Report Code: CMI27087

Published Date: July 2023

Pages: 220+

Category: USA

Report Snapshot

CAGR: 26%
115,370.04M
2022
161,024.76M
2023
571,917.25M
2032

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • Cisco Systems Inc
  • Zoom Video Communications Inc
  • Microsoft Corporation
  • Hopin
  • Cvent
  • ON24 Inc
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the US Virtual Corporate Events Market is expected to record a CAGR of 26% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 115,370.04 Million. By 2032, the valuation is anticipated to reach USD 571,917.25 Million.

The US virtual corporate events market refers to the industry sector focused on providing virtual event solutions and services to organizations for their corporate events. A virtual corporate event refers to any business-related gathering, such as conferences, meetings, seminars, trade shows, product launches, training sessions, and more, that takes place online rather than in a physical venue.

With the advancements in technology and the widespread adoption of digital communication tools, virtual corporate events have gained significant popularity. These events leverage virtual platforms and software to create interactive and immersive online experiences for attendees. They offer various features and functionalities to replicate the benefits of in-person events, such as networking opportunities, keynote speeches, panel discussions, breakout sessions, exhibitor booths, and engagement activities.

The virtual corporate events market encompasses a wide range of players, including event management companies, technology providers, software platforms, and service providers. These companies offer solutions that enable organizations to plan, organize, promote, and host virtual events efficiently. They provide tools for registration, ticketing, content delivery, audience engagement, analytics, and more.

The market has seen substantial growth and innovation, particularly accelerated by the COVID-19 pandemic, which led to the cancellation or transformation of many in-person events into virtual formats. Virtual corporate events have become an essential part of business strategies, allowing organizations to connect with their stakeholders, employees, customers, and partners remotely, overcoming geographical limitations and reducing costs associated with traditional physical events.

The US virtual corporate events market offers a range of options for organizations to choose from, including all-in-one virtual event platforms, video conferencing tools with event capabilities, specialized virtual event management software, and custom-built solutions. The market is characterized by competition among key players who continuously strive to enhance their offerings, improve user experience, and meet the evolving needs of organizations seeking effective virtual event solutions.

US Virtual Corporate Events Market – Significant Growth Factors

The US virtual corporate events market has experienced significant growth in recent years, driven by several key factors. Here are some of the significant growth factors contributing to the expansion of the market:

  • Advancements in Technology: Rapid advancements in technology have been a major driver of the virtual corporate events market. High-speed internet, improved video conferencing capabilities, cloud computing, and innovative virtual event platforms have made it easier than ever to host virtual events with seamless connectivity and engaging experiences.
  • COVID-19 Pandemic: The COVID-19 pandemic played a crucial role in accelerating the growth of virtual corporate events. With restrictions on travel and large gatherings, organizations had to pivot from in-person events to virtual formats. The pandemic highlighted the importance of virtual events as a viable alternative, leading to a surge in demand for virtual event solutions and services.
  • Cost Savings: Virtual corporate events offer significant cost savings compared to physical events. Organizations can save expenses related to venue rentals, travel, accommodation, catering, and event logistics. Additionally, virtual events have the potential to reach a wider audience, reducing the need for multiple physical event locations.
  • Increased Reach and Accessibility: Virtual events eliminate geographical barriers, enabling organizations to reach a broader audience. Attendees can join from anywhere in the world, increasing event accessibility and participation. This expanded reach allows organizations to engage with customers, partners, and employees more effectively.
  • Enhanced Engagement and Interactivity: Virtual event platforms provide numerous features to enhance engagement and interactivity. Attendees can participate in live Q&A sessions, polls, surveys, and chat functionalities. Virtual networking opportunities, breakout sessions, and interactive presentations facilitate meaningful interactions, fostering a sense of community and collaboration.
  • Analytics and Data Insights: Virtual events offer robust analytics and data insights that provide valuable information to organizations. Event organizers can gather data on attendee behavior, engagement levels, session attendance, and feedback. These insights help in measuring event success, improving future events, and personalizing attendee experiences.
  • Sustainability and Environmental Considerations: Virtual events align with sustainability efforts by reducing carbon emissions associated with travel and physical event infrastructure. Organizations increasingly prioritize environmental considerations and opt for virtual events as an eco-friendlier alternative.
  • Flexibility and Convenience: Virtual events provide flexibility and convenience for both organizers and attendees. Participants can join events from the comfort of their homes or offices, eliminating the need for travel and reducing time commitments. Virtual events can also be recorded and accessed on demand, allowing for flexible attendance.

