Global Lingerie Market 2025 – 2034

Reports Description

As per the Lingerie Market analysis conducted by the CMI Team, the global Lingerie Market is expected to record a CAGR of 5.8% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 96.4 Billion. By 2034, the valuation is anticipated to reach USD 160.2 Billion.

Overview

The Global Lingerie Market understands the balance between old and new approaches in the fashion world, placing emphasis on modern designs and the need for sustainability in contemporary consumer value. With the rise of comfortable, stylish, inclusive, and sustainable lingerie, companies are venturing in the new technologies, new materials, new digital channels made possible with the shift in the marketplace.

Transformative innovations like smart textiles, seamless construction, and AI-driven design tools are shifting industry standards. The revival of functional lingerie with improved fit and comfort is redefining personal fashion, consumer satisfaction, and brand loyalty. The social, economic, and environmental benefits of sustainable production have created value for all stakeholders in the industry.

Key Trends & Drivers

• Expansion of Sustainable and Innovative Lingerie: Consumer demand for personalized shopping, ethical manufacturing, and eco-friendly materials is driving rapid growth in the global market. The increasing popularity of digital fashion tools combined with sustainability endorsed fashion institutions and programs is shifting consumer awareness and confidence. The global lingerie ecosystem is being strengthened through collaborations between designers, textile manufacturers, and e-commerce platforms.

• Support from Regulations and Ethical Manufacturing: Market growth is influenced by increasing attention to labor standards, sustainable and compliant sourcing, and ethical trade. Policies advocating eco-certified textiles and responsible techniques as well as ethical manufacturing improved the trustworthiness and appeal of lingerie products. Leading brands are sustainably aligned in terms of production by incorporating recyclable materials, and energy-efficient processes and are involved in clean-tech waste management.

• Advancements in Technology and Use of AI: The industry is changing due to new AI-assisted design technologies, smart fabrics, and virtual fitting room innovations. Predictive analytics, 3D modeling, and other digital technologies facilitate and personalize garments. Technological advancements in lingerie design have significantly shifted to the top of the industry in innovation, incorporating style, functionality, and sustainable design balance. Rapid improvement in these technologies positions the modern lingerie sector as a primary innovative segment in the fashion industry.

Key Threats

• The Risk of High Production and Operational Costs: High production and operational costs can threaten lingerie businesses. The value chain for lingerie requires a lot of resources because of R&D, prototyping, and the acquisition of quality materials. The higher costs of some sustainable materials and more advanced production techniques, along with eco-friendly production methods, raise costs even more. The testing of comfort, durability, safety, and ethical standards compliance also adds to operational costs. Emerging and smaller brands find it difficult to grow and scale because of these costs.

• Risk of Non-compliance: Global, regional, and national boundaries pose legal challenges for lingerie brands. Safety, sustainability, and labor standard certifications can impede the speed of product launches. Imports and exports regarding raw materials and geopolitically distant countries can pose challenges as well. This creates unpredictability in cross-border and multi-regional manufacturing and supply.

• Market Volatility and Competitive Pressure: Market volatility and consumer demand unpredictability challenge many markets, including lingerie. Reduced demand in some seasons and raw material price volatility also contribute significantly to the unpredictability of the lingerie market. Competitive pressure from aggressive marketing, fast-moving design innovations, and many newcomers can also pose challenges. Price wars and extreme demand volatility due to fast-moving trends impact profit margins.

Opportunities

• Growth in Digital and E-Commerce Channels: Online retail, direct-to-consumer, and subscription services offer additional avenues for e-commerce growth. Technologies that offer personalized shopping, AI-driven size recommendations, and virtual fitting rooms increase accessibility and customer satisfaction. Partnerships with technology providers can improve global reach and the efficiency of supply chain technology.

• Emerging Markets: Rapid urbanization, increasing disposable income, and heightened awareness of affordable fashion in the Asia-Pacific, Latin America, and the Middle East areas are emerging markets for growth. Increased market growth can be supported through local production facilities, low-cost logistics, and custom design for local tastes and preferences.

• Sustainability and ESG-Centric Fashion Models: Sustainable fabrics and designs, ethical manufacturing, and eco-conscious manufacturing are increasingly sought after. The use of recyclable materials, production with reduced energy, and transparent sourcing strengthen brand reputation and customer and investor loyalty. ESG-aligned processes will ensure compliance and strengthen a brand’s position in the competitive global lingerie market.

Category Wise Insights

By Product Type

• Briefs: Briefs are one of the most comfortably designed lingerie pieces that can be worn at almost any occasion. Comfort, breathable, sustainable, and moisture-wicking fabrics made from modern innovations can be worn throughout the day. Advanced and seamless designed fittings reduce friction and improve the fit of the briefs. The rise in consumer demand for personalization and eco-friendly fabrics globally focuses on the need for briefs.

