Tourism Source Market Size, Trends and Insights By Booking Channel (Websites, Mobile Applications, Travel Agencies, Others), By Tourist Type (Solo, Group, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI30014

Published Date: September 2023

Pages: 220+

Category: Hospitality & Tourism

Report Snapshot

CAGR: 5.2%
615.2B
2022
652.3B
2023
986.5B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Expedia Group
  • Booking Holdings Inc.
  • TripAdvisor Inc.
  • Airbnb Inc.
  • com International Ltd.
  • Others

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Reports Description

As per the current market research conducted by the CMI Team, the global Tourism Source Market is expected to record a CAGR of 5.2% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 615.2 billion. By 2032, the valuation is anticipated to reach USD 986.5 billion.

Regional Tourism Share (%) of Arrival

Region Tourism Share %
Europe 62%
North America 16%
Asia-Pacific 10%
Middle East 7%
Africa 5%
Source: According to UNWTO

The Tourism Source Market refers to the origin countries or regions from where travellers originate to visit other destinations. It encompasses individuals seeking diverse travel experiences, ranging from leisure vacations to business trips, impacting economies through spending on accommodations, transportation, and activities.

The market involves travellers from various backgrounds and cultures, influencing global travel patterns. It’s dynamic and influenced by factors like economic conditions, travel regulations, and shifting consumer preferences.

Current trends include digitalization of travel services, sustainable and wellness tourism, and post-pandemic health protocols. Growing interest in unique experiences and eco-conscious choices shapes travel behaviours, while technological advancements enhance convenience and safety for travellers.

Tourism Source Market – Significant Growth Factors

The Tourism Source Market presents significant growth opportunities due to several factors:

  • Economic Growth and Increased Disposable Income: The steady growth of global economies translates into improved disposable income for individuals, broadening the demographic that can afford international travel experiences. This financial upswing propels people from diverse source markets to venture beyond borders and explore captivating destinations, thus fostering the expansion of the Tourism Source Market.
  • Cultural Exchange and Enrichment: The innate human desire for cross-cultural experiences and cultural enrichment drives travellers from various source markets to engage in international tourism. The prospect of immersing oneself in new traditions, cuisines, and lifestyles motivates exploration, contributing significantly to the vibrant growth of the market.
  • Enhanced Connectivity and Digital Platforms: The evolution of air travel networks and the prevalence of digital platforms transform the landscape of international travel. Improved connectivity, coupled with the convenience of online booking and information-sharing mechanisms, empowers individuals from diverse source markets to effortlessly access a multitude of global destinations, thereby stimulating the allure of international travel.
  • Rise of the Middle Class in Developing Countries: The burgeoning middle class in numerous developing countries stands as a pivotal driver. This demographic shift unveils a substantial cohort of potential tourists with the means and aspiration to partake in international travel experiences. The increased spending power of the middle class amplifies the market’s vibrancy and steady expansion.
  • Sustainable Tourism and Responsible Practices: The burgeoning trend towards sustainable tourism presents a compelling opportunity for source markets to align their strategies with environmentally conscious travellers. By promoting eco-friendly practices, conserving local resources, and supporting community well-being, source markets can capture a segment of ethically minded tourists, fostering a harmonious relationship between travel and ecological preservation.
  • Digital Innovation and Enhanced Engagement: The realm of digital innovation holds immense promise for source markets seeking to amplify their appeal. Embracing virtual reality for immersive destination previews and refining online booking platforms heightens traveller engagement. By leveraging cutting-edge technology, source markets can streamline the booking process, catering to diverse preferences, and drawing a wider audience to explore their offerings.

