: July 2023

Pages: 220+

Category: India

Report Snapshot

CAGR: 5%

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: India
Largest Market: India

Major Players

  • DS Group
  • Ashok & Company – Pan Bahar Ltd.
  • Dinesh Pouches Private Limited
  • KP Group
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the India Pan Masala market is expected to record a CAGR of 5% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of INR 412,143 crore. By 2032, the valuation is anticipated to reach INR 612,801 crore.

Pan masala is often regarded as a post-meal digestive aid or a refreshing option to combat the effects of consuming spicy foods. It primarily consists of fennel seeds and sugar-coated seeds like sesame, fennel, and coriander. Additional components can include flavourings such as catechu, betel nuts, areca nuts, cardamom, powdered lime, mint leaves, and pure menthol. When consumed after a meal, these ingredients release flavors that can revive the taste buds and aid in digestion.

However, there have been concerns regarding certain pan masala blends that contain tobacco products. It is important to note that not all pan masala varieties include tobacco, and in some regions, the use of tobacco-containing mixes has been prohibited due to potential health risks, including an increased risk of cancer as highlighted by medical professionals.

The main ingredients in pan masala typically include supari (betel nut), catechu, cardamom, lime, areca nuts, tobacco (in some blends), various flavourings, and specific naturally fragrant components. These essential components are usually readily available from local vendors and are commonly found.

However, the cost of production and final product prices can be significantly influenced by the fluctuating prices of raw materials in different geographical regions. Nevertheless, the presence of numerous raw material suppliers in the market can benefit businesses as these suppliers tend to focus on providing high-quality ingredients at affordable prices.

India Pan Masala Market – Significant Growth Factors

Pan masala consists of catechu, flavourings, areca nut, lime, cardamom, and various organic ingredients that produce fragrances. Its primary usage is to combat bad breath and eliminate mouth odor, while also being commonly employed as a digestive aid. In urban areas, there has been a growing trend of pan masala consumption among adults.

This increased demand in the market can be attributed to factors such as rising disposable income, a young population, attractive packaging of pan masala products, extensive advertising campaigns, and a shift from tobacco products to pan masala.

Additionally, the demographic dividend in India, characterized by a large working-age population, is also contributing to the upward trajectory of pan masala consumption. A research study conducted by the National Institute of Health revealed that the majority of tobacco users in India fell within the age range of 20 to 35 for men and 35 to 39 for women. However, both males and females between the ages of 15 and 19 frequently consumed non-tobacco products like pan masala.

As a result, the consumption of pan masala by younger individuals and adults is expected to contribute to the further expansion of the market. In rural areas, where sociocultural beliefs regarding the perceived health benefits of pan masala are prevalent, habitual chewing is widespread regardless of whether it contains tobacco or not. It is common for daily wage laborers in rural regions to consume pan masala along with cigarettes.

Thus, the increasing number of individuals earning a daily wage is another factor driving the growth of the pan masala industry. Advertisers employ strategies to position pan masala as a healthier alternative to tobacco products containing high levels of nicotine. They effectively associate pan masala products with tobacco, serving as surrogate advertisements for brands that cannot be directly promoted in the media.

An example of this is the use of popular catchphrases like “Daane Daane me Kesar ka dum” by Vimal mouth freshener, which indirectly advertises Vimal’s tobacco-based pan masala through the endorsement of Bollywood actors. Leveraging the popularity of well-known individuals in advertisements increases the likelihood of acceptance among consumers, indirectly boosting sales of pan masala and creating higher demand for both aromatic pan masala and pan masala with tobacco.

India Pan Masala Market 2023–2032 (By Type)

India Pan Masala Market – Mergers and Acquisitions

The pan masala market in India has witnessed several mergers and acquisitions in recent years. These strategic moves have been undertaken by companies to expand their market presence, diversify their product portfolios, and gain a competitive edge. Here are a few notable mergers and acquisitions in the Indian pan masala market:

  • Dharampal Satyapal Group (DS Group) Acquisition: In 2018, DS Group, a leading Indian conglomerate, acquired Baba Global Limited, a pan masala company based in Kolkata. This acquisition helped DS Group strengthen its position in the pan masala segment and expand its product offerings.
  • Manikchand Group and Dhariwal Group Merger: In 2020, Manikchand Group and Dhariwal Group, two prominent players in the pan masala industry, announced their merger. The merger aimed to consolidate their market presence and leverage their combined resources for further growth.
  • Cremica Group Acquisition: In 2021, Cremica Group, a diversified food products company, acquired the pan masala brand “Pan Bahar” from Dinesh Foods. This acquisition allowed Cremica Group to enter the pan masala market and diversify its product portfolio.
  • Rajnigandha and Tulsi Merger: In 2022, the owners of Rajnigandha and Tulsi, two popular pan masala brands, announced their merger. The merger aimed to create synergies between the two brands and enhance their market position in the competitive pan masala industry.


