Report Code: CMI49136

Published Date: May 2024

Pages: 320+

Category: USA

Report Snapshot

CAGR: 10.6%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • General Motors
  • Ford Motor Company
  • Tesla Inc.
  • Toyota Motor Corporation
  • Honda Motor Co. Ltd.
  • Fiat Chrysler Automobiles
  • Others

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Reports Description

US Automotive Market was valued at USD 4.8 Billion in 2024 and is expected to reach USD 13.8 Billion by 2033, at a CAGR of 10.6% during the forecast period 2024 – 2033.

The automotive industry includes the design, development, manufacture, marketing, and sale of automobiles, trucks, buses, and motorbikes. It involves a complicated network of businesses, including automakers, suppliers, dealerships, and aftermarket service providers.

US Automotive Market: Growth Factors

Demand for compact size, aesthetic look and affordability

Compact size, fashionable design, and affordability are key factors that propel the market for passenger vehicles. Urban residents looking for convenient parking alternatives and mobility in crowded metropolitan situations are drawn to compact sizes.

Attractive design has a major role in drawing customers since aesthetics affect the items. Furthermore, economic value appeals to growing countries and consumers on a tight budget since it is affordable, fuel-efficient, and requires little maintenance.

In addition to improving passenger cars’ overall appeal, these features also take care of practical problems like usability and pricing, meeting the demands and tastes of a broad spectrum of customers.

As an outcome, in the cutthroat automobile industry, cars that combine small size, fashionable design, and affordable price are in more demand and have greater market success.

For instance, Suzuki has unveiled the 2024 Swift hatchback in Germany, marking its third international market launch following Japan and the United Kingdom. The fourth generation of the hatchback boasts a redesigned external design, a completely new interior, several new amenities, and a smaller three-cylinder petrol engine.

Rising popularity of electric vehicle

The growing popularity of electric cars (EVs) is having a substantial influence on the US automobile sector on several levels. Increased concern about climate change and the quest for sustainable transportation solutions have fuelled customer interest in EVs, driving automakers to extend their electric car options.

This has resulted in increasing market rivalry, which is pushing innovation and technological breakthroughs in EV technology. Furthermore, government incentives and regulations targeted at lowering carbon emissions have played an important role in increasing EV adoption.

Federal tax credits, state rebates, and subsidies for EV purchases have made electric vehicles cheaper to customers, therefore encouraging their adoption. Furthermore, stricter pollution rules and mandates for zero-emission vehicle (ZEV) sales quotas in certain states have spurred automakers to invest in electric vehicles.

Furthermore, advances in battery technology, which resulted in reduced costs and longer driving ranges, have addressed important issues such as range anxiety, making EVs a more practical alternative for regular customers.

As a result, the US automotive sector has seen a dramatic shift towards electric cars, with EV sales continuously growing and electric models gaining market share from traditional internal combustion engines. This trend is projected to continue as EV infrastructure improves and customer awareness rises, altering the automotive environment.

For instance, Hyundai launched IONIQ 5 as the first model in Hyundai’s new IONIQ brand line-up in Germany. IONIQ 5 is built on the Electric Global Modular Platform (E-GMP), Hyundai Motor Group’s platform dedicated to battery electric vehicles. Customers can select between either all-wheel (AWD) or rear-wheel drive (2WD) with a 72.6 kWh battery.

US Automotive Market: Restraints

High cost and supply chain disruption

High production expenses result in higher car prices, which lower accessibility and decrease buyer demand. These costs are influenced by several variables, including labour expenses, costs of raw materials, and compliance with regulations.

Disruptions to the supply chain, such as delays in logistics or shortages of essential parts, can also affect production schedules and car availability, which increases pricing pressure and affects sales. These difficulties not only affect manufacturers but also auto dealers, suppliers, and customers, clouding the market and preventing expansion.

Moreover, supply chain interruptions have become more severe in the context of international events like the COVID-19 epidemic, and Russia Russia-Ukrainian War demonstrating the passenger car market’s susceptibility to outside shocks and emphasizing the necessity of resilience and adaptation amid such difficulties.

US Automotive Market 2024–2033 (By Vehicle Type)

US Automotive Market: Opportunities

Integration of IoT and ADAS

The blending of Internet of Things (IoT) technology with Advanced Driver Assistance Systems (ADAS) has transformed the passenger vehicle business by improving security, comfort, and connectivity. More precise and flexible driver assistance features are made possible by the Internet of Things, which makes it possible for ADAS-equipped cars to gather and send real-time data from many cameras, sensors, and linked devices.

IoT-enabled ADAS systems, for instance, can give proactive breakdown warnings, automated cruise control, and lane keeping assistance by analyzing traffic patterns, highway conditions, and vehicle performance data.

IoT connectivity also makes it possible for mobile devices and smart home systems to integrate seamlessly, giving drivers the ability to remotely monitor and manage their cars, access navigational aids, and get tailored suggestions.

In general, the combination of ADAS and IoT technology enhances not just driving enjoyment and safety but also transforms the passenger vehicle market by offering innovative features and personalized experiences to consumers.

For instance, Here Technologies, a location data business, announced a new cooperation with Bosch and Daimler Trucks’ German branch to create an advanced driver assistance system (ADAS) for commercial vehicles.

The agreement, announced at CES, coincides with the release of Here’s new Advanced Traffic Patterns technology, which uses sensors, telematics systems, and mobile devices to produce precise traffic data. Bosch and Daimler are working together to create ADAS technology that will automatically detect the most energy- and emissions-efficient driving style, assisting vehicles in transitioning to a more sustainable future.

US Automotive Market: Segmentation Analysis

US Automotive market is segmented by vehicle type, propulsion type, and region.  Based on vehicle type, the market is classified into passenger cars, commercial vehicles, and two wheelers. Passenger cars dominated the market in 2023 with a market share of 56.1% and are expected to keep their dominance during the forecast period 2024-2033.

Passenger vehicles have historically played an important part in the United States automotive market, accounting for a sizable share of vehicle sales and consumer preferences. However, in recent years, their supremacy has been threatened by the increasing popularity of light vehicles such as SUVs, crossovers, and pickup trucks.

This transition is being driven by changing customer choices, growing lifestyle requirements, and technological breakthroughs in automobiles. Consumers are increasingly valuing utility, adaptability, and fuel efficiency, which light trucks frequently provide over traditional passenger vehicles.

Furthermore, decreasing petrol costs, increased fuel efficiency in light trucks, and strong marketing techniques by automakers have all contributed to their increasing market share. As a result, several manufacturers have altered their manufacturing and marketing efforts to suit consumer demand for light trucks.

However, passenger cars continue to play a considerable role in the US automotive market, notably in classes such as sedans, hatchbacks, and electric vehicles. Some buyers like the handling, manoeuvrability, and affordability of passenger automobiles, particularly in metropolitan areas.

Based on propulsion type, the market is classified into internal combustion engines, electric and hybrid. Internal combustion engines dominated the market in 2023 with a market share of 46.8% and are expected to keep their dominance during the forecast period 2024-2033.

The internal combustion engine (ICE) has been the major driver of the United States automobile market due to its adaptability, dependability, and efficiency. ICE-powered automobiles gave Americans a handy and accessible method of transportation, influencing not only personal mobility but also industry, business, and society.

ICE-powered cars have a wide range of fuel options, starting with petrol and progressing to diesel, ethanol, and other alternatives. This versatility enables producers to meet a wide range of customer demands and regulatory needs.

Furthermore, the broad availability of petrol and the establishment of a vast network of petrol stations aided the nationwide adoption of ICE cars. This infrastructure enabled long-distance travel, resulting in the spread of suburban life and business.

Moreover, ongoing innovation in ICE technology has resulted in gains in performance, fuel efficiency, and pollution control, increasing the attractiveness of these cars among customers. Despite recent advances in electric and hybrid cars, internal combustion engines continue to dominate the US automobile sector, accounting for the vast majority of vehicle sales.

However, growing concerns about the environment and reliance on fossil fuels are pushing a move towards cleaner and more sustainable alternatives, undermining the internal combustion engine’s long-held supremacy.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 4.8 Billion
Projected Market Size in 2033 USD 13.8 Billion
Market Size in 2023 USD 4.4 Billion
CAGR Growth Rate 10.6% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Vehicle Type, Propulsion Type and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Automotive Market: Recent Developments

  • In July 2023, Porsche introduced the Cayenne SUV line with an approximately 500-horsepower twin-turbo four-liter V8 and an approximately 200-horsepower electric motor, producing 664 pound-feet of torque. The Cayenne E-Hybrid and Cayenne S versions are available in the United States.
  • In September 2023, BMW Group and Qualcomm Technologies, Inc. expanded their collaboration to include the latest Snapdragon® Digital Chassis™ Solution advancements. This will power BMW Group’s new vehicles, providing drivers and passengers with safer, smarter, and more sophisticated experiences.
  • In August 2023, Tesla unveiled less expensive variants of its Model S sedan and Model X SUV with shorter driving ranges in the US The Model X SUV has a range of up to 269 miles, well below its more expensive versions that offer up to 348 miles. The Model S has a driving range of up to 320 miles (515 km), which is lower than the regular dual-motor and tri-motor Plaid variants which offer up to 405 miles and 396 miles.

US Automotive Market 2024–2033 (By Billion)

List of the prominent players in the US Automotive Market:

  • General Motors
  • Ford Motor Company
  • Tesla Inc.
  • Toyota Motor Corporation
  • Honda Motor Co. Ltd.
  • Fiat Chrysler Automobiles
  • Nissan Motor Corporation
  • Volkswagen Group of America
  • BMW Group
  • Mercedes-Benz USA
  • Hyundai Motor America
  • Subaru of America
  • Kia Motors America
  • Audi
  • Porsche
  • Mazda North American Operations
  • Volvo Car USA
  • Mitsubishi Motors North America
  • Jaguar Land Rover North America
  • Rivian Automotive
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Automotive Market is segmented as follows:

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicle
  • Two Wheelers

By Propulsion Type

  • Internal Combustion Engine
  • Electric
  • Hybrid

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 US Automotive Market, (2024 – 2033) (USD Billion)
    • 2.2 US Automotive Market: snapshot
  • Chapter 3. US Automotive Market – Industry Analysis
    • 3.1 US Automotive Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Demand for compact sizeRising popularity of electric vehicle aesthetic look and affordability
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Vehicle Type
      • 3.7.2 Market Attractiveness Analysis By Propulsion Type
  • Chapter 4. US Automotive Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Automotive Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Automotive Market – Vehicle Type Analysis
    • 5.1 US Automotive Market Overview: By Vehicle Type
      • 5.1.1 US Automotive Market Share, By Vehicle Type, 2023 and 2033
    • 5.2 Passenger Cars
      • 5.2.1 US Automotive Market by Passenger Cars, 2024 – 2033 (USD Billion)
    • 5.3 Commercial Vehicle
      • 5.3.1 US Automotive Market by Commercial Vehicle, 2024 – 2033 (USD Billion)
    • 5.4 Two Wheelers
      • 5.4.1 US Automotive Market by Two Wheelers, 2024 – 2033 (USD Billion)
  • Chapter 6. US Automotive Market – Propulsion Type Analysis
    • 6.1 US Automotive Market Overview: By Propulsion Type
      • 6.1.1 US Automotive Market Share, By Propulsion Type, 2023 and 2033
    • 6.2 Internal Combustion Engine
      • 6.2.1 US Automotive Market by Internal Combustion Engine, 2024 – 2033 (USD Billion)
    • 6.3 Electric
      • 6.3.1 US Automotive Market by Electric, 2024 – 2033 (USD Billion)
    • 6.4 Hybrid
      • 6.4.1 US Automotive Market by Hybrid, 2024 – 2033 (USD Billion)
  • Chapter 7. US Automotive Market – Regional Analysis
    • 7.1 US Automotive Market Regional Overview
    • 7.2 US Automotive Market Share, by Region, 2023 & 2033 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1 General Motors
      • 8.1.1 Overview
      • 8.1.2 Financials
      • 8.1.3 Product Portfolio
      • 8.1.4 Business Strategy
      • 8.1.5 Recent Developments
    • 8.2 Ford Motor Company
      • 8.2.1 Overview
      • 8.2.2 Financials
      • 8.2.3 Product Portfolio
      • 8.2.4 Business Strategy
      • 8.2.5 Recent Developments
    • 8.3 Tesla Inc.
      • 8.3.1 Overview
      • 8.3.2 Financials
      • 8.3.3 Product Portfolio
      • 8.3.4 Business Strategy
      • 8.3.5 Recent Developments
    • 8.4 Toyota Motor Corporation
      • 8.4.1 Overview
      • 8.4.2 Financials
      • 8.4.3 Product Portfolio
      • 8.4.4 Business Strategy
      • 8.4.5 Recent Developments
    • 8.5 Honda Motor Co. Ltd.
      • 8.5.1 Overview
      • 8.5.2 Financials
      • 8.5.3 Product Portfolio
      • 8.5.4 Business Strategy
      • 8.5.5 Recent Developments
    • 8.6 Fiat Chrysler Automobiles
      • 8.6.1 Overview
      • 8.6.2 Financials
      • 8.6.3 Product Portfolio
      • 8.6.4 Business Strategy
      • 8.6.5 Recent Developments
    • 8.7 Nissan Motor Corporation
      • 8.7.1 Overview
      • 8.7.2 Financials
      • 8.7.3 Product Portfolio
      • 8.7.4 Business Strategy
      • 8.7.5 Recent Developments
    • 8.8 Volkswagen Group of America
      • 8.8.1 Overview
      • 8.8.2 Financials
      • 8.8.3 Product Portfolio
      • 8.8.4 Business Strategy
      • 8.8.5 Recent Developments
    • 8.9 BMW Group
      • 8.9.1 Overview
      • 8.9.2 Financials
      • 8.9.3 Product Portfolio
      • 8.9.4 Business Strategy
      • 8.9.5 Recent Developments
    • 8.10 Mercedes-Benz USA
      • 8.10.1 Overview
      • 8.10.2 Financials
      • 8.10.3 Product Portfolio
      • 8.10.4 Business Strategy
      • 8.10.5 Recent Developments
    • 8.11 Hyundai Motor America
      • 8.11.1 Overview
      • 8.11.2 Financials
      • 8.11.3 Product Portfolio
      • 8.11.4 Business Strategy
      • 8.11.5 Recent Developments
    • 8.12 Subaru of America
      • 8.12.1 Overview
      • 8.12.2 Financials
      • 8.12.3 Product Portfolio
      • 8.12.4 Business Strategy
      • 8.12.5 Recent Developments
    • 8.13 Kia Motors America
      • 8.13.1 Overview
      • 8.13.2 Financials
      • 8.13.3 Product Portfolio
      • 8.13.4 Business Strategy
      • 8.13.5 Recent Developments
    • 8.14 Audi
      • 8.14.1 Overview
      • 8.14.2 Financials
      • 8.14.3 Product Portfolio
      • 8.14.4 Business Strategy
      • 8.14.5 Recent Developments
    • 8.15 Porsche
      • 8.15.1 Overview
      • 8.15.2 Financials
      • 8.15.3 Product Portfolio
      • 8.15.4 Business Strategy
      • 8.15.5 Recent Developments
    • 8.16 Mazda North American Operations
      • 8.16.1 Overview
      • 8.16.2 Financials
      • 8.16.3 Product Portfolio
      • 8.16.4 Business Strategy
      • 8.16.5 Recent Developments
    • 8.17 Volvo Car USA
      • 8.17.1 Overview
      • 8.17.2 Financials
      • 8.17.3 Product Portfolio
      • 8.17.4 Business Strategy
      • 8.17.5 Recent Developments
    • 8.18 Mitsubishi Motors North America
      • 8.18.1 Overview
      • 8.18.2 Financials
      • 8.18.3 Product Portfolio
      • 8.18.4 Business Strategy
      • 8.18.5 Recent Developments
    • 8.19 Jaguar Land Rover North America
      • 8.19.1 Overview
      • 8.19.2 Financials
      • 8.19.3 Product Portfolio
      • 8.19.4 Business Strategy
      • 8.19.5 Recent Developments
    • 8.20 Rivian Automotive
      • 8.20.1 Overview
      • 8.20.2 Financials
      • 8.20.3 Product Portfolio
      • 8.20.4 Business Strategy
      • 8.20.5 Recent Developments
    • 8.21 Others.
      • 8.21.1 Overview
      • 8.21.2 Financials
      • 8.21.3 Product Portfolio
      • 8.21.4 Business Strategy
      • 8.21.5 Recent Developments
List Of Figures

Figures No 1 to 15

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • General Motors
  • Ford Motor Company
  • Tesla Inc.
  • Toyota Motor Corporation
  • Honda Motor Co. Ltd.
  • Fiat Chrysler Automobiles
  • Nissan Motor Corporation
  • Volkswagen Group of America
  • BMW Group
  • Mercedes-Benz USA
  • Hyundai Motor America
  • Subaru of America
  • Kia Motors America
  • Audi
  • Porsche
  • Mazda North American Operations
  • Volvo Car USA
  • Mitsubishi Motors North America
  • Jaguar Land Rover North America
  • Rivian Automotive
  • Others


The restraints of the US Automotive market is high cost and supply chain disruption.

The major driver for the US Automotive market is demand for compact size, aesthetic look and affordability and rising popularity of electric vehicle.

The “Passenger Cars” category dominated the market in 2023

The key players in the market are General Motors , Ford Motor Company, Tesla Inc., Toyota Motor Corporation, Honda Motor Co. Ltd., Fiat Chrysler Automobiles , Nissan Motor Corporation, Volkswagen Group of America, BMW Group, Mercedes-Benz USA , Hyundai Motor America, Subaru of America, Kia Motors America, Audi , Porsche , Mazda North American Operations, Volvo Car USA , Mitsubishi Motors North America, Jaguar Land Rover North America, Rivian Automotive , Others.

The market is projected to grow at a CAGR of 10.6% during the forecast period, 2024-2033.

The US Automotive Market size was valued at USD 4.8 Billion in 2024.












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