Report Code: CMI36193

Published Date: December 2023

Pages: 320+

Category: Technology

Report Snapshot

CAGR: 35%
2B
2022
3B
2023
30.1B
2032

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Google LLC
  • Facebook Inc.
  • The Trade Desk Inc.
  • Adobe Inc.
  • Amazon Advertising LLC
  • Others

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Reports Description

Global Programmatic Advertising Market is poised for substantial growth from 2023 to 2032, driven by the increasing adoption of programmatic advertising strategies across diverse industries for targeted and efficient ad placements.

The market is anticipated to achieve a Compound Annual Growth Rate (CAGR) of approximately 35% during this period. In 2023, the market is estimated to be valued at USD 3 Billion, and it is projected to reach USD 30.1 Billion by 2032.

Programmatic advertising, with its automated buying and selling of ad placements, is revolutionizing the digital advertising landscape and playing a crucial role in optimizing ad spend.

Factors Influencing the Programmatic Advertising Market Growth:

Automation and Efficiency:

  • Real-Time Bidding (RTB): RTB enables the automated, real-time auction of ad impressions, ensuring efficient and data-driven ad placements across various digital platforms.
  • Private Marketplace (PMP): PMPs offer a controlled environment for programmatic transactions, allowing publishers and advertisers to negotiate and execute deals programmatically while maintaining exclusivity.

Multi-Platform Reach:

  • Desktop, Mobile, Video, Social Media: Programmatic advertising extends across multiple platforms, including desktops, mobile devices, video channels, and social media, providing advertisers with diverse and targeted avenues for reaching their audience.

Diverse Ad Formats:

  • Display, Video, Native, Audio: Programmatic advertising supports various ad formats, including display banners, video ads, native ads, and audio ads, catering to the preferences and engagement habits of different target audiences.

Data-Driven Targeting:

  • Audience Segmentation: Programmatic advertising leverages data analytics and audience segmentation to deliver highly targeted and personalized ads, enhancing the relevance and effectiveness of ad campaigns.

Dynamic Ad Placement:

  • Programmatic Direct: Programmatic Direct allows advertisers to directly negotiate and execute ad deals with publishers, providing greater control over ad placements and fostering strategic partnerships.

Ad Tech Integration:

  • Ad Tech Platforms: Integration with advanced ad tech platforms, including data management platforms (DMPs) and demand-side platforms (DSPs), enhances the capabilities of programmatic advertising for precise targeting and analytics.

Real-Time Analytics:

  • Performance Measurement: Programmatic advertising platforms offer real-time analytics and performance measurement tools, allowing advertisers to optimize campaigns on the fly and maximize return on investment (ROI).

Cross-Channel Campaigns:

  • Unified Campaign Management: Programmatic advertising enables advertisers to run unified and coordinated campaigns across multiple channels, ensuring consistent messaging and brand visibility.

Global Programmatic Advertising Market – Mergers and Acquisitions:

Programmatic advertising involves the automated buying and selling of digital advertising space in real time. The industry has witnessed various mergers and acquisitions driven by the need for companies to strengthen their technology stacks, expand their market reach, or enhance their capabilities. Some notable trends and transactions in the programmatic advertising market include:

  • Consolidation among Ad Tech Companies: Many mergers and acquisitions involve ad tech companies acquiring or merging to create comprehensive solutions for advertisers and publishers.
  • Traditional Media Companies Entering the Market: Traditional media companies have been acquiring programmatic advertising technology firms to adapt to the shift toward digital advertising.
  • Entry of Big Tech Players: Major technology companies have entered the programmatic advertising space through acquisitions to diversify their offerings and leverage data for more targeted advertising.
  • Data and Analytics Integration: Companies have been acquiring data and analytics firms to enhance their targeting capabilities and provide more personalized advertising experiences.
  • Global Expansion: Mergers and acquisitions are often driven by the desire to expand global reach and access new markets.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Programmatic Advertising Market Autonomous Marine Vehicles Market Asset Tracking Market
CAGR 35% (Approx) CAGR 14.75% (Approx) CAGR 12.8% (Approx)
USD 30.1 Billion by 2032 USD 4.10 Billion by 2032 USD 34.5 Billion by 2032

Market Challenges Impacting the Programmatic Advertising Market:

Ad Fraud and Viewability:

  • Challenge: Ad fraud and concerns about ad viewability pose challenges to the credibility and effectiveness of programmatic advertising.
  • Impact: Implementing robust ad verification measures and industry-wide standards is crucial to mitigating ad fraud and ensuring high viewability.

