Global Nutraceutical Products Market 2025 – 2034

Reports Description

As per the Nutraceutical Products Market analysis conducted by the CMI Team, the global nutraceutical products market is expected to record a CAGR of 10.45% from 2025 to 2034. In 2025, the market size will be USD 506.81 Billion. By 2034, the valuation is anticipated to reach USD 717.09 Billion.

Nutraceutical Products Market Overview

Nutraceutical products market is gaining prominence owing to the rise in awareness amongst the consumers about their health benefits. In other words, nutraceutical products’ capacity to delay or avert the incidence of numerous health disorders is accelerating their demand. Those looking for natural and alternative ways of promoting and maintaining health and wellness are also driving the market for nutraceutical products.

At the same time, the nutraceutical products market is facing challenges in the form of stringent and complicated regulatory approvals regarding commercialization of these products. The hegemony of bioactive substances and botanical preparations is yet to seek harmony. Different regulatory norms of government bodies across the globe are thus restraining the market.

Nutraceutical Products Market Key Growth Drivers

The nutraceutical products market is bound to experience an exponential growth due to the following growth drivers:

• Growing Popularity of Nutrient-rich Diets: The inclination of consumers toward spending on wellness and health is providing the impetus needed for the nutraceutical products market. The post-Covid era has spurred the significance of a robust immune system. Along these lines, in September 2020, the government of India floated eight nutraceutical products under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana scheme. Sports & performance drinks aid athletes in replacing electrolytes and water, especially while working out. These functional beverages containing carbohydrates and amino acids help in replenishing the body’s energy, thereby extending support to muscle recovery. Increase in the number of sports players and athletes is one of the major drivers of the nutraceutical products market, as natural sources of energy in the form of energy drinks are being preferred in greater quantities. For instance, as per the National Collegiate Athletic Association (NCAA), around 52,000 students participated in NCAA championship sports in 2021-22 alone.

• Adoption of Technological Advancements: The major market players are increasingly investing in research and development activities to address the rise in demand for health-benefiting products. The exorbitant use of antibiotics has been reported to negatively affect our health. The negation has gone to the extent of infections resulting from antibiotic-resistant pathogens. This factor is compelling the major players to focus on developing nutraceutical products that would boost overall well-being through diverse microbiota. In April 2024, Nestlé India announced that it had collaborated with Dr. Reddy’s to form a joint venture with the objective of marketing nutraceutical brands in India.

• Call for Smart and Sustainable Packaging: Nutraceutical packaging is something to ponder about, as preservation of potency and efficacy of supplements, herbal extracts, functional foods, and sports nutrition products, especially during transportation, is essential. The packaging solutions are turning out to be more customized and sophisticated in order to protect sensitive ingredients such as amino acids, omega fatty acids, and probiotics from intrusion in the form of moisture. In Europe and North America, a rise in benevolence regarding fitness and wellness is driving a noticeable demand for nutraceuticals. As an outcome, packaging companies are looking for solutions that meet ecological standards as well as cater to convenience. Acend is offering a distinct range of packaging equipment, such as blister packs, bottles, and stick packs. Also, Serialization and QR codes let consumers verify the authenticity of nutraceutical products.

Nutraceutical Products Market Key Threats

• Stringent Regulatory Laws: The stringency of regulatory structure regarding commercialization of the nutraceutical products is restraining the nutraceutical products market. The global market is exhibiting limited provisions regarding the uniformity of such products. The non-uniformity, in turn, results in an increase in the frequency of back-and-forth communication regarding the incorporation of nutraceutical products. Also, certain ingredients may go well with certain geographies but not be received well in other parts of the world. The market players are then compelled to take decisions regarding the launching of products containing such ingredients with a pinch of salt. This involves additional investment of time and resources, thereby hindering the development of the market.

• Lack of Proven Scientific Evidence: The scientific evidence that has been extending support to the benefits of nutraceuticals is basically based on in-vitro trials or animal studies, which may not give the same results in humans. This lack pertaining to clinical trials regarding demonstration of efficacy is bound to create skepticism amongst the consumers. It would be tough for the market players to increase the mindshare on this count. This mindshare, coupled with a lack of scientific bandwidth on the part of players, is likely to create a topsy-turvy situation in this regard.