US Virtual Corporate Events Market – Mergers and Acquisitions

  • Hopin Acquiring StreamYard: In January 2021, Hopin, a leading virtual events platform, announced its acquisition of StreamYard, a browser-based live streaming studio. This acquisition aimed to enhance Hopin’s live-streaming capabilities and offer a more comprehensive solution for virtual events.
  • Cvent Acquired by Vista Equity Partners: In 2016, Vista Equity Partners, a private equity firm, acquired Cvent, a prominent event management software company. The acquisition aimed to support Cvent’s growth and expansion in the virtual events market by leveraging Vista Equity Partners’ expertise and resources.
  • Intrado Acquiring Hubb: In November 2019, Intrado Corporation, a provider of digital communication and collaboration solutions, acquired Hubb, a virtual event platform. The acquisition aimed to strengthen Intrado’s virtual event capabilities and offer a comprehensive solution for event management and engagement.
  • ON24 Going Public through Merger: In February 2021, ON24, a leading provider of virtual event and webinar solutions, announced its plan to go public through a merger with a special purpose acquisition company (SPAC) called Silverback. The merger allowed ON24 to access additional funding and expand its market presence.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Virtual Corporate Events Market Virtual Corporate Events Market Virtual Event Platform Market
CAGR 26% (Approx) CAGR 27% (Approx) CAGR 14% (Approx)
USD 571,917.25 Million by 2032 USD 782.91 Billion by 2032 USD 29,783.34 Million by 2032

US Virtual Corporate Events Market – Significant Threats

While the US virtual corporate events market presents significant opportunities, there are also several potential threats that could impact its growth and development. These threats include:

  • Return to In-Person Events: As the COVID-19 pandemic subsides and restrictions ease, there may be a shift back to in-person events. Some organizations and attendees may prefer the networking and interpersonal connections offered by physical events, which could potentially reduce the demand for virtual corporate events.
  • Technology Challenges: Virtual events heavily rely on technology infrastructure and internet connectivity. Technical issues, such as poor internet connections, platform glitches, or cybersecurity vulnerabilities, can disrupt the seamless delivery of virtual events and negatively impact the attendee experience. Such challenges may lead to frustration and loss of interest in virtual events.
  • Virtual Event Fatigue: The widespread adoption of virtual events during the pandemic has led to a saturation of online events. Attendees may experience virtual event fatigue, where the repetitive nature of attending multiple virtual events leads to decreased engagement and interest. This could impact attendance and participation in virtual corporate events.
  • Competitive Landscape: The virtual corporate events market is highly competitive, with numerous players offering similar services. Increased competition may result in price wars and margin pressure, making it challenging for some companies to differentiate themselves and maintain market share.
  • Quality and Engagement Concerns: Virtual events need to deliver engaging and interactive experiences to keep attendees interested. If virtual events do not provide high-quality content, meaningful networking opportunities, or interactive elements, attendees may lose interest and disengage. Ensuring the quality and engagement of virtual events is crucial to their success.
  • Limited Physical Interaction: One of the main advantages of in-person events is the opportunity for face-to-face networking, building relationships, and engaging in spontaneous interactions. Virtual events, although providing various networking features, may not fully replicate the level of physical interaction, which can be a drawback for some attendees.
  • Evolving Technology and Innovation: The virtual events landscape is continuously evolving, with new technologies and innovative solutions emerging regularly. Keeping up with technological advancements and incorporating them into virtual events is essential to stay competitive. Failure to adapt to new trends and adopt innovative approaches could hinder market growth.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 161,024.76 Million
Projected Market Size in 2032 USD 571,917.25 Million
Market Size in 2022 USD 115,370.04 Million
CAGR Growth Rate 26% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope US
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

By Type:

The US virtual corporate events market can be categorized into various types, including entertainment, conferences, virtual expo fairs & festivals, webinars, and others.

In 2022, entertainment accounted for the largest market share, representing 36.65% and reaching a market value of USD 29,192.24 Million. It is projected to grow at the highest compound annual growth rate (CAGR) of 26.89% during the forecast period. Conference was the second-largest market segment in 2022, valued at USD 22,882.36 Million. It is expected to grow at a CAGR of 25.90%.

