Printed Signage Market Size, Trends and Insights By Type (Banner & Backdrop, Corporate Graphics, Exhibitions & Trade Shows, Backlit Displays, Billboards, Others), By End User (BFSI, Retail, Transportation and Logistics, Healthcare, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- EFI
- Mimaki Engineering Co. Ltd.
- Hewlett-Packard Development Company L.P.
- Roland DG Corporation
- Agfa-Gevaert Group
- Canon Inc.
- Others
Reports Description
Global Printed Signage Market was valued at USD 43.3 Billion in 2024 and is expected to reach USD 55.6 Billion by 2033, at a CAGR of 3.4% during the forecast period 2024 – 2033.
Printed signage is defined as visual communication products created utilising printing processes to transmit messages, information, or ads. These signs are normally composed of paper, vinyl, plastic, or cloth, and may be personalised with designs, text, logos, and photographs.
Printed Signage Market: Growth Factors
Increasing demand from the retail industry
The growing demand from the retail industry is a major driver of the printed signage market. In today’s competitive retail world, businesses are continuously looking for new methods to attract customers and increase brand recognition.
Printed signage is a potent marketing tool that allows merchants to successfully engage with their target audience and increase foot traffic to their establishments. With the development of e-commerce, physical shops are using printed signs to create immersive in-store experiences and stand out from online competition.
Vibrant and eye-catching signage properly placed in retail spaces may captivate passersby’s attention, transmit promotional messages, emphasize product attributes, and direct visitors to specific areas of interest.
Moreover, printed signage provides versatility in terms of design, size, and placement, allowing shops to customize their messaging to different marketing campaigns and seasonal incentives.
As retailers prioritize consumer connection and brand storytelling, the need for printed signage solutions is projected to increase. This trend is further encouraged by advances in printing technology, which allow for high-quality, cost-effective signage manufacturing with shorter turnaround times.
Growing investment in advertising and marketing
Investment in advertising and marketing drives the printed signage industry by increasing brand awareness, consumer interaction, and market reach. Businesses may successfully communicate their brand message, goods, and services to target audiences via targeted advertising campaigns, increasing awareness and demand for printed signage solutions.
Companies that allocate resources to advertising and marketing efforts can use various channels such as print media, digital platforms, social media, and trade shows to demonstrate the capabilities and benefits of printed signage in gathering attention, expressing information, and influencing purchase decisions.
Furthermore, specialized marketing campaigns suited to certain sectors, demographics, or geographic regions may effectively present printed signage as a low-cost, high-impact marketing tool, boosting demand from businesses looking to improve their brand visibility and promotional activities.
Moreover, investing in advertising and marketing allows businesses to form alliances and collaborate with advertising agencies, graphic designers, and printing service providers, therefore increasing their distribution network and market reach.
Businesses may boost demand and support growth in the printed signs industry by emphasizing its variety, customization choices, and creative potential through advertising and marketing campaigns.
Printed Signage Market: Restraints
Highly competitive
In the printed signs sector, the fierce competition presents substantial hurdles to firms. As more firms compete for market share, competition pulls down prices and profit margins, making it difficult for businesses to distinguish themselves merely on pricing.
This high competition also leads to aggressive marketing methods and continual innovation, which raises marketing and R&D expenditures. Furthermore, the commoditization of printed signage items heightens competitive pressures, as buyers prioritize price above brand loyalty or product distinction.
Furthermore, barriers to entry in the printed signs business are extremely low, allowing new rivals to enter the market with ease, hence heightening rivalry. As a result, organizations in the printed signs sector must always seek to distinguish themselves through creative design, high quality, personalized customer care, and effective marketing strategies to maintain a competitive edge and sustain profitability amidst fierce competition.
Printed Signage Market: Opportunities
Advancement in technology
Advances in technology are transforming the printed signs sector, boosting innovation and improving organisations’ ability to generate effective visual messaging. One notable innovation is the use of digital printing technologies such as UV and latex printing, which provide higher resolution, quicker production speeds, and more colour vibrancy than traditional printing processes.
