As per the current market research conducted by the CMI Team, the Europe Baby Infant Formula Market size is expected to record a CAGR of 7.7% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 5.3 Billion. By 2032, the valuation is anticipated to reach USD 10.4 Billion.

Europe Baby Infant Formula Market: Growth Factors and Dynamics

  • Rising Health Consciousness: The Europe Baby Infant Formula Market is driven by increasing health consciousness among parents. Consumers prioritize formulas with added nutritional benefits, leading to a demand for premium and organic options that mimic breast milk properties.
  • Innovation in Formulations: Ongoing innovations in formula compositions, such as adding probiotics, omega-3 fatty acids, and other essential nutrients, contribute to the market’s growth. Companies focus on creating advanced formulations that enhance infant health and development.
  • Increased Working Mothers: The growing number of working mothers in Europe fuels the demand for convenient and timesaving feeding solutions, leading to a higher adoption of baby infant formula. This trend is contributing to the overall market expansion.
  • E-commerce Expansion: The expansion of e-commerce platforms provides European consumers convenient access to various baby infant formula products. This shift in purchasing channels influences market dynamics, offering consumers more choices and information.
  • Regulatory Support and Standards: Stringent regulatory standards in Europe contribute to the market’s growth, ensuring high-quality and safe products. Regulatory support for breastfeeding alternatives and adherence to quality standards bolster consumer confidence in the safety of baby formula products.
  • Premiumization Trend: The European market is experiencing a trend towards premiumization, with consumers willing to invest in higher-priced formulas with added nutritional benefits. This shift reflects a preference for quality and nutritional excellence in infant feeding practices.
  • Allergen-Free and Specialty Formulas: The Europe Baby Infant Formula Market sees a rising demand for allergen-free and specialty formulas. Manufacturers are responding to specific dietary needs and health concerns, introducing formulas suitable for infants with allergies or intolerances, contributing to market diversification.
  • Educational Campaigns and Parental Awareness: Educational campaigns emphasizing the nutritional benefits of infant formula and addressing common misconceptions play a role in market growth. Increased parental awareness, supported by informative marketing strategies, contributes to the acceptance of formula feeding, expanding the market in Europe.

Europe Baby Infant Formula Market: Partnership and Acquisitions

  • In 2022, Nestlé-owned Gerber introduced Plant-tastic, a carbon-neutral baby food line featuring plant-based, nutrient-dense ingredients. Comprising organic pouches, snacks, and meals, this innovative offering aligns with sustainability goals, providing parents with eco-friendly and high-protein options for their infants.
  • In 2021, the Kraft Heinz Company launched a plant-based baby food range, offering a premium vegan diet for infants. The lineup includes products like Potato with green beans and sweet peas, chickpea and pumpkin risotto, and saucy pasta stars with beans and carrot, providing diverse and nutritious options for plant-based baby feeding.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 5.3 Billion
Projected Market Size in 2032 USD 10.4 Billion
Market Size in 2022 USD 5.1 Billion
CAGR Growth Rate 7.7% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Ingredient, Health Requirement, Formula Type and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope Europe
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Europe Baby Infant Formula Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Europe Baby Infant Formula Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Supply Chain Disruptions: The COVID-19 pandemic led to disruptions in the supply chain, affecting the availability of raw materials and manufacturing processes for baby infant formula in Europe. Lockdowns and restrictions on transportation impacted production and distribution.
  • Consumer Stockpiling and Short-Term Demand Surge: During the initial stages of the pandemic, there was a surge in consumer stockpiling of essential goods, including baby formula. This sudden increase in demand created short-term fluctuations in the market as manufacturers worked to meet the unexpected surge.
  • Changing Purchasing Channels: The closure of physical retail outlets and restrictions on movement shifted consumer purchasing channels. Increased reliance on e-commerce platforms for baby product purchases became a notable trend, influencing the distribution landscape.
  • Digital Marketing and E-commerce Expansion: Companies in Europe invested in digital marketing strategies to reach consumers online. Expanding e-commerce channels became crucial, ensuring that products were accessible to consumers despite physical store closures.
  • Innovation and Product Diversification: Manufacturers focused on innovation and diversification of product offerings. The introduction of new formulations, specialty products, and organic options helped rekindle consumer interest and addressed evolving preferences.
  • Regulatory Adaptations and Quality Assurance: Regulatory bodies adapted guidelines to accommodate changes in manufacturing and distribution. Enhanced quality assurance measures were implemented to regain consumer trust, ensuring that baby formula products met safety standards.
  • Collaborations and Partnerships: Collaborations and partnerships with online retailers, logistics providers, and healthcare professionals played a role in the recovery. Such alliances helped companies expand their reach and reassure consumers about the safety and availability of their products.
  • Government Support and Consumer Education: Government support in easing regulatory processes and ensuring a stable supply chain contributed to recovery. Educational campaigns about the nutritional benefits of baby formula and efforts to address concerns arising from the pandemic played a role in rebuilding consumer confidence.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Europe Baby Infant Formula Market, with some challenges and opportunities arising from the pandemic.

Europe Baby Infant Formula Market 2023–2032 (By Billion)

List of the prominent players in the Europe Baby Infant Formula Market:

  • Milupa Nutricia GmbH
  • Bebivita GmbH
  • Hain Celestial Group Inc.
  • Holle Baby Food GmbH
  • Nestlé S.A.
  • Danone S.A.
  • Abbott Laboratories
  • FrieslandCampina
  • Arla Foods Amba
  • Hipp GmbH & Co. Vertrieb KG
  • Mead Johnson Nutrition Company
  • Hero Group
  • Beingmate Baby & Child Food Co. Ltd.
  • Perrigo Company plc
  • HiPP UK Ltd
  • Others

The Europe Baby Infant Formula Market is segmented as follows:

By Ingredient

  • Carbohydrate
  • Fat
  • Protein
  • Minerals
  • Other Vitamins
  • Vit D
  • Iron
  • General Vitamins (A, C, E, B1, B2)
  • DHA (Omega 3)
  • Lactose
  • Minerals (calcium, zinc, magnesium)
  • Probiotics
  • Prebiotics
  • Sodium
  • ARA (Omega 6)
  • HMO
  • Lactoferrin
  • MFGM
  • Taurine
  • Nucleotides
  • SN2
  • OPN

By Health Requirement

  • Immunity
  • Digestion
  • Physical growth
  • Brain health
  • Eye health
  • Mental health
  • Allergy
  • Bones & Joints

By Formula Type

  • Infant Milk
  • Follow on
  • Specialty Formula
  • Growing Up Formula

Regional Coverage:


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe