Report Code: CMI49142

Published Date: May 2024

Pages: 320+

Category: USA

Report Snapshot

CAGR: 8.3%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • Red Bull
  • Monster Beverage Corporation
  • Rockstar Energy Drink
  • Bang Energy
  • 5-hour Energy
  • NOS Energy Drink
  • Others

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Reports Description

US Energy Drinks Market was valued at USD 25.8 Billion in 2024 and is expected to reach USD 50.8 Billion by 2033, at a CAGR of 8.3% during the forecast period 2024 – 2033.

Energy drinks are beverages that are intended to deliver a rapid increase of energy and alertness, often using caffeine, sugar, and other vitamins and amino acids.

US Energy Drinks Market: Growth Factors

Rising demand for natural and organic ingredients

The growing desire for natural and organic ingredients is having a big impact on the US energy drink market. Consumers are increasingly looking for better beverage alternatives, motivated by concerns about health and wellbeing, as well as a need for openness and sustainability in food and beverage manufacturing.

This shift in customer tastes has driven energy drink producers to reformulate their products with natural and organic components, to appeal to a rising percentage of health-conscious consumers. To cater to this generation, energy drink formulas include natural components such as fruit extracts, natural sweeteners like stevia, and organic caffeine sources.

Furthermore, the belief that natural and organic components provide higher nutritional advantages while being devoid of synthetic additives and chemicals drives rising demand for such goods. As a result, energy drink companies emphasising natural and organic ingredients are gaining market share, fuelling growth and expansion in the US energy drink industry.

This trend reflects a larger shift towards cleaner and more transparent food and beverage alternatives, which is influencing the competitive environment and customer preferences in the energy drinks industry.

Rising consumption among millennials and Generation Z

The demand for energy drinks in the United States is increasing as millennials and Generation Z consume more. This demographic change is caused by several variables. Millennials and Generation Z are notorious for their fast-paced lifestyles, which require items that provide ease and rapid energy boosts to keep up with their demanding schedules.

Energy drinks, which are strong in caffeine and provide immediate energy, are ideal for this lifestyle. Furthermore, younger generations are becoming more health-conscious, and many energy drink makers are responding by providing low-sugar or sugar-free choices, as well as combining natural ingredients and useful additions such as vitamins and antioxidants.

Energy drink manufacturers are exploiting popular platforms to shape customer preferences through social media and digital marketing. Social media and digital marketing also have a huge impact on customer choices, with energy drink makers using channels popular among millennials and Generation Z to communicate with their target demographic and build brand loyalty.

As these demographics continue to drive demand for energy drinks, the market is likely to grow even further, with innovation and product diversity adapting to changing customer tastes and lifestyles.

US Energy Drinks Market: Restraints

Health concerns

Health issues provide substantial hurdles to the US energy drink sector, influencing customer attitudes, regulatory scrutiny, and market growth. The usage of energy drinks has caused concern owing to their high caffeine level, added sugars, and other possibly dangerous chemicals.

Concerns regarding detrimental health impacts, such as increased heart rate, higher blood pressure, and probable linkages to adverse cardiovascular events, have prompted increasing attention from health authorities and regulatory organizations.

Moreover, reports of adverse incidents, particularly among young customers and those with underlying health issues, have increased public skepticism and reduced faith in energy drinks’ safety. As a consequence, there is a rising need for stronger regulations, warning labels, and age limitations on the sale of energy drinks.

These health concerns have impacted consumer demand, causing a shift in consumption habits and tastes towards healthier alternatives such as natural energy drinks, beverages with functional ingredients, and low-sugar choices.

Furthermore, bad publicity and legal challenges, notably lawsuits alleging misleading marketing and inadequate labelling of energy drinks, have harmed the industry’s reputation and turned off potential customers.

US Energy Drinks Market 2024–2033 (By Type)

US Energy Drinks Market: Opportunities

Product development and innovation

Product development and innovation are critical to boosting the US energy drink industry because they provide customers with new and appealing alternatives that respond to changing tastes, preferences, and health concerns.

With an ever-increasing customer demand for beverages that deliver not just energy but also functionality and health advantages, energy drink manufacturers invest substantially in R&D to develop unique formulas and packaging techniques.

These efforts are aimed at producing a varied selection of products that not only give the needed energy boost but also include natural ingredients, low sugar content, and useful additions such as vitamins, amino acids, and botanical extracts.