US Virtual Corporate Events Market – Regional Analysis

  • Northeast Region: The Northeast region, which includes states like New York, Massachusetts, and Pennsylvania, has a strong corporate presence and hosts numerous business events. The region is known for its vibrant business hubs and is likely to witness significant adoption of virtual corporate events to cater to the needs of companies in sectors such as finance, technology, and healthcare.
  • West Coast Region: The West Coast, comprising California, Washington, and Oregon, is a hub for technology companies, startups, and innovation. This region has been at the forefront of adopting virtual event solutions, driven by the need to connect with a global audience, showcase products, and host industry conferences. The presence of major technology players in this region also contributes to the growth of virtual corporate events.
  • Midwest Region: The Midwest region, including states like Illinois, Michigan, and Ohio, has a diverse business landscape with a mix of manufacturing, finance, and healthcare sectors. Virtual corporate events are gaining traction in this region, allowing organizations to reach a broader audience and engage with customers, partners, and employees across different locations.
  • Southern Region: The Southern region of the US, which includes states such as Texas, Florida, and Georgia, is known for its strong entrepreneurial spirit and business-friendly environment. This region hosts a variety of trade shows, conferences, and corporate events. Virtual corporate events offer opportunities for businesses in the Southern region to expand their reach, foster collaboration, and reduce costs associated with travel.
  • Other Regions: The virtual corporate events market extends to all regions across the United States, including the Mountain states (Colorado, Arizona, etc.) and the Great Lakes region (Wisconsin, Minnesota, etc.). These regions have their own unique business landscapes and industry sectors, contributing to the overall growth and adoption of virtual corporate events.

US Virtual Corporate Events Market 2023–2032 (By Million)

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List of the prominent players in the US Virtual Corporate Events Market:

  • Cisco Systems, Inc.: Cisco offers Webex, a leading virtual event platform that enables organizations to host virtual meetings, conferences, and webinars.
  • Zoom Video Communications, Inc.: Zoom is a popular video conferencing platform that gained significant traction during the COVID-19 pandemic. It provides virtual event solutions for corporate meetings, webinars, and large-scale conferences.
  • Microsoft Corporation: Microsoft offers Microsoft Teams, a collaboration platform that includes features for hosting virtual meetings, webinars, and conferences. It also integrates with other Microsoft tools such as Outlook and SharePoint.
  • Hopin: Hopin is an all-in-one virtual event platform that allows organizations to create interactive and engaging virtual events, including conferences, trade shows, and job fairs.
  • Cvent: Cvent is an event management software company that provides virtual event solutions for planning, marketing, and hosting online corporate events, such as conferences, webinars, and training sessions.
  • ON24, Inc.: ON24 offers a cloud-based platform for hosting virtual events, including webinars, virtual conferences, and virtual trade shows. It provides features for engagement, analytics, and lead generation.
  • vFairs: vFairs is an online events platform that specializes in hosting virtual trade shows, job fairs, and exhibitions. It offers interactive features and customizable virtual environments.
  • Adobe Inc.: Adobe Connect is a web conferencing platform that supports virtual meetings, webinars, and virtual training sessions. It includes features for collaboration, content sharing, and audience engagement.
  • Intrado Corporation: Intrado provides a range of digital communication and collaboration solutions, including virtual events, webcasts, and webinars. Their platform offers features for audience engagement and analytics.
  • 6Connex: 6Connex is a virtual event platform that enables organizations to host online conferences, virtual trade shows, and product launches. It offers customizable virtual environments and interactive features.

The US Virtual Corporate Events Market is segmented as follows:

By Type

  • Webinar
  • Conference
  • Virtual Expo Fairs & Festivals
  • Entertainment
  • Others

On the basis of US Geography

  • Northeast Region
  • Southeast Region
  • Midwest Region
  • West Coast Region
  • Southwest Region
  • Mountain States

