Global Lingerie Market 2023 – 2032

Reports Description

The global lingerie market is expected to grow at a compound annual growth rate of 8.5% during the forecast period. The market is valued at USD 46.55 billion in the year 2021 it is expected to reach USD 93.1 billion by the year 2030.

The global market is expected to grow at a rapid rate during the forecast period due to a lot of factors. As a lot of varieties are available in panties, knickers, bras, shapewear and loungewear across the developing as well as the developed nations the market will continue to grow in the forecast period.

The growth rate of the lingerie market is expected to be high in the United States and Canada. Dual-income households and high disposable income is expected to help in the growth of the market during the forecast period. There has been an increased demand for sportswear, launches where as well as swimwear across the globe and which is expected to provide better opportunities for growth in the coming years.

Increasing demand for these products will help in generating more revenue in the coming years. The lingerie market in China and India is also expected to have a good share in terms of revenue during the forecast period. The manufacturers of lingerie across the globe are constantly focusing on adopting new business strategies in the form of acquisitions and mergers in order to have a geographical expansion.

These companies are also continuously focusing on enhancing and developing existing products in order to have a competitive edge over the other competitors in the market. As the financial status or the economic status of the developing nations is increasing or improving there is a growth in the purchasing power which has led to the increased demand for lingerie in these regions. The population in these regions is capable of buying high-quality products we shall play an important role in the growth of the market during the forecast period. This market is expected to grow due to the increased demand for lingerie that is specific to the occasion.

The attitude of women across the globe has changed which has been instrumental in producing different types of lingerie for various occasions. In recent decades, there has been exponential growth in this market due to various online platforms that provide lingerie at better rates and these platforms have also offered lingerie in many varieties. The availability of an online payment facility that is secure and safe has also led to the growth of the market through its sales from online platforms. Digitalization has also played an important role in the growth of the market and is expected to drive market growth in the coming years.

During the outbreak of the COVID-19 pandemic, the culture of working from home reduced the demand for these products. Even though these products were purchased on a large scale through the physical stores after the outbreak of the COVID-19 pandemic the sales of these products had increased through the online platforms. The availability of discounted offers and a wide range of collections offered on e-commerce platforms played a great role in the growth of the market during that time. Increased awareness regarding self-hygiene will be another factor that will help in the growth of the market. Consumers seek better quality products as few materials may cause allergies or irritation to the skin.

Growth Factors

An increase in the emotional connections associated with the various brands available across the market for lingerie will drive market growth in the coming years. The demand for these products has also become more specific to particular occasions or functions due to which the market will continue to grow in the coming year period the key market players are the manufacturers of the launcher concentrating on providing occasion-specific products. There are a lot of functional benefits associated with the use of different types of lingerie available in the market like swimwear, launch wear, wedding collection, etc. Majorly the population across the globe is seeing lingerie as a fashion product as compared to it being seen as a necessity.

The availability of these products that complement a properly toned body has been one of the factors that shall drive market growth in the coming years. The demand for trendy lingerie or fashionable lingerie is expected to grow in the coming years. As a large number of choices are offered to the consumers in terms of the designs the market shall continue to grow in the coming years. The laundry market has had a large impact due to various factors like sustainability, body positivity and diversity. There’s a growing demand for a seamless launch array that is new to the market and it is expected to gain momentum in the coming years. There has been an increase in the demand for an intimate piece of apparel in recent years which provides a more natural look that shall fuel the growth of the market.

The availability of smartphones and Internet connectivity has increased screen time due to which women are well aware of the current fashion trends. The availability of online platforms offers a reliable and convenient source for purchase. Manufacturers are engaged in providing trendy lingerie which is suitable for different types of activities. An increase in the purchasing power of consumers in developing nations has changed the pattern of consumption. Consumers seek style cushioned as well as comfort when it comes to these products and not the price of such products.

Segmental Insights

The segment on the basis of Type

The brassiere segment has dominated the market in the past with a share of about 50% in terms of revenue. The segment is expected to grow well in the coming years as the demand for this product will continue to grow. A wide range of fabrics is used in the production of bra which is available in different designs. In order to have a dominant position, the manufacturers are engaging in providing valuable products to their consumers.

