Pet Supplement Market Size, Share, Growth Analysis Report By Pet Type (Cat, Dog, Fish, Others), By Product Type (Pills, Powders, Chewable, Others), By Distribution Channel (Offline, Online), and By Region - Global Industry Overview, Statistical Data, Competitive Intelligence, Trends, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Nestle Purina Petcare
- PetHonesty
- Ark Naturals
- Bayer AG
- Others
Reports Description
As per our research on the Global Pet Supplement Market, the market was estimated at around USD 1.8 billion in 2021 and is expected to reach USD 2.2 billion in 2022 and is projected to witness a CAGR of 6% during 2022-2030, to reach around USD 3.1 billion by 2030. The report examines the Pet Supplements market’s drivers and restraints, as well as their impact analysis. Also, the report mentions global opportunities prevailing in the Pet Supplements market.
Pet Supplement Market: Overview
Pet Supplements are processed foods made from raw plant and animal ingredients that contain concentrated nutrient sources to add nutrients, proteins, or vitamins. These supplements offer vital nutrients that support the well-being of a variety of animals, including dogs, cats, freshwater fish, reptiles, horses, and birds. During the forecast period, rising concerns about animal welfare and an increase in the adoption of pets are anticipated to fuel the growth of the pet supplement market.
Pet Supplement Market: COVID–19 Impact Analysis
The COVID-19 pandemic had a negative impact on the consumer products sector; however, it had a very slight impact on the market for animal food and supplements. To prevent the spread of the coronavirus, people were restricted from moving out of their houses.
The majority of nations have closed borders, which had a direct impact on the production process as well as the export and import of Pet Supplements. Additionally, the supply chain slowed down, disrupting the entire market. People and their pets were kept in quarantine at home throughout the lockdown, which boosted sales of Pet Supplements. The pet supplement sector is anticipated to benefit from a decline in coronavirus cases and the launch of COVID-19 vaccines, helping it to reclaim its former position.
Pet Supplements Market: Growth Drivers
Surging Demand for High-Nutrient Pet Supplements
During the last few years, a remarkable increase in public awareness of pet nutrition and health has been noticed. To ensure that the pets receive the best and most appropriate supplements, owners are now carefully reading the nutrition and ingredient labels on pet foods and supplements. Thus, the manufacturers now emphasize launching their Pet Supplements with natural and organic ingredients, such as soft chews and gels, and combination solutions that combine vitamins, vital fatty acids, herbs, and other Pet Supplements.
The market for Pet Supplements is projected to expand quickly as a result of veterinarians increasingly endorsing Pet Supplements to preserve the general health of pets. This fuels the demand for Pet Supplements as pet owners place increasing trust in veterinarians.
Rising Number of Pet Owners
Pet ownership is now becoming a common practice in many countries around the world. For instance, around 90.5 million U.S. families owned a pet, as per the data from the National Pet Owners Survey 2021–2022. Due to the various health benefits of Pet Supplements, individuals are spending more money on these products. Since Pet Supplements improve immune systems, energy levels, and heart health, their demand is projected to accelerate in the near future.
Pet Supplement Market: Segmentation Analysis
In our research scope, the Pet Supplement market is segmented into pet type, product type, and distribution channel. Based on pet type, in 2021, the dog segment accounted for the biggest revenue share, and it is anticipated that it will continue to dominate during the projection period. With more than half of all people owning dogs as pets, the demand for the segment is expected to grow.
Consumers are now choosing Pet Supplements that include comprehensive, nutrient-rich food that includes vitamins and minerals due to rising health concerns and progress in treating pets’ health problems. For instance, research by nonprofit organization Kinship Partners found that in February 2021, nearly 77 percent of US pet owners were worried about the health of their animals, which has significantly spurred the market’s expansion.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 1.8 Billion |
| Projected Market Size in 2030 | USD 3.1 Billion |
| CAGR Growth Rate | 6% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Nestlé Purina Petcare, PetHonesty, Ark Naturals, Food Science Corporation, Bayer AG, Nutramax Laboratories, Inc., Virbac, NOW Foods, Zoetis Inc., Zesty Paws, and Others |
| Key Segment | By Pet Type, Product Type, Distribution Channel, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Insights:
- As per the analysis shared by our research analyst, the Pet Supplements market is estimated to grow annually at a CAGR of around 6% over the forecast period (2022-2030).
- In terms of revenue, the Pet Supplement market size was valued at around USD 1.8 billion in 2021 and is projected to reach USD 3.1 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on pet type segmentation, the dog segment was estimated to hold the maximum market share in the year 2021.
- Based on product type segmentation, the chewable segment is estimated to be the dominant shareholder in the year 2021.
- Based on distribution channel segmentation, the online segment is projected to experience a high CAGR of over 5% during 2022-2030.
- On the basis of region, the North American region was the leading revenue generator in 2021.
Recent Development
- July 2022: Emami, a personal care company, announced in a regulatory filing that it had acquired a 30% share in pet care startup Cannis Lupus for full cash. The transaction’s specific financial terms were not disclosed.