Moreover, product development efforts go beyond the drink itself to include packaging types such as compact single-serving containers, resealable bottles, and eco-friendly choices that address customer convenience and sustainability concerns.

Energy drink producers may grab consumer attention, maintain brand relevance, and remain ahead in a highly competitive market landscape by offering new flavours, formulas, and packaging innovations regularly, hence driving growth and expansion in the US energy drinks industry.

US Energy Drinks Market 2024–2033 (By Packaging)

US Energy Drinks Market: Segmentation Analysis

US Energy Drinks market is segmented by product type,  packaging and region.  Based on product type, the market is classified into drinks, shots and mixers. Drinks dominated the market in 2023 with a market share of 58.4% and are expected to keep their dominance during the forecast period 2024-2033.

The energy drink industry in the United States is driven by a complex interplay of elements, each of which contributes to its growth and evolution. One of these causes is the changing lifestyle and purchasing patterns of consumers, particularly among the younger population.

Energy drinks have grown in popularity among those searching for rapid energy boosts to get through their busy days, whether they’re students studying for exams, professionals working long hours, or athletes looking for pre-workout stimulation.

This demand is pushed further by the prevalence of energy drinks in popular culture, where they are frequently sponsored by celebrities and sports, featured in music videos and movies, and incorporated into social media platforms.

Furthermore, energy drink firms’ aggressive marketing techniques, such as targeted advertising campaigns, sponsorships of sporting events and music festivals, and product placements at retail outlets and convenience shops, have a substantial impact on customer knowledge and choice.

Furthermore, the perceived functional benefits of energy drinks, such as greater alertness, focus, and physical performance, appeal significantly to customers looking for performance-enhancing solutions in their daily lives.

Moreover, the growing trend towards health and wellness has resulted in the development of innovative formulations containing natural ingredients, lower sugar content, and functional additives, catering to health-conscious consumers seeking energy-boosting options without sacrificing their well-being.

Based on packaging, the market is classified into cans, bottles and others. Cans dominated market in 2023 with market share of 54.1% and is expected to keep its dominance during the forecast period 2024-2033. Cans have been a driving force in the US energy drink business due to their multiple benefits in terms of convenience, portability, and sustainability.

Several major reasons have contributed to the popularity of cans as an energy drink packaging choice. For starters, cans provide a lightweight and robust packaging option that is suitable for on-the-go consumption, appealing to customers with busy lives looking for a quick energy boost. Their small size makes them simple to travel and store, whether in gym bags, backpacks, or automobile cup holders, increasing accessibility and convenience.

Furthermore, cans offer higher protection against light, air, and moisture, retaining the freshness and effectiveness of the energy drink contents for a longer shelf life than alternative packaging types such as bottles. This guarantees that customers have a consistent and high-quality product experience each time they reach for their favourite energy drink.

Moreover, cans are extremely recyclable, with a substantial percentage of aluminium cans recycled and reincorporated into new cans, making them an environmentally viable option that appeals to increasingly eco-conscious consumers.

The recyclability of cans is consistent with the beverage industry’s rising emphasis on sustainability and corporate responsibility, promoting customer preference for brands that prioritise environmental care.

As a result, widespread use of cans as the preferred packaging for energy drinks has significantly contributed to the expansion and dominance of the US energy drinks market, reflecting evolving consumer preferences towards convenience, quality, and sustainability in beverage consumption.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 25.8 Billion
Projected Market Size in 2033 USD 50.8 Billion
Market Size in 2023 USD 23.4 Billion
CAGR Growth Rate 8.3% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product Type, Packaging and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Energy Drinks Market: Recent Developments

  • In January 2022, Anheuser-Busch Companies LLC launched energy drinks in India as the energy drinks category is mainly fuelled by millennials and affluent consumers across key urban cities in the country.
  • In February 2022, PepsiCo. Inc. introduced a hemp energy drink in the United States that contained hemp oil, vitamin B, spearmint, lemon balm, and caffeine.
  • In January 2022, Starbucks launched energy drinks in partnership with PepsiCo. Inc. The product is currently available at grocery shops, major retailers, and convenience stores throughout the United States, and it will be accessible at Starbucks locations beginning in March 2022.

