Global Lingerie Market 2025 – 2034

Reports Description

As per the Lingerie Market analysis conducted by the CMI Team, the global Lingerie market is expected to record a CAGR of 5.8% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 96.4 Billion. By 2034, the valuation is anticipated to reach USD 160.2 Billion.

Overview

Lingerie is a sort of close-fitting apparel that is meant to be elegant, stylish, and sometimes even expensive. “Lingerie” is the French term for underwear, but it now means more than just practical underwear. There are a lot of stylish and comfortable clothes there, like bras, panties, camisoles, bodysuits, babydolls, and more. There are many different fabrics used to make lingerie, such as lace, silk, satin, and mesh. These fabrics make beautiful patterns that are all different. Lingerie is distinct from regular underwear since it emphasizes beauty and details, which many women their affection. The lingerie market is influenced by rising demand for premium and fashion-forward products, shifts in consumer lifestyle & awareness, growth of e-commerce & omnichannel retail, technological advancements in fabrics & design, and rising disposable income & urbanization. However, the high cost of premium & branded lingerie is expected to pose a major market share over the forecast period.

Key Trends & Drivers                                                                                                  

• Rising focus on comfort: The key factor for the market growth is that there is a high demand for underwear that is comfortable and easy to wear. Also, more people are working from home and living a different life; therefore, they want more comfortable underwear like wireless bras, bralettes, and seamless underwear. Forbes ran a study and found that 81% of shoppers now care about how comfortable their clothes are. This has had a big effect on trends. The lingerie industry is responding to the need for comfort and a perfect fit by letting individuals pick their own styles. This shows that people want something totally different now. Not only that, but the best lingerie stores also provide clothes that look beautiful and feel comfortable enough to wear all day. For instance, an Australian underwear company released a new kind of shapewear in July 2024 that is softer and more breathable but still gives additional support.

• Evolving fashion trends and increasing women workforce: Lingerie is an important aspect of women’s underwear since it gives them support and comfort while they move. They come in different body shapes and sizes to make sure they are comfortable for a long time. People all around the world who care about fashion prefer trendy underwear in a range of colors and styles that fit their body shape and make them seem better overall. In this regard, the rapid growth of the global fashion industry, as well as increased awareness of the availability of various types of underclothing, such as seamless underwear and strapless bras for ensembles such as strapless dresses, skirts, and shorts, improve product sales. Women working in education, sports, and modeling have an increased need for a variety of undergarments, including T-shirt, strapless, sports, shapewear, swimsuit, and multipurpose bras.

Challenges

• High cost of premium and branded lingerie: The high cost of premium and branded lingerie poses a major challenge for the revenue expansion of the lingerie market. Most of the time, branded lingerie is produced from high-quality, eco-friendly materials like silk, lace, and satin. Goods cost extra to create because of the complicated hand-stitching, embroidery, and embellishments. Also, high-end undergarments could cost more than luxury items, which means that people with low or intermediate incomes can’t afford them. Many people in Asia, Africa, and Latin America would prefer to buy simple, useful underwear rather than elaborate, expensive lingerie. People in less developed countries sometimes consider that undergarments aren’t necessary and aren’t worth the money. Women in these areas may not buy designer underwear because it costs too much. Instead, shoppers can choose cheaper options from sellers who are close by or not very well organized.
• High concentration of unorganized sellers: With so many competitors worldwide, the lingerie industry could be more cohesive. Companies compete fiercely on design, quality, cost, and supply chains. The increasing unorganized sector in the market had a major drawback for the market expansion. Local merchants have been proven to considerably diminish the sales of key players due to their easy accessibility, low costs, and ease of customisation. It is difficult for organized businesses to develop control over the unorganized sector since a large segment of the population, particularly in emerging nations, is price sensitive.

Opportunities

• Rising disposable income & urbanization: Rising disposable income and urbanization are expected to offer a potential opportunity for the market growth. People are buying more costly lingerie instead of plain underwear because they have more money to spend. This is especially true in places like Asia-Pacific, Latin America, and the Middle East and Africa, where growth is just starting. Women are more willing to spend money on comfort, style, and self-expression because they see lingerie as a choice rather than a need. Urbanization also makes it easier for people to view and follow global fashion trends through retailers, social media, and persons with a lot of followers. Women in cities are learning more about brands and like underwear that looks beautiful and feels good. People who live in cities demand additional types of underwear, like bralettes, sports bras, shapewear, and underwear that doesn’t have seams.