- July 2022: North American Herb & Spice, a human spice manufacturer, launched a new pet brand to join the pet nutrition market. Its new company, Houdi’s Foodies, will sell high-quality, all-natural pet treats and nutritional products.
- June 2022: The pet nutraceuticals business Brave Paws introduced its new Anxiety and Stress Support Chewables for dogs. A proprietary blend of botanicals for reducing stress is one of the sustainable, plant-based substances included in the formulation of the supplements.
- June 2022: An online consumer marketplace, Good Eggs, added a range of pet food, treats, and supplements to the company’s platform.
Regional Landscape
North America dominated the market for Pet Supplements, with over 40% of the total revenue share in 2021. The major propelling factors for the growth of the North American market are the increasing number of pet owners, the growing concerns for their pets, and the growing awareness among owners about various pet health risks.
In 2019, 67% of U.S. households kept pets, which was up from 56% in 1988, according to the National Pet Owners Survey. The market for Pet Supplements in the region is also being driven by the growing trend among pet owners to strengthen the bones, enhance digestion, and cure various skin allergies in their pets.
Competitive Landscape
The key players operating in the market hold the dominant market share. Additionally, small-to-midsized businesses in the market primarily cater to local customers while providing a limited selection of pet care items. The leading players are currently concentrating on implementing strategies, such as product innovations, mergers and acquisitions, new advancements, joint ventures, collaborations, and partnerships, in order to strengthen their market position in the global pet supplement market.
The global Pet Supplement market is segmented as follows:
By Pet Type
- Cat
- Dog
- Freshwater Fish
- Others
By Application
- Multivitamins
- Skin & Coat
- Hip & Joint
- Prebiotics & Probiotics
- Calming
- Others
By Product Type
- Pills
- Powders
- Chewable
- Others
By Distribution Channel
- Offline
- Online
On the basis of Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Pet Supplements Market, (2022 – 2030) (USD Billion)
- 2.2 Global Pet Supplements Market: snapshot
- Chapter 3. Global Pet Supplements Market – Industry Analysis
- 3.1 Pet Supplements Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Surging Demand for High-Nutrient Pet Supplements
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Pet Type
- 3.7.2 Market attractiveness Analysis By Product Type
- 3.7.3 Market attractiveness analysis By Distribution Channel
- Chapter 4. Global Pet Supplements Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Pet Supplements Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Pet Supplements Market – Pet Type Analysis
- 5.1 Global Pet Supplements Market overview: By Pet Type
- 5.1.1 Global Pet Supplements Market share, By Pet Type, 2021 and 2030
- 5.2 Cat
- 5.2.1 Global Pet Supplements Market by Cat, 2022 – 2030 (USD Billion)
- 5.3 Dog
- 5.3.1 Global Pet Supplements Market by Dog, 2022 – 2030 (USD Billion)
- 5.4 Fish
- 5.4.1 Global Pet Supplements Market by Fish, 2022 – 2030 (USD Billion)
- 5.5 Others
- 5.5.1 Global Pet Supplements Market by Others, 2022 – 2030 (USD Billion)
- 5.1 Global Pet Supplements Market overview: By Pet Type
- Chapter 6. Global Pet Supplements Market – Product Type Analysis
- 6.1 Global Pet Supplements Market overview: By Product Type
- 6.1.1 Global Pet Supplements Market share, By Product Type, 2021 and 2030
- 6.2 Pills
- 6.2.1 Global Pet Supplements Market by Pills, 2022 – 2030 (USD Billion)
- 6.3 Powders
- 6.3.1 Global Pet Supplements Market by Powders, 2022 – 2030 (USD Billion)
- 6.4 Chewable
- 6.4.1 Global Pet Supplements Market by Chewable, 2022 – 2030 (USD Billion)
- 6.5 Others
- 6.5.1 Global Pet Supplements Market by Others, 2022 – 2030 (USD Billion)
- 6.1 Global Pet Supplements Market overview: By Product Type
- Chapter 7. Global Pet Supplements Market – Distribution Channel Analysis
- 7.1 Global Pet Supplements Market overview: By Distribution Channel
- 7.1.1 Global Pet Supplements Market share, By Distribution Channel, 2021 and 2030
- 7.2 Offline
- 7.2.1 Global Pet Supplements Market by Offline, 2022 – 2030 (USD Billion)
- 7.3 Online
- 7.3.1 Global Pet Supplements Market by Online, 2022 – 2030 (USD Billion)
- 7.1 Global Pet Supplements Market overview: By Distribution Channel
- Chapter 8. Pet Supplements Market – Regional Analysis
- 8.1 Global Pet Supplements Market Regional Overview
- 8.2 Global Pet Supplements Market Share, by Region, 2021 & 2030 (USD Billion)
- 8.3. North America
- 8.3.1 North America Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.3.1.1 North America Pet Supplements Market, by Country, 2022 – 2030 (USD Billion)
- 8.3.1 North America Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.4 North America Pet Supplements Market, by Pet Type, 2022 – 2030