Data Privacy and Compliance:

  • Challenge: Data privacy regulations and increasing concerns about consumer privacy impact the collection and utilization of user data for programmatic targeting.
  • Impact: Adhering to stringent data privacy standards and implementing transparent data usage practices are essential for building trust with users and complying with regulations.

Brand Safety Concerns:

  • Challenge: Ensuring brand safety in programmatic advertising is a concern due to the risk of ads appearing in inappropriate or unsafe environments.
  • Impact: Adopting brand safety technologies and partnering with reputable publishers contribute to maintaining brand integrity and safety.

Ad Blockers and Ad Avoidance:

  • Challenge: The prevalence of ad blockers and ad avoidance behaviors among users can limit the reach and effectiveness of programmatic advertising.
  • Impact: Innovations in non-intrusive ad formats, such as native advertising, and delivering relevant, engaging content are strategies to address ad avoidance.

Ad Transparency and Trust:

  • Challenge: Lack of transparency in the programmatic advertising supply chain can erode trust between advertisers, publishers, and intermediaries.
  • Impact: Emphasizing transparency, implementing blockchain technology, and fostering industry collaboration contribute to building trust and accountability in the ecosystem.

Quality of Inventory:

  • Challenge: Ensuring the quality of ad inventory in programmatic advertising is vital to prevent ad fraud and maintain the effectiveness of campaigns.
  • Impact: Utilizing inventory quality verification tools and establishing industry standards for inventory quality contribute to addressing this challenge.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 3 Billion
Projected Market Size in 2032 USD 30.1 Billion
Market Size in 2022 USD 2 Billion
CAGR Growth Rate 35% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Platform, Ad Format and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Segmentation Analysis of the Programmatic Advertising Market:

By Type:

  • Real-Time Bidding (RTB): Automated, real-time auction of ad impressions for efficient and data-driven ad placements.
  • Private Marketplace (PMP): Controlled environment for programmatic transactions, allowing negotiated deals with exclusivity.
  • Programmatic Direct: Direct negotiation and execution of ad deals with publishers for strategic partnerships.

By Platform:

  • Desktop: Programmatic advertising on desktop devices for targeted display and video ad placements.
  • Mobile: Targeted ad placements on mobile devices, leveraging programmatic strategies for mobile-specific campaigns.
  • Video: Programmatic video advertising for targeted and engaging video content delivery.
  • Social Media: Programmatic advertising on social media platforms for precise targeting and audience engagement.

By Ad Format:

  • Display: Programmatic display advertising for visually appealing and targeted banner ads.
  • Video: Programmatic video advertising for engaging and targeted video content.
  • Native: Native programmatic advertising for seamless integration with platform content.
  • Audio: Programmatic audio advertising for targeted and personalized audio content delivery.

Ad Tech Integration:

  • Ad Tech Platforms: Integration with advanced ad tech platforms, including DMPs and DSPs, for enhanced targeting and analytics.

Global Programmatic Advertising Market 2023–2032 (By Billion)

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Regional Analysis of the Programmatic Advertising Market:

North America:

  • Market Overview: Leading adoption of programmatic advertising in North America, driven by a mature digital advertising landscape and technological infrastructure.
  • Factors Driving Growth: Technological innovation, a robust e-commerce sector, and high digital literacy contribute to the growth of programmatic advertising in North America.

Europe:

  • Market Overview: Europe emphasizes programmatic advertising integration in digital marketing strategies, with a focus on efficient ad spend and targeted campaigns.
  • Factors Driving Growth: Collaborative efforts in industry standards, government support for digital advertising, and a diverse media landscape drive market growth in Europe.

Asia-Pacific:

  • Market Overview: Significant growth in programmatic advertising adoption in the Asia-Pacific region, fueled by the expansion of digital platforms and increasing internet penetration.
  • Factors Driving Growth: Rapid urbanization, a growing digital advertising market, and mobile-centric consumer behavior contribute to the demand for programmatic advertising in Asia-Pacific.

