Global Automotive Infotainment Market size was valued at USD 33.5 Billion in 2024 and is expected to reach USD 65.4 Billion by 2032, at a CAGR of 5.7% during the forecast period 2024 – 2033.

Automotive Infotainment Market: Overview

Automotive infotainment refers to integrated multimedia systems in vehicles, offering entertainment, communication, and navigation features. These systems include touchscreen displays, audio systems, smartphone connectivity, internet access, and apps for music, news, and navigation, enhancing the driving experience with entertainment options and access to real-time information.

The automotive infotainment market is witnessing several key trends driving its evolution. Firstly, the integration of advanced connectivity features, such as in-vehicle calling, data connectivity, and seamless smartphone integration, is becoming increasingly prevalent. This trend is fueled by the growing demand for enhanced connectivity and digital experiences in vehicles.

Secondly, the rise of autonomous and electric vehicles is reshaping infotainment systems to accommodate new user interfaces and entertainment options tailored to these emerging vehicle technologies. Additionally, there is a focus on improving user experience through intuitive interfaces, voice recognition, and personalized content delivery.

Moreover, the integration of advanced driver assistance systems (ADAS) and vehicle-to-everything (V2X) communication capabilities is gaining traction, enabling enhanced safety and convenience features. Overall, these trends indicate a shift towards more connected, intelligent, and immersive infotainment experiences in the automotive industry.

By vehicle type, passenger cars segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. Passenger cars drive the automotive infotainment market due to their high ownership rates and the demand for enhanced entertainment and connectivity features. With consumers spending significant time in their cars, there is a growing expectation for advanced infotainment systems to improve the driving experience and cater to diverse entertainment preferences.

By application, the navigation segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. Navigation drives the automotive infotainment market as it provides essential functionality for drivers, aiding in route planning, real-time traffic updates, and destination guidance. Integrated navigation systems enhance convenience and safety, making them a crucial feature sought after by consumers in modern vehicles.

By distribution channel, the OEM segment held the highest market share in 2022. OEM distribution channels play a crucial role in driving the automotive infotainment market by integrating infotainment systems directly into new vehicles. This ensures widespread adoption and provides consumers with seamless access to advanced connectivity, entertainment, and navigation features, thereby stimulating market growth.

Rapid urbanization, increasing disposable income, and expanding middle-class populations in the Asia-Pacific region are driving the automotive infotainment market. With rising demand for cars as a primary mode of transportation, particularly in densely populated urban areas, there is a corresponding surge in the need for durable and reliable automotive infotainment.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 33.5 Billion
Projected Market Size in 2033 USD 65.4 Billion
Market Size in 2023 USD 30.6 Billion
CAGR Growth Rate 5.7% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Vehicle Type, Application, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Custom Market Insights has comprehensively analyzed automotive infotainment market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict the in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this automotive infotainment industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Automotive Infotainment Market 2024–2033 (By Billion)

List of the prominent players in the Automotive Infotainment Market:

  • Panasonic Corporation
  • Harman International Industries
  • Continental AG
  • Denso Corporation
  • Robert Bosch GmbH
  • Pioneer Corporation
  • Alpine Electronics Inc.
  • Garmin Ltd.
  • Clarion Co. Ltd.
  • Delphi Technologies
  • Visteon Corporation
  • Mitsubishi Electric Corporation
  • Fujitsu Ten Ltd.
  • Blaupunkt GmbH
  • TomTom International BV
  • Magneti Marelli
  • Aisin Seiki Co. Ltd.
  • LG Electronics
  • Hyundai Mobis Co. Ltd.
  • Sony Corporation
  • Others

Pioneer recently launched android-based infotainment systems for car OEMs in India. Pioneer India has established two research and development centers in Gurugram and Bengaluru to focus on local innovation and product development tailored to Indian consumer preferences. Although renowned for its infotainment systems, Pioneer aims to introduce Automotive Android-based touchscreen infotainment devices in India, alongside top-selling aftermarket models like the 5290BT, 5450BT, and 8550BT.

The Automotive Infotainment Market is segmented as follows:

By Vehicle Type

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

By Application

  • Navigation
  • Media
  • Communication
  • Payment Services
  • Telematics

By Distribution Channel

  • OEM
  • Aftermarket

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America