India Pan Masala Market Jackfruit Market Exfoliating Serum Market
CAGR 5% (Approx) CAGR 4% (Approx) CAGR 8% (Approx)
INR 612,801 crore by 2032 USD 395.7 Million by 2032 USD 1400 Million by 2032

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Report Scope

Feature of the Report Details
Market Size in 2023 432,208 crore
Projected Market Size in 2032 612,801 crore
Market Size in 2022 412,143 crore
CAGR Growth Rate 5% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Type, Packaging, State and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope India
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

Based on Type:

The largest market share is held by the Plain Pan Masala segment, which is expected to grow at a CAGR of 5.1%. Plain pan masala does not contain artificial sugars or flavors and is commonly consumed by lower-income groups. It is also favored by individuals who are looking to switch from pan masala with tobacco to a safer option.

However, the consumption of plain pan masala is anticipated to decline due to state government restrictions on tobacco and pan masala usage. The Pan Masala with Tobacco segment occupies the second-largest market share. This variety of pan masala, flavored with tobacco, is highly popular, particularly in rural areas across the country. Northern states witness the highest consumption of pan masala with tobacco. The primary reasons for consuming this type of pan masala are increased alertness and satiation of hunger.

Based on Packaging:

The sachets segment is expected to exhibit a Compound Annual Growth Rate (CAGR) of 5.98% and dominate the market share in the pan masala industry. Manufacturers are actively investing in modern manufacturing processes to create visually appealing and innovative sachet packaging, aiming to attract a larger customer base.

Leveraging the well-established consumer response to visual stimuli, manufacturers focus on making their packaging as attractive as possible. Sachets are the preferred packaging option for most pan masala products, particularly those targeted towards lower- and middle-class consumers. These sachets are predominantly sold in pan shops, which constitute approximately 2.9 million stores across India.

The demand for pan masala packaged in sachets is expected to rise in correlation with the increased employment opportunities for daily wage workers, driven by the higher allocation of funds for unskilled labor under schemes like MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act).

India Pan Masala Market 2023–2032 (By Crore)

India Pan Masala Market – Regional Analysis

The pan masala market in India exhibits regional variations in terms of consumption patterns, preferences, and market dynamics. Here is a regional analysis of the pan masala market in India:

  • Northern India: The northern region of India, including states like Uttar Pradesh, Punjab, Haryana, and Delhi, accounts for a significant share of the pan masala market. Pan masala with tobacco is highly popular in this region, and the consumption of pan masala is deeply ingrained in the culture. The demand is driven by factors such as local preferences, widespread availability of pan shops, and historical consumption habits.
  • Western India: States like Maharashtra, Gujarat, and Rajasthan contribute to the pan masala market in Western India. This region witnesses a substantial consumption of pan masala, with a preference for flavored varieties. The market is driven by urban areas and the presence of a large consumer base, including the middle class and upper-middle-class populations.
  • Southern India: Southern states like Tamil Nadu, Karnataka, and Andhra Pradesh have comparatively lower consumption of pan masala. The market in this region is primarily driven by urban areas and migrants from other parts of the country. Plain and flavored pan masala varieties are consumed, but the market share is relatively smaller compared to other regions.
  • Eastern India: Eastern states like West Bengal, Bihar, and Odisha have a moderate consumption of pan masala. The market is driven by a mix of rural and urban areas, with a preference for plain and flavored varieties. However, the consumption levels in this region are relatively lower compared to the northern and western parts of India.
  • Northeast India: The pan masala market in Northeast India, comprising states like Assam, Manipur, and Meghalaya, is relatively small. Consumption patterns vary across different states, with some areas showing a preference for plain pan masala, while others favor flavoured varieties.

India Pan Masala Market 2023–2032 (By Packaging)

List of the prominent players in the India Pan Masala Market:

  • DS Group
  • Ashok & Company – Pan Bahar Ltd.
  • Dinesh Pouches Private Limited
  • KP Group
  • Manikchand Group
  • Godfrey Phillips India Ltd
  • Red Rose Group
  • Shikhar Group
  • Others

The India Pan Masala Market is segmented as follows:

By Type

  • Pan Masala with Tobacco
  • Plain Pan Masala
  • Flavored Pan Masala

By Packaging

  • Sachets
  • Tin Boxes

By State

  • Maharashtra
  • Rajasthan
  • Uttar Pradesh
  • Bihar
  • Delhi
  • Gujrat
  • Haryana
  • Jharkhand
  • Madhya Pradesh
  • Others States