This allows for the construction of visually appealing and high-quality signage with detailed patterns, vibrant colours, and precise details. Furthermore, the advancement of wide-format printing technology enables printing on several substrates such as vinyl, cloth, metal, and glass, broadening the range of possibilities for printed signs.
Furthermore, the incorporation of software solutions and digital design tools makes the design process easier and more customizable, allowing businesses to personalise signs to their individual demands and target audience.
Moreover, advances in materials science have resulted in the creation of long-lasting and weather-resistant substrates and inks, increasing the life of outdoor signs and minimizing the need for regular replacement.
Printed Signage Market: Segmentation Analysis
The global Printed Signage market is segmented by type, end user, and region. Based on type, the market is classified into banner & backdrop, corporate graphics, exhibitions & trade shows, backlit displays, billboards, and others.
Banner & Backdrop dominated the market in 2023 with a market share of 30.0% and is expected to keep its dominance during the forecast period 2024-2033. Banner and backdrop printing contribute significantly to the growth of the printed signage industry by providing businesses with varied and visually appealing advertising alternatives.
Banners, usually composed of vinyl or cloth, are used for outdoor and interior displays at events, trade exhibitions, retail stores, and other promotional venues.
They capture attention with brilliant colours, strong images, and customisable patterns, successfully communicating brand messages to a varied audience. backgrounds, which are often bigger and more carefully crafted, serve as focal points for stage backgrounds, photo booths, red carpet events, and exhibits.
They create immersive experiences, increase brand visibility, and give picture opportunities for guests. With developments in printing technology and materials, banner and backdrop printing allow businesses to create eye-catching displays that attract viewers and encourage engagement.
As businesses seek innovative ways to stand out in competitive markets, the demand for high-quality, customized printed signage continues to grow, propelling the expansion of the printed signage market.
Based on end user, the market is classified into BFSI, retail, transportation and logistics, healthcare, and others. Retail dominated the market in 2023 with a market share of 39.8% and is expected to keep its dominance during the forecast period 2024-2033.
Retailers play an important role in driving the printed signage industry by demanding visually appealing and informative signage solutions. Retailers use printed signage extensively to attract customers, transmit branding messages, and successfully sell their products or services.
Printed signage is an effective tool to develop realistic and engaging retail environments, influencing purchase decisions, and improving the entire consumer experience. Retailers strategically deploy different forms of printed signage, such as banners, posters, displays, and point-of-sale items, throughout their stores to catch attention and promote foot traffic.
Furthermore, the growth of omnichannel shopping has increased demand for digitally printed signage solutions that can be customized, updated, and seamlessly connected across online and offline channels. Merchants consistently seek inventive methods to differentiate themselves in a competitive market landscape, and the demand for high-quality printed signage solutions is expected to remain robust, driving growth in the market.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 43.3 Billion |
| Projected Market Size in 2033 | USD 55.6 Billion |
| Market Size in 2023 | USD 41.2 Billion |
| CAGR Growth Rate | 3.4% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Type, End User and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Printed Signage Market: Regional Analysis
By region, Printed Signage market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. The Asia-Pacific dominated the global Printed Signage market in 2023 with a market share of 48.0% and is expected to keep its dominance during the forecast period 2024-2033.
The printed signage market in Asia-Pacific is being driven by several major factors that cater to the different demands of companies and consumers. Increasing urbanization and economic expansion in countries such as China, India, and Southeast Asia have raised the demand for commercial spaces, retail outlets, and infrastructural development.
This increase in building activity raises the demand for printed signs for advertising, branding, and navigation purposes.
Furthermore, the growing retail sector, fuelled by the expanding middle class and shifting consumer tastes, increases the need for attractive and informative signage to attract customers and improve the shopping experience. Furthermore, the tourism industry in Japan, Thailand, and South Korea increases demand for printed signs at tourist sites, hotels, and transit hubs.
