Report Code: CMI49154

Published Date: May 2024

Pages: 320+

Category: USA

Report Snapshot

CAGR: 7.6%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • Mars Petcare Inc.
  • Nestlé Purina PetCare
  • Blue Buffalo
  • Hill’s Pet Nutrition
  • M. Smucker Company
  • Petco Health and Wellness Company Inc.
  • Others

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Reports Description

US Pet Market was valued at USD 46.8 Billion in 2024 and is expected to reach USD 81.8 Billion by 2033, at a CAGR of 7.6% during the forecast period 2024 – 2033.

The pet industry includes a wide range of products, services, and activities involving companion animals. It’s a diversified industry that meets the requirements and desires of pet owners, who frequently see their pets as a valuable part of their families.

US Pet Market: Growth Factors

Rise in e-commerce industry

The emergence of e-commerce has had a huge impact on the US pet market, altering customer behaviour, increasing product accessibility, and promoting convenience. With the ease of internet purchasing, pet owners can explore and purchase a wide choice of pet supplies from the comfort of their own homes.

This greater accessibility has resulted in a rise in pet goods sales, including food, accessories, medicines, and grooming supplies. Furthermore, e-commerce platforms provide a greater range of specialized products and specialist items that may not be available in traditional retail locations, appealing to pet owners’ different wants and tastes.

The ease of doorstep delivery and subscription services adds to the attractiveness of online shopping for pet items, saving time and effort for busy pet owners. As a result, the e-commerce boom has fuelled expansion in the US pet sector, broadening its reach and increasing demand for a wide range of pet-related items and services.

The e-commerce market in the United States is somewhat fragmented. Amazon,, and are the leading online merchants in the United States e-commerce sector.

Rising millennial population

The expanding millennial population in the United States has had a tremendous influence on the pet sector, fuelling significant expansion and innovation. Millennials, who frequently put off typical life milestones like marriage and property, are increasingly turning to pet ownership to meet their emotional and companionship demands.

This demographic group prioritises experiences, health, and well-being, resulting in a trend towards luxury pet goods and services. Furthermore, millennials value convenience and technology, resulting in the proliferation of pet tech products like as smart feeders, GPS trackers, and health monitoring gadgets.

Furthermore, the impact of social media has boosted pet ownership trends, with millennials routinely uploading images and videos of their dogs on platforms like Instagram and TikTok, increasing demand for pet-related products and experiences.

As a result, the pet market in the United States has grown steadily, with a varied range of offers tailored to the interests and lifestyles of this increasing population sector. Millennials were the largest generation in the United States in 2022, with an estimated population of 72.24 million.

US Pet Market: Restraints

High cost of food

The high cost of food can harm the US pet industry in a variety of ways. Rising food costs have a direct influence on customers’ discretionary expenditure, including money set aside for their pets. When pet owners are struggling financially owing to high human food prices, they may prioritize basic products above luxury pet food or other pet-related costs.

As a result, they may choose lower-cost pet food choices or cut back on overall pet care expenditures, causing demand for pet products and services to fall. Furthermore, rising food prices have an indirect impact on the pet industry by affecting pet ownership tendencies.

Individuals may postpone or rethink pet adoption or ownership owing to worries about the continuous cost of feeding and caring for a pet during times of economic instability.

As a result, the pet market may face a slowdown in growth or decreased consumer involvement as pet owners adapt their spending patterns to match rising food costs. While the US pet industry is generally robust, continuous rises in food prices might pose issues by influencing customer behaviour and purchase habits.

US Pet Market 2024–2033 (By Product Type)

US Pet Market: Opportunities

Rise of telehealth

The emergence of telehealth in the United States has had a substantial influence on the pet industry by driving up demand for pet care goods and services. As telehealth services for pets become more widely available and accepted, pet owners are more inclined to seek expert advice and assistance remotely, increasing knowledge and participation in pet healthcare.

