Intimate Apparel Market Size, Trends and Insights By Gender (Women, Men) By Distribution Channel (Online, Offline), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Hanes Brands Inc.
- Berkshire Hathaway Inc.
- L Brand Inc.
- Jockey International Inc.
- Others
Reports Description
According to Custom Market Insights (CMI), The Global Intimate Apparel Market size was estimated at USD 80 billion in 2021 and is expected to reach USD 82 billion in 2022 and is anticipated to reach around USD 98 billion by 2030, growing at roughly 2.5% between 2022 and 2030.
Our research report offers a 360-degree view of the Intimate Apparel market’s drivers and restraints, coupled with their impact on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Intimate Apparel market.
- Undergarments, also referred to as intimate apparel, are a vital part of the global apparel production sector. Intimate wear is the second layer of clothing worn by adults, teenagers, and kids underneath their outerwear.
- The comfort level of intimate clothing, especially undergarments, is substantially determined by the fabric. Because of this, companies in this industry are putting more emphasis on employing a variety of textiles, such as those made of natural and synthetic materials including linen, silk, rayon, cotton, nylon, Lycra, and modal. Businesses are also offering goods with distinctive designs that take into account customer preferences. Businesses are seen boosting their investments in research projects as a result.
- E-commerce platforms with an emphasis on lingerie marketing and distribution have expanded significantly during the past few years. For the best prices on well-known brands and the most recent fashions and trends that prominent celebrities are endorsing, millennials favour internet retailers.
- The growth of organised retailing and well-known companies’ increasing investments in online distribution channels are significant trends in the intimate wear market. Also, retailers are focusing on offering the ideal product mix with a variety of international and local brands at varying price ranges to meet different consumer demographics.
Report Scope
The market size for these services offered by various market participants is taken into account in the study’s research of the global intimate apparel industry. The report analyses key market drivers, underlying growth influencers, and prominent vendors participating in the sector to support the market predictions and growth rates during the expected 2022–2030 period. The study also looks at how COVID-19 has generally impacted ecology. The study’s scope covers market size and forecasts for segments based on location, distribution channels, and gender.
| Feature of the Report | Details |
| Market Size in 2021 | USD 80 Billion |
| Projected Market Size in 2030 | USD 98 Billion |
| Market Size in 2022 | USD 82 Billion |
| CAGR Growth Rate | 2.5% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Hanes Brands Inc., Berkshire Hathaway Inc., L Brand Inc., Jockey International Inc., MAS Holdings, American Eagle Outfitters (Aerie), Triumph International Ltd., Ann Summers, PVH Corporation, Hanky Panky Ltd., Marks & Spencer, Chantelle Group, LVMH, and Others |
| Key Segment | By Gender, Distribution Channel, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors, and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfill your requirements for research. |
Key Market Dynamics
- Consumers who are fashion conscious and desire aesthetically pleasing intimate apparel, particularly women, are driving the growth of the global market for intimate apparel. The increase in the number of working women, the rise in demand from developing countries, and the recovery from the negative impacts of the pandemic are some of the drivers propelling market expansion. The market for expensive, opulent, and stylish women’s intimate attire has also expanded. These elements will encourage the market’s growth over the course of the forecast period.
- The growing trend of athleisure is one of the main intimate apparel market trends projected to benefit the business in the approaching years. Individuals can dress for athletic hobbies or exercises to work, social meetings, and other informal settings, according to the fashion trend known as “athleisure”. One example of this are sports bras. In response to the increased demand for better performance, major competitors are developing new materials and designs to provide optimal fit based on each consumer’s cup shape and comfort and effectively absorb sweat, leaving the skin dry.
- For example, Chantelle has created high-impact sports bras for yoga, the gym, and other activities. Competitors are forging strategic agreements with their rivals and specialised companies to further support the market’s expansion.
The Intimate Apparel Market Was Driven by the Asia Pacific Area
- Personal gear sales in Asia are being pushed by a rise in new-age consumers with high income levels, a keen sense of fashion, and a desire to spend on high-end goods. Additionally, it is projected that the market would develop as a result of the expanding working-class populations in countries like India, China, and Japan as well as the increase in the number of women in the workforce.
- Due to the region’s rapidly increasing population, significant growth in income levels, westernisation of consumer behaviour, and changing lifestyles, the intimate apparel market will grow in APAC between 2022 and 2030. To boost sales and strengthen their market positions, major companies are focusing on expanding their operations in this area.
- Intimate clothing sales in the area were significantly damaged by the COVID-19 pandemic in 2020. To curb the disease’s spread, governments in countries like China, India, and Australia instituted statewide lockdowns and COVID-19-related social distancing norms. Retail stores selling intimate goods were consequently shut down starting in the last week of January 2020 in countries like China. Nonetheless, as more stores in APAC started to reopen throughout May 2020, local suppliers’ sales did rise. The popularity of premium and high-quality tight clothes in APAC will cause the demand for intimate apparel to increase throughout the anticipated timeframe.
