Report Code: CMI50685

Published Date: June 2024

Pages: 320+

Category: USA

Reports Description

US Generator Market was valued at USD 5.8 Billion in 2024 and is expected to reach USD 11.8 Billion by 2033, at a CAGR of 6.3% during the forecast period 2024 – 2033.

A generator is a device that uses mechanical energy to produce electrical energy. It generally works on the concept of electromagnetic induction, in which a coil of wire rotates inside a magnetic field, generating an electric current in the wire.

US Generator Market: Growth Factors

Surging industrialization

The surge in industrialization in the United States has driven the rise of the generator market. As businesses grow and infrastructure development increases, there is a greater requirement for dependable and uninterrupted power supply to support operations.

Generators play an important role in providing continuity during power outages, which can be damaging to industrial processes and result in large financial losses. Furthermore, as production becomes more automated and digitalized, there is a greater emphasis on power quality and dependability, making backup power solutions important.

Manufacturing, construction, healthcare, telecommunications, and data centers rely extensively on generators to reduce the hazards associated with power outages. Furthermore, the rising trend toward distributed energy systems and the incorporation of renewable energy sources into the grid emphasizes the importance of backup power solutions for maintaining grid stability and ensuring uninterrupted operations.

This confluence of variables has spurred demand for generators in the United States, resulting in market expansion and developments in generator technology to satisfy changing industrial requirements.

Increasing adoption of hybrid generator

The introduction of hybrid generating systems has had a substantial influence on the US generator business, driving both innovation and growth. Hybrid generators combine traditional fossil fuels, renewable energy sources such as solar or wind, and energy storage technologies to improve efficiency, flexibility, and sustainability.

This adaptability addresses the changing energy situation, where there is an increasing need for greener, more dependable power options. Businesses and people are increasingly looking for options that not only lower their carbon impact but also offer backup power during disruptions.

Hybrid generators meet these requirements by optimizing power generation depending on resource availability and demand, assuring continuous supply while reducing environmental effects. Furthermore, government incentives and laws supporting renewable energy usage fuel the industry and encourage investment in hybrid generator technology.

As a result, demand for hybrid systems in the US generator industry rises dramatically, resulting in market development, technical improvement, and a shift toward more sustainable energy practices.

US Generator Market: Restraints

High operational costs

High operating costs hinder potential purchasers, especially in businesses that rely significantly on backup power systems, such as healthcare and data centers. The initial cost of acquiring generators, together with recurring expenditures for fuel, maintenance, and compliance, can strain budgets and limit adoption.

Furthermore, rigorous environmental rules and rising fuel prices increase operational costs, making it difficult for enterprises to justify the long-term viability of generator use. Furthermore, the necessity for qualified specialists and specific training to operate and maintain generators increases the operational load, particularly for small businesses with limited resources.

Finally, the high operational costs create hurdles to entrance and development within the US generator sector, possibly suffocating innovation and impeding the broader adoption of backup power solutions throughout various sectors.

US Generator Market: Opportunities

Integration of IoT

The incorporation of IoT (Internet of Things) technology has considerably boosted the US generator industry by improving efficiency, dependability, and maintenance capabilities. IoT-enabled generators have sensors and networking capabilities that enable real-time monitoring of numerous metrics such as fuel levels, engine performance, and operational status.

This real-time data allows predictive maintenance, allowing businesses to identify possible faults before they cause costly downtime. IoT connection also offers remote monitoring and control, allowing operators to manage generators from anywhere using mobile devices or laptops.

Moreover, IoT enables generator performance optimization through data analytics, allowing operators to find potential for efficiency improvements and cost reductions. With the growing demand for dependable backup power solutions in industries such as healthcare, manufacturing, and telecommunications, incorporating IoT technology into generators has become critical, propelling development and innovation in the US generator market.

US Generator Market: Segmentation Analysis

The US Generator market is segmented by type, voltage rating, application, end user and region.  Based on type, the market is classified into stationary and portable. Stationary dominated the market in 2023 with a market share of 65.2% and is expected to keep its dominance during the forecast period 2024-2033.

