US Social Commerce Market 2025 – 2034

Reports Description

As per the US Social Commerce Market analysis conducted by the CMI team, the US social commerce market is expected to record a CAGR of 29.87% from 2025 to 2034. In 2025, the market size was USD126.12 Billion. By 2034, the valuation is anticipated to reach USD 1323.65 Billion.

Overview

Social commerce implies the form of e-Commerce wherein social media platforms such as WhatsApp, Facebook, Instagram, and TikTok are used for facilitating transactions and building customer relationships. The brands are leveraging social media for showcasing products, thereby engaging with customers and enabling buyouts on the platforms on a direct basis.

Rise in access to high-speed internet, increase in usage of social media, and increase in user-generated content and number of influencers are substantially driving the market growth. Technological advancements such as gamification features and AI personalization, in line with the integration of payment solutions within the social media platforms, are accounting for further growth. Social commerce is appealing to the consumers due to ease of shopping and convenience. Rising preference for online shopping, especially in the post-Covid era, is propelling the US social commerce market.

Key Trends & Drivers

• Livestream Video Shopping Drawing Gen Z Engagement

Livestream commerce does blend shopping and entertainment, thereby collapsing the conventional sales funnel into one interactive session. The TikTok shop in the US is already encapsulating incumbents in some apparel and beauty segments. Social validation signals and real-time scarcity cues do drive impulsive buying, thereby ending up with conversion rates up to 10 times higher as compared to static listings.

Livestream video shopping lets brands reach a broader audience inclusive of the ones who may be incapable of visiting physical stores. Also, livestream video shopping makes sure to add a layer of excitement and entertainment to the online shopping experience, thereby rendering it more memorable and enjoyable.

• Hyper-personalized AI Recommendation Engines

AI algorithms do analyze consumer data (purchase patterns, browsing history, social media activity, etc.) for identifying relevant products and displaying them at the apt moment, thereby increasing the likelihood of purchase. Hyper-personalized AI recommendation engines, as the name suggests, are capable of creating personalized content such as emails, product descriptions, and chatbot responses tailored as per individual preferences, thereby making the shopping experience more relevant and engaging.

AI systems are able to adapt content and recommendations in real-time on the basis of user behavior, thereby ascertaining that the customer sees through information relevant to him/her. Such recommendations can also result in the consumers adding items to their cart, thereby increasing the average value of their order.

What’s trending in the US Social Commerce Market?

Influencer partnerships are important for social commerce, with numerous consumers making buying decisions on the basis of recommendations from the trusted influencers. e-Commerce features are embedded on a direct basis into the social media platforms, thereby making it simpler for users to research, discover, and buy products without exiting from the app. TikTok is one of the leading platforms, especially amongst the younger demographics, with its live shopping features and TikTok Shop pushing visible sales.

Key Threats

• Growing Concerns regarding Data Privacy

Smartphones have turned out to be a personal hub of information. With the rise in the quantity of sensitive data stored on such devices, privacy concerns have emerged as one of the pressing issues. Besides, as social commerce platforms do encounter sensitive and private monetary data, they are susceptible to misuse and data breaches, which could, in turn, impact a company’s reputation and finances. The consumers are less likely to repose faith in businesses that do not prioritize transparency and security. This could end up impacting consumer behavior. The individuals may prefer opting out of the collection of their personal data or choosing providers who ensure the safeguarding of privacy.

Opportunities

The social commerce platforms are increasingly floating features such as shoppable posts, live shopping, and in-app checkout, thereby making it simpler for the users to buy directly through the app. partnering with influencers could help the brands reach the targeted audience better and ultimately drive sales. Using AI and ML to provide personalized product recommendations with tailored content could improve the shopping experience and raise conversion rates. Social commerce could also be leveraged for DTC brands to connect with their target audience and construct a loyal base of customers. tech-forward brands also have the opportunity of experimenting with VR/AR for offering a higher level of shopping experience, thereby letting consumers virtually try on apparel or see how furniture would look in their homes.