- As Europe has the largest market for intimate apparel, it is where all major lingerie market competitors concentrate their efforts. The growth of the Chinese market is the main driver of the intimate apparel market in Asia-Pacific. More than two-thirds of the global market for intimate apparel is made up of North America and Europe. The market for intimate apparel, however, is predicted to present future industry prospects as South East Asian nations like China and India continue to grow.
Competitive Landscape
Product variety, aggressive marketing, better styles and patterns, and strong branding are the main goals of intimate clothing companies. In order to better serve urban consumers, businesses are also expanding their offline distribution network by creating distinctive brand boutiques in key cities. Hence, collaboration with hypermarket stores and e-commerce companies constitutes the main marketing strategy of personal apparel firms.
A section of our market analysis is devoted just to major companies in the intimate apparel industry. Our analysts examine the financial statements, product benchmarking, and SWOT analysis of each participant. Key development strategies, market share analysis, and market positioning analysis of the stated competitors internationally are also included in the competitive landscape section.
- 2022: A major manufacturer of leak-proof apparel, Modibodi EU, has unveiled the first biodegradable period and pee-proof women’s underwear.
- 2019: The lingerie collection Uncommon Sense by RTW Retailwinds, a US-based wear-to-work retailer, consists of bras, pants, swimsuits, and sleepwear.
Prominent Players:
- Hanes Brands Inc.
- Berkshire Hathaway Inc.
- L Brand Inc.
- Jockey International Inc.
- MAS Holdings
- American Eagle Outfitters (Aerie)
- Triumph International Ltd.
- Ann Summers
- PVH Corporation
- Hanky Panky Ltd.
- Marks & Spencer
- Chantelle Group
- LVMH
The global Intimate Apparel market is segmented as follows:
By Gender
- Women
- Lingerie
- Shape Wear
- Sleep Wear
- Sports Wear
- Maternity Wear
- Men
- Vests
- Briefs
- Regular Briefs
- Boxer Briefs
- Boxer Shorts
- Trunks Briefs
- Others
By Distribution Channel
- Online
- Offline
On the basis of Geography
North America
- The U.S.
- Canada
- Mexico
Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Intimate Apparel Market, (2022 – 2030) (USD Billion)
- 2.2 Global Intimate Apparel Market : snapshot
- Chapter 3. Global Intimate Apparel Market – Industry Analysis
- 3.1 Intimate Apparel Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Rising trend of athleisure in the intimate apparel industry
- 3.2.2 Preference for visually appealing intimate apparel
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Gender
- 3.7.2 Market attractiveness analysis By Distribution Channel
- Chapter 4. Global Intimate Apparel Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Intimate Apparel Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Intimate Apparel Market – Gender Analysis
- 5.1 Global Intimate Apparel Market overview: By Gender
- 5.1.1 Global Intimate Apparel Market share, By Gender, 2021 and 2030
- 5.2 Women
- 5.2.1 Global Intimate Apparel Market by Women, 2022 – 2030 (USD Billion)
- 5.3 Lingerie
- 5.3.1 Global Intimate Apparel Market by Lingerie, 2022 – 2030 (USD Billion)
- 5.4 Shape Wear
- 5.4.1 Global Intimate Apparel Market by Shape Wear, 2022 – 2030 (USD Billion)
- 5.5 Sleep Wear
- 5.5.1 Global Intimate Apparel Market by Sleep Wear, 2022 – 2030 (USD Billion)
- 5.6 Sports Wear
- 5.6.1 Global Intimate Apparel Market by Sports Wear, 2022 – 2030 (USD Billion)
- 5.7 Maternity Wear
- 5.7.1 Global Intimate Apparel Market by Maternity Wear, 2022 – 2030 (USD Billion)
- 5.8 Men
- 5.8.1 Global Intimate Apparel Market by Men, 2022 – 2030 (USD Billion)
- 5.9 Vests
- 5.9.1 Global Intimate Apparel Market by Vests, 2022 – 2030 (USD Billion)
- 5.10 Briefs
- 5.10.1 Global Intimate Apparel Market by Briefs, 2022 – 2030 (USD Billion)
- 5.11 Regular Briefs
- 5.11.1 Global Intimate Apparel Market by Regular Briefs, 2022 – 2030 (USD Billion)
- 5.12 Boxer Briefs
- 5.12.1 Global Intimate Apparel Market by Boxer Briefs, 2022 – 2030 (USD Billion)
- 5.13 Boxer Shorts
- 5.13.1 Global Intimate Apparel Market by Boxer Shorts, 2022 – 2030 (USD Billion)
- 5.14 Trunks Briefs
- 5.14.1 Global Intimate Apparel Market by Trunks Briefs, 2022 – 2030 (USD Billion)
- 5.15 Others
- 5.15.1 Global Intimate Apparel Market by Others, 2022 – 2030 (USD Billion)
- 5.1 Global Intimate Apparel Market overview: By Gender
- Chapter 6. Global Intimate Apparel Market – Distribution Channel Analysis
- 6.1 Global Intimate Apparel Market overview: By Distribution Channel
- 6.1.1 Global Intimate Apparel Market share, By Distribution Channel, 2021 and 2030
- 6.2 Online
- 6.2.1 Global Intimate Apparel Market by Online, 2022 – 2030 (USD Billion)
- 6.3 Offline
- 6.3.1 Global Intimate Apparel Market by Offline, 2022 – 2030 (USD Billion)
- 6.1 Global Intimate Apparel Market overview: By Distribution Channel
- Chapter 7. Intimate Apparel Market – Regional Analysis
- 7.1 Global Intimate Apparel Market Regional Overview
- 7.2 Global Intimate Apparel Market Share, by Region, 2021 & 2030 (USD Billion)