Tourism Source Market – Mergers and Acquisitions

The Tourism Source Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Tourism Source Market include:

  • Marriott International to Acquire Starwood Hotels & Resorts. The transaction combines Starwood’s leading lifestyle brands and international footprint with Marriott’s strong presence in the luxury and select-service tiers, as well as the convention and resort segment, creating a more comprehensive portfolio.
  • Hilton Worldwide and American Express Global Business Travel announced a partnership in 2019 to offer exclusive benefits and experiences to corporate clients and their attendees. The collaboration aimed to streamline event planning, enhance attendee experiences, and provide cost-saving solutions for corporate meetings and events.
  • Amadeus and Lufthansa City Center International further their partnership by adding hotel content to accelerate recovery and rebuild travel. Amadeus and Lufthansa City Center International (LCCI) have expanded their 30 year-long technology and content partnership by signing a commercial framework to boost hotel bookings with content from hotel chains, aggregators and Amadeus Value Hotels.
  • Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced a new Premium Solution Partnership with Trava to help automate post-booking processes for travel sellers. Sabre selects Trava as a Premium Solution Partner to enable travel agencies to boost revenue and automate vital post-booking processes.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Tourism Source Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Tourism Source Market MICE Market Inbound Meetings Incentives Conferences and Exhibitions (MICE) Tourism Market
CAGR 5.2% (Approx) CAGR 18.2% (Approx) CAGR 8.2% (Approx)
USD 986.5 Billion by 2032 USD 1620.7 Billion by 2032 USD 975.5 Billion by 2032

Tourism Source Market – Significant Threats

The Tourism Source Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Global Health Crises and Travel Disruptions: The emergence of global health crises, exemplified by the COVID-19 pandemic, has the potential to disrupt the Tourism Source Market profoundly. Contagious diseases can lead to widespread travel restrictions, mandatory quarantines, and border closures, resulting in a sharp decline in international travel as travellers prioritize safety and adhere to health advisories.
  • Economic Instability and Travel Budget Constraints: Economic instability, such as recessions or currency fluctuations, can impact travellers’ disposable income and willingness to spend on international trips. Diminished economic conditions in source markets can limit individuals’ ability to afford overseas travel, leading to reduced tourism activity and a notable contraction in the Tourism Source Market.
  • Political Interest and Security Concerns: Instances of political instability, conflicts, or security threats in either source markets or popular tourist destinations can significantly deter potential travellers. Concerns over personal safety and unpredictable situations may lead to a decline in tourism from certain source markets, disrupting the overall flow of travellers and causing significant setbacks to the market.
  • Changing Travel Regulations and Uncertainty: The volatility of travel regulations, including shifts in visa requirements and entry restrictions, can create a climate of uncertainty for travellers. Frequent changes or unexpected barriers may discourage individuals from source markets, causing them to reconsider travel plans and potentially limiting the growth of the Tourism Source Market.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 652.3 Billion
Projected Market Size in 2032 USD 986.5 Billion
Market Size in 2022 USD 615.2 Billion
CAGR Growth Rate 5.2% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Booking Channel, Tourist Type and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

By Booking Channels:

  • Websites: Booking through websites is a common method where travellers directly access online platforms of hotels, airlines, and accommodation providers. This channel offers a convenient way to browse options, compare prices, and make reservations, providing flexibility and control to travellers in selecting their preferred choices.
  • Mobile Applications: Mobile apps provide a user-friendly platform for travellers to access booking services on their smartphones. This channel offers real-time updates, personalized recommendations, and seamless transactions, catering to the growing trend of travellers using mobile devices for planning and booking their trips.
  • Travel Agencies: Traditional travel agencies facilitate bookings by providing expert advice, customized packages, and comprehensive itineraries. While digital channels have grown, travel agencies continue to serve travellers seeking personalized guidance and bundled travel solutions, particularly from certain demographics or complex travel needs.
  • Others: This category includes emerging booking platforms, meta-search engines, and even direct booking through social media platforms. These alternative channels reflect the evolving nature of the Tourism Source Market, driven by technological advancements and changing consumer behaviours.

By Tourist Type

  • Solo Tourists: Solo tourists are individuals who embark on journeys without companions. They seek personal exploration, freedom, and unique experiences, often venturing to destinations off the beaten path. Solo travel has gained momentum as a form of self-discovery and independence, contributing to the diversification of the Tourism Source Market.
  • Group Tourists: Group tourists travel as part of organized tours with others, facilitated by travel agencies or organizations. They value social interactions, shared experiences, and guided itineraries. Group travel provides convenience and safety, making it popular among families, seniors, and educational institutions, driving significant market demand.
  • Others: This category encompasses niche segments like business travelers, couples, and families. Business travelers engage in corporate trips for work-related purposes, contributing to the market’s stability. Couples and families, seeking quality time and bonding, influence tourism trends, with couples increasingly opting for romantic getaways and families fueling the demand for family-friendly destinations.