US Energy Drinks Market 2024–2033 (By Billion)

List of the prominent players in the US Energy Drinks Market:

  • Red Bull
  • Monster Beverage Corporation
  • Rockstar Energy Drink
  • Bang Energy
  • 5-hour Energy
  • NOS Energy Drink
  • Reign Total Body Fuel
  • XS Energy
  • C4 Energy
  • Living Essential LLC
  • Venom Energy
  • Full Throttle
  • Mountain Dew AMP Energy
  • Celsius Holdings Inc.
  • Xyience Energy
  • Rip It Energy
  • BAWLS Guarana
  • VPX Sports (VPX Bang)
  • REIZE Energy Drink
  • Alani Nu
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Energy Drinks Market is segmented as follows:

By Product

  • Drinks
  • Shots
  • Mixers

By Type

  • Conventional
  • Organic

By Packaging

  • Cans
  • Bottles
  • Others

By Distribution Channel

  • On-trade
  • Off-trade

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 US Energy Drinks Market, (2024 – 2033) (USD Billion)
    • 2.2 US Energy Drinks Market: snapshot
  • Chapter 3. US Energy Drinks Market – Industry Analysis
    • 3.1 US Energy Drinks Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Rising demand for natural and organic ingredients
      • 3.2.2 Rising consumption among millennials and Generation Z
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Product Type
      • 3.7.2 Market Attractiveness Analysis By Packaging
  • Chapter 4. US Energy Drinks Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Energy Drinks Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product Launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Energy Drinks Market – Product Type Analysis
    • 5.1 US Energy Drinks Market Overview: By Product Type
      • 5.1.1 US Energy Drinks Market Share, By Product Type, 2023 and 2033
    • 5.2 Drinks
      • 5.2.1 US Energy Drinks Market by Drinks, 2024 – 2033 (USD Billion)
    • 5.3 Shots
      • 5.3.1 US Energy Drinks Market by Shots, 2024 – 2033 (USD Billion)
    • 5.4 Mixers
      • 5.4.1 US Energy Drinks Market by Mixers, 2024 – 2033 (USD Billion)
  • Chapter 6. US Energy Drinks Market – Packaging Analysis
    • 6.1 US Energy Drinks Market Overview: By Packaging
      • 6.1.1 US Energy Drinks Market Share, By Packaging, 2023 and 2033
    • 6.2 Cans
      • 6.2.1 US Energy Drinks Market by Cans, 2024 – 2033 (USD Billion)
    • 6.3 Bottles
      • 6.3.1 US Energy Drinks Market by Bottles, 2024 – 2033 (USD Billion)
    • 6.4 Others
      • 6.4.1 US Energy Drinks Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 7. US Energy Drinks Market – Regional Analysis
    • 7.1 US Energy Drinks Market Regional Overview
    • 7.2 US Energy Drinks Market Share, by Region, 2023 & 2033 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1 Red Bull
      • 8.1.1 Overview
      • 8.1.2 Financials
      • 8.1.3 Product Portfolio
      • 8.1.4 Business Strategy
      • 8.1.5 Recent Developments
    • 8.2 Monster Beverage Corporation
      • 8.2.1 Overview
      • 8.2.2 Financials
      • 8.2.3 Product Portfolio
      • 8.2.4 Business Strategy
      • 8.2.5 Recent Developments
    • 8.3 Rockstar Energy Drink
      • 8.3.1 Overview
      • 8.3.2 Financials
      • 8.3.3 Product Portfolio
      • 8.3.4 Business Strategy
      • 8.3.5 Recent Developments
    • 8.4 Bang Energy
      • 8.4.1 Overview
      • 8.4.2 Financials
      • 8.4.3 Product Portfolio
      • 8.4.4 Business Strategy
      • 8.4.5 Recent Developments
    • 8.5 5-hour Energy
      • 8.5.1 Overview
      • 8.5.2 Financials
      • 8.5.3 Product Portfolio
      • 8.5.4 Business Strategy
      • 8.5.5 Recent Developments
    • 8.6 NOS Energy Drink
      • 8.6.1 Overview
      • 8.6.2 Financials
      • 8.6.3 Product Portfolio
      • 8.6.4 Business Strategy
      • 8.6.5 Recent Developments
    • 8.7 Reign Total Body Fuel
      • 8.7.1 Overview
      • 8.7.2 Financials
      • 8.7.3 Product Portfolio
      • 8.7.4 Business Strategy
      • 8.7.5 Recent Developments
    • 8.8 XS Energy
      • 8.8.1 Overview
      • 8.8.2 Financials
      • 8.8.3 Product Portfolio
      • 8.8.4 Business Strategy
      • 8.8.5 Recent Developments
    • 8.9 C4 Energy
      • 8.9.1 Overview
      • 8.9.2 Financials
      • 8.9.3 Product Portfolio
      • 8.9.4 Business Strategy
      • 8.9.5 Recent Developments
    • 8.10 Living Essential LLC
      • 8.10.1 Overview
      • 8.10.2 Financials
      • 8.10.3 Product Portfolio
      • 8.10.4 Business Strategy
      • 8.10.5 Recent Developments
    • 8.11 Venom Energy
      • 8.11.1 Overview
      • 8.11.2 Financials
      • 8.11.3 Product Portfolio
      • 8.11.4 Business Strategy
      • 8.11.5 Recent Developments
    • 8.12 Full Throttle
      • 8.12.1 Overview
      • 8.12.2 Financials
      • 8.12.3 Product Portfolio
      • 8.12.4 Business Strategy
      • 8.12.5 Recent Developments
    • 8.13 Mountain Dew AMP Energy
      • 8.13.1 Overview
      • 8.13.2 Financials
      • 8.13.3 Product Portfolio
      • 8.13.4 Business Strategy
      • 8.13.5 Recent Developments
    • 8.14 Celsius Holdings Inc.
      • 8.14.1 Overview
      • 8.14.2 Financials
      • 8.14.3 Product Portfolio
      • 8.14.4 Business Strategy
      • 8.14.5 Recent Developments
    • 8.15 Xyience Energy
      • 8.15.1 Overview
      • 8.15.2 Financials
      • 8.15.3 Product Portfolio
      • 8.15.4 Business Strategy
      • 8.15.5 Recent Developments
    • 8.16 Rip It Energy
      • 8.16.1 Overview
      • 8.16.2 Financials
      • 8.16.3 Product Portfolio
      • 8.16.4 Business Strategy
      • 8.16.5 Recent Developments
    • 8.17 BAWLS Guarana
      • 8.17.1 Overview
      • 8.17.2 Financials
      • 8.17.3 Product Portfolio
      • 8.17.4 Business Strategy
      • 8.17.5 Recent Developments
    • 8.18 VPX Sports (VPX Bang)
      • 8.18.1 Overview
      • 8.18.2 Financials
      • 8.18.3 Product Portfolio
      • 8.18.4 Business Strategy
      • 8.18.5 Recent Developments
    • 8.19 REIZE Energy Drink
      • 8.19.1 Overview
      • 8.19.2 Financials
      • 8.19.3 Product Portfolio
      • 8.19.4 Business Strategy
      • 8.19.5 Recent Developments
    • 8.20 Alani Nu
      • 8.20.1 Overview
      • 8.20.2 Financials
      • 8.20.3 Product Portfolio
      • 8.20.4 Business Strategy
      • 8.20.5 Recent Developments
    • 8.21 Others.
      • 8.21.1 Overview
      • 8.21.2 Financials
      • 8.21.3 Product Portfolio
      • 8.21.4 Business Strategy
      • 8.21.5 Recent Developments
List Of Figures