Availability of the product in different types like the seamless bra, T-shirt bra and its bifurcation on the basis of the coverage will also play an important role in the growth of the market in the coming years. The use of pleated polyester, microfiber and elastic laces in the designing of lingerie will play an important role in the growth of the market in the coming years. The nickel segment is also expected to grow well due to the availability of this product in comfortable fabrics like cotton as well as nylon.

The segment on the basis of the Distribution Channel

A large number of sales are generated through multi-brand stores. Multi-brand store segment is expected to have a larger market share during the forecast period. This segment has dominated the market in the past with a share of about 46% in terms of revenue. When purchasing lingerie one of the key factors that the consumers consider is the availability of the trial facility. It is extremely important that these consumers get to scan the products they want to purchase.

These factors are responsible for the growth of the market through the multiband store segment during the forecast period. The store associate which is available at these outlets helps the consumers in choosing the correct product when it comes to the shape as well as the fitting. All of these factors will influence the decision of buying. Different types of multi-brand stores are available across the globe.

The online channel is also expected to have a larger market share in the coming years as it is expected to grow at a good amount of compound annual growth rate in the coming years. The availability of these products on Amazon, Myntra, Ajio and others will also be instrumental in the growth of the market in the coming years. Some of these companies have their own portals like Victoria’s Secret and jockey international. Hassle-free home delivery and easy returns are other factors that will drive the market growth for online portals during the forecast. And lead to the growth of the market in the coming year.

Report Scope

Regional Insights

Europe has dominated the market in the past with a share of about 35% In terms of revenue. This region is expected to have a dominant position during the forecast period. The presence of various key market players in the European region will be another reason that will drive the market growth during the forecast period. This region has seen a great demand for lingerie of luxurious brands and premium products. These manufacturers are constantly focusing on providing quality products with various designs and shapes in order to meet the demands of a diverse population.

The presence of limited editions for lingerie will be one of the major factors driving the growth of the market in the coming years period there has been an increase in the preference for lingerie of the premium type in this region which shall generate a large amount of revenue in the coming years. A wide range of availability of these products and more penetration of the online platforms will drive the market growth of this region in the coming years.

Apart from the European region, the Asia Pacific region is also expected to have good market growth in the coming years. It is expected to grow at a higher compound annual growth rate in the coming years which is expected to be 7.8%. In most of the developing nations in the Asia Pacific region, the purchasing power of consumers has increased. There has also been a change in the lifestyle of these consumers.

The availability of various premium brands on the e-commerce platforms has played an extremely important role in providing a wide range of lingerie on these platforms which is available and accessible in developing nations due to which the market will continue to grow in the coming years. Key market players are located in the North American region and the European region is aiming to acquire a larger consumer base by entering these regions. These companies are setting up their stores in the Asia Pacific region with a wide range of product portfolios.

Key Market Developments in the Lingerie Market

• One of the leading manufacturers of lingerie Zara, announced in the year 2021 that it is planning to launch its lingerie collection on the eCommerce platform.
• In the year 2021, an international brand Victoria’s Secret announced its plan to launch three new stores in the retail segment for India.

Segments covered in the report

• By Product Type
  • Bra
    • T-shirt Bras
    • Sports Bras
    • Minimizer Bras
    • Push-up Bras
    • Bralettes
    • Nursing Bras
    • Others (Strapless Bras, Stick-On Bra, etc.)
  • Knickers & Panties
    • Briefs
    • Thongs
    • Boy Shorts
    • Others (Hipsters, Boxers, etc.)
  • Lounge Wear
    • Pajamas & Shorts
    • Onesies
    • Tees
    • Others (Camisoles, Baby Dolls, Robes, etc.)
  • Others (Shapewear, Swimwear, etc.)

• By Material
  • Cotton
  • Satin
  • Muslin
  • Silk
  • Others (Rayon, Net, etc.)

• By Price
  • Low
  • Medium
  • High

• By Distribution Channel
  • Online
    • E-commerce Websites
    • Company-owned Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Brand Stores
    • Other Retail Stores

On The Basis of Geography

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America