Moreover, enhancements in printing technology, such as digital printing and UV printing, provide low-cost, high-quality alternatives for creating printed signage with brilliant colors and sophisticated designs.
The growing usage of digital signage solutions, driven by technical innovation and the demand for dynamic and interactive advertising platforms, is helping to fuel the growth of the Asia-Pacific printed signage market.
In summary, economic growth, urbanization, changing consumer habits, technology improvements, and increasing retail and tourist industries are driving Asia-Pacific’s printed signs industry to new heights.
Printed Signage Market: Recent Developments
- In April 2021, ORAFOL Group acquired NUPRO Advanced TPU Films in South Deerfield, Massachusetts, USA. The collaboration will enable ORAFOL and NUPRO to develop their main businesses by increasing manufacturing operations and capacities.
- In April 2021, Schweiter Technologies expanded its 3A Composites core materials business in Poland with the addition of PET foam production, in addition to signing and closing a deal to buy 40% of JMB Wind With facilities in Poland and Portugal.
- In March 2021, Epson India released the Sure Colour 5030 and SureColor R5030L, two new large-format latex printers.
List of the prominent players in the Printed Signage Market:
- EFI
- Mimaki Engineering Co. Ltd.
- Hewlett-Packard Development Company L.P.
- Roland DG Corporation
- Agfa-Gevaert Group
- Canon Inc.
- Durst Group
- Avery Dennison Corporation
- 3M Company
- Océ (Canon Group)
- Fujifilm Holdings Corporation
- Ricoh Company Ltd.
- Signify NV (Formerly Philips Lighting)
- Xerox Corporation
- Epson America Inc.
- Brother Industries Ltd.
- Seiko Instruments Inc.
- Lexmark International Inc.
- Konica Minolta Inc.
- Samsung Electronics Co. Ltd.
- Others
These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.
The Printed Signage Market is segmented as follows:
By Type
- Banner & Backdrop
- Corporate Graphics
- Exhibitions & Trade Shows
- Backlit Displays
- Billboards
- Others
By End User
- BFSI
- Retail
- Transportation and Logistics
- Healthcare
- Others
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Printed Signage Market, (2024 – 2033) (USD Billion)
- 2.2 Global Printed Signage Market: snapshot
- Chapter 3. Global Printed Signage Market – Industry Analysis
- 3.1 Printed Signage Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increasing demand from the retail industry
- 3.2.2 Growing investment in advertising and marketing
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Type
- 3.7.2 Market Attractiveness Analysis By End User
- Chapter 4. Global Printed Signage Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Printed Signage Market: Company Market Share, 2023
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Printed Signage Market – Type Analysis
- 5.1 Global Printed Signage Market Overview: By Type
- 5.1.1 Global Printed Signage Market Share, By Type, 2023 and 2033
- 5.2 Banner & Backdrop
- 5.2.1 Global Printed Signage Market by Banner & Backdrop, 2024 – 2033 (USD Billion)
- 5.3 Corporate Graphics
- 5.3.1 Global Printed Signage Market by Corporate Graphics, 2024 – 2033 (USD Billion)
- 5.4 Exhibitions & Trade Shows
- 5.4.1 Global Printed Signage Market by Exhibitions & Trade Shows, 2024 – 2033 (USD Billion)
- 5.5 Backlit Displays
- 5.5.1 Global Printed Signage Market by Backlit Displays, 2024 – 2033 (USD Billion)
- 5.6 Billboards
- 5.6.1 Global Printed Signage Market by Billboards, 2024 – 2033 (USD Billion)
- 5.7 Others
- 5.7.1 Global Printed Signage Market by Others, 2024 – 2033 (USD Billion)
- 5.1 Global Printed Signage Market Overview: By Type
- Chapter 6. Global Printed Signage Market – End User Analysis
- 6.1 Global Printed Signage Market Overview: By End User
- 6.1.1 Global Printed Signage Market Share, By End User, 2023 and 2033
- 6.2 BFSI
- 6.2.1 Global Printed Signage Market by BFSI, 2024 – 2033 (USD Billion)
- 6.3 Retail
- 6.3.1 Global Printed Signage Market by Retail, 2024 – 2033 (USD Billion)
- 6.4 Transportation and Logistics
- 6.4.1 Global Printed Signage Market by Transportation and Logistics, 2024 – 2033 (USD Billion)
- 6.5 Healthcare
- 6.5.1 Global Printed Signage Market by Healthcare, 2024 – 2033 (USD Billion)
- 6.6 Others
- 6.6.1 Global Printed Signage Market by Others, 2024 – 2033 (USD Billion)
- 6.1 Global Printed Signage Market Overview: By End User
- Chapter 7. Printed Signage Market – Regional Analysis
- 7.1 Global Printed Signage Market Regional Overview
- 7.2 Global Printed Signage Market Share, by Region, 2023 & 2033 (USD Billion)
- 7.3. North America
- 7.3.1 North America Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.3.1.1 North America Printed Signage Market, by Country, 2024 – 2033 (USD Billion)
- 7.3.1 North America Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.4 North America Printed Signage Market, by Type, 2024 – 2033
- 7.4.1 North America Printed Signage Market, by Type, 2024 – 2033 (USD Billion)
- 7.5 North America Printed Signage Market, by End User, 2024 – 2033
- 7.5.1 North America Printed Signage Market, by End User, 2024 – 2033 (USD Billion)
- 7.6. Europe
- 7.6.1 Europe Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.6.1.1 Europe Printed Signage Market, by Country, 2024 – 2033 (USD Billion)
- 7.6.1 Europe Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.7 Europe Printed Signage Market, by Type, 2024 – 2033
- 7.7.1 Europe Printed Signage Market, by Type, 2024 – 2033 (USD Billion)
- 7.8 Europe Printed Signage Market, by End User, 2024 – 2033
- 7.8.1 Europe Printed Signage Market, by End User, 2024 – 2033 (USD Billion)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.9.1.1 Asia Pacific Printed Signage Market, by Country, 2024 – 2033 (USD Billion)
- 7.9.1 Asia Pacific Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.10 Asia Pacific Printed Signage Market, by Type, 2024 – 2033
- 7.10.1 Asia Pacific Printed Signage Market, by Type, 2024 – 2033 (USD Billion)
- 7.11 Asia Pacific Printed Signage Market, by End User, 2024 – 2033
- 7.11.1 Asia Pacific Printed Signage Market, by End User, 2024 – 2033 (USD Billion)
- 7.12. Latin America
- 7.12.1 Latin America Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.12.1.1 Latin America Printed Signage Market, by Country, 2024 – 2033 (USD Billion)
- 7.12.1 Latin America Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.13 Latin America Printed Signage Market, by Type, 2024 – 2033
- 7.13.1 Latin America Printed Signage Market, by Type, 2024 – 2033 (USD Billion)
- 7.14 Latin America Printed Signage Market, by End User, 2024 – 2033
- 7.14.1 Latin America Printed Signage Market, by End User, 2024 – 2033 (USD Billion)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.15.1.1 The Middle-East and Africa Printed Signage Market, by Country, 2024 – 2033 (USD Billion)
- 7.15.1 The Middle-East and Africa Printed Signage Market, 2024 – 2033 (USD Billion)
- 7.16 The Middle-East and Africa Printed Signage Market, by Type, 2024 – 2033
- 7.16.1 The Middle-East and Africa Printed Signage Market, by Type, 2024 – 2033 (USD Billion)
- 7.17 The Middle-East and Africa Printed Signage Market, by End User, 2024 – 2033
- 7.17.1 The Middle-East and Africa Printed Signage Market, by End User, 2024 – 2033 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 EFI
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Mimaki Engineering Co. Ltd.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Hewlett-Packard Development Company L.P.
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Roland DG Corporation
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Agfa-Gevaert Group
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Canon Inc.
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 Durst Group
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Avery Dennison Corporation
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 3M Company
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 Océ (Canon Group)
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 Fujifilm Holdings Corporation
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Ricoh Company Ltd.
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.13 Signify NV (Formerly Philips Lighting)
- 8.13.1 Overview
- 8.13.2 Financials
- 8.13.3 Product Portfolio
- 8.13.4 Business Strategy
- 8.13.5 Recent Developments
- 8.14 Xerox Corporation
- 8.14.1 Overview
- 8.14.2 Financials
- 8.14.3 Product Portfolio
- 8.14.4 Business Strategy
- 8.14.5 Recent Developments
- 8.15 Epson America Inc.
- 8.15.1 Overview
- 8.15.2 Financials
- 8.15.3 Product Portfolio
- 8.15.4 Business Strategy
- 8.15.5 Recent Developments
- 8.16 Brother Industries Ltd.
- 8.16.1 Overview
- 8.16.2 Financials
- 8.16.3 Product Portfolio
- 8.16.4 Business Strategy
- 8.16.5 Recent Developments
- 8.17 Seiko Instruments Inc.
- 8.17.1 Overview
- 8.17.2 Financials
- 8.17.3 Product Portfolio
- 8.17.4 Business Strategy
- 8.17.5 Recent Developments
- 8.18 Lexmark International Inc.
- 8.18.1 Overview
- 8.18.2 Financials
- 8.18.3 Product Portfolio
- 8.18.4 Business Strategy
- 8.18.5 Recent Developments
- 8.19 Konica Minolta Inc.
- 8.19.1 Overview
- 8.19.2 Financials
- 8.19.3 Product Portfolio
- 8.19.4 Business Strategy
- 8.19.5 Recent Developments
- 8.20 Samsung Electronics Co. Ltd.
- 8.20.1 Overview
- 8.20.2 Financials
- 8.20.3 Product Portfolio
- 8.20.4 Business Strategy
- 8.20.5 Recent Developments
- 8.21 Others.
- 8.21.1 Overview
- 8.21.2 Financials
- 8.21.3 Product Portfolio
- 8.21.4 Business Strategy
- 8.21.5 Recent Developments
- 8.1 EFI
List Of Figures
Figures No 1 to 25
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2033
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Prominent Player
- EFI
- Mimaki Engineering Co. Ltd.
- Hewlett-Packard Development Company L.P.
- Roland DG Corporation
- Agfa-Gevaert Group
- Canon Inc.
- Durst Group
- Avery Dennison Corporation
- 3M Company
- Océ (Canon Group)
- Fujifilm Holdings Corporation
- Ricoh Company Ltd.
- Signify NV (Formerly Philips Lighting)
- Xerox Corporation
- Epson America Inc.
- Brother Industries Ltd.
- Seiko Instruments Inc.
- Lexmark International Inc.
- Konica Minolta Inc.
- Samsung Electronics Co. Ltd.
- Others
FAQs
The major driver for the Printed Signage market is increasing demand from the retail industry and growing investment in advertising and marketing.
The restraints of the Printed Signage market is highly competitive.
The “Banner & Backdrop” category dominated the market in 2023.
The key players in the market are EFI, Mimaki Engineering Co. Ltd., Hewlett-Packard Development Company L.P. , Roland DG Corporation, Agfa-Gevaert Group, Canon Inc., Durst Group, Avery Dennison Corporation, 3M Company, Océ (Canon Group), Fujifilm Holdings Corporation, Ricoh Company Ltd., Signify NV (Formerly Philips Lighting), Xerox Corporation, Epson America Inc., Brother Industries Ltd., Seiko Instruments Inc., Lexmark International Inc., Konica Minolta Inc., Samsung Electronics Co. Ltd., Others.
“Asia-Pacific” had the largest share in the Printed Signage Market.
The global market is projected to grow at a CAGR of 3.4% during the forecast period, 2024-2033.
The Printed Signage Market size was valued at USD 43.3 Billion in 2024.