India Pan Masala Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the India Pan Masala market is expected to record a CAGR of 5% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of INR 412,143 crore. By 2032, the valuation is anticipated to reach INR 612,801 crore.

Pan masala is often regarded as a post-meal digestive aid or a refreshing option to combat the effects of consuming spicy foods. It primarily consists of fennel seeds and sugar-coated seeds like sesame, fennel, and coriander. Additional components can include flavourings such as catechu, betel nuts, areca nuts, cardamom, powdered lime, mint leaves, and pure menthol. When consumed after a meal, these ingredients release flavors that can revive the taste buds and aid in digestion.

However, there have been concerns regarding certain pan masala blends that contain tobacco products. It is important to note that not all pan masala varieties include tobacco, and in some regions, the use of tobacco-containing mixes has been prohibited due to potential health risks, including an increased risk of cancer as highlighted by medical professionals.

The main ingredients in pan masala typically include supari (betel nut), catechu, cardamom, lime, areca nuts, tobacco (in some blends), various flavourings, and specific naturally fragrant components. These essential components are usually readily available from local vendors and are commonly found.

However, the cost of production and final product prices can be significantly influenced by the fluctuating prices of raw materials in different geographical regions. Nevertheless, the presence of numerous raw material suppliers in the market can benefit businesses as these suppliers tend to focus on providing high-quality ingredients at affordable prices.

India Pan Masala Market – Significant Growth Factors

Pan masala consists of catechu, flavourings, areca nut, lime, cardamom, and various organic ingredients that produce fragrances. Its primary usage is to combat bad breath and eliminate mouth odor, while also being commonly employed as a digestive aid. In urban areas, there has been a growing trend of pan masala consumption among adults.

This increased demand in the market can be attributed to factors such as rising disposable income, a young population, attractive packaging of pan masala products, extensive advertising campaigns, and a shift from tobacco products to pan masala.

Additionally, the demographic dividend in India, characterized by a large working-age population, is also contributing to the upward trajectory of pan masala consumption. A research study conducted by the National Institute of Health revealed that the majority of tobacco users in India fell within the age range of 20 to 35 for men and 35 to 39 for women. However, both males and females between the ages of 15 and 19 frequently consumed non-tobacco products like pan masala.

As a result, the consumption of pan masala by younger individuals and adults is expected to contribute to the further expansion of the market. In rural areas, where sociocultural beliefs regarding the perceived health benefits of pan masala are prevalent, habitual chewing is widespread regardless of whether it contains tobacco or not. It is common for daily wage laborers in rural regions to consume pan masala along with cigarettes.

Thus, the increasing number of individuals earning a daily wage is another factor driving the growth of the pan masala industry. Advertisers employ strategies to position pan masala as a healthier alternative to tobacco products containing high levels of nicotine. They effectively associate pan masala products with tobacco, serving as surrogate advertisements for brands that cannot be directly promoted in the media.

An example of this is the use of popular catchphrases like “Daane Daane me Kesar ka dum” by Vimal mouth freshener, which indirectly advertises Vimal’s tobacco-based pan masala through the endorsement of Bollywood actors. Leveraging the popularity of well-known individuals in advertisements increases the likelihood of acceptance among consumers, indirectly boosting sales of pan masala and creating higher demand for both aromatic pan masala and pan masala with tobacco.

India Pan Masala Market – Mergers and Acquisitions

The pan masala market in India has witnessed several mergers and acquisitions in recent years. These strategic moves have been undertaken by companies to expand their market presence, diversify their product portfolios, and gain a competitive edge. Here are a few notable mergers and acquisitions in the Indian pan masala market:

• Dharampal Satyapal Group (DS Group) Acquisition: In 2018, DS Group, a leading Indian conglomerate, acquired Baba Global Limited, a pan masala company based in Kolkata. This acquisition helped DS Group strengthen its position in the pan masala segment and expand its product offerings.

• Manikchand Group and Dhariwal Group Merger: In 2020, Manikchand Group and Dhariwal Group, two prominent players in the pan masala industry, announced their merger. The merger aimed to consolidate their market presence and leverage their combined resources for further growth.

• Cremica Group Acquisition: In 2021, Cremica Group, a diversified food products company, acquired the pan masala brand “Pan Bahar” from Dinesh Foods. This acquisition allowed Cremica Group to enter the pan masala market and diversify its product portfolio.