• Bras: The rise of new innovations in support, design, and inclusivity of bras are one of the core product segments. Wireless and adjustable straps and the inclusion of memory foam adapt the structure of the bra which enhances comfort. Diverse consumer needs can be catered through specialty bras. The demand for tailored solutions and the rise in awareness and body positivity focus bras as the leading segment in the global lingerie market .

• Shapewear: Shapewear is gaining a lot of attention for its comfortable body-enhancing features. The modern design of breathable, stretchable, and sculpting fabrics provide support with comfort. Fashion styling, body positivity, and the demand for functional and stylish products drives the rapid expansion of the shapewear category.

• Others: Camisoles, bralettes, lingerie sets, and specialty sleepwear fall into the “Others” category. These offer niche consumer preferences, seasonal fashion trends, and lifestyle-oriented purchases. Smart textiles and eco-friendly fabrics, along with multifunctional design innovations, are expanding product differentiation. Although smaller in market share than briefs or bras, the “Others” category has considerable market potential for brands that seek to offer complete lingerie solutions.

By Distribution Channel 

• Online: In terms of distribution, the online channel is favored for its convenience, vast selection, and tailored shopping experiences, powered by AI for sizing, virtual fitting rooms, and bespoke subscription services. Direct-to-consumer platforms and rapid e-commerce growth are especially advancing market penetration digitally for Millennials and Gen Z.

• Offline: Despite the rapid digital growth, traditional brick-and-mortar stores continue to play an important role in the lingerie market by providing experiences that involve touch and fitting. These stores offer immediate product availability and expert assistance. Department stores, specialty boutiques, and brand-exclusive stores give consumers access to expert guidance and premium collections. In-person experiences surrounding the luxury and high-end segments promote brand loyalty, thereby making offline channels even more relevant.

Historical Context

Major Lingerie challengers are expanding the limits of comfort, style, and inclusivity through strategic partnerships with cutting-edge fiber and textile technologists. The incorporation of e-commerce synergizes the innovations. Naked body trends have risen market demand. Lingerie is flexible, functional, and fashionable and appeals to a modern diverse consumer. These trends are positive indicators for the demand forecast as Lingerie becomes more versatile.

Impact of New Tariff Policies

The Lingerie Market responds to global trade strategies, tariffs on imports and exports, and new rules and regulations. The U.S., Europe, and Asia have increased the stringency of regulations and compliance which has a bearing on the cost of production, the dynamics of the supply chain, and the competitiveness of various market players.

Famous global lingerie brands have begun the relocation of hubs for manufacturing, R&D and even for the distribution to the South East Asia, Eastern Europe and the Latin America which help in the cost of production, and the trade relations, plus the abundance of educated labor. The fabric technology advancements mean faster collection cycles that respond to market needs.

Global market leaders are driven to collaborate to solve infrastructure weaknesses in smaller brands and regional players, the lack of competitive funding and missing technology. The global lingerie market will continue to grow and innovate as digital technology, trade policy compliance, and new eco-friendly materials are integrated.

Report Scope

Regional Perspective

The Lingerie Market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

North America: North America has a mature and fully developed market for lingerie. The growth is supported by established retail infrastructure, strong e-commerce penetration, and high consumer awareness about fashion, comfort, and sustainability. Moreover, government initiatives for sustainable manufacturing and ethical labor practices balance market growth and sustainability.

• United States: The United States is the largest market for lingerie within North America. Growth is the result of high consumer demand, the rapid expansion of retailing through the Internet, and the development of innovative and technologically advanced materials and inclusive sizing. AI-driven sizing, sustainable materials, and innovative rapid manufacturing techniques are designed to market to individual consumers through direct-to-consumer channels.

• Canada: The growth of the lingerie market in Canada is steady. The growth is attributed to the increasing interest of consumers in the market for sustainable and ethically produced lingerie. Global brands centered in centers of population are forming partnerships with local retailers, which is fostering the adoption of premium eco-friendly lingerie collections in urban and suburban areas.

• Mexico: Mexico is developing as a market for lingerie especially in urban areas. There is government investment in infrastructure to support local textile industries which, along with rising disposable incomes and awareness campaigns, increases demand. Increased investment in retail infrastructure and expansion of e-commerce platforms has contributed to steady market growth.

Europe: Europe is a premium market with a strong focus on lingerie sustainability and fashion. Europe is also at the forefront in setting advanced ethical regulations on sustainability, labor, and ethical sourcing. Germany, the U.K., and France are the leading countries in this region. 