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 US Virtual Corporate Events Market, (2024 – 2033) (USD Million)
    • 2.2 US Virtual Corporate Events Market : snapshot
  • Chapter 3. US Virtual Corporate Events Market – Industry Analysis
    • 3.1 US Virtual Corporate Events Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Advancements in Technology
      • 3.2.2 COVID-19 Pandemic
      • 3.2.3 Cost Savings
      • 3.2.4 Increased Reach and Accessibility
      • 3.2.5 Enhanced Engagement and Interactivity
      • 3.2.6 Analytics and Data Insights
      • 3.2.7 Sustainability and Environmental Considerations
      • 3.2.8 Flexibility and Convenience.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Type
  • Chapter 4. US Virtual Corporate Events Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Virtual Corporate Events Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Virtual Corporate Events Market – Type Analysis
    • 5.1 US Virtual Corporate Events Market overview: By Type
      • 5.1.1 US Virtual Corporate Events Market share, By Type, 2022 and – 2033
    • 5.2 Webinar
      • 5.2.1 US Virtual Corporate Events Market by Webinar, 2024 – 2033 (USD Million)
    • 5.3 Conference
      • 5.3.1 US Virtual Corporate Events Market by Conference, 2024 – 2033 (USD Million)
    • 5.4 Virtual Expo Fairs & Festivals
      • 5.4.1 US Virtual Corporate Events Market by Virtual Expo Fairs & Festivals, 2024 – 2033 (USD Million)
    • 5.5 Entertainment
      • 5.5.1 US Virtual Corporate Events Market by Entertainment, 2024 – 2033 (USD Million)
    • 5.6 Others
      • 5.6.1 US Virtual Corporate Events Market by Others, 2024 – 2033 (USD Million)
  • Chapter 6. US Virtual Corporate Events Market – Regional Analysis
    • 6.1 US Virtual Corporate Events Market Regional Overview
    • 6.2 US Virtual Corporate Events Market Share, by Region, 2022 & – 2033 (USD Million)
  • Chapter 7. Company Profiles
    • 7.1 Cisco Systems Inc
      • 7.1.1 Overview
      • 7.1.2 Financials
      • 7.1.3 Product Portfolio
      • 7.1.4 Business Strategy
      • 7.1.5 Recent Developments
    • 7.2 Zoom Video Communications Inc
      • 7.2.1 Overview
      • 7.2.2 Financials
      • 7.2.3 Product Portfolio
      • 7.2.4 Business Strategy
      • 7.2.5 Recent Developments
    • 7.3 Microsoft Corporation
      • 7.3.1 Overview
      • 7.3.2 Financials
      • 7.3.3 Product Portfolio
      • 7.3.4 Business Strategy
      • 7.3.5 Recent Developments
    • 7.4 Hopin
      • 7.4.1 Overview
      • 7.4.2 Financials
      • 7.4.3 Product Portfolio
      • 7.4.4 Business Strategy
      • 7.4.5 Recent Developments
    • 7.5 Cvent
      • 7.5.1 Overview
      • 7.5.2 Financials
      • 7.5.3 Product Portfolio
      • 7.5.4 Business Strategy
      • 7.5.5 Recent Developments
    • 7.6 ON24 Inc
      • 7.6.1 Overview
      • 7.6.2 Financials
      • 7.6.3 Product Portfolio
      • 7.6.4 Business Strategy
      • 7.6.5 Recent Developments
    • 7.7 vFairs
      • 7.7.1 Overview
      • 7.7.2 Financials
      • 7.7.3 Product Portfolio
      • 7.7.4 Business Strategy
      • 7.7.5 Recent Developments
    • 7.8 Adobe Inc
      • 7.8.1 Overview
      • 7.8.2 Financials
      • 7.8.3 Product Portfolio
      • 7.8.4 Business Strategy
      • 7.8.5 Recent Developments
    • 7.9 Intrado Corporation
      • 7.9.1 Overview
      • 7.9.2 Financials
      • 7.9.3 Product Portfolio
      • 7.9.4 Business Strategy
      • 7.9.5 Recent Developments
    • 7.10 6Connex
      • 7.10.1 Overview
      • 7.10.2 Financials
      • 7.10.3 Product Portfolio
      • 7.10.4 Business Strategy
      • 7.10.5 Recent Developments
    • 7.11 Others.
      • 7.11.1 Overview
      • 7.11.2 Financials
      • 7.11.3 Product Portfolio
      • 7.11.4 Business Strategy
      • 7.11.5 Recent Developments
List Of Figures

Figures No 1 to 12

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • Cisco Systems Inc
  • Zoom Video Communications Inc
  • Microsoft Corporation
  • Hopin
  • Cvent
  • ON24 Inc
  • vFairs
  • Adobe Inc
  • Intrado Corporation
  • 6Connex
  • Others

FAQs

The key factors driving the Market are Advancements in Technology, COVID-19 Pandemic, Cost Savings, Increased Reach and Accessibility, Enhanced Engagement and Interactivity, Analytics and Data Insights, Sustainability and Environmental Considerations And Flexibility and Convenience.

The “Type” category dominated the market in 2022.

The key players in the market are Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corporation, Hopin, Cvent, ON24 Inc, vFairs, Adobe Inc, Intrado Corporation, 6Connex, Others.

The market is projected to grow at a CAGR of 26% during the forecast period, 2023-2032.

The US Virtual Corporate Events Market size was valued at USD 115,370.04 Million in 2022.

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