Global Tourism Source Market 2023–2032 (By Billion)

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Tourism Source Market – Regional Analysis

The Tourist Source Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

  • North America: In North America, a prominent trend is experiential travel, with tourists seeking immersive encounters and unique activities. Additionally, sustainable and eco-conscious tourism is gaining traction, aligning with the region’s focus on environmental responsibility.
  • Europe: Europe witnesses a surge in slow travel and cultural immersion. Travelers explore fewer destinations in-depth, connecting with local communities and traditions. The rise of heritage tourism, driven by a fascination with history and architecture, is reshaping travel patterns across the continent.
  • Asia-Pacific: The Asia-Pacific region is experiencing a rise in wellness and health-focused tourism. Travelers prioritize destinations offering relaxation, spa treatments, and holistic experiences. Digital nomadism is on the rise, with destinations like Bali becoming hubs for remote working, contributing to a new trend in extended stays.
  • LAMEA (Latin America, Middle East, and Africa): LAMEA sees a growth in adventure and nature-based tourism. Tourists are drawn to the region’s diverse landscapes, engaging in activities like trekking, wildlife safaris, and water sports. Cultural tourism also flourishes as travelers explore historic sites and local traditions, contributing to the region’s unique appeal.

Global Tourism Source Market 2023–2032 (By Tourist Type)

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Competitive Landscape – Tourism Source Market

The Tourism Source Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

  • Expedia Group
  • Booking Holdings Inc.
  • TripAdvisor Inc.
  • Airbnb Inc.
  • com International Ltd.
  • TUI Group
  • Thomas Cook Group
  • Marriott International Inc.
  • Hilton Worldwide Holdings Inc.
  • Accor S.A.
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging players such as “TravelTech Innovations” and “Wanderlust Ventures” have made strides by leveraging technology-driven solutions, including AI-powered travel planning apps and immersive virtual experiences.

Their innovative approaches and fresh perspectives have allowed them to capture attention and carve a niche in the competitive market. Established giants like “Expedia Group” and “Booking Holdings Inc.” dominate the Tourism Source Market. Their global reach, diverse offerings, and user-friendly platforms set industry standards.

By continuously expanding partnerships, enhancing user experiences, and providing comprehensive travel solutions, these leaders sustain their competitive edge, ensuring they remain at the forefront of the market’s growth and evolution.

The Tourism Source Market is segmented as follows:

By Booking Channel

  • Websites
  • Mobile Applications
  • Travel Agencies
  • Others

By Tourist Type

  • Solo
  • Group
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Tourism Source Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Tourism Source Market: snapshot
  • Chapter 3. Global Tourism Source Market – Industry Analysis
    • 3.1 Tourism Source Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Economic Growth and Increased Disposable Income
      • 3.2.2 Cultural Exchange and Enrichment
      • 3.2.3 Enhanced Connectivity and Digital Platforms
      • 3.2.4 Rise of the Middle Class in Developing Countries
      • 3.2.5 Sustainable Tourism and Responsible Practices
      • 3.2.6 Digital Innovation and Enhanced Engagement.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Booking Channel
      • 3.7.2 Market Attractiveness Analysis By Tourist Type
  • Chapter 4. Global Tourism Source Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Tourism Source Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Tourism Source Market – Booking Channel Analysis
    • 5.1 Global Tourism Source Market Overview: By Booking Channel
      • 5.1.1 Global Tourism Source Market Share, By Booking Channel, 2022 and 2032
    • 5.2 Websites
      • 5.2.1 Global Tourism Source Market by Websites, 2023 – 2032 (USD Billion)
    • 5.3 Mobile Applications
      • 5.3.1 Global Tourism Source Market by Mobile Applications, 2023 – 2032 (USD Billion)
    • 5.4 Travel Agencies
      • 5.4.1 Global Tourism Source Market by Travel Agencies, 2023 – 2032 (USD Billion)
    • 5.5 Others
      • 5.5.1 Global Tourism Source Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Tourism Source Market – Tourist Type Analysis
    • 6.1 Global Tourism Source Market Overview: By Tourist Type
      • 6.1.1 Global Tourism Source Market Share, By Tourist Type, 2022 and 2032
    • 6.2 Solo
      • 6.2.1 Global Tourism Source Market by Solo, 2023 – 2032 (USD Billion)
    • 6.3 Group
      • 6.3.1 Global Tourism Source Market by Group, 2023 – 2032 (USD Billion)
    • 6.4 Others
      • 6.4.1 Global Tourism Source Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 7. Tourism Source Market – Regional Analysis
    • 7.1 Global Tourism Source Market Regional Overview
    • 7.2 Global Tourism Source Market Share, by Region, 2022 & 2032 (USD Billion)
    • 7.3. North America
      • 7.3.1 North America Tourism Source Market, 2023 – 2032 (USD Billion)
        • 7.3.1.1 North America Tourism Source Market, by Country, 2023 – 2032 (USD Billion)
    • 7.4 North America Tourism Source Market, by Booking Channel, 2023 – 2032
      • 7.4.1 North America Tourism Source Market, by Booking Channel, 2023 – 2032 (USD Billion)
    • 7.5 North America Tourism Source Market, by Tourist Type, 2023 – 2032
      • 7.5.1 North America Tourism Source Market, by Tourist Type, 2023 – 2032 (USD Billion)
    • 7.6. Europe
      • 7.6.1 Europe Tourism Source Market, 2023 – 2032 (USD Billion)
        • 7.6.1.1 Europe Tourism Source Market, by Country, 2023 – 2032 (USD Billion)
    • 7.7 Europe Tourism Source Market, by Booking Channel, 2023 – 2032
      • 7.7.1 Europe Tourism Source Market, by Booking Channel, 2023 – 2032 (USD Billion)
    • 7.8 Europe Tourism Source Market, by Tourist Type, 2023 – 2032
      • 7.8.1 Europe Tourism Source Market, by Tourist Type, 2023 – 2032 (USD Billion)
    • 7.9. Asia Pacific
      • 7.9.1 Asia Pacific Tourism Source Market, 2023 – 2032 (USD Billion)
        • 7.9.1.1 Asia Pacific Tourism Source Market, by Country, 2023 – 2032 (USD Billion)
    • 7.10 Asia Pacific Tourism Source Market, by Booking Channel, 2023 – 2032
      • 7.10.1 Asia Pacific Tourism Source Market, by Booking Channel, 2023 – 2032 (USD Billion)
    • 7.11 Asia Pacific Tourism Source Market, by Tourist Type, 2023 – 2032
      • 7.11.1 Asia Pacific Tourism Source Market, by Tourist Type, 2023 – 2032 (USD Billion)
    • 7.12. Latin America
      • 7.12.1 Latin America Tourism Source Market, 2023 – 2032 (USD Billion)
        • 7.12.1.1 Latin America Tourism Source Market, by Country, 2023 – 2032 (USD Billion)
    • 7.13 Latin America Tourism Source Market, by Booking Channel, 2023 – 2032