On the basis of India Geography

  • East India
  • West India
  • North India
  • South India

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 India Pan Masala Market, (2023 – 2032) (Rupees)
    • 2.2 India Pan Masala Market : snapshot
  • Chapter 3. India Pan Masala Market – Industry Analysis
    • 3.1 India Pan Masala Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Increasing number of individuals earning a daily wage
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Type
      • 3.7.2 Market attractiveness analysis By Packaging
      • 3.7.3 Market attractiveness analysis By State
  • Chapter 4. India Pan Masala Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 India Pan Masala Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. India Pan Masala Market – Type Analysis
    • 5.1 India Pan Masala Market overview: By Type
      • 5.1.1 India Pan Masala Market share, By Type, 2022 and 2032
    • 5.2 Pan Masala with Tobacco
      • 5.2.1 India Pan Masala Market by Pan Masala with Tobacco, 2023 – 2032 (Rupees)
    • 5.3 Plain Pan Masala
      • 5.3.1 India Pan Masala Market by Plain Pan Masala, 2023 – 2032 (Rupees)
    • 5.4 Flavored Pan Masala
      • 5.4.1 India Pan Masala Market by Flavored Pan Masala, 2023 – 2032 (Rupees)
  • Chapter 6. India Pan Masala Market – Packaging Analysis
    • 6.1 India Pan Masala Market overview: By Packaging
      • 6.1.1 India Pan Masala Market share, By Packaging, 2022 and 2032
    • 6.2 Sachets
      • 6.2.1 India Pan Masala Market by Sachets, 2023 – 2032 (Rupees)
    • 6.3 Tin Boxes
      • 6.3.1 India Pan Masala Market by Tin Boxes, 2023 – 2032 (Rupees)
  • Chapter 7. India Pan Masala Market – State Analysis
    • 7.1 India Pan Masala Market overview: By State
      • 7.1.1 India Pan Masala Market share, By State, 2022 and 2032
    • 7.2 Maharashtra
      • 7.2.1 India Pan Masala Market by Maharashtra, 2023 – 2032 (Rupees)
    • 7.3 Rajasthan
      • 7.3.1 India Pan Masala Market by Rajasthan, 2023 – 2032 (Rupees)
    • 7.4 Uttar Pradesh
      • 7.4.1 India Pan Masala Market by Uttar Pradesh, 2023 – 2032 (Rupees)
    • 7.5 Bihar
      • 7.5.1 India Pan Masala Market by Bihar, 2023 – 2032 (Rupees)
    • 7.6 Delhi
      • 7.6.1 India Pan Masala Market by Delhi, 2023 – 2032 (Rupees)
    • 7.7 Gujrat
      • 7.7.1 India Pan Masala Market by Gujrat, 2023 – 2032 (Rupees)
    • 7.8 Haryana
      • 7.8.1 India Pan Masala Market by Haryana, 2023 – 2032 (Rupees)
    • 7.9 Jharkhand
      • 7.9.1 India Pan Masala Market by Jharkhand, 2023 – 2032 (Rupees)
    • 7.10 Madhya Pradesh
      • 7.10.1 India Pan Masala Market by Madhya Pradesh, 2023 – 2032 (Rupees)
    • 7.11 Others States
      • 7.11.1 India Pan Masala Market by Others States, 2023 – 2032 (Rupees)
  • Chapter 8. India Pan Masala Market – Regional Analysis
    • 8.1 India Pan Masala Market Regional Overview
    • 8.2 India Pan Masala Market Share, by Region, 2022 & 2032 (Rupees)
  • Chapter 9. Company Profiles
    • 9.1 DS Group
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Ashok & Company – Pan Bahar Ltd.
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Dinesh Pouches Private Limited
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 KP Group
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Manikchand Group
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Godfrey Phillips India Ltd
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Red Rose Group
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Shikhar Group
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Others.
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
List Of Figures

Figures No 1 to 26

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • DS Group
  • Ashok & Company – Pan Bahar Ltd.
  • Dinesh Pouches Private Limited
  • KP Group
  • Manikchand Group
  • Godfrey Phillips India Ltd
  • Red Rose Group
  • Shikhar Group
  • Others


The key factors driving the Market is Increasing number of individuals earning a daily wage.

The “Type” category dominated the market in 2022

The key players in the market are DS Group, Ashok & Company – Pan Bahar Ltd., Dinesh Pouches Private Limited, KP Group, Manikchand Group, Godfrey Phillips India Ltd, Red Rose Group, Shikhar Group, Others.

The market is projected to grow at a CAGR of 5% during the forecast period, 2023-2032.

The India Pan Masala Market size was valued at 412,143 crore in 2022.










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