• The availability of smartphones and internet connection: Women are quite aware of the latest fashion trends because smartphones and the Internet are so easy to get to. Online platforms are a reliable and easy way to buy anything. Manufacturers are making fashionable underwear that can be used for a variety of activities. The way people in developing countries buy things has changed because they have more money to spend. People want style and comfort in these things, not just the price.

Category Wise Insights

By Product Type

• Briefs: The briefs category dominates the market. This is due to the availability of a wide range of items composed of pleasant fabrics such as cotton and nylon, with designs ranging from hipster to shorts to full briefs. Companies are developing specific types of undergarments with jacquard and lace designs, no VPL lace trim, and high waist control to provide comfort and other benefits, which is helping to drive growth.

• Bras: The bras segment is expected to grow at the fastest rate over the projected period. The market growth is attributed to the increasing e-commerce & digital brands and rising disposable income and urbanization.

• Shapewear: The shapewear segment is expected to capture the largest market share over the projected period. The segment’s rise is related to the increased use of compression clothing among the target audience, as well as advancements in fabric technology and garment design. The industry is also expanding due to the effect made by the idea of body positivity, which encourages shoppers to acquire products.

• Others: The others segment includes corsets, camisoles, slips, and bodysuits. Growth is primarily driven by fashion-forward consumers, body-shaping demands, and premium gifting purchases.

By Distribution Channel

• Online: The online segment is expected to grow at the highest CAGR during the forecast period. The segment’s rise can be due to the multiple benefits that online platforms bring to consumers. These benefits or advantages include quick and hassle-free returns, savings, and more.

• Offline: The offline segment is expected to dominate the market. This segment has been gaining pace due to its perks, such as the advantage of scanning the products and the trial facility of the product before purchasing.

Report Scope

Regional Analysis

The regional bifurcation of Lingerie market includes North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: North America holds a significant market share over the forecast period. The market is mostly driven by the existence of smart customers and the increasing demand for high-end and luxury items. Companies are putting more emphasis on design and quality for all types of products. The fact that North America loves luxury lingerie brands and limited editions has helped the global market grow quickly. The regional market is growing since there are more products available, and they are easier to find online and in stores.

• Europe: Europe is growing rapidly over the analysis period. The regional market expansion is owed to high fashion awareness and premiumization. Lingerie is viewed by European consumers as a fashion and lifestyle product, rather than a functional garment. Luxury labels such as La Perla (Italy), Aubade (France), and Agent Provocateur (UK) maintain high demand.

• Asia-Pacific: The Asia Pacific region dominates the market during the projected period. The primary factors driving demand for products include people learning more about how to use them, millennials changing their lifestyles, having more money to spend on the best stuff, and wanting to keep a well-groomed structure. People are prepared to pay for new products that have unique features. To reach more customers, international companies are opening stores in the area.

• LAMEA: The LAMEA area, which includes Latin America, the Middle East, and Africa, is growing significantly over the forecast period. The market growth is driven by several factor such as urbanization and rising middle class, and expansion of the e-commerce industry.

Key Developments

The key players operating in the market adopted several strategies including product launch, innovation, merger & acquisition, investment and others. Some of the notable developments are:

• In February 2023, HanesBrands Inc. launched the Hanes Originals collection, which encompasses a range of innerwear for women, men, girls, and boys, including bras, underwear, T-shirts, and tanks. The collection is a fusion of vibrant patterns and colors and innovative fabrics. It includes men’s boxer briefs and trunks in youthful prints, modern fits, and lower rise, as well as women’s bra tops, bralettes, boyshorts, bikinis, and thongs in seasonal prints and a soft cotton blend.

• In June 2023, Victoria’s Secret and Amazon Fashion collaborated to improve the shopping experience for customers. The collaboration will include over 4,000 fashion items from Victoria’s Secret and PINK, including panties, bras, loungewear, and sleepwear. Particular bra and apparel styles will also be available on Amazon Prime’s Try Before You Buy program.

Leading Players

The Lingerie market is highly competitive, with a large number of service providers globally. Some of the key players in the market include:

• Jockey International, Inc.
• Victoria’s Secret
• Zivame
• Gap Inc.
• Hanesbrands Inc.
• Triumph International Ltd.
• Hunkemoller
• Bare Necessities
• Calvin Klein
• MAS Holdings
• Clovia.com
• amante
• La Perla
• The Lingerie Company
• Agent Provocateur
• Others

The Lingerie Market is segmented as follows:

By Product Type

• Briefs
• Bras
• Shapewear
• Others

By Distribution Channel

• Online
• Offline

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America