• Rajnigandha and Tulsi Merger: In 2022, the owners of Rajnigandha and Tulsi, two popular pan masala brands, announced their merger. The merger aimed to create synergies between the two brands and enhance their market position in the competitive pan masala industry.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

India Pan Masala Market	Jackfruit Market	Exfoliating Serum Market
CAGR 5% (Approx)	CAGR 4% (Approx)	CAGR 8% (Approx)
INR 612,801 crore by 2032	USD 395.7 Million by 2032	USD 1400 Million by 2032

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Report Scope

Feature of the Report	Details
Market Size in 2023	432,208 crore
Projected Market Size in 2032	612,801 crore
Market Size in 2022	412,143 crore
CAGR Growth Rate	5% CAGR
Base Year	2023
Forecast Period	2024-2033
Key Segment	By Type, Packaging, State and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope	India
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

Based on Type:

The largest market share is held by the Plain Pan Masala segment, which is expected to grow at a CAGR of 5.1%. Plain pan masala does not contain artificial sugars or flavors and is commonly consumed by lower-income groups. It is also favored by individuals who are looking to switch from pan masala with tobacco to a safer option.

However, the consumption of plain pan masala is anticipated to decline due to state government restrictions on tobacco and pan masala usage. The Pan Masala with Tobacco segment occupies the second-largest market share. This variety of pan masala, flavored with tobacco, is highly popular, particularly in rural areas across the country. Northern states witness the highest consumption of pan masala with tobacco. The primary reasons for consuming this type of pan masala are increased alertness and satiation of hunger.

Based on Packaging:

The sachets segment is expected to exhibit a Compound Annual Growth Rate (CAGR) of 5.98% and dominate the market share in the pan masala industry. Manufacturers are actively investing in modern manufacturing processes to create visually appealing and innovative sachet packaging, aiming to attract a larger customer base.

Leveraging the well-established consumer response to visual stimuli, manufacturers focus on making their packaging as attractive as possible. Sachets are the preferred packaging option for most pan masala products, particularly those targeted towards lower- and middle-class consumers. These sachets are predominantly sold in pan shops, which constitute approximately 2.9 million stores across India.

The demand for pan masala packaged in sachets is expected to rise in correlation with the increased employment opportunities for daily wage workers, driven by the higher allocation of funds for unskilled labor under schemes like MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act).

India Pan Masala Market – Regional Analysis

The pan masala market in India exhibits regional variations in terms of consumption patterns, preferences, and market dynamics. Here is a regional analysis of the pan masala market in India:

• Northern India: The northern region of India, including states like Uttar Pradesh, Punjab, Haryana, and Delhi, accounts for a significant share of the pan masala market. Pan masala with tobacco is highly popular in this region, and the consumption of pan masala is deeply ingrained in the culture. The demand is driven by factors such as local preferences, widespread availability of pan shops, and historical consumption habits.

• Western India: States like Maharashtra, Gujarat, and Rajasthan contribute to the pan masala market in Western India. This region witnesses a substantial consumption of pan masala, with a preference for flavored varieties. The market is driven by urban areas and the presence of a large consumer base, including the middle class and upper-middle-class populations.

• Southern India: Southern states like Tamil Nadu, Karnataka, and Andhra Pradesh have comparatively lower consumption of pan masala. The market in this region is primarily driven by urban areas and migrants from other parts of the country. Plain and flavored pan masala varieties are consumed, but the market share is relatively smaller compared to other regions.

• Eastern India: Eastern states like West Bengal, Bihar, and Odisha have a moderate consumption of pan masala. The market is driven by a mix of rural and urban areas, with a preference for plain and flavored varieties. However, the consumption levels in this region are relatively lower compared to the northern and western parts of India.

• Northeast India: The pan masala market in Northeast India, comprising states like Assam, Manipur, and Meghalaya, is relatively small. Consumption patterns vary across different states, with some areas showing a preference for plain pan masala, while others favor flavoured varieties.

List of the prominent players in the India Pan Masala Market:

• DS Group
• Ashok & Company – Pan Bahar Ltd.
• Dinesh Pouches Private Limited
• KP Group
• Manikchand Group
• Godfrey Phillips India Ltd
• Red Rose Group
• Shikhar Group
• Others

The India Pan Masala Market is segmented as follows:

By Type

• Pan Masala with Tobacco
• Plain Pan Masala
• Flavored Pan Masala

By Packaging

• Sachets
• Tin Boxes

By State

• Maharashtra
• Rajasthan
• Uttar Pradesh
• Bihar
• Delhi
• Gujrat
• Haryana
• Jharkhand
• Madhya Pradesh
• Others States

On the basis of India Geography

• East India
• West India
• North India
• South India