This trend has resulted in a spike in online pet pharmacies and e-commerce platforms that sell a variety of pet health items, medicines, and supplements. Furthermore, telemedicine consultations frequently encourage pet owners to prioritise preventative treatment, resulting in increased expenditure on pet wellness items like vitamins, supplements, and specialised meals.

Telehealth services are also convenient and accessible, allowing pet owners to treat health issues quickly and perhaps reduce the severity. As a result, the pet market is shifting towards more personalised and proactive approaches to pet healthcare, fuelling development and innovation in pet care goods and services designed to satisfy the changing demands of pet owners in the digital era.

US Pet Market 2024–2033 (By Pet Type)

US Pet Market: Segmentation Analysis

US Pet market is segmented by pet type, product type, sale channels and region.  Based on pet type, the market is classified into dog, cat, bird, and others. Dog dominated the market in 2023 with a market share of 45.2% and is expected to keep its dominance during the forecast period 2024-2033.

Dogs play an important part in propelling the US pet industry due to their widespread presence in homes and position as valued companions. Dogs, as the most popular pet option nationwide, have a variety of effects on consumer expenditure.

Owners put their dogs’ well-being first, resulting in a need for high-quality food, healthcare items, grooming services, and accessories.  Furthermore, the pet sector benefits from the varying demands of various dog breeds, which range from specialised meals and healthcare to custom accessories and training equipment.

Furthermore, rising knowledge of canine health and nutrition stimulates demand for premium and organic dog products, helping to expand the pet industry. As a result, the long-standing link between people and dogs continues to fuel innovation and expansion in the United States pet market, making it a profitable and dynamic sector.

Based on product type, the market is classified into food, medicine and others. Food dominated the market in 2023 with a market share of 52.8% and is expected to keep its dominance during the forecast period 2024-2033. The demand for pet food in the United States has a substantial impact on numerous areas of the economy.

Pet food sales account for a sizable component of the total pet market, with a wide selection of products catering to various pet species, nutritional requirements, and consumer preferences. By 2025, 6.6% of pet food will be sold online.

This is 0.6% higher than in 2023. Online pet food sales are predicted to increase by 2.6% in 2025. The growing humanization of pets has increased demand for premium and specialized pet diets, such as organic, grain-free, and natural alternatives.

This trend is driven by pet owners’ rising worries about their pets’ health and well-being, which mirrors changes in human food consumption. Furthermore, trends in pet ownership, demographic shifts, and lifestyle changes all contribute to the growth of the pet food business.

Manufacturers are always innovating to accommodate changing customer needs, releasing new formulas, flavours, and packaging options. The pet food industry’s expansion also promotes associated industries such as pet retail, distribution, and veterinary services, resulting in a vibrant ecosystem that generates economic activity across the United States.

Based on sales channels, the market is classified into a supermarket, hypermarkets, specialty stores and online retail stores. Specialty stores dominated the market in 2023 with a market share of 36.8% and are expected to keep their dominance during the forecast period 2024-2033.

Specialty stores drive the US pet industry by providing pet owners with a one-of-a-kind and personalised purchasing experience. These establishments specialise in pet-related products and services, offering a varied choice of high-quality things such as premium pet food, specialised grooming supplies, unusual toys, and accessories that may not be accessible in normal retail locations.

By catering exclusively to pet owners’ wants and preferences, specialised businesses promote a feeling of community and trust, resulting in high consumer loyalty. Furthermore, these establishments frequently employ skilled staff who can provide personalised advice and recommendations, therefore improving the whole shopping experience.