Latin America:

  • Market Overview: Growing interest in programmatic advertising adoption in Latin America, particularly in response to the dynamic shifts in consumer behavior and digital media consumption.
  • Factors Driving Growth: Economic development, rising digital advertising investments, and a focus on targeting diverse consumer segments contribute to market growth in Latin America.

Middle East and Africa:

  • Market Overview: Increasing adoption of programmatic advertising in the Middle East and Africa, driven by a push for digital transformation and the modernization of advertising practices.
  • Factors Driving Growth: Government initiatives supporting digitalization, the emergence of smart cities, and the need for efficient advertising contribute to the growth of programmatic advertising in the Middle East and Africa.

Global Programmatic Advertising Market 2023–2032 (By Ad Format)

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Key Observations:

  • Technological Advancements: Continuous innovations in programmatic advertising technologies, including AI-driven optimization and enhanced targeting capabilities, contribute to market evolution.
  • Dynamic Ad Formats: Programmatic advertising continues to evolve with dynamic ad formats, including interactive and immersive experiences, to capture user attention and enhance engagement.
  • Global Collaboration Trends: Collaborations and partnerships between programmatic advertising platforms, advertisers, and publishers play a crucial role in driving innovation and expanding the reach of programmatic advertising.
  • Technological Convergence: The convergence of programmatic advertising with other emerging technologies, such as AI, data analytics, and augmented reality, enhances its capabilities and opens new possibilities for creative and effective campaigns.
  • Regional Dynamics: Each region contributes uniquely to the growth of the Programmatic Advertising Market, influenced by factors such as digital maturity, consumer behaviors, and regulatory environments.
  • Emerging Market Opportunities: Regions with a growing emphasis on digital advertising, strong government support, and proactive adoption of programmatic advertising present significant opportunities for advertisers and technology providers.
  • Market Challenges: Challenges such as ad fraud, data privacy concerns, and the need for transparency in the supply chain require industry-wide collaboration and strategic measures for effective mitigation.

Global Programmatic Advertising Market 2023–2032 (By Platform)

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List of the prominent players in the Programmatic Advertising Market:

  • Google LLC
  • Facebook Inc.
  • The Trade Desk Inc.
  • Adobe Inc.
  • Amazon Advertising LLC
  • Verizon Media
  • AppNexus (Xandr)
  • MediaMath Inc.
  • Oath Inc. (now part of Verizon Media)
  • BeeswaxIO Corporation
  • Adform
  • Rubicon Project Inc.
  • PubMatic Inc.
  • OpenX Technologies Inc.
  • Index Exchange Inc.
  • Others

The Programmatic Advertising Market is segmented as follows:

By Type

  • Real-Time Bidding (RTB)
  • Private Marketplace (PMP)
  • Programmatic Direct

By Platform

  • Desktop
  • Mobile
  • Video
  • Social Media

By Ad Format

  • Display
  • Video
  • Native
  • Audio

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Programmatic Advertising Market, (2024 – 2033) (USD Billion)
    • 2.2 Global Programmatic Advertising Market: snapshot
  • Chapter 3. Global Programmatic Advertising Market – Industry Analysis
    • 3.1 Programmatic Advertising Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Automation and Efficiency
      • 3.2.2 Multi-Platform Reach
      • 3.2.3 Diverse Ad Formats
      • 3.2.4 Data-Driven Targeting
      • 3.2.5 Dynamic Ad Placement
      • 3.2.6 Ad Tech Integration
      • 3.2.7 Real-Time Analytics
      • 3.2.8 Cross-Channel Campaigns.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type
      • 3.7.2 Market Attractiveness Analysis By Platform
      • 3.7.3 Market Attractiveness Analysis By Ad Format
  • Chapter 4. Global Programmatic Advertising Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Programmatic Advertising Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Programmatic Advertising Market – Type Analysis
    • 5.1 Global Programmatic Advertising Market Overview: By Type
      • 5.1.1 Global Programmatic Advertising Market Share, By Type, 2022 and – 2033
    • 5.2 Real-Time Bidding (RTB)
      • 5.2.1 Global Programmatic Advertising Market by Real-Time Bidding (RTB), 2024 – 2033 (USD Billion)
    • 5.3 Private Marketplace (PMP)
      • 5.3.1 Global Programmatic Advertising Market by Private Marketplace (PMP) , 2024 – 2033 (USD Billion)
    • 5.4 Programmatic Direct
      • 5.4.1 Global Programmatic Advertising Market by Programmatic Direct, 2024 – 2033 (USD Billion)
  • Chapter 6. Global Programmatic Advertising Market – Platform Analysis
    • 6.1 Global Programmatic Advertising Market Overview: By Platform
      • 6.1.1 Global Programmatic Advertising Market Share, By Platform, 2022 and – 2033
    • 6.2 Desktop
      • 6.2.1 Global Programmatic Advertising Market by Desktop, 2024 – 2033 (USD Billion)
    • 6.3 Mobile
      • 6.3.1 Global Programmatic Advertising Market by Mobile, 2024 – 2033 (USD Billion)
    • 6.4 Video
      • 6.4.1 Global Programmatic Advertising Market by Video, 2024 – 2033 (USD Billion)
    • 6.5 Social Media
      • 6.5.1 Global Programmatic Advertising Market by Social Media, 2024 – 2033 (USD Billion)
  • Chapter 7. Global Programmatic Advertising Market – Ad Format Analysis
    • 7.1 Global Programmatic Advertising Market Overview: By Ad Format
      • 7.1.1 Global Programmatic Advertising Market Share, By Ad Format, 2022 and – 2033
    • 7.2 Display
      • 7.2.1 Global Programmatic Advertising Market by Display, 2024 – 2033 (USD Billion)
    • 7.3 Video
      • 7.3.1 Global Programmatic Advertising Market by Video, 2024 – 2033 (USD Billion)
    • 7.4 Native
      • 7.4.1 Global Programmatic Advertising Market by Native, 2024 – 2033 (USD Billion)
    • 7.5 Audio
      • 7.5.1 Global Programmatic Advertising Market by Audio, 2024 – 2033 (USD Billion)
  • Chapter 8. Programmatic Advertising Market – Regional Analysis
    • 8.1 Global Programmatic Advertising Market Regional Overview
    • 8.2 Global Programmatic Advertising Market Share, by Region, 2022 & – 2033 (USD Billion)
    • 8.3. North America
      • 8.3.1 North America Programmatic Advertising Market, 2024 – 2033 (USD Billion)
        • 8.3.1.1 North America Programmatic Advertising Market, by Country, 2024 – 2033 (USD Billion)
    • 8.4 North America Programmatic Advertising Market, by Type, 2024 – 2033
      • 8.4.1 North America Programmatic Advertising Market, by Type, 2024 – 2033 (USD Billion)
    • 8.5 North America Programmatic Advertising Market, by Platform, 2024 – 2033
      • 8.5.1 North America Programmatic Advertising Market, by Platform, 2024 – 2033 (USD Billion)
    • 8.6 North America Programmatic Advertising Market, by Ad Format, 2024 – 2033
      • 8.6.1 North America Programmatic Advertising Market, by Ad Format, 2024 – 2033 (USD Billion)
    • 8.7. Europe
      • 8.7.1 Europe Programmatic Advertising Market, 2024 – 2033 (USD Billion)
        • 8.7.1.1 Europe Programmatic Advertising Market, by Country, 2024 – 2033 (USD Billion)
    • 8.8 Europe Programmatic Advertising Market, by Type, 2024 – 2033
      • 8.8.1 Europe Programmatic Advertising Market, by Type, 2024 – 2033 (USD Billion)
    • 8.9 Europe Programmatic Advertising Market, by Platform, 2024 – 2033
      • 8.9.1 Europe Programmatic Advertising Market, by Platform, 2024 – 2033 (USD Billion)
    • 8.10 Europe Programmatic Advertising Market, by Ad Format, 2024 – 2033
      • 8.10.1 Europe Programmatic Advertising Market, by Ad Format, 2024 – 2033 (USD Billion)
    • 8.11. Asia Pacific
      • 8.11.1 Asia Pacific Programmatic Advertising Market, 2024 – 2033 (USD Billion)
        • 8.11.1.1 Asia Pacific Programmatic Advertising Market, by Country, 2024 – 2033 (USD Billion)
    • 8.12 Asia Pacific Programmatic Advertising Market, by Type, 2024 – 2033
      • 8.12.1 Asia Pacific Programmatic Advertising Market, by Type, 2024 – 2033 (USD Billion)
    • 8.13 Asia Pacific Programmatic Advertising Market, by Platform, 2024 – 2033
      • 8.13.1 Asia Pacific Programmatic Advertising Market, by Platform, 2024 – 2033 (USD Billion)
    • 8.14 Asia Pacific Programmatic Advertising Market, by Ad Format, 2024 – 2033
      • 8.14.1 Asia Pacific Programmatic Advertising Market, by Ad Format, 2024 – 2033 (USD Billion)
    • 8.15. Latin America
      • 8.15.1 Latin America Programmatic Advertising Market, 2024 – 2033 (USD Billion)
        • 8.15.1.1 Latin America Programmatic Advertising Market, by Country, 2024 – 2033 (USD Billion)
    • 8.16 Latin America Programmatic Advertising Market, by Type, 2024 – 2033
      • 8.16.1 Latin America Programmatic Advertising Market, by Type, 2024 – 2033 (USD Billion)
    • 8.17 Latin America Programmatic Advertising Market, by Platform, 2024 – 2033
      • 8.17.1 Latin America Programmatic Advertising Market, by Platform, 2024 – 2033 (USD Billion)
    • 8.18 Latin America Programmatic Advertising Market, by Ad Format, 2024 – 2033
      • 8.18.1 Latin America Programmatic Advertising Market, by Ad Format, 2024 – 2033 (USD Billion)
    • 8.19. The Middle East and Africa
      • 8.19.1 The Middle-East and Africa Programmatic Advertising Market, 2024 – 2033 (USD Billion)
        • 8.19.1.1 The Middle-East and Africa Programmatic Advertising Market, by Country, 2024 – 2033 (USD Billion)
    • 8.20 The Middle-East and Africa Programmatic Advertising Market, by Type, 2024 – 2033
      • 8.20.1 The Middle-East and Africa Programmatic Advertising Market, by Type, 2024 – 2033 (USD Billion)
    • 8.21 The Middle-East and Africa Programmatic Advertising Market, by Platform, 2024 – 2033
      • 8.21.1 The Middle-East and Africa Programmatic Advertising Market, by Platform, 2024 – 2033 (USD Billion)
    • 8.22 The Middle-East and Africa Programmatic Advertising Market, by Ad Format, 2024 – 2033
      • 8.22.1 The Middle-East and Africa Programmatic Advertising Market, by Ad Format, 2024 – 2033 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Google LLC
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Facebook Inc.
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 The Trade Desk Inc.
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Adobe Inc.
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Amazon Advertising LLC
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Verizon Media
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 AppNexus (Xandr)
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 MediaMath Inc.
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Oath Inc. (now part of Verizon Media)
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 BeeswaxIO Corporation
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Adform
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 Rubicon Project Inc.
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 PubMatic Inc.
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 OpenX Technologies Inc.
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Index Exchange Inc.
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 Others.
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
List Of Figures

