Report Code: CMI50679

Published Date: June 2024

Pages: 320+

Category: Healthcare

Reports Description

US Fitness Tracker Market was valued at USD 14.8 Billion in 2024 and is expected to reach USD 35.8 Billion by 2033, at a CAGR of 15.3% during the forecast period 2024 – 2033.

Fitness trackers are gadgets that measure many elements of your physical activity and health. Many fitness trackers synchronize with smartphone applications or computer software, allowing users to monitor their statistics.

US Fitness Tracker Market: Growth Factors

Integrating fitness trackers with smartphones 

The combination of fitness trackers and smartphones has considerably boosted the fitness tracker industry by improving user comfort, data accessibility, and usefulness. Fitness trackers employ seamless synchronization with smartphones to give users full health and activity information, such as step counts, heart rate monitoring, sleep tracking, and calorie expenditure.

This connection not only streamlines data administration but also allows for real-time tracking and analysis of fitness indicators, allowing users to make more educated decisions about their health and fitness objectives.

Furthermore, the integration of fitness trackers and smartphones offers capabilities such as GPS tracking for precise distance measurement, social sharing for community participation, and customized coaching via targeted notifications and reminders.

The simplicity of having all fitness-related data consolidated on a single platform encourages user participation and adherence to fitness routines, driving demand for fitness trackers and broadening their market reach between health-conscious consumers looking for holistic solutions for tracking and improving their health.

Increasing popularity of fitness apps

The rising popularity of fitness applications has fuelled the rise of the fitness tracker industry. As more people emphasize health and wellbeing, they look for easy ways to track their exercise goals and success. Fitness applications provide users with a complete platform for tracking many aspects of their health, such as activity levels, sleep patterns, and diet.

They also include features like training programs, goal setting, and social sharing. These applications have gotten more complex, offering individualized insights and suggestions based on user information. Concurrently, the demand for wearable fitness trackers has increased, since they supplement the functionality of fitness applications by capturing real-time data and offering continuous monitoring.

Users like the seamless integration of their devices and applications, which enables a comprehensive approach to health management. This synergy between fitness applications and wearable trackers has fuelled the rise of the fitness tracker industry, with consumers viewing these technologies as essential tools in their quest for better lives.

US Fitness Tracker Market: Restraints

Data privacy concerns

Data privacy issues are posing substantial hurdles to the fitness tracker business as consumers grow more conscious of the hazards connected with sharing personal health and activity information. Users are concerned about the security of sensitive information, such as health measurements, exercise routines, and even location data, which are frequently acquired by these devices.

Fear of illegal access, data breaches, and exploitation of personal information by other parties, such as advertising and insurance, causes reluctance to adopt or continue using fitness trackers. Furthermore, the possibility of data aggregation and profiling raises concerns about privacy violations and the loss of control over one’s data.

As a result, these issues erode customer trust and confidence in fitness tracker manufacturers and service providers, leading to lower adoption rates and slower market growth. Addressing these privacy concerns through transparent data collecting procedures, strong security measures and unambiguous permission processes is critical for regaining user confidence and supporting long-term growth in the fitness tracker business.

US Fitness Tracker Market: Opportunities

Growing millennials population

The growing millennial population is fuelling significant development in the fitness tracker sector. Millennials, known for their tech-savvy attitude and health-conscious lifestyle, are increasingly prioritizing fitness and wellbeing.

With a strong emphasis on personal health management, millennials look for solutions that fit smoothly into their digital lives while also helping them achieve their fitness objectives. Fitness trackers with advanced capabilities such as heart rate monitoring, sleep tracking, and activity analysis are particularly popular among this population.

These gadgets offer real-time feedback and data-driven insights, allowing millennials to make more educated decisions about their health and exercise regimens. Furthermore, the social and gamified components common in fitness tracker applications connect with millennials’ demand for social contact and competitiveness, accelerating uptake.

As this generation prioritizes health and technology, demand for new fitness monitoring solutions is expected to rise, altering the market landscape and fuelling continued innovations in wearable technology.

US Fitness Tracker Market: Segmentation Analysis

The US Fitness Tracker market is segmented by type, application, sale channel and region.  Based on type, the market is classified into smart watches, smart bands, smart clothing and others. Smart Watches dominated the market in 2023 with a market share of 45.3% and are expected to keep their dominance during the forecast period 2024-2033.

Smartwatches have been a driving force in the fitness tracker market because of their versatility and convenience. These gadgets include functions beyond typical fitness monitoring, such as alerts, music control, and even contactless payments, making them flexible companions for everyday life.

Importantly, many smartwatches have powerful sensors and algorithms intended expressly for fitness tracking, such as heart rate monitoring, GPS tracking, and activity detection.

Furthermore, the integration of wristwatch functionalities with smartphone apps offers smooth data synchronization and analysis, allowing users to better track their progress and establish objectives.

The attractiveness of smartwatches stems from their ability to combine many capabilities into a single wearable gadget, providing consumers with a handy and linked solution for both daily activities and fitness tracking.