      • 7.13.1 Latin America Tourism Source Market, by Booking Channel, 2023 – 2032 (USD Billion)
    • 7.14 Latin America Tourism Source Market, by Tourist Type, 2023 – 2032
      • 7.14.1 Latin America Tourism Source Market, by Tourist Type, 2023 – 2032 (USD Billion)
    • 7.15. The Middle-East and Africa
      • 7.15.1 The Middle-East and Africa Tourism Source Market, 2023 – 2032 (USD Billion)
        • 7.15.1.1 The Middle-East and Africa Tourism Source Market, by Country, 2023 – 2032 (USD Billion)
    • 7.16 The Middle-East and Africa Tourism Source Market, by Booking Channel, 2023 – 2032
      • 7.16.1 The Middle-East and Africa Tourism Source Market, by Booking Channel, 2023 – 2032 (USD Billion)
    • 7.17 The Middle-East and Africa Tourism Source Market, by Tourist Type, 2023 – 2032
      • 7.17.1 The Middle-East and Africa Tourism Source Market, by Tourist Type, 2023 – 2032 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1 Expedia Group
      • 8.1.1 Overview
      • 8.1.2 Financials
      • 8.1.3 Product Portfolio
      • 8.1.4 Business Strategy
      • 8.1.5 Recent Developments
    • 8.2 Booking Holdings Inc.
      • 8.2.1 Overview
      • 8.2.2 Financials
      • 8.2.3 Product Portfolio
      • 8.2.4 Business Strategy
      • 8.2.5 Recent Developments
    • 8.3 TripAdvisor Inc.
      • 8.3.1 Overview
      • 8.3.2 Financials
      • 8.3.3 Product Portfolio
      • 8.3.4 Business Strategy
      • 8.3.5 Recent Developments
    • 8.4 Airbnb Inc.
      • 8.4.1 Overview
      • 8.4.2 Financials
      • 8.4.3 Product Portfolio
      • 8.4.4 Business Strategy
      • 8.4.5 Recent Developments
    • 8.5 Ctrip.com International Ltd.
      • 8.5.1 Overview
      • 8.5.2 Financials
      • 8.5.3 Product Portfolio
      • 8.5.4 Business Strategy
      • 8.5.5 Recent Developments
    • 8.6 TUI Group
      • 8.6.1 Overview
      • 8.6.2 Financials
      • 8.6.3 Product Portfolio
      • 8.6.4 Business Strategy
      • 8.6.5 Recent Developments
    • 8.7 Thomas Cook Group
      • 8.7.1 Overview
      • 8.7.2 Financials
      • 8.7.3 Product Portfolio
      • 8.7.4 Business Strategy
      • 8.7.5 Recent Developments
    • 8.8 Marriott International Inc.
      • 8.8.1 Overview
      • 8.8.2 Financials
      • 8.8.3 Product Portfolio
      • 8.8.4 Business Strategy
      • 8.8.5 Recent Developments
    • 8.9 Hilton Worldwide Holdings Inc.
      • 8.9.1 Overview
      • 8.9.2 Financials
      • 8.9.3 Product Portfolio
      • 8.9.4 Business Strategy
      • 8.9.5 Recent Developments
    • 8.10 Accor S.A.
      • 8.10.1 Overview
      • 8.10.2 Financials
      • 8.10.3 Product Portfolio
      • 8.10.4 Business Strategy
      • 8.10.5 Recent Developments
    • 8.11 Others.
      • 8.11.1 Overview
      • 8.11.2 Financials
      • 8.11.3 Product Portfolio
      • 8.11.4 Business Strategy
      • 8.11.5 Recent Developments
List Of Figures

Figures No 1 to 21

List Of Tables

Tables No 1 to 52

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Expedia Group
  • Booking Holdings Inc.
  • TripAdvisor Inc.
  • Airbnb Inc.
  • com International Ltd.
  • TUI Group
  • Thomas Cook Group
  • Marriott International Inc.
  • Hilton Worldwide Holdings Inc.
  • Accor S.A.
  • Others

FAQs

The key factors driving the Market are Economic Growth and Increased Disposable Income, Cultural Exchange and Enrichment, Enhanced Connectivity and Digital Platforms, Rise of the Middle Class in Developing Countries, Sustainable Tourism and Responsible Practices And Digital Innovation and Enhanced Engagement.

The “Booking Channel” category dominated the market in 2022.

The key players in the market are Expedia Group, Booking Holdings Inc., TripAdvisor Inc., Airbnb Inc., Ctrip.com International Ltd., TUI Group, Thomas Cook Group, Marriott International Inc., Hilton Worldwide Holdings Inc., Accor S.A., Others.

“Asia-Pacific” had the largest share in the Tourism Source Market.

The global market is projected to grow at a CAGR of 5.2% during the forecast period, 2023-2032.

The Tourism Source Market size was valued at USD 615.2 Billion in 2022.

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