- 8.4.1 North America Pet Supplements Market, by Pet Type, 2022 – 2030 (USD Billion)
- 8.5 North America Pet Supplements Market, by Product Type, 2022 – 2030
- 8.5.1 North America Pet Supplements Market, by Product Type, 2022 – 2030 (USD Billion)
- 8.6 North America Pet Supplements Market, by Distribution Channel, 2022 – 2030
- 8.6.1 North America Pet Supplements Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.7.1.1 Europe Pet Supplements Market, by Country, 2022 – 2030 (USD Billion)
- 8.7.1 Europe Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.8 Europe Pet Supplements Market, by Pet Type, 2022 – 2030
- 8.8.1 Europe Pet Supplements Market, by Pet Type, 2022 – 2030 (USD Billion)
- 8.9 Europe Pet Supplements Market, by Product Type, 2022 – 2030
- 8.9.1 Europe Pet Supplements Market, by Product Type, 2022 – 2030 (USD Billion)
- 8.10 Europe Pet Supplements Market, by Distribution Channel, 2022 – 2030
- 8.10.1 Europe Pet Supplements Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.11.1.1 Asia Pacific Pet Supplements Market, by Country, 2022 – 2030 (USD Billion)
- 8.11.1 Asia Pacific Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.12 Asia Pacific Pet Supplements Market, by Pet Type, 2022 – 2030
- 8.12.1 Asia Pacific Pet Supplements Market, by Pet Type, 2022 – 2030 (USD Billion)
- 8.13 Asia Pacific Pet Supplements Market, by Product Type, 2022 – 2030
- 8.13.1 Asia Pacific Pet Supplements Market, by Product Type, 2022 – 2030 (USD Billion)
- 8.14 Asia Pacific Pet Supplements Market, by Distribution Channel, 2022 – 2030
- 8.14.1 Asia Pacific Pet Supplements Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.15.1.1 Latin America Pet Supplements Market, by Country, 2022 – 2030 (USD Billion)
- 8.15.1 Latin America Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.16 Latin America Pet Supplements Market, by Pet Type, 2022 – 2030
- 8.16.1 Latin America Pet Supplements Market, by Pet Type, 2022 – 2030 (USD Billion)
- 8.17 Latin America Pet Supplements Market, by Product Type, 2022 – 2030
- 8.17.1 Latin America Pet Supplements Market, by Product Type, 2022 – 2030 (USD Billion)
- 8.18 Latin America Pet Supplements Market, by Distribution Channel, 2022 – 2030
- 8.18.1 Latin America Pet Supplements Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Pet Supplements Market, by Country, 2022 – 2030 (USD Billion)
- 8.19.1 The Middle-East and Africa Pet Supplements Market, 2022 – 2030 (USD Billion)
- 8.20 The Middle-East and Africa Pet Supplements Market, by Pet Type, 2022 – 2030
- 8.20.1 The Middle-East and Africa Pet Supplements Market, by Pet Type, 2022 – 2030 (USD Billion)
- 8.21 The Middle-East and Africa Pet Supplements Market, by Product Type, 2022 – 2030
- 8.21.1 The Middle-East and Africa Pet Supplements Market, by Product Type, 2022 – 2030 (USD Billion)
- 8.22 The Middle-East and Africa Pet Supplements Market, by Distribution Channel, 2022 – 2030
- 8.22.1 The Middle-East and Africa Pet Supplements Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Nestlé Purina Petcare
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 PetHonesty
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Ark Naturals
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Food Science Corporation
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 Bayer AG
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.6 Nutramax Laboratories Inc.
- 9.6.1 Overview
- 9.6.2 Financials
- 9.6.3 Product Portfolio
- 9.6.4 Business Strategy
- 9.6.5 Recent Developments
- 9.7 Virbac
- 9.7.1 Overview
- 9.7.2 Financials
- 9.7.3 Product Portfolio
- 9.7.4 Business Strategy
- 9.7.5 Recent Developments
- 9.8 NOW Foods
- 9.8.1 Overview
- 9.8.2 Financials
- 9.8.3 Product Portfolio
- 9.8.4 Business Strategy
- 9.8.5 Recent Developments
- 9.9 Zoetis Inc.
- 9.9.1 Overview
- 9.9.2 Financials
- 9.9.3 Product Portfolio
- 9.9.4 Business Strategy
- 9.9.5 Recent Developments
- 9.10 Zesty Paws
- 9.10.1 Overview
- 9.10.2 Financials
- 9.10.3 Product Portfolio
- 9.10.4 Business Strategy
- 9.10.5 Recent Developments
- 9.1 Nestlé Purina Petcare
List Of Figures
Figures No 1 to 26
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“North America” region will lead the global Pet Supplements market during the forecast period 2022 to 2030.
The key factor driving the market is pet ownership is now becoming a common practice in many countries around the world.
The key players operating in the Pet Supplements market are Nestlé Purina Petcare, PetHonesty, Ark Naturals, Food Science Corporation, Bayer AG, Nutramax Laboratories, Inc., Virbac, NOW Foods, Zoetis Inc., Zesty Paws, and Others.
The global Pet Supplements market is expanding growth with a CAGR of approximately 6% during the forecast period (2022 to 2030).
The global Pet Supplements market size was valued at USD 1.8 billion in 2021 and it is projected to reach around USD 3.1 billion by 2030.