Furthermore, specialised retailers routinely sponsor events, workshops, and pet adoption campaigns to engage with their existing customers and attract new ones. Speciality shops continue to fuel development and innovation in the US pet industry by providing premium items, professional counsel, and cultivating a pet-centric community, influencing customer trends and preferences.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 46.8 Billion
Projected Market Size in 2033 USD 81.8 Billion
Market Size in 2023 USD 44.4 Billion
CAGR Growth Rate 7.6% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Pet Type, Product Type, Sale Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Country Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

US Pet Market: Recent Developments

  • In May 2022, Darling Ingredients Inc acquired Valley Proteins, a leading producer of animal-based fats and by-product meals, based in the United States. This strategic plan was aimed to enhance the company’s product portfolio and effectively meet expanding industry demand.
  • In August 2021, Pure and Natural Pet, a United States-based pet care company, introduced new and improved products to its award-winning line of grooming and health essentials. This new product features a USDA-certified organic 2-in-1 fragrance-free hypoallergenic shampoo and conditioner that has no aroma or odor, making it an excellent choice for allergy-sensitive dogs and owners.
  • In July 2021, Nestlé Purina PetCare Co. invested USD 182 million to enhance its pet care products manufacturing facility in King William County, Virginia, US.

US Pet Market 2024–2033 (By Billion)

List of the prominent players in the US Pet Market:

  • Mars Petcare Inc.
  • Nestlé Purina PetCare
  • Blue Buffalo
  • Hill’s Pet Nutrition
  • M. Smucker Company
  • Petco Health and Wellness Company Inc.
  • PetSmart Inc.
  • Central Garden & Pet Company
  • Champion Petfoods
  • Spectrum Brands Holdings Inc.
  • Zoetis Inc.
  • Colgate Pamolive
  • Chewy Inc.
  • Freshpet Inc.
  • Pet Supplies Plus
  • Pet Valu Inc.
  • Petland Inc.
  • Boehringer Ingelheim Animal Health USA Inc.
  • WellPet LLC
  • Nutro Company
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Pet Market is segmented as follows:

By Pet Type

  • Dog
  • Cat
  • Bird
  • Others

By Product Type

  • Food
  • Medicine
  • Others

By Sale Channel

  • Supermarket
  • Hypermarket
  • Specialty Store
  • Online Retail Stores

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 US Pet Market, (2024 – 2033) (USD Billion)
    • 2.2 US Pet Market: snapshot
  • Chapter 3. US Pet Market – Industry Analysis
    • 3.1 US Pet Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Rise in E-commerce Industry
      • 3.2.2 Rising millennial population
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Pet Type
      • 3.7.2 Market Attractiveness Analysis By Product Type
      • 3.7.3 Market Attractiveness Analysis By Sale Channel
  • Chapter 4. US Pet Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Pet Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Pet Market – Pet Type Analysis
    • 5.1 US Pet Market Overview: By Pet Type
      • 5.1.1 US Pet Market Share, By Pet Type, 2023 and 2033
    • 5.2 Dog
      • 5.2.1 US Pet Market by Dog, 2024 – 2033 (USD Billion)
    • 5.3 Cat
      • 5.3.1 US Pet Market by Cat, 2024 – 2033 (USD Billion)
    • 5.4 Bird
      • 5.4.1 US Pet Market by Bird, 2024 – 2033 (USD Billion)
    • 5.5 Others
      • 5.5.1 US Pet Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 6. US Pet Market – Product Type Analysis
    • 6.1 US Pet Market Overview: By Product Type
      • 6.1.1 US Pet Market Share, By Product Type, 2023 and 2033
    • 6.2 Food
      • 6.2.1 US Pet Market by Food, 2024 – 2033 (USD Billion)
    • 6.3 Medicine
      • 6.3.1 US Pet Market by Medicine, 2024 – 2033 (USD Billion)
    • 6.4 Others
      • 6.4.1 US Pet Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 7. US Pet Market – Sale Channel Analysis
    • 7.1 US Pet Market Overview: By Sale Channel
      • 7.1.1 US Pet Market Share, By Sale Channel, 2023 and 2033
    • 7.2 Supermarket
      • 7.2.1 US Pet Market by Supermarket, 2024 – 2033 (USD Billion)
    • 7.3 Hypermarket
      • 7.3.1 US Pet Market by Hypermarket, 2024 – 2033 (USD Billion)
    • 7.4 Specialty Store
      • 7.4.1 US Pet Market by Specialty Store, 2024 – 2033 (USD Billion)
    • 7.5 Online Retail Stores
      • 7.5.1 US Pet Market by Online Retail Stores, 2024 – 2033 (USD Billion)
  • Chapter 8. US Pet Market – Regional Analysis
    • 8.1 US Pet Market Regional Overview
    • 8.2 US Pet Market Share, by Region, 2023 & 2033 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Mars Petcare Inc.
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Nestlé Purina PetCare
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Blue Buffalo
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Hill’s Pet Nutrition
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 J.M. Smucker Company
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Petco Health and Wellness Company Inc.
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 PetSmart Inc.
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Central Garden & Pet Company
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Champion Petfoods
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Spectrum Brands Holdings Inc.
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Zoetis Inc.
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 Colgate Pamolive
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 Chewy Inc.
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 Freshpet Inc.
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Pet Supplies Plus
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 Pet Valu Inc.
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
    • 9.17 Petland Inc.
      • 9.17.1 Overview
      • 9.17.2 Financials
      • 9.17.3 Product Portfolio
      • 9.17.4 Business Strategy
      • 9.17.5 Recent Developments
    • 9.18 Boehringer Ingelheim Animal Health USA Inc.
      • 9.18.1 Overview
      • 9.18.2 Financials
      • 9.18.3 Product Portfolio
      • 9.18.4 Business Strategy
      • 9.18.5 Recent Developments
    • 9.19 WellPet LLC
      • 9.19.1 Overview
      • 9.19.2 Financials
      • 9.19.3 Product Portfolio
      • 9.19.4 Business Strategy
      • 9.19.5 Recent Developments
    • 9.20 Nutro Company
      • 9.20.1 Overview
      • 9.20.2 Financials
      • 9.20.3 Product Portfolio
      • 9.20.4 Business Strategy
      • 9.20.5 Recent Developments
    • 9.21 Others.
      • 9.21.1 Overview
      • 9.21.2 Financials
      • 9.21.3 Product Portfolio
      • 9.21.4 Business Strategy
      • 9.21.5 Recent Developments
List Of Figures

Figures No 1 to 22

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Mars Petcare Inc.
  • Nestlé Purina PetCare
  • Blue Buffalo
  • Hill’s Pet Nutrition
  • M. Smucker Company
  • Petco Health and Wellness Company Inc.
  • PetSmart Inc.
  • Central Garden & Pet Company
  • Champion Petfoods
  • Spectrum Brands Holdings Inc.
  • Zoetis Inc.
  • Colgate Pamolive
  • Chewy Inc.
  • Freshpet Inc.
  • Pet Supplies Plus
  • Pet Valu Inc.
  • Petland Inc.
  • Boehringer Ingelheim Animal Health USA Inc.
  • WellPet LLC
  • Nutro Company
  • Others


The restraints of the US Pet market is high cost of food.

The major driver for the US Pet market is rise in e-commerce industry and rising millennial population.

The “Dog” category dominated the market in 2023.

The key players in the market are Mars Petcare Inc., Nestlé Purina PetCare, Blue Buffalo, Hill’s Pet Nutrition, J.M. Smucker Company , Petco Health and Wellness Company Inc., PetSmart Inc., Central Garden & Pet Company, Champion Petfoods , Spectrum Brands Holdings Inc. , Zoetis Inc., Colgate Pamolive , Chewy Inc., Freshpet Inc., Pet Supplies Plus, Pet Valu Inc., Petland Inc., Boehringer Ingelheim Animal Health USA Inc., WellPet LLC, Nutro Company, Others.

The market is projected to grow at a CAGR of 7.6% during the forecast period, 2024-2033.

The US Pet Market size was valued at USD 46.8 Billion in 2024.












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