Lingerie Market Size, Trends and Insights By Type (Brassiere, Knickers, Cheaper, Sportswear, Others), By Distribution Channel (Multi Brand Stores, Specialty Stores, Online Platform), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2022–2030
Report Snapshot
| Study Period: | 2022-2030 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Victoria’s Secret
- Pink
- Zivame
- GapBody
- Others
Reports Description
The global lingerie market is expected to grow at a compound annual growth rate of 8.5% during the forecast period. The market is valued at USD 46.55 billion in the year 2021 it is expected to reach USD 93.1 billion by the year 2030.
The global market is expected to grow at a rapid rate during the forecast period due to a lot of factors. As a lot of varieties are available in panties, knickers, bras, shapewear and loungewear across the developing as well as the developed nations the market will continue to grow in the forecast period.
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The growth rate of the lingerie market is expected to be high in the United States and Canada. Dual-income households and high disposable income is expected to help in the growth of the market during the forecast period. There has been an increased demand for sportswear, launches where as well as swimwear across the globe and which is expected to provide better opportunities for growth in the coming years.
Increasing demand for these products will help in generating more revenue in the coming years. The lingerie market in China and India is also expected to have a good share in terms of revenue during the forecast period. The manufacturers of lingerie across the globe are constantly focusing on adopting new business strategies in the form of acquisitions and mergers in order to have a geographical expansion.
These companies are also continuously focusing on enhancing and developing existing products in order to have a competitive edge over the other competitors in the market. As the financial status or the economic status of the developing nations is increasing or improving there is a growth in the purchasing power which has led to the increased demand for lingerie in these regions. The population in these regions is capable of buying high-quality products we shall play an important role in the growth of the market during the forecast period. This market is expected to grow due to the increased demand for lingerie that is specific to the occasion.
The attitude of women across the globe has changed which has been instrumental in producing different types of lingerie for various occasions. In recent decades, there has been exponential growth in this market due to various online platforms that provide lingerie at better rates and these platforms have also offered lingerie in many varieties. The availability of an online payment facility that is secure and safe has also led to the growth of the market through its sales from online platforms. Digitalization has also played an important role in the growth of the market and is expected to drive market growth in the coming years.
During the outbreak of the COVID-19 pandemic, the culture of working from home reduced the demand for these products. Even though these products were purchased on a large scale through the physical stores after the outbreak of the COVID-19 pandemic the sales of these products had increased through the online platforms. The availability of discounted offers and a wide range of collections offered on e-commerce platforms played a great role in the growth of the market during that time. Increased awareness regarding self-hygiene will be another factor that will help in the growth of the market. Consumers seek better quality products as few materials may cause allergies or irritation to the skin.
Growth Factors
An increase in the emotional connections associated with the various brands available across the market for lingerie will drive market growth in the coming years. The demand for these products has also become more specific to particular occasions or functions due to which the market will continue to grow in the coming year period the key market players are the manufacturers of the launcher concentrating on providing occasion-specific products. There are a lot of functional benefits associated with the use of different types of lingerie available in the market like swimwear, launch wear, wedding collection, etc. Majorly the population across the globe is seeing lingerie as a fashion product as compared to it being seen as a necessity.
The availability of these products that complement a properly toned body has been one of the factors that shall drive market growth in the coming years. The demand for trendy lingerie or fashionable lingerie is expected to grow in the coming years. As a large number of choices are offered to the consumers in terms of the designs the market shall continue to grow in the coming years. The laundry market has had a large impact due to various factors like sustainability, body positivity and diversity. There’s a growing demand for a seamless launch array that is new to the market and it is expected to gain momentum in the coming years. There has been an increase in the demand for an intimate piece of apparel in recent years which provides a more natural look that shall fuel the growth of the market.
The availability of smartphones and Internet connectivity has increased screen time due to which women are well aware of the current fashion trends. The availability of online platforms offers a reliable and convenient source for purchase. Manufacturers are engaged in providing trendy lingerie which is suitable for different types of activities. An increase in the purchasing power of consumers in developing nations has changed the pattern of consumption. Consumers seek style cushioned as well as comfort when it comes to these products and not the price of such products.
Segmental Insights
The segment on the basis of Type
The brassiere segment has dominated the market in the past with a share of about 50% in terms of revenue. The segment is expected to grow well in the coming years as the demand for this product will continue to grow. A wide range of fabrics is used in the production of bra which is available in different designs. In order to have a dominant position, the manufacturers are engaging in providing valuable products to their consumers.
Availability of the product in different types like the seamless bra, T-shirt bra and its bifurcation on the basis of the coverage will also play an important role in the growth of the market in the coming years. The use of pleated polyester, microfiber and elastic laces in the designing of lingerie will play an important role in the growth of the market in the coming years. The nickel segment is also expected to grow well due to the availability of this product in comfortable fabrics like cotton as well as nylon.
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The segment on the basis of the Distribution Channel
A large number of sales are generated through multi-brand stores. Multi-brand store segment is expected to have a larger market share during the forecast period. This segment has dominated the market in the past with a share of about 46% in terms of revenue. When purchasing lingerie one of the key factors that the consumers consider is the availability of the trial facility. It is extremely important that these consumers get to scan the products they want to purchase.
These factors are responsible for the growth of the market through the multiband store segment during the forecast period. The store associate which is available at these outlets helps the consumers in choosing the correct product when it comes to the shape as well as the fitting. All of these factors will influence the decision of buying. Different types of multi-brand stores are available across the globe.
The online channel is also expected to have a larger market share in the coming years as it is expected to grow at a good amount of compound annual growth rate in the coming years. The availability of these products on Amazon, Myntra, Ajio and others will also be instrumental in the growth of the market in the coming years. Some of these companies have their own portals like Victoria’s Secret and jockey international. Hassle-free home delivery and easy returns are other factors that will drive the market growth for online portals during the forecast. And lead to the growth of the market in the coming year.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 46.55 Billion |
| Projected Market Size in 2030 | USD 93.1 Billion |
| CAGR Growth Rate | 8.5% CAGR |
| Base Year | 2021 |
| Forecast Period | 2022-2030 |
| Prominent Players | Victoria’s Secret, Pink, Zivame, GapBody, Amante, Bare Necessities, Calvin Klein, Triumph, Marks And Spencer, Jockey, and Others |
| Key Segment | By Type, Distribution Channel, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Regional Insights
Europe has dominated the market in the past with a share of about 35% In terms of revenue. This region is expected to have a dominant position during the forecast period. The presence of various key market players in the European region will be another reason that will drive the market growth during the forecast period. This region has seen a great demand for lingerie of luxurious brands and premium products. These manufacturers are constantly focusing on providing quality products with various designs and shapes in order to meet the demands of a diverse population.
The presence of limited editions for lingerie will be one of the major factors driving the growth of the market in the coming years period there has been an increase in the preference for lingerie of the premium type in this region which shall generate a large amount of revenue in the coming years. A wide range of availability of these products and more penetration of the online platforms will drive the market growth of this region in the coming years.
Apart from the European region, the Asia Pacific region is also expected to have good market growth in the coming years. It is expected to grow at a higher compound annual growth rate in the coming years which is expected to be 7.8%. In most of the developing nations in the Asia Pacific region, the purchasing power of consumers has increased. There has also been a change in the lifestyle of these consumers.
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The availability of various premium brands on the e-commerce platforms has played an extremely important role in providing a wide range of lingerie on these platforms which is available and accessible in developing nations due to which the market will continue to grow in the coming years. Key market players are located in the North American region and the European region is aiming to acquire a larger consumer base by entering these regions. These companies are setting up their stores in the Asia Pacific region with a wide range of product portfolios.
Key Market Developments in the Lingerie Market
- One of the leading manufacturers of lingerie Zara, announced in the year 2021 that it is planning to launch its lingerie collection on the eCommerce platform.
- In the year 2021, an international brand Victoria’s Secret announced its plan to launch three new stores in the retail segment for India.