Figures No 1 to 15

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Red Bull
  • Monster Beverage Corporation
  • Rockstar Energy Drink
  • Bang Energy
  • 5-hour Energy
  • NOS Energy Drink
  • Reign Total Body Fuel
  • XS Energy
  • C4 Energy
  • Living Essential LLC
  • Venom Energy
  • Full Throttle
  • Mountain Dew AMP Energy
  • Celsius Holdings Inc.
  • Xyience Energy
  • Rip It Energy
  • BAWLS Guarana
  • VPX Sports (VPX Bang)
  • REIZE Energy Drink
  • Alani Nu
  • Others


The restraints of the US Energy Drinks market is health concerns.

The major driver for the US Energy Drinks market is rising demand for natural and organic ingredients and rising consumption among millennials and Generation Z.

The “Drinks” category dominated the market in 2023.

The key players in the market are Red Bull, Monster Beverage Corporation , Rockstar Energy Drink, Bang Energy, 5-hour Energy, NOS Energy Drink, Reign Total Body Fuel, XS Energy , C4 Energy, Living Essential LLC, Venom Energy, Full Throttle , Mountain Dew AMP Energy, Celsius Holdings Inc. , Xyience Energy, Rip It Energy, BAWLS Guarana, VPX Sports (VPX Bang), REIZE Energy Drink, Alani Nu, Others.

The market is projected to grow at a CAGR of 8.3% during the forecast period, 2024-2033.

The US Energy Drinks Market size was valued at USD 25.8 Billion in 2024.












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