Nutraceutical Products Market Opportunities

The nutraceutical product market players have the opportunity to develop innovative nutraceutical products to address specific health concerns. They could also emphasize transparent manufacturing processes upholding the quality standards, which could result in building the loyalty and trust of consumers.

e-Commerce platforms and online channels can be utilized in order to make an impact on a broader audience, thereby promoting the effectiveness of nutraceutical products. Also, categorizing the end-users into geriatric populations, millennials, and specific cases could add to the strategic approach.

Nutraceutical Products Market Category wise Insights

By Type

• Food & Beverages: The food & beverages segment is accelerated by a paradigm shift. In other words, the consumers are moving away from sugar-containing drinks to the ones that are naturally sourced, low in sugar, and make provisions for functionalities such as improved digestion, cognitive support, or boosting of energy. The demand for plant-based milk alternatives, protein shakes, sparkling waters with additional advantages, and kombucha has increased manifold, with these being devoid of artificial sweeteners and abreast with adaptogens, probiotics, minerals, and vitamins. On-the-go consumption is another factor driving the demand for the above-mentioned beverages. The other factor is the use of sustainable ingredients along with clear labeling.

• Dietary Supplements: The growing awareness about preventive healthcare coupled with an inclination toward well-being. The ongoing trend speaks of consumers preferring organic, natural, and plant-based supplements. The aging population asks for clean label products to avoid any side effects caused by synthetic ingredients, whereas the millennials proactively seek optimization of health as well as performance via targeted supplementation. Dietary supplements are also gaining traction with personalized nutrition delivered through delivery formats such as powders and gummies. As such, there is a surge in demand for minerals, herbal supplements, and vitamins.

By Source

• Probiotics: Probiotics, i.e., live microorganisms such as yeasts and bacteria, are looked upon as nutraceuticals as they offer a plethora of health benefits when consumed adequately. They help in the maintenance of a healthy gut microbiome, which plays an important role in the overall health of an individual. Probiotics show their effects by modulating gut microbiota by competing with harmful bacteria and imparting strength to the intestine.

• Prebiotics: Prebiotics are those parts of the food that are incapable of getting digested by the body but could trigger growth of “good” germs in the gut. Prebiotics fall in the category of high-fiber foods. They could also be added to certain foods and come forward as dietary supplements. Prebiotic fibers pass through the small intestine and get fermented in the large intestine, which is advantageous for the bacterial colonies and improves the count of bacteria necessary for a healthy gut. Among the common prebiotic foods are apple peel, garlic, onions, beans, bananas, and the like.

• Minerals: Minerals fall in the category of essential inorganic substances that are needed by the body in small quantities for improving its immune system. Minerals such as zinc, magnesium, iron, and calcium are the nutraceuticals that play important roles in several bodily functions. Magnesium helps in nerve and muscle functions. Calcium is crucial for bone health, whereas iron helps in smooth circulation of oxygen. Multivitamin supplements, as the name suggests, contain minerals and vitamins in combination for addressing nutrient deficiencies. At times, the minerals mentioned above are also prescribed as standalone supplements for addressing peculiar nutrient needs.

• Vitamins: Vitamins come across as low-molecular weight organic compounds needed for life activity in trace quantities for various essential metabolic reactions. Microbes and plants provide vitamins to the animals. They are divided into fat-soluble (A, D, E, and K) and water-soluble (B, C, and P). There are several bioactive compounds (vitamins) that qualify as nutraceuticals. They include bio-fortified crops, herbal items, natural diets, processed food products, and genetically modified products.

By Distribution Channel

• Convenience Stores: Convenience stores are small outsets, either placed adjacent to transportation hubs or in urban areas. With millennials and aging population vying for nutraceuticals, such stores are being opened in various parts of the cities. They can thus cater to the consumers’ needs, particularly with them wanting the on-the-go meals with nutrition.

• Hypermarkets/Supermarkets: Hypermarkets/supermarkets are important channels for sales of nutraceuticals, as they address diverse consumer accessibility and preferences. The growth in the wellness economy worldwide is accelerating this trend, as consumers are increasingly seeking wellness solutions, which include functional foods and dietary supplements.