Segments covered in the report
On The Basis of Type
- Brassiere
- Knickers
- Cheaper
- Sportswear
- Others
On The Basis of Distribution Channel
- Multi brand stores
- Specialty stores
- Online platform
On The Basis of Geography
- North America
- The US
- Canada
- Europe
- The UK
- Germany
- France
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of the World
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Lingerie Market, (2022 – 2030) (USD Billion)
- 2.2 Global Lingerie Market: snapshot
- Chapter 3. Global Lingerie Market – Industry Analysis
- 3.1 Lingerie Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increase in the emotional connects associated with the various brands
- 3.2.2 The availability of these products for properly toned body
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Type
- 3.7.2 Market attractiveness analysis By Distribution Channel
- Chapter 4. Global Lingerie Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Lingerie Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Lingerie Market – Type Analysis
- 5.1 Global Lingerie Market overview: By Type
- 5.1.1 Global Lingerie Market share, By Type, 2021 and 2030
- 5.2 Brassiere
- 5.2.1 Global Lingerie Market by Brassiere, 2022 – 2030 (USD Billion)
- 5.3 Knickers
- 5.3.1 Global Lingerie Market by Knickers, 2022 – 2030 (USD Billion)
- 5.4 Cheaper
- 5.4.1 Global Lingerie Market by Cheaper, 2022 – 2030 (USD Billion)
- 5.5 Sportswear
- 5.5.1 Global Lingerie Market by Sportswear, 2022 – 2030 (USD Billion)
- 5.6 Others
- 5.6.1 Global Lingerie Market by Others, 2022 – 2030 (USD Billion)
- 5.1 Global Lingerie Market overview: By Type
- Chapter 6. Global Lingerie Market – Distribution Channel Analysis
- 6.1 Global Lingerie Market overview: By Distribution Channel
- 6.1.1 Global Lingerie Market share, By Distribution Channel, 2021 and 2030
- 6.2 Multi Brand Stores
- 6.2.1 Global Lingerie Market by Multi Brand Stores, 2022 – 2030 (USD Billion)
- 6.3 Specialty Stores
- 6.3.1 Global Lingerie Market by Specialty Stores, 2022 – 2030 (USD Billion)
- 6.4 Online Platform
- 6.4.1 Global Lingerie Market by Online Platform, 2022 – 2030 (USD Billion)
- 6.1 Global Lingerie Market overview: By Distribution Channel
- Chapter 7. Lingerie Market – Regional Analysis
- 7.1 Global Lingerie Market Regional Overview
- 7.2 Global Lingerie Market Share, by Region, 2021 & 2030 (USD Billion)
- 7.3. North America
- 7.3.1 North America Lingerie Market, 2022 – 2030 (USD Billion)
- 7.3.1.1 North America Lingerie Market, by Country, 2022 – 2030 (USD Billion)
- 7.3.1 North America Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4 North America Lingerie Market, by Type, 2022 – 2030
- 7.4.1 North America Lingerie Market, by Type, 2022 – 2030 (USD Billion)
- 7.5 North America Lingerie Market, by Distribution Channel, 2022 – 2030
- 7.5.1 North America Lingerie Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.4. Europe
- 7.4.2 Europe Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4.2.1 Europe Lingerie Market, by Country, 2022 – 2030 (USD Billion)
- 7.4.2 Europe Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4 Europe Lingerie Market, by Type, 2022 – 2030
- 7.4.1 Europe Lingerie Market, by Type, 2022 – 2030 (USD Billion)
- 7.5 Europe Lingerie Market, by Distribution Channel, 2022 – 2030
- 7.5.1 Europe Lingerie Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.5. Asia Pacific
- 7.5.3 Asia Pacific Lingerie Market, 2022 – 2030 (USD Billion)
- 7.5.3.1 Asia Pacific Lingerie Market, by Country, 2022 – 2030 (USD Billion)
- 7.5.3 Asia Pacific Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4 Asia Pacific Lingerie Market, by Type, 2022 – 2030
- 7.4.1 Asia Pacific Lingerie Market, by Type, 2022 – 2030 (USD Billion)
- 7.5 Asia Pacific Lingerie Market, by Distribution Channel, 2022 – 2030
- 7.5.1 Asia Pacific Lingerie Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.6. Latin America
- 7.6.4 Latin America Lingerie Market, 2022 – 2030 (USD Billion)
- 7.6.4.1 Latin America Lingerie Market, by Country, 2022 – 2030 (USD Billion)
- 7.6.4 Latin America Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4 Latin America Lingerie Market, by Type, 2022 – 2030
- 7.4.1 Latin America Lingerie Market, by Type, 2022 – 2030 (USD Billion)
- 7.5 Latin America Lingerie Market, by Distribution Channel, 2022 – 2030
- 7.5.1 Latin America Lingerie Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 7.7. The Middle-East and Africa
- 7.7.5 The Middle-East and Africa Lingerie Market, 2022 – 2030 (USD Billion)
- 7.7.5.1 The Middle-East and Africa Lingerie Market, by Country, 2022 – 2030 (USD Billion)
- 7.7.5 The Middle-East and Africa Lingerie Market, 2022 – 2030 (USD Billion)
- 7.4 The Middle-East and Africa Lingerie Market, by Type, 2022 – 2030
- 7.4.1 The Middle-East and Africa Lingerie Market, by Type, 2022 – 2030 (USD Billion)
- 7.5 The Middle-East and Africa Lingerie Market, by Distribution Channel, 2022 – 2030
- 7.5.1 The Middle-East and Africa Lingerie Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Victoria’s Secret
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Pink
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Zivame
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 GapBody
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Amante
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Bare Necessities
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 Calvin Klein
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Triumph
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 Marks And Spencer
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 Jockey
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.1 Victoria’s Secret
List Of Figures
- 1. Market research Type
- 2. Market research methodology
- 3. Global Lingerie Market, 2022 – 2030 (USD Billion)
- 4. Porter’s Five Forces Analysis
- 5. Global Lingerie Market attractiveness, By Type
- 6. Global Lingerie Market attractiveness, By Distribution Channel
- 7. Global Lingerie Market share by Type, 2022 and 2030 (USD Billion)
- 8. Global Lingerie Market by Brassiere, 2022 – 2030 (USD Billion)
- 9. Global Lingerie Market by Knickers, 2022 – 2030 (USD Billion)
- 10. Global Lingerie Market by Cheaper, 2022 – 2030 (USD Billion)
- 11. Global Lingerie Market by Sportswear, 2022 – 2030 (USD Billion)
- 12. Global Lingerie Market by Others, 2022 – 2030 (USD Billion)
- 13. Global Lingerie Market share by Distribution Channel, 2022 and 2030 (USD Billion)
- 14. Global Lingerie Market by Multi Brand Stores, 2022 – 2030 (USD Billion)
- 15. Global Lingerie Market by Specialty Stores, 2022 – 2030 (USD Billion)
- 16. Global Lingerie Market by Online Platform, 2022 – 2030 (USD Billion)
- 17. Global Lingerie Market share, by Region, 2022 and 2030
- 18. North America Lingerie Market, 2022 – 2030 (USD Billion)
- 19. Europe Lingerie Market, 2022 – 2030 (USD Billion)
- 20. Asia Pacific Lingerie Market, 2022 – 2030 (USD Billion)
- 21. Latin America Lingerie Market, 2022 – 2030 (USD Billion)
- 22. The Middle-East and Africa Lingerie Market, 2022 – 2030 (USD Billion)
List Of Tables
- 1. Global Lingerie Market: Snapshot
- 2. Drivers of the Lingerie Market: impact analysis
- 3. North America Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 4. North America Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 5. U.S. Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 6. U.S. Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 7. Canada Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 8. Canada Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 9. Europe Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 10. Europe Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 11. Germany Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 12. Germany Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 13. France Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 14. France Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 15. U.K. Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 16. U.K. Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 17. Italy Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 18. Italy Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 19. Spain Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 20. Spain Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 21. Rest of Europe Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 22. Rest of Europe Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 23. Asia Pacific Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 24. Asia Pacific Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 25. China Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 26. China Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 27. Japan Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 28. Japan Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 29. India Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 30. India Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 31. South Korea Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 32. South Korea Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 33. South-East Asia Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 34. South-East Asia Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 35. Rest of Asia Pacific Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 36. Rest of Asia Pacific Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 37. Latin America Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 38. Latin America Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 39. Brazil Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 40. Brazil Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 41. Mexico Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 42. Mexico Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 43. Rest of Latin America Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 44. Rest of Latin America Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 45. The Middle-East and Africa Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 46. The Middle-East and Africa Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 47. GCC Countries Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 48. GCC Countries Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 49. South Africa Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 50. South Africa Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
- 51. Rest of Middle-East Africa Lingerie Market Revenue, By Type, 2022 – 2030 (USD Billion)
- 52. Rest of Middle-East Africa Lingerie Market Revenue, By Distribution Channel, 2022 – 2030 (USD Billion)
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Market Players in the Lingerie Market
- Victoria’s Secret
- Pink
- Zivame
- GapBody
- Amante
- Bare Necessities
- Calvin Klein
- Triumph
- Marks And Spencer
- Jockey
FAQs
Europe has dominated the market in the past with a share of about 35% In terms of revenue. This region is expected to have a dominant position during the forecast period 2022-2030.
Increase in the emotional connects associated with the various brands available across the market for lingerie will drive the market growth in the coming years. The demand for these products has also become more specific to particular occasions or functions due to which the market will continue to grow in the coming year’s period.
The key players operating in the Lingerie market are Victoria’s Secret, Pink, Zivame, GapBody, Amante, Bare Necessities, Calvin Klein, Triumph, Marks And Spencer, Jockey, and Others.
The global Lingerie market is expanding growth with a CAGR of approximately 8.5% during the forecast period (2022 to 2030).
The global Lingerie market size was valued at USD 46.55 billion in 2021 and it is projected to reach around USD 93.1 billion by 2030.
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