Category Wise Insights

By Business Model

• B2C

B2C lets businesses connect to consumers directly on social media, thereby encouraging a more engaging and personal relationship. The direct interaction lets businesses understand the preferences of consumers, gather their feedback, and customize the marketing efforts accordingly. Social media’s visual nature, in amalgamation of features such as live streams and shoppable posts, thereby makes it simpler for the consumers to discover as well as buy products in no time. This does align with social media browsing’s impulsive nature, thereby raising conversion rates.

• B2B

B2B lets businesses reach a broader audience, streamline the transactions, and enable robust customer relationships. Social media does provide B2B businesses with a huge platform to get connected with potential customers, thereby expanding their reach beyond conventional channels. Social commerce platforms enable online transactions, which makes it simpler to conduct sales. The B2B companies can effectively use social media for showcasing products, offering convenient buying options, and tracking sales performance, thereby raising the revenue quotient.

• C2C

C2C platforms do let individuals connect as well as trade with a broader audience than conventional retail, which includes international buyers and niche markets, thereby bolstering market reach. Social media integration does simplify discovering and buying items directly within the social feeds, thereby increasing convenience and visibility. C2C models involve lower overhead for sellers (no minimal inventory or physical store), which could result in competitive pricing for the purchasers and higher profits for sellers. This reduction in barriers toward entry lets individuals as well as small businesses take part in e-Commerce.

By Product Type

• Personal & Beauty Care

Live commerce, influencer marketing, and AR-powered try-on features are effective in the personal & beauty care sector, thereby leveraging social media’s interactive and visual nature. It has been observed that beauty influencers have gathered large followings on platforms such as YouTube and TikTok, which are, in turn, turning out to be trustworthy sources for product recommendations, tutorials, and reviews. The brands partner with various influencers for reaching the engaged audiences and driving sales, thereby using their credibility for promoting products. For instance – Sepohra has recently shared the “Sephora Live” experience on Instagram, which features influencers and beauty experts showcasing the products in real-time, which has resulted in a rise in impulse purchases.

• Apparel

Platforms such as TikTok, Instagram, and Pinterest are gaining popularity for product discovery and fashion inspiration. Brands make use of these platforms for showcasing their collections, styles, and trends via several content formats inclusive of live streams, short videos, and user-generated content. Shoppable posts, click-to-buy options, and in-app checkouts make it simpler for the consumers to purchase apparel products without leaving the app. apparel retailers are into the adoption of omni-channel strategies, integrating offline and online experiences to provide the consumers with convenience.

• Accessories

Accessories such as handbags, jewelry, and eyewear do have higher buying frequency in comparison with apparel, thereby rendering them attractive for social commerce businesses. The users are able to discover new trends and styles via engaging content such as live streams, shoppable posts, and influencer collaborations. Collaborations between influencers and brands combined with “Shop Now” features do facilitate direct purchases from the social media posts, which boost brand visibility and sales. ML and AI algorithms do analyze user behavior on the social media platforms for providing personal accessory recommendations, thereby increasing the likelihood of people buying them.

• Home Products

Home products, particularly decor and furniture, do lend themselves well toward visual presentation on platforms such as Pinterest and Instagram. The users can thus create mood boards, share photographs, and link to products on a direct basis for buying, thereby rendering a seamless shopping experience. Platforms such as Facebook and Instagram let businesses create shoppable posts and have commerce solutions integrated, thereby helping users buy products directly during live shopping events or from posts.

• Health Supplements

Consumers are turning out to be proactive regarding their health, which is leading to a higher demand for dietary supplements as one of the means of addressing nutritional gaps and extending support to active lifestyles. Platforms such as Pinterest and Instagram, with an emphasis on integrated payment options and visual content, are becoming influential with regard to driving social commerce inclusive of sales of health supplements. Social media influencers are playing a substantial role in the promotion of specific supplements, thereby reaching a broader audience and expediting sales.

• Food & Beverages

Companies dealing with food & beverages are visibly establishing their online stores or entering into partnerships with the e-Commerce platforms for selling directly to the consumers using social media. This lets them bypass conventional retail channels and establish closer relationships with the consumers. Instances include Pepsi and Coca-Cola investing in DTC and delivery platforms and brands like Slate Milk and Golde as per customers’ demands. The influencers are creating content that helps in engagement, like recipe demonstrations, unboxing videos, and recipe demonstrations, which could drive brand awareness and sales.