Stationary generators play an important part in defining the generator industry in the United States because of their adaptability, dependability, and wide range of uses. These generators, also known as standby or backup generators, provide critical power backup solutions for a variety of industries, including residential, commercial, industrial, and institutional buildings.

In the domestic sector, they provide homeowners with peace of mind during power outages by assuring uninterrupted electrical supply for vital items such as refrigerators, lighting, and heating systems. In commercial and industrial contexts, stationary generators serve as important backup power sources for key activities, protecting against possible losses due to downtime.

The rising frequency and severity of natural catastrophes and grid disruptions are driving increased demand for stationary generators as businesses and people seek dependable backup power options.

Based on voltage rating, the market is classified into Below 100 kVA, 100kva to 350 kVA, 350 kVA to 1000 kVA and Above 1,000 kVA. 350 kVA to 1000 kVA dominated the market in 2023 with a market share of 32.8% and is expected to keep its dominance during the forecast period 2024-2033.

The spike in demand for 350 to 1000 kVA generators in the United States has had a substantial impact on generator market dynamics. This movement is largely driven by several variables. For starters, the growing requirement for dependable backup power solutions in a variety of industries, including commercial, industrial, and residential, has fuelled demand for larger capacity generators.

Industries such as data centers, healthcare institutions, industrial plants, and telecommunications rely largely on the constant power supply to be operational, which drives the use of bigger generators. Furthermore, as the frequency and severity of extreme weather events increase, there is a greater awareness of the need for disaster preparedness, prompting companies and homes to invest in reliable backup power systems.

Furthermore, technological developments have made bigger generators more efficient, dependable, and cost-effective, which has boosted their popularity. As a result, the 350 kVA to 1000 kVA sector has emerged as a prominent growth driver in the US generator market, changing market preferences and industry strategies to meet this rising demand.

Based on application, the market is classified into backup power, continuous power and peak shaving power. Continuous Power dominated the market in 2023 with a market share of 45.5% and is expected to keep its dominance during the forecast period 2024-2033.

The generator industry in the United States is driven by continuous power because of its vital role in guaranteeing constant energy supply across several industries. In a dynamic economic context where businesses rely largely on steady electricity, generators are critical backup devices that protect operations from disturbances caused by grid outages or variations.

Industries such as healthcare, data centers, manufacturing, and telecommunications require constant electricity to keep key services running and avoid costly downtime. Furthermore, the growing frequency of extreme weather events and natural disasters emphasizes the significance of dependable power generation for emergency response and recovery activities.

As a consequence, companies and organizations prioritize investments in durable generator systems capable of providing uninterrupted power, resulting in growth in the US generator industry.

Furthermore, advancements in generator technology, such as increased fuel efficiency, remote monitoring capabilities, and integration with renewable energy sources, help to drive market growth by providing more sustainable and cost-effective power solutions tailored to changing customer needs and regulatory requirements.

Based on end user, the market is classified into residential, commercial and industrial. Industrial dominated the market in 2023 with a market share of 43.1% and is expected to keep its dominance during the forecast period 2024-2033.

The industrial sector plays a pivotal role in driving the US generator market owing to its reliance on continuous and reliable power supply for operations. Industries ranging from manufacturing and building to oil and gas, healthcare, and telecommunications require backup power solutions to reduce the risk of power outages, which can result in major production losses, safety dangers, and financial consequences.

Generators offer a consistent supply of electricity during power outages, maintenance shutdowns, or isolated operations with restricted access to the main power grid. Furthermore, businesses are increasing their investments in backup and prime power generators to maintain continuous operations in the face of increased worries about grid stability, aging infrastructure, and the effect of extreme weather occurrences.

Technological advancements, such as the development of more fuel-efficient and environmentally friendly generator systems, as well as the integration of smart features for remote monitoring, diagnostics, and predictive maintenance, which improve operational efficiency and reduce downtime, are driving up demand for generators in the industrial sector.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 5.8 Billion
Projected Market Size in 2033 USD 11.8 Billion
Market Size in 2023 USD 5.4 Billion
CAGR Growth Rate 6.3% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Voltage Rating, Application, End User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Generator Market: Recent Developments

  • In February 2022, the Massachusetts Institute of Technology (MIT) Lincoln Laboratory held a demonstration for the USMC of the portable hydrogen fuel generator.
  • In February 2023, Cummins Inc. introduced readily available natural gas standby generator sets with power outputs of 175KW and 200KW for customers in North America.
  • In January 2022, Honda announced plans to begin selling its new EU32i portable generator. The device has a freshly built dedicated engine with a maximum output of 3.2 kVA. The company’s first target markets are Europe and North America, with the product eventually being introduced to the rest of the globe.

List of the prominent players in the US Generator Market:

  • Caterpillar Inc.
  • Generac Holdings Inc.
  • Cummins Inc.
  • Kohler Co.
  • Briggs & Stratton Corporation
  • Wärtsilä Corporation
  • MTU Onsite Energy
  • Mitsubishi Heavy Industries Ltd.
  • Wacker Neuson SE
  • Yanmar Holdings Co. Ltd.
  • Aggreko PLC
  • Atlas Copco AB
  • Himoinsa S.L.
  • Ingersoll Rand Inc.
  • Kirloskar Electric Company Ltd.
  • MQ Power Corporation
  • Multiquip Inc.
  • SDMO Industries
  • Siemens AG
  • FG Wilson
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Generator Market is segmented as follows:

By Type

  • Stationary
  • Portable

By Voltage Rating

  • Below 100 kVA
  • 100kVA to 350 kVA
  • 350 kVA to 1000 kVA
  • Above 1,000 kVA

By Application

  • Backup Power
  • Continuous Power
  • Peak Shaving Power

By End User

  • Residential
  • Commercial
  • Industrial

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 US Generator Market, (2024 – 2033) (USD Billion)
    • 2.2 US Generator Market: snapshot
  • Chapter 3. US Generator Market – Industry Analysis
    • 3.1 US Generator Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Surging industrialization
      • 3.2.2 Increasing adoption of hybrid generator
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type
      • 3.7.2 Market Attractiveness Analysis By Voltage Rating
      • 3.7.3 Market Attractiveness Analysis By Application
      • 3.7.4 Market Attractiveness Analysis By End User
  • Chapter 4. US Generator Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Generator Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Generator Market – Type Analysis
    • 5.1 US Generator Market Overview: By Type
      • 5.1.1 US Generator Market Share, By Type, 2023 and 2033
    • 5.2 Stationary
      • 5.2.1 US Generator Market by Stationary, 2024 – 2033 (USD Billion)
    • 5.3 Portable
      • 5.3.1 US Generator Market by Portable, 2024 – 2033 (USD Billion)
  • Chapter 6. US Generator Market – Voltage Rating Analysis
    • 6.1 US Generator Market Overview: By Voltage Rating
      • 6.1.1 US Generator Market Share, By Voltage Rating, 2023 and 2033
    • 6.2 Below 100 kVA
      • 6.2.1 US Generator Market by Below 100 kVA, 2024 – 2033 (USD Billion)
    • 6.3 100kVA to 350 kVA
      • 6.3.1 US Generator Market by 100kVA to 350 kVA, 2024 – 2033 (USD Billion)
    • 6.4 350 kVA to 1000 kVA
      • 6.4.1 US Generator Market by 350 kVA to 1000 kVA, 2024 – 2033 (USD Billion)
    • 6.5 Above 1,000 kVA
      • 6.5.1 US Generator Market by Above 1,000 kVA, 2024 – 2033 (USD Billion)
  • Chapter 7. US Generator Market – Application Analysis
    • 7.1 US Generator Market Overview: By Application
      • 7.1.1 US Generator Market Share, By Application, 2023 and 2033
    • 7.2 Backup Power
      • 7.2.1 US Generator Market by Backup Power, 2024 – 2033 (USD Billion)
    • 7.3 Continuous Power
      • 7.3.1 US Generator Market by Continuous Power, 2024 – 2033 (USD Billion)
    • 7.4 Peak Shaving Power
      • 7.4.1 US Generator Market by Peak Shaving Power, 2024 – 2033 (USD Billion)
  • Chapter 8. US Generator Market – End User Analysis
    • 8.1 US Generator Market Overview: By End User
      • 8.1.1 US Generator Market Share, By End User, 2023 and 2033
    • 8.2 Residential
      • 8.2.1 US Generator Market by Residential, 2024 – 2033 (USD Billion)
    • 8.3 Commercial
      • 8.3.1 US Generator Market by Commercial, 2024 – 2033 (USD Billion)
    • 8.4 Industrial
      • 8.4.1 US Generator Market by Industrial, 2024 – 2033 (USD Billion)
  • Chapter 9. US Generator Market – Regional Analysis
    • 9.1 US Generator Market Regional Overview
    • 9.2 US Generator Market Share, by Region, 2023 & 2033 (USD Billion)
  • Chapter 10. Company Profiles
    • 10.1 Caterpillar Inc.
      • 10.1.1 Overview
      • 10.1.2 Financials
      • 10.1.3 Product Portfolio
      • 10.1.4 Business Strategy
      • 10.1.5 Recent Developments
    • 10.2 Generac Holdings Inc.
      • 10.2.1 Overview
      • 10.2.2 Financials
      • 10.2.3 Product Portfolio
      • 10.2.4 Business Strategy
      • 10.2.5 Recent Developments
    • 10.3 Cummins Inc.
      • 10.3.1 Overview
      • 10.3.2 Financials
      • 10.3.3 Product Portfolio
      • 10.3.4 Business Strategy
      • 10.3.5 Recent Developments
    • 10.4 Kohler Co.
      • 10.4.1 Overview
      • 10.4.2 Financials
      • 10.4.3 Product Portfolio
      • 10.4.4 Business Strategy
      • 10.4.5 Recent Developments
    • 10.5 Briggs & Stratton Corporation
      • 10.5.1 Overview
      • 10.5.2 Financials
      • 10.5.3 Product Portfolio
      • 10.5.4 Business Strategy
      • 10.5.5 Recent Developments
    • 10.6 Wärtsilä Corporation
      • 10.6.1 Overview
      • 10.6.2 Financials
      • 10.6.3 Product Portfolio
      • 10.6.4 Business Strategy
      • 10.6.5 Recent Developments
    • 10.7 MTU Onsite Energy
      • 10.7.1 Overview
      • 10.7.2 Financials
      • 10.7.3 Product Portfolio
      • 10.7.4 Business Strategy
      • 10.7.5 Recent Developments
    • 10.8 Mitsubishi Heavy Industries Ltd.
      • 10.8.1 Overview
      • 10.8.2 Financials
      • 10.8.3 Product Portfolio
      • 10.8.4 Business Strategy
      • 10.8.5 Recent Developments
    • 10.9 Wacker Neuson SE
      • 10.9.1 Overview
      • 10.9.2 Financials
      • 10.9.3 Product Portfolio
      • 10.9.4 Business Strategy
      • 10.9.5 Recent Developments
    • 10.10 Yanmar Holdings Co. Ltd.
      • 10.10.1 Overview
      • 10.10.2 Financials
      • 10.10.3 Product Portfolio
      • 10.10.4 Business Strategy
      • 10.10.5 Recent Developments
    • 10.11 Aggreko PLC
      • 10.11.1 Overview
      • 10.11.2 Financials
      • 10.11.3 Product Portfolio
      • 10.11.4 Business Strategy
      • 10.11.5 Recent Developments
    • 10.12 Atlas Copco AB
      • 10.12.1 Overview
      • 10.12.2 Financials
      • 10.12.3 Product Portfolio
      • 10.12.4 Business Strategy
      • 10.12.5 Recent Developments
    • 10.13 Himoinsa S.L.
      • 10.13.1 Overview
      • 10.13.2 Financials
      • 10.13.3 Product Portfolio
      • 10.13.4 Business Strategy
      • 10.13.5 Recent Developments
    • 10.14 Ingersoll Rand Inc.
      • 10.14.1 Overview
      • 10.14.2 Financials
      • 10.14.3 Product Portfolio
      • 10.14.4 Business Strategy
      • 10.14.5 Recent Developments
    • 10.15 Kirloskar Electric Company Ltd.
      • 10.15.1 Overview
      • 10.15.2 Financials
      • 10.15.3 Product Portfolio
      • 10.15.4 Business Strategy
      • 10.15.5 Recent Developments
    • 10.16 MQ Power Corporation
      • 10.16.1 Overview
      • 10.16.2 Financials
      • 10.16.3 Product Portfolio
      • 10.16.4 Business Strategy
      • 10.16.5 Recent Developments
    • 10.17 Multiquip Inc.
      • 10.17.1 Overview
      • 10.17.2 Financials
      • 10.17.3 Product Portfolio
      • 10.17.4 Business Strategy
      • 10.17.5 Recent Developments
    • 10.18 SDMO Industries
      • 10.18.1 Overview
      • 10.18.2 Financials
      • 10.18.3 Product Portfolio
      • 10.18.4 Business Strategy
      • 10.18.5 Recent Developments
    • 10.19 Siemens AG
      • 10.19.1 Overview
      • 10.19.2 Financials
      • 10.19.3 Product Portfolio
      • 10.19.4 Business Strategy
      • 10.19.5 Recent Developments
    • 10.20 FG Wilson
      • 10.20.1 Overview
      • 10.20.2 Financials
      • 10.20.3 Product Portfolio
      • 10.20.4 Business Strategy
      • 10.20.5 Recent Developments
    • 10.21 Others.
      • 10.21.1 Overview
      • 10.21.2 Financials
      • 10.21.3 Product Portfolio
      • 10.21.4 Business Strategy
      • 10.21.5 Recent Developments
List Of Figures

Figures No 1 to 25

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Caterpillar Inc.
  • Generac Holdings Inc.
  • Cummins Inc.
  • Kohler Co.
  • Briggs & Stratton Corporation
  • Wärtsilä Corporation
  • MTU Onsite Energy
  • Mitsubishi Heavy Industries Ltd.
  • Wacker Neuson SE
  • Yanmar Holdings Co. Ltd.
  • Aggreko PLC
  • Atlas Copco AB
  • Himoinsa S.L.
  • Ingersoll Rand Inc.
  • Kirloskar Electric Company Ltd.
  • MQ Power Corporation
  • Multiquip Inc.
  • SDMO Industries
  • Siemens AG
  • FG Wilson
  • Others

FAQs

The restraints of the US Generator market is high operational costs.

The major driver for the US Generator market is surging industrialization and increasing adoption of hybrid generator.

The “Backup Power” had the largest share in the market for US Generator.

The “Stationary” category dominated the market in 2023.

The key players in the market are Caterpillar Inc., Generac Holdings Inc., Cummins Inc., Kohler Co., Briggs & Stratton Corporation, Wärtsilä Corporation, MTU Onsite Energy, Mitsubishi Heavy Industries Ltd., Wacker Neuson SE, Yanmar Holdings Co. Ltd., Aggreko PLC, Atlas Copco AB, Himoinsa S.L., Ingersoll Rand Inc., Kirloskar Electric Company Ltd., MQ Power Corporation, Multiquip Inc., SDMO Industries, Siemens AG, FG Wilson, Others.

The market is projected to grow at a CAGR of 6.3% during the forecast period, 2024-2033.

The US Generator Market size was valued at USD 5.8 Billion in 2024.

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