• Germany: In Europe, Germany commands the market with lingerie that is stylish, advanced in technology, and adheres to sustainability standards. Germany has strong local production facilities, advanced textile research and development, and a consumer base that eco-friendly, high-quality lingerie.

• United Kingdom: The U.K. market is gaining pace as a result of citizen interest in body-inclusive lingerie, the growing sustainability focus of the government, and burgeoning e-commerce. Retailers have noticed the potential and are developing omnichannel retail models.

• France: France addresses the promotion of sustainable fashion through moral production approaches and the collaboration of designers with textile manufactures. The public’s strong interest in eco-friendly lingerie, as well as the country emphasis on style, quality, and innovation offers additional support towards market growth.

Asia-Pacific: Asia-Pacific is the fastest-growing region for lingerie and covers the growing urban populations with a burgeoning middle class, and awareness of lingerie style, comfort, sustainability and fashion. Market growth is driven in this region primarily by China, India, Japan, and South Korea.

• China: In the Asia-Pacific region, China leads the lingerie market thanks to the country’s online shopping trend, adoption of premium brands, and interest in sustainable products. Brands provide affordable, innovative, and locally produced textiles as a result of rapid urbanization, e-commerce growth, and innovative local textile production.

• India: India has the fastest growing lingerie market in the region, thanks to increase in disposable income, shifts in urban lifestyles, and government investment in local textile industries. The growing proportion of the population with body confidence, alongside fashion trend adoption, is driving interest in premium lingerie and eco-friendly products.

• Japan: Japan is driven by the consumption of premium domestically produced lingerie and exhibits slow, steady growth. Comfort and high quality is central to the innovative, sustainable, and responsive textiles marketed to these consumers. Designer and textile manufacturer collaborations are innovative and result in great local enhancements of products.

LAMEA: Latin America, the Middle East, and Africa are together known as LAMEA. LAMEA has started to slowly advance, with the urban population beginning to adopt premium, eco-friendly, and comfortable lingerie. Increasing government support, urbanization, and advocacy are driving the market.

• Brazil: Brazil boasts of being the biggest lingerie market in Latin America with growth being supported by increased disposable income, e-commerce and joint ventures between local and foreign brands. Sustainable fabrics and non-discriminatory sizing are becoming popular.

• Saudi Arabia: Rising demand for stylish and comfortable yet culturally sensitive lingerie is creating new opportunities within this market. Proposed and ongoing government support for local textiles and retail development is fuelling this market even more.

• South Africa: South Africa is in the slow phase of lingerie market expansion. Urbanization, local production and retail infrastructure, and modern awareness campaigns focused on sustainable lingerie are opening opportunities, especially in the major cities.

Key Developments

• In June 2025, Zivame, India’s leading direct-to-consumer intimate wear brand, has inaugurated its first-ever franchise store at Vishal De Mall in Madurai, Tamil Nadu, on June 11, 2025, marking a strategic expansion into one of its fastest-growing southern markets and signaling the beginning of a broader pan-India growth through franchising. This move aims to deepen Zivame’s offline footprint, complement its robust online presence, and make the brand more accessible and relevant to women across metros, Tier 2, and Tier 3 cities, with CEO Lavanya Pachisia highlighting the franchise model’s role in catering to local preferences and encouraging franchise partnerships for further expansion.

Leading Players

The Lingerie Market is highly competitive, with a large number of product providers globally. Some of the key players in the market include:

• Jockey International Inc.
• Victoria’s Secret
• Zivame
• Gap Inc.
• Victoria’s Secret
• Savage X Fenty
• La Perla
• Calvin Klein
• Aerie
• ThirdLove
• Agent Provocateur
• Hanky Panky
• Fleur du Mal
• Intimissimi
• Others

The fashion brands, textile producers, and technological suppliers are targeting innovative lingerie solutions, such as sustainable fabrics, inclusive fit, shapewear, bras, briefs, and smart fabrics. These solutions are used by the retailers, e-commerce platforms, and subscription services in order to address the demands of consumers to more comfortable, stylish, and environmentally responsible lingerie.

The adoption of sustainability in manufacturing, ESG orientation in production and the use of digital tailoring technologies have triggered the emergence of partnerships between designers, clothing innovators, and technology suppliers, which provoked demand. The global lingerie market is expanding due to growth in Asia-Pacific, North America, Europe and Latin America, urbanization, rising disposable income as well as the growth in fashion awareness.

The Lingerie Market is segmented as follows:

By Product Type

• Briefs
• Bras
• Shapewear
• Others

By Distribution Channel

• Online
• Offline

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America