Figures No 1 to 26

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Google LLC
  • Facebook Inc.
  • The Trade Desk Inc.
  • Adobe Inc.
  • Amazon Advertising LLC
  • Verizon Media
  • AppNexus (Xandr)
  • MediaMath Inc.
  • Oath Inc. (now part of Verizon Media)
  • BeeswaxIO Corporation
  • Adform
  • Rubicon Project Inc.
  • PubMatic Inc.
  • OpenX Technologies Inc.
  • Index Exchange Inc.
  • Others

FAQs

The key factors driving the Market are Automation and Efficiency, Multi-Platform Reach, Diverse Ad Formats, Data-Driven Targeting, Dynamic Ad Placement, Ad Tech Integration, Real-Time Analytics And Cross-Channel Campaigns.

The “Real-Time Bidding (RTB)” category dominated the market in 2022.

The key players in the market are Google LLC, Facebook Inc., The Trade Desk Inc., Adobe Inc., Amazon Advertising LLC, Verizon Media, AppNexus (Xandr), MediaMath Inc., Oath Inc. (now part of Verizon Media), BeeswaxIO Corporation, Adform, Rubicon Project Inc., PubMatic Inc., OpenX Technologies Inc., Index Exchange Inc., Others.

“North America” had the largest share in the Programmatic Advertising Market.

The global market is projected to grow at a CAGR of 35% during the forecast period, 2023-2032.

The Programmatic Advertising Market size was valued at USD 3 Billion in 2023.

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