As a result, the popularity of smartwatches continues to fuel growth in the overall fitness tracker industry, blurring the distinction between traditional trackers and smartwatches.

Based on application, the market is classified into heart rate tracking, sleep measurement, glucose measurement, sports, running, and cycling tracking. Running dominated the market in 2023 with a market share of 22.8% and is expected to keep its dominance during the forecast period 2024-2033.

The inclusion of running functionalities into fitness trackers has had a huge influence on the fitness tracker industry. Running, being one of the most accessible and popular forms of exercise, has increased the need for trackers designed expressly for runners’ requirements.

These gadgets provide advanced information like as distance travelled, pace, heart rate, and even GPS tracking, giving users a full view of their running performance. Furthermore, the emphasis on health and wellbeing, along with the emergence of wearable technology, has raised awareness of the value of recording exercise regimens.

As a result, customers are increasingly turning to fitness trackers that have specialized running features, which is fuelling market innovation. This trend has not only increased the user base for fitness trackers, but it has also spurred manufacturers to constantly improve their devices with features specialized to runners, resulting in tough rivalry and a dynamic market environment.

Based on sales channels, the market is classified into online and offline. Online dominated the market in 2023 with a market share of 23.1% and is expected to keep its dominance during the forecast period 2024-2033. The development of online sales has had a significant impact on the growth of the fitness tracker industry.

Online platforms provide exceptional convenience, allowing customers to explore, compare, and buy fitness trackers from the comfort of their own homes. This accessibility has increased market reach, reaching a wider population than traditional brick-and-mortar retail places.

Furthermore, internet shops frequently include thorough product information, user reviews, and tailored suggestions, allowing customers to make educated purchases. Moreover, competitive pricing and regular discounts given online encourage customers to invest in fitness trackers, resulting in increased sales volume.

Additionally, the digital nature of online sales allows for the integration of fitness trackers with other digital health and wellness platforms, promoting a holistic approach to personal health management. As a result, the seamless accessibility, information availability, competitive pricing, and integration capabilities of online sales channels have become instrumental in propelling the growth and adoption of fitness trackers worldwide.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 14.8 Billion
Projected Market Size in 2033 USD 35.8 Billion
Market Size in 2023 USD 13.4 Billion
CAGR Growth Rate 15.3% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Application, Sale Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Fitness Tracker Market: Recent Developments

  • In March 2023, Garmin Singapore announced the Forerunner 265 series and Forerunner 965 smartwatches with vibrant AMOLED displays. The watch has new features that allow athletes to exceed their boundaries by planning, preparing, and tracking their workout regimen.
  • In September 2022, Garmin International, Inc. launched a new Black Panther fitness tracker wristwatch to track the daily activities of kids. The watch design includes Avengers character watch faces, which encourage youngsters to be active.
  • In September 2022, Apple introduced Apple Watch Ultra offering a unique design that delivers a comfortable fit for every adventure. The watch may be configured with several functions such as workouts, retracing, fitness tracking, and others.

List of the prominent players in the US Fitness Tracker Market:

  • Fitbit
  • Garmin Ltd.
  • Apple Inc.
  • Samsung Electronics Co. Ltd.
  • Xiaomi Corporation
  • Huawei Technologies Co. Ltd.
  • Polar Electro
  • Suunto
  • Fossil Group Inc.
  • Amazfit
  • Misfit
  • Eric Carreel’s
  • WHOOP
  • Letsfit
  • Moov Inc.
  • TomTom International BV
  • Timex Group
  • Scosche Industries
  • Under Armour Inc
  • Jawbone
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Fitness Tracker Market is segmented as follows:

By Type

  • Smart Watches
  • Smart Bands
  • Smart Clothing
  • Others

By Application

  • Heart Rate Tracking
  • Sleep Measurement
  • Glucose Measurement
  • Sports
  • Running
  • Cycling Tracking
  • Others

By Sale Channel

  • Online
  • Offline

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 US Fitness Tracker Market, (2024 – 2033) (USD Billion)
    • 2.2 US Fitness Tracker Market: snapshot
  • Chapter 3. US Fitness Tracker Market – Industry Analysis
    • 3.1 US Fitness Tracker Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Integrating fitness trackers with smartphones
      • 3.2.2 Increasing popularity of fitness apps
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type
      • 3.7.2 Market Attractiveness Analysis By Application
      • 3.7.3 Market Attractiveness Analysis By Sale Channel
  • Chapter 4. US Fitness Tracker Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Fitness Tracker Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Fitness Tracker Market – Type Analysis
    • 5.1 US Fitness Tracker Market Overview: By Type
      • 5.1.1 US Fitness Tracker Market Share, By Type, 2023 and 2033
    • 5.2 Smart Watches
      • 5.2.1 US Fitness Tracker Market by Smart Watches, 2024 – 2033 (USD Billion)
    • 5.3 Smart Bands
      • 5.3.1 US Fitness Tracker Market by Smart Bands, 2024 – 2033 (USD Billion)
    • 5.4 Smart Clothing
      • 5.4.1 US Fitness Tracker Market by Smart Clothing, 2024 – 2033 (USD Billion)
    • 5.5 Others
      • 5.5.1 US Fitness Tracker Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 6. US Fitness Tracker Market – Application Analysis
    • 6.1 US Fitness Tracker Market Overview: By Application
      • 6.1.1 US Fitness Tracker Market Share, By Application, 2023 and 2033
    • 6.2 Heart Rate Tracking
      • 6.2.1 US Fitness Tracker Market by Heart Rate Tracking, 2024 – 2033 (USD Billion)
    • 6.3 Sleep Measurement
      • 6.3.1 US Fitness Tracker Market by Sleep Measurement, 2024 – 2033 (USD Billion)
    • 6.4 Glucose Measurement
      • 6.4.1 US Fitness Tracker Market by Glucose Measurement, 2024 – 2033 (USD Billion)
    • 6.5 Sports
      • 6.5.1 US Fitness Tracker Market by Sports, 2024 – 2033 (USD Billion)
    • 6.6 Running
      • 6.6.1 US Fitness Tracker Market by Running, 2024 – 2033 (USD Billion)
    • 6.7 Cycling Tracking
      • 6.7.1 US Fitness Tracker Market by Cycling Tracking, 2024 – 2033 (USD Billion)
    • 6.8 Others
      • 6.8.1 US Fitness Tracker Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 7. US Fitness Tracker Market – Sale Channel Analysis
    • 7.1 US Fitness Tracker Market Overview: By Sale Channel
      • 7.1.1 US Fitness Tracker Market Share, By Sale Channel, 2023 and 2033
    • 7.2 Online
      • 7.2.1 US Fitness Tracker Market by Online, 2024 – 2033 (USD Billion)
    • 7.3 Offline
      • 7.3.1 US Fitness Tracker Market by Offline, 2024 – 2033 (USD Billion)
  • Chapter 8. US Fitness Tracker Market – Regional Analysis
    • 8.1 US Fitness Tracker Market Regional Overview
    • 8.2 US Fitness Tracker Market Share, by Region, 2023 & 2033 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Fitbit
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Garmin Ltd.
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Apple Inc.
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Samsung Electronics Co. Ltd.
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Xiaomi Corporation
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Huawei Technologies Co. Ltd.
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Polar Electro
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Suunto
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Fossil Group Inc.
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Amazfit
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Misfit
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 Eric Carreel’s
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 WHOOP
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 Letsfit
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Moov Inc.
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 TomTom International BV
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
    • 9.17 Timex Group
      • 9.17.1 Overview
      • 9.17.2 Financials
      • 9.17.3 Product Portfolio
      • 9.17.4 Business Strategy
      • 9.17.5 Recent Developments
    • 9.18 Scosche Industries
      • 9.18.1 Overview
      • 9.18.2 Financials
      • 9.18.3 Product Portfolio
      • 9.18.4 Business Strategy
      • 9.18.5 Recent Developments
    • 9.19 Under Armour Inc
      • 9.19.1 Overview
      • 9.19.2 Financials
      • 9.19.3 Product Portfolio
      • 9.19.4 Business Strategy
      • 9.19.5 Recent Developments
    • 9.20 Jawbone
      • 9.20.1 Overview
      • 9.20.2 Financials
      • 9.20.3 Product Portfolio
      • 9.20.4 Business Strategy
      • 9.20.5 Recent Developments
    • 9.21 Others.
      • 9.21.1 Overview
      • 9.21.2 Financials
      • 9.21.3 Product Portfolio
      • 9.21.4 Business Strategy
      • 9.21.5 Recent Developments
List Of Figures

Figures No 1 to 24

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Fitbit
  • Garmin Ltd.
  • Apple Inc.
  • Samsung Electronics Co. Ltd.
  • Xiaomi Corporation
  • Huawei Technologies Co. Ltd.
  • Polar Electro
  • Suunto
  • Fossil Group Inc.
  • Amazfit
  • Misfit
  • Eric Carreel’s
  • WHOOP
  • Letsfit
  • Moov Inc.
  • TomTom International BV
  • Timex Group
  • Scosche Industries
  • Under Armour Inc
  • Jawbone
  • Others

FAQs

The restraints of the US Fitness Tracker market is data privacy concerns.

The major driver for the US Fitness Tracker market is adoption of cloud computing technology and demand for data-driven decision-making.

The “Heart Rate Tracking” had the largest share in the market for US Fitness Tracker.

The “Smart Watches” category dominated the market in 2023.

The key players in the market are Fitbit, Garmin Ltd., Apple Inc., Samsung Electronics Co. Ltd., Xiaomi Corporation, Huawei Technologies Co. Ltd., Polar Electro, Suunto, Fossil Group Inc., Amazfit, Misfit, Eric Carreel’s, WHOOP, Letsfit, Moov Inc., TomTom International BV, Timex Group, Scosche Industries, Under Armour Inc, Jawbone, Others.

The market is projected to grow at a CAGR of 15.3% during the forecast period, 2024-2033.

The US Fitness Tracker Market size was valued at USD 14.8 Billion in 2024.

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