• Online Retail: The online retail for nutraceuticals is evolving, especially in the developing economies of the Asia Pacific. The popular platforms include NutriJa, Miduty, Amway India, GetSupp, and Nutrabay. Popular brands available on these platforms include Optimum Nutrition, MuscleTech, Dymatize, MuscleBlaze, and Spartan Nutrition. Online retail lets consumers easily access a broad spectrum of products from the comfort of their homes.

Nutraceutical Products Market Outcome of Regulatory Framework

The 10^th Nutraceutical Summit was organized by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) in February 2025, wherein the experts had discussions related to nutraceuticals’ evolving role in preventive healthcare. Introducing the category of ‘Ayush Aahar’ through collaboration between the Food Safety and Standards Authority of India (FSSAI) and the Ministry of Ayush was looked upon as a vital step in the regulation of Ayurvedic nutritional supplements. In September 2024, Citi Pharma also received a nod from the U.S. FDA to begin exporting nutraceuticals to the U.S.

Report Scope

Nutraceutical Products Market Regional Perspective

The nutraceutical products market is classified into North America, Europe, Asia Pacific, and LATAM.

• North America: North America, as mentioned above, dominates the nutraceutical products market. This could be credited to growing awareness amongst the consumers about the health benefits rendered by nutraceuticals. As such, the demand for energy drinks, functional beverages, fortified dairy products, and dietary supplements is on the rise.

• Europe: The European population is drawn at a higher scale toward nutraceutical products, with consumers getting drawn to preventive healthcare measures. The increase in aging population is significantly contributing toward this demand, dietary supplements in particular. The market players are embarking upon new product developments for increasing their market share. For instance, in September 2024, Laboratoire PYC noticeably expanded its manufacturing capabilities by launching a new facility focusing on protein production and food supplements in France.

• Asia Pacific: Asia Pacific accounts for close to 40% of the nutraceutical products market share. This could be attributed to the improvement in living standards all across, especially in economies like India and China. Gen Z has been at the forefront in this regard. The region alone is expected to witness a double-digit CAGR in the forecast period.

• LAMEA: The Latin America and Middle East & Africa regions are reported to have immense potential with regard to nutraceutical products, as end consumers are showing interest in preventive healthcare measures. The market players are increasingly investing in nutraceutical products.

Nutraceutical Products Market Key Developments

In the last few years, the research and development activities pertaining to nutraceutical products have increased manifold, especially after the onslaught of Covid-19. This could be attributed to the consumers’ increasing consciousness quotient (CQ) regarding health.

• In April 2024, Valbiotis SA announced that it had launched ValbiotisPRO Cholesterol (a 100% natural dietary supplement meant to target hypercholesterolemia) for the market of France. The product features Lipidrive (formerly called TOTUM.070), which has been designed to manage mild-moderate LDL hypercholesterolemia.

• In January 2024, Zingavita raised close to USD 1.2 Million in its pre-series A round of funding.

• In May 2023, Kirin Holdings Company Limited announced that it had entered into partnership with Kellogg’s Company in order to launch Kellogg’s All-Bran in Japan. It is reported to contain a blend of fermented dietary fiber and L. lactis strain Plasma (postbiotic) to increase immunity.

• In April 2023, Fonterra introduced a range of functional beverage products under its “Anchor and Fernleaf” brands with the objective of meeting the rising demand for ready-to-drink beverages all across South Asia.

Organic growth is the point of focus over here. Introduction of new products gives more choices to the consumers, thereby nurturing healthy competition.

The Nutraceutical Products Market is highly competitive, with a large number of product providers globally. Some of the key players in the market include:

• Conagra
• The Hain Celestial Group
• Kraft Heinz Company
• General Mills
• Kellogg’s
• Nestlé
• Nature’s Bounty
• Hero Group
• Barilla Group
• Raisio Group
• Pfizer Inc.
• Freedom Food Group Limited
• Others

These firms apply a sequence of strategies to enter the market, including innovations, mergers and acquisitions, as well as collaboration.

The global nutraceutical products market is shaped by the presence of diversified players that compete based on product innovation, regional reach, vertical integration, and cost efficiency.

The Nutraceutical Products Market is segmented as follows:

By Type 

• Food & Beverages
• Dietary Supplements 

By Source

• Probiotics
• Prebiotics
• Minerals
• Vitamins

By Distribution Channel 

• Convenience Stores
• Hypermarkets/Supermarkets
• Online Retail

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America