- 7.3. North America
- 7.3.1 North America Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.3.1.1 North America Intimate Apparel Market, by Country, 2022 – 2030 (USD Billion)
- 7.3.1 North America Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.4 North America Intimate Apparel Market, by Gender, 2022 – 2030
- 7.4.1 North America Intimate Apparel Market, by Gender, 2022 – 2030 (USD Billion)
- 7.5 North America Intimate Apparel Market, by Distribution Channel, 2022 – 2030
- 7.5.1 North America Intimate Apparel Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.6. Europe
- 7.6.1 Europe Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.6.1.1 Europe Intimate Apparel Market, by Country, 2022 – 2030 (USD Billion)
- 7.6.1 Europe Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.7 Europe Intimate Apparel Market, by Gender, 2022 – 2030
- 7.7.1 Europe Intimate Apparel Market, by Gender, 2022 – 2030 (USD Billion)
- 7.8 Europe Intimate Apparel Market, by Distribution Channel, 2022 – 2030
- 7.8.1 Europe Intimate Apparel Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.9.1.1 Asia Pacific Intimate Apparel Market, by Country, 2022 – 2030 (USD Billion)
- 7.9.1 Asia Pacific Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.10 Asia Pacific Intimate Apparel Market, by Gender, 2022 – 2030
- 7.10.1 Asia Pacific Intimate Apparel Market, by Gender, 2022 – 2030 (USD Billion)
- 7.11 Asia Pacific Intimate Apparel Market, by Distribution Channel, 2022 – 2030
- 7.11.1 Asia Pacific Intimate Apparel Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.12. Latin America
- 7.12.1 Latin America Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.12.1.1 Latin America Intimate Apparel Market, by Country, 2022 – 2030 (USD Billion)
- 7.12.1 Latin America Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.13 Latin America Intimate Apparel Market, by Gender, 2022 – 2030
- 7.13.1 Latin America Intimate Apparel Market, by Gender, 2022 – 2030 (USD Billion)
- 7.14 Latin America Intimate Apparel Market, by Distribution Channel, 2022 – 2030
- 7.14.1 Latin America Intimate Apparel Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.15.1.1 The Middle-East and Africa Intimate Apparel Market, by Country, 2022 – 2030 (USD Billion)
- 7.15.1 The Middle-East and Africa Intimate Apparel Market, 2022 – 2030 (USD Billion)
- 7.16 The Middle-East and Africa Intimate Apparel Market, by Gender, 2022 – 2030
- 7.16.1 The Middle-East and Africa Intimate Apparel Market, by Gender, 2022 – 2030 (USD Billion)
- 7.17 The Middle-East and Africa Intimate Apparel Market, by Distribution Channel, 2022 – 2030
- 7.17.1 The Middle-East and Africa Intimate Apparel Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Hanes Brands Inc.
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Berkshire Hathaway Inc.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 L Brand Inc.
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Jockey International Inc.
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 MAS Holdings
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 American Eagle Outfitters (Aerie)
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 Triumph International Ltd.
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Ann Summers
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 PVH Corporation
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 Hanky Panky Ltd.
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 Marks & Spencer
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Chantelle Group
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.13 LVMH
- 8.13.1 Overview
- 8.13.2 Financials
- 8.13.3 Product Portfolio
- 8.13.4 Business Strategy
- 8.13.5 Recent Developments
- 8.1 Hanes Brands Inc.
List Of Figures
Figures No 1 to 30
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
|
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| Demand-side |
|
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
|
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Prominent Players:
- Hanes Brands Inc.
- Berkshire Hathaway Inc.
- L Brand Inc.
- Jockey International Inc.
- MAS Holdings
- American Eagle Outfitters (Aerie)
- Triumph International Ltd.
- Ann Summers
- PVH Corporation
- Hanky Panky Ltd.
- Marks & Spencer
- Chantelle Group
- LVMH
FAQs
“Europe” region will lead the global Intimate Apparel market during the forecast period 2022 to 2030.
The key factors driving the market are rising trend of athleisure in the intimate apparel industry and preference for visually appealing intimate apparel.
The key players operating in the Intimate Apparel market are Hanes Brands Inc., Berkshire Hathaway Inc., L Brand Inc., Jockey International Inc., MAS Holdings, American Eagle Outfitters (Aerie), Triumph International Ltd., Ann Summers, PVH Corporation, Hanky Panky Ltd., Marks & Spencer, Chantelle Group, LVMH.
The global Intimate Apparel market is expanding growth with a CAGR of approximately 2.5% during the forecast period (2022 to 2030).
The global Intimate Apparel market size was valued at USD 80 Billion) in 2021 and it is projected to reach around USD 98 Billion by 2030.
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