By Platform

• Video Commerce

Video (live streams in particular) allows forreal-time interaction between buyers and sellers. This interactive format with features comprising product demonstrations and Q&A sessions does foster trust. The visual appeal and immediacy of video content, particularly when combined with shoppable features, do encourage impulsive buys and render the buying process more convenient and seamless. Platforms such as Instagram Live Shopping and TikTok Shop have gained traction, thereby making way for shopping events combining direct product purchases with entertainment.

• Social Network-led Commerce

Social media platforms are integrating shopping features, thereby letting users discover, browse, and buy products without exiting the app. Social media’s mobile-first design does align well with the trend of online shopping through smartphones, thereby making it simple for the users to purchase anywhere, anytime. This exclusively streamlined process does reduce friction in the purchasing process. As such, rates of conversion increase. Also, social proof, i.e. seeing what the other users are purchasing and opining about a product, does influence buying decisions to a greater extent.

• Social Reselling

Social reselling lets businesses tailor recommendations as well as interactions, thereby improving their purchasing journey and driving stronger connections. Encouraging testimonials, user-generated content, and brand-specific hashtags makes social reselling foster the feeling of belonging to a community, i.e. being around a brand, thereby resulting in increased sales.

• Group Buying

Group buying implies social interaction as the users invite family, friends, or colleagues to take part in a purchase, thereby creating a sense of belonging around a product. It makes way for exclusive discounts and deals, thereby motivating the users to share offers with networks and go ahead with collective buying. Group buying thus expands the reach of a brand beyond the existing base of customers.

• Product Review Platforms

Product review platforms make provisions for social proof, which is important in order to overcome skepticism linked with online shopping, particularly in social media ambience. User-related reviews, especially from peers or influencers, are generally perceived as more relatable and authentic than conventional marketing messages. Product reviews provide insights in detail about product performance, features, and user experiences, thereby facilitating making informed decisions on the part of consumers.

How are Smartphones Transforming the US Social Commerce Market?

Research states that smartphones account for more than 90% of the US social commerce market and are expected to witness a CAGR of ~30% between 2024 and 2035. This could be credited to biometric authentication and wallet integration. Also, as smartphones are almost always in the “ON” mode, they do align well with the social feed algorithms. The market is thus expected to benefit at least fourfold, with smartphones being the epicenter.

Report Scope

Key Developments

The US social commerce market is witnessing a significant organic and inorganic expansion. Some of the key developments include

• In March 2025, Meta Platforms introduced AR try-on capabilities for fashion products on Instagram Shopping, thereby helping the users in virtually testing products prior to purchase, thereby increasing conversion rates by around 30% for the brands who partake.

• In April 2021, Broadcom Inc. entered into collaboration with Google cloud with the objective of encouraging innovation and improving integration of cloud product types across the former’s main software businesses. This collaboration does envisage distribution of security and enterprise operations software on Google Cloud for the enterprises to implement Broadcom security, DevOps, and the other business models on its trusted infrastructure.

Competitive Landscape

The US social commerce market is highly competitive, with a large number of service providers globally. Some of the key players in the market include:

• Depop
• Etsy Inc.
• Meta Platforms Inc.
• Pinduoduo Inc.
• Pinterest Inc.
• Poshmark
• Roposo
• Shopify
• Snap Inc.
• Taobao
• TikTok (Douyin)
• Twitter Inc.
• WeChat (Weixin)
• Others

These firms apply a plethora of strategies to enter the market, including innovations, mergers and acquisitions, and collaboration. The US social commerce market is shaped by the presence of diversified players that compete based on product innovation, vertical integration, and cost efficiency.

The US Social Commerce Market is segmented as follows:

By Business Model

• B2C
• B2B
• C2C

By Product Type

• Personal & Beauty Care
• Apparel
• Accessories
• Home Products
• Health Supplements
• Food & Beverages

